Genomic Engenharia Molecular
Genomic Engenharia Molecular is a São Paulo–based specialty genetics laboratory founded in 1991, offering DNA paternity, forensic, prenatal, pharmacogenetic, and hereditary disease testing to Brazilian consumers, courts, physicians, and researchers via a 1,100-partner-laboratory network.
- Company typePrivate
- Founded1991
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Genomic Engenharia Molecular does
Genomic Engenharia Molecular is a Brazilian specialty genetics laboratory founded in 1991 in São Paulo by Prof. Dr. Martin Ritter Whittle, Prof. Dr. Fernando de Castro Reinach, and two business administrators. The company pioneered the introduction of STR-based PCR human identification technology to Brazil alongside Fiocruz, Hospital Albert Einstein, and Embrabio, and has performed over 100,000 DNA examinations since inception. Its service portfolio spans paternity and relationship testing (Trio, Duo, joint paternity/maternity, sibling, deceased-parent reconstruction), forensic DNA analysis from degraded biological samples, non-invasive prenatal paternity testing from the 11th week of gestation, hereditary disease predisposition panels (BRCA1/2 expanded 21-gene, CFTR, FMR1, SMN1/SMN2, MTHFR, APOE, PKD1, CYP21A2), pharmacogenetic panels (CYP2C9/VKORC1, UGT1A1, CYP2D6, NAT-2, SLCOB1, psychotropic panel), nutrigenetics, and research services including Sanger DNA sequencing and molecular cloning.
The underlying technology is built on proprietary PCR multiplexes amplifying up to 21 autosomal STR loci (exceeding the commercial 15-locus standard), real-time PCR quantification systems with inhibitor detection, capillary electrophoresis on Applied Biosystems 3130xl/3500 sequencers, and proprietary consumables including GemRox-511 and GemDyc-512 molecular weight standards and the GEMPLEX CGG FMR1 assay. Genomic holds CAP (College of American Pathologists) and CREMESP certifications.
The company generates revenue primarily through one-time fees per test across consumer (direct-to-consumer e-commerce via the DNA em Casa storefront, with home kits priced R$389–R$1,250), healthcare-provider, and government channels. Distribution occurs through approximately 1,100 accredited partner laboratories across all Brazilian states feeding samples to the São Paulo flagship laboratory, direct e-commerce, public tender contracts (licitações) for forensic testing across multiple states, and in-person scheduling at the Tatuapé headquarters. Proprietary reagent kits (GemRox, GemDyc, GEMPLEX) are also sold to other laboratories.
Genomic Engenharia Molecular firmographics
Firmographics- Name
- Genomic Engenharia Molecular
- Legal name
- Genomic Engenharia Molecular
- Website
- https://genomic.com.br
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Short description
- Genomic Engenharia Molecular is a São Paulo–based specialty genetics laboratory founded in 1991, offering DNA paternity, forensic, prenatal, pharmacogenetic, and hereditary disease testing to Brazilian consumers, courts, physicians, and researchers via a 1,100-partner-laboratory network.
- Ownership category
- akta.pro rank
Genomic Engenharia Molecular industry classification
Industry- Product category
- Genetic Testing Services
- NAICS
- Medical Laboratories (621511), Research and Development in Biotechnology (except Nanobiotechnology) (541714), Scientific Research and Development Services (5417)
- SIC
- Services-Medical Laboratories (8071), Services-Commercial Physical & Biological Research (8731), In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro industry
- Molecular Diagnostics & Genomics LaboratoriesGenetic & Prenatal Testing LaboratoriesGenetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics)Genomics & Next-Generation Sequencing (NGS) ServicesHealthcare & Life Sciences/Life Science Tools & Services (CRO/CDMO/Lab Services)/Specialty Lab Services (Genomics/Proteomics/Cellomics)Genomic & Multi-Omic Biomarkers (NGS panels, transcriptomics, proteomics, metabolomics)
Keywords
Where Genomic Engenharia Molecular is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Genomic Engenharia Molecular business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- DNA Paternity and Genetic Relationship Testing: One-time fee per test covering sample collection kit, laboratory analysis, and result delivery. Pricing varies by test type (Trio/Duo), collection speed (standard/48h/23h), and sample type (blood/saliva/nails). Primary revenue driver. Over 100,000 tests performed since founding.
- Home Collection Kit Sales (DNA em Casa): Direct-to-consumer e-commerce sales of DNA collection kits. Customers purchase online and self-collect at home. Kit prices range from R$389 to R$1,250 depending on test complexity and turnaround time.
- Pharmacogenetics Testing: Clinical genetic tests for drug sensitivity including UGT1A1 (Irinotecan), CYP2C9/VKORC1 (Warfarin), NAT-2 (Isoniazida), CYP2D6 (Codeine), SLCO1B1 (Statins), and a comprehensive Psychopharmacogenetics Panel. Billed per test.
- Genetic Disease Risk Tests: Single-gene and multi-gene panel tests for hereditary disease predisposition: BRCA1/BRCA2 (breast/ovarian cancer), CFTR (cystic fibrosis), FMR1 (Fragile X), SMN1/SMN2 (SMA), MTHFR, APOE (Alzheimer), ACE, F2/F5 (thrombosis), PKD1, CYP21A2 (CAH). Billed per test.
- Forensic DNA Analysis: Specialized forensic testing on degraded, decomposed, or non-standard biological samples (bones, teeth, hair, nails, semen, vaginal swabs, tissues, autopsy materials) for judicial identification and paternity cases. Includes exhumation services with perito accompaniment.
- DNA Sequencing Services: Sanger DNA sequencing service for research clients. Pricing at R$35 per reaction. Reactions performed on Applied Biosystems 3130xl or 3500 sequencers. Additional fees for purification (R$14) and quantification (R$6.50 if quantity insufficient).
- Public Tenders (Perícias Públicas): Competitive government procurement contracts for DNA testing services across Brazilian states, serving the judicial system and public human rights programs. Won the tender for the DNA Bank of Families of Disappeared Political Victims in 2006.
- Specialized Reagent Kits (GemRox, GemDyc, GEMPLEX): Sale of proprietary internal molecular weight standards (GemRox-511, GemDyc-512) and specialty assay kits (GEMPLEX CGG) to other laboratories and research institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kit Padrão Duo – Saliva or Sangue (DNA em Casa) |
| Unit Pricing | Pay-as-you-go | Kit Padrão Trio – Saliva or Sangue (DNA em Casa) |
| Unit Pricing | Pay-as-you-go | Kit Unhas (Nails) Duo/Trio |
| Unit Pricing | Pay-as-you-go | Kit 48 horas (Saliva or Sangue) |
| Unit Pricing | Pay-as-you-go | Kit 23 horas (Saliva or Sangue) |
| Unit Pricing | Pay-as-you-go | Additional Periciando (blood/saliva) |
| Unit Pricing | Pay-as-you-go | Additional Periciando (nails) |
| Unit Pricing | Pay-as-you-go | DNA Sequencing per Reaction |
| One time/ perpetual license | Pay-as-you-go | Non-invasive Prenatal Paternity Testing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Genomic Engenharia Molecular product offering
Product offeringCore offering
Genomic Engenharia Molecular is a specialized molecular genetics laboratory that performs DNA-based diagnostic and forensic testing, including paternity/maternity tests, forensic identification from degraded biological samples, genetic disease risk panels (BRCA1/2, CFTR, FMR1, SMN1/SMN2, MTHFR, APOE), pharmacogenetics tests (CYP2C9, VKORC1, CYP2D6, SLCO1B1), nutrigenetics, non-invasive prenatal paternity testing, and DNA sequencing/cloning services for research clients. It sells proprietary molecular biology reagents (GemRox-511, GemDyc-512, GEMPLEX CGG) and operates a direct-to-consumer home collection kit (DNA em Casa) plus a network of approximately 1,100 accredited partner laboratories across Brazil.
Product overview
Genomic Engenharia Molecular is a specialized genetics laboratory founded in 1991, offering a comprehensive portfolio of DNA-based diagnostic and forensic services. The core offerings include paternity/maternity testing (Trio, Duo, and Joint Paternity/Maternity formats), forensic DNA analysis from various biological materials, and genetic predisposition testing for diseases including cancer (breast/ovarian via BRCA1/BRCA2), cardiovascular conditions, neurological disorders (Alzheimer's), and pharmacogenetic panels. The company has developed proprietary R&D products including GEMPLEX CGG for Fragile X analysis, molecular weight standards (GEMROX-511, GEMDYC-512), and a human DNA quantification system. Key services include non-invasive prenatal paternity testing, DNA sequencing, mitochondrial DNA analysis, and genetic identity profiling. The laboratory operates with approximately 1,100 affiliated partner laboratories across Brazil and has performed over 100,000 examinations since founding.
Differentiator
Problem solved
Functional benefit
Brands
- GenomiCalc: Website for statistical calculations including Hardy-Weinberg equilibrium, paternity probability calculations, and Bayesian network calculations for complex cases
Products and services
- Paternidade Trio (Trio Paternity DNA Test) DNA paternity test involving the alleged father, mother, and child using PCR with analysis of 17-29 STR loci plus amelogenin sex marker for internal quality control. Used by Brazilian individuals, courts, and immigration cases.
- Paternidade Duo (Duo Paternity DNA Test) DNA paternity test involving the alleged father and child (or mother and child) without the third parent. Results delivered in 5 business days.
- Exame de Irmandade (Sibling DNA Test) Sibling DNA test to evaluate whether two individuals are biological full or half siblings, calculating full sibling and half-sibling indices based on genetic analysis.
- Análises Forenses (Forensic DNA Analysis) Forensic DNA analysis services including testing from bones, teeth, nail fragments, hair, saliva, seminal fluid, umbilical cord, vaginal swabs, anatomopathological material, and decomposed tissues. Court-admissible with chain-of-custody.
- Kit de Coleta Domiciliar / DNA em Casa (Home DNA Collection Kit) Direct-to-consumer DNA collection kit sold online for paternity/relationship testing. Available in Trio, Duo, and additional formats; sample types include saliva, blood, or nails; turnarounds from 10 business days to 23 hours. Excludes judicial cases.
- Testes Genéticos (Hereditary Disease Genetic Tests) Hereditary disease genetic tests including ACE (cardiac), APOE (Alzheimer's), BRCA1/BRCA2 (breast/ovarian cancer), CFTR (cystic fibrosis), CYP21A2 (CAH), FMR1 (Fragile X), F2/F5 (thrombosis), PKD1 (polycystic kidney), MTHFR, and SMN1/SMN2 (SMA).
- Farmacogenética (Pharmacogenetics) Pharmacogenetic testing for drug sensitivity including UGT1A1 (irinotecan toxicity), CYP2C9/VKORC1 (warfarin sensitivity), NAT-2 (isoniazid sensitivity), CYP2D6 (codeine sensitivity), psychotropic drug panel, and SLCO1B1 (statin sensitivity).
- Nutrigenética (Nutrigenetics)
Quantifiable outcome
- Non-invasive prenatal paternity testing achieves ≥99.9% confirmation probability and 100% exclusion rate
- +4 more outcomes
Companies that use Genomic Engenharia Molecular
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Genomic Engenharia Molecular technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Genomic Engenharia Molecular partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Fiocruz, Hospital Albert Einstein, EmbrabiocoreGenomic was a pioneer in Brazil, alongside Fiocruz, Hospital Albert Einstein, and Embrabio, in the application of nucleic acid amplification techniques (particularly PCR) for human genetics. This pioneering partnership established the foundation for molecular genetics in Brazil.
- IME-USP (Institute of Mathematics and Statistics, University of São Paulo)corePartnership with mathematicians and statisticians from IME-USP and consultants from Supremum, with FAPESP support, to develop GenomiCalc (genomicalc.com.br) – a web platform providing Hardy-Weinberg equilibrium calculations based on Brazilian population allele frequencies, paternity probability calculations (trios and duos), and Bayesian network calculations for complex cases with missing individuals.
- GHEP-ISFG (Grupo Hispano-Luso-Americano de Hemogenética Forense / International Society of Forensic Genetics)coreActive participation in GHEP-ISFG collaborative exercises, proficiency testing programs, and congresses. Genomic contributes to and participates in inter-laboratory comparison studies on autosomal STRs, Y-STRs, X-STRs, and mtDNA, including the GHEP-MIX series of mixture profile exercises.
- XXVI Brazilian Medical Genetics Congress (CBGM 2014)minorPresented poster on 'Determination of SMN1 and SMN2 gene copy numbers by quantitative PCR' at the XXVI Brazilian Medical Genetics Congress in Fortaleza.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Genomic Engenharia Molecular competitors and assessment
Company assessmentBroad incumbents
- MyHeritage DNA: International DTC genetic testing platform with ancestry and relationship testing. Operates in Brazil and competes for the same consumer-direct testing customer as Genomic's DNA em Casa storefront.
- SOPHiA Genetics: Global clinical genomics platform using AI-driven analysis of NGS data for rare disease and oncology. Comparable in the clinical genomics layer but a broader enterprise-platform play versus Genomic's PCR-based specialty lab.
- 23andMe: Global leader in direct-to-consumer genetic testing. Comparable as DTC genomics player, though Genomic focuses on relationship/forensics testing rather than ancestry and health-risk reporting.
Others
- Thermo Fisher Scientific: Global supplier of Sanger and NGS instruments, reagents, and genetic testing solutions. Compares as the upstream technology provider Genomic depends on (e.g., Applied Biosystems 3130xl/3500 sequencers) and implicitly competitive in clinical testing reagents.
Regional players
- AlphaBiolabs: UK-based DNA testing laboratory offering paternity, relationship, and drug & alcohol testing. Comparable in DTC DNA testing business model but operating in a different geography.
Direct peers
- FamilyTreeDNA: US-based DNA testing company specializing in relationship (paternity, sibling) and ancestry testing. Directly comparable in paternity/relationship testing value proposition and consumer channels.
- Genera Biotech: Brazilian clinical genomics provider focused on hereditary cancer, pharmacogenetics, and nutrigenetics. Directly overlaps Genetic's clinical genetic testing menu and physician-customer segment.
- DNA Diagnostics Center (DDC): US-based specialty DNA testing lab focused on paternity, relationship, and immigration testing. Comparable in forensic-adjacent paternity testing service model and quality standards.
- Mendelics Análise Genômica: Brazilian clinical genomics laboratory offering hereditary disease panels, pharmacogenetics, and NIPT services. Directly comparable as a Brazilian specialty clinical genetics lab competing for the same healthcare-provider customers.
- EasyDNA: International DNA paternity and relationship testing service with Brazil presence. Directly competes with Genomic's home collection kit and relationship testing business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Genomic Engenharia Molecular social profiles
Digital presenceGenomic Engenharia Molecular compliance and trust
Trust signalCompliance2 records
Genomic Engenharia Molecular financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genomic Engenharia Molecular leadership team
Management profileNumber of profiles
Profiles6 records
Genomic Engenharia Molecular funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genomic Engenharia Molecular M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genomic Engenharia Molecular
What does Genomic Engenharia Molecular do?
Genomic Engenharia Molecular is a specialized molecular genetics laboratory that performs DNA-based diagnostic and forensic testing, including paternity/maternity tests, forensic identification from degraded biological samples, genetic disease risk panels (BRCA1/2, CFTR, FMR1, SMN1/SMN2, MTHFR, APOE), pharmacogenetics tests (CYP2C9, VKORC1, CYP2D6, SLCO1B1), nutrigenetics, non-invasive prenatal paternity testing, and DNA sequencing/cloning services for research clients. It sells proprietary molecular biology reagents (GemRox-511, GemDyc-512, GEMPLEX CGG) and operates a direct-to-consumer home collection kit (DNA em Casa) plus a network of approximately 1,100 accredited partner laboratories across Brazil.
Is Genomic Engenharia Molecular a public or private company?
Genomic Engenharia Molecular is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genomic Engenharia Molecular founded?
Genomic Engenharia Molecular was founded in 1991.
Where is Genomic Engenharia Molecular based?
Genomic Engenharia Molecular is headquartered in São Paulo, Brazil, in the Latin America region.
How does Genomic Engenharia Molecular make money?
Eight revenue lines are on record. DNA Paternity and Genetic Relationship Testing is the primary driver. The others are home Collection Kit Sales (DNA em Casa), pharmacogenetics Testing, genetic Disease Risk Tests, forensic DNA Analysis, DNA Sequencing Services, public Tenders (Perícias Públicas) and specialized Reagent Kits (GemRox, GemDyc, GEMPLEX).
Who are Genomic Engenharia Molecular's main competitors?
Broad incumbents on record are MyHeritage DNA, SOPHiA Genetics and 23andMe. Thermo Fisher Scientific is listed as an others. AlphaBiolabs is listed as a regional player. Direct peers are FamilyTreeDNA, Genera Biotech, DNA Diagnostics Center (DDC), Mendelics Análise Genômica and EasyDNA.
Does Genomic Engenharia Molecular have an API?
No public API is recorded for Genomic Engenharia Molecular.
What industry is Genomic Engenharia Molecular in?
Genomic Engenharia Molecular's product category is Genetic Testing Services. Its primary akta.pro industry code is HLAFAMAE, Molecular Diagnostics & Genomics Laboratories, with a secondary code of HLAFAMAH, Genetic & Prenatal Testing Laboratories. Its NAICS code is 621511 and its SIC code is 8071.