Peet Dullaert
Founded in 2012, Peet Dullaert is a Paris luxury fashion house that hand-produces haute couture, ready-to-wear, accessories, and objets d'art in its Paris atelier, serving global high-net-worth clients via DTC e-commerce, selective wholesale, and bespoke commissions.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Peet Dullaert does
Peet Dullaert is a Paris-based luxury fashion house founded in 2012 and operated under CHRONICLE FRANCE S.A.S., designing and producing haute couture, prêt-à-porter, accessories, and objets d'art. The company employs 11-50 people and concentrates production in a single Paris atelier where all garments are handmade, with the founding designer directing creative and production decisions. The brand serves global high-net-worth couture patrons, bridal clients, and luxury accessories customers through a hybrid direct-to-consumer, selective wholesale, and bespoke commission model.
The company's distinctive technical contribution is its proprietary TECHNO-PLEAT fabric technology — a permanent pleating technique developed in-house — supported by a signature turned-cut suiting method and a flou-tailoring technique. Pricing is firmly positioned at the top of the luxury market: couture pieces range from approximately $41,000 to over $109,000, handbags from $752 to $7,254, shoes from $869 to $7,487, jewelry from $344 to $11,885, with additional categories including sunglasses, scarves, gloves, and bridal wear. Assortment is structured to capture both high-end couture commissions and lower-ticket gifting/accessories entry points.
Commercially, Peet Dullaert runs a Shopify-based direct-to-consumer storefront with free worldwide shipping and accepts multiple payment methods including Bitcoin, alongside selective wholesale to luxury boutiques. Revenue mechanics rest on a low-volume, high-average-order-value mix: a small number of couture commissions per season plus recurring bridal, jewelry, and accessory sales. The made-to-order production model minimizes inventory risk and reinforces scarcity positioning, while small atelier scale caps absolute output and growth ceiling without external capital or distribution partnerships.
Peet Dullaert firmographics
Firmographics- Name
- Peet Dullaert
- Legal name
- CHRONICLE FRANCE S.A.S.
- Website
- https://peetdullaert.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Founded in 2012, Peet Dullaert is a Paris luxury fashion house that hand-produces haute couture, ready-to-wear, accessories, and objets d'art in its Paris atelier, serving global high-net-worth clients via DTC e-commerce, selective wholesale, and bespoke commissions.
- Ownership category
- akta.pro rank
Peet Dullaert industry classification
Industry- Product category
- Luxury Fashion
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Costume Jewelry & Novelties (3960), Leather & Leather Products (3100)
- akta.pro primary industry
- Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)
Keywords
Where Peet Dullaert is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Peet Dullaert business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Haute Couture Sales: One-of-a-kind private couture pieces designed and tailored for individual clients. Couture items range from approximately $41,000 to over $109,000, with each piece entirely realised by hand in the Paris atelier.
- Ready-to-Wear Apparel: Ready-to-wear collections including dresses, jackets, coats, tops, trousers, skirts, and techno-pleat pieces sold through the online boutique.
- Accessories and Jewelry: Handcrafted accessories including bags ($752-$7,254), shoes ($869-$7,487), sunglasses ($729-$1,195), jewelry ($344-$11,885), scarves, gloves, and objet d'art pieces.
- Gift Cards: Digital gift cards available in denominations of €250, €500, €1000, €2000, €3500, and €5000. Gift cards do not expire before fully used and can be used across the entire collection.
- Wholesale and B2B: Wholesale orders and contracted projects for retailers, confirmed via email under Ex.Works conditions. Alternative terms apply for custom, couture, wholesale orders and contracted projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Haute Couture pieces priced from $41,000 to over $109,000 |
| Unit Pricing | Pay-as-you-go | Ready-to-wear clothing and accessories across various price points |
| One time/ perpetual license | Pay-as-you-go | Gift cards available in six denominations from €250 to €5,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Peet Dullaert product offering
Product offeringCore offering
PEET DULLAERT is a Paris-based luxury fashion house that designs, handcrafts, and sells haute couture garments, ready-to-wear apparel, accessories, and art objects through its owned online boutique. The house produces one-of-a-kind couture pieces for individual clients alongside seasonal ready-to-wear collections and a complementary accessories portfolio including bags, shoes, sunglasses, jewelry, scarves, gloves, and objet d'art, all created in-house at the Paris atelier using proprietary techniques such as techno-pleating and signature suiting.
Product overview
Peet Dullaert is a Paris-based luxury fashion house founded in 2012 offering a comprehensive portfolio of handmade haute couture and ready-to-wear collections. The brand centers on artisanal creations crafted in-house in Paris, encompassing Couture and Ready to Wear clothing (dresses, jackets, coats, tops, trousers, skirts) featuring the house's signature TECHNO-PLEAT technology. The accessory portfolio includes artisanal Bags, Shoes, Haute Lunetterie sunglasses, Jewellery, Scarves, Gloves, and Objet d'Art decorative pieces. Services include private Couture appointments, Mariage (bridal) consultations, and Gift Cards. The brand operates through shop.peetdullaert.com powered by Shopify, with collections presented during Paris Haute Couture Week.
Differentiator
Problem solved
Functional benefit
Products and services
- Couture
- Ready to Wear
- TECHNO-PLEAT
- Bags
- Shoes
- Haute Lunetterie (Sunglasses)
- Jewellery
- Scarfs
- Gloves
- Objet d'Art
- Mariage
- Gift Cards
Companies that use Peet Dullaert
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Peet Dullaert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Peet Dullaert partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Peet Dullaert competitors and assessment
Company assessmentDirect peers
- Elie Saab: Beirut-based haute couture and ready-to-wear house invited to Paris Haute Couture Week, with global DTC and accessories lines. Comparable to Peet Dullaert as an independent couture-led house that has expanded into a broader accessories and RTW portfolio.
- Dice Kayek: Paris/Istanbul-based couture and ready-to-wear house with atelier production and global DTC. Comparable to Peet Dullaert as an independent international couture and RTW house with artisanal production and global shipping.
- Guo Pei: Chinese haute couture designer presenting at Paris Haute Couture Week, known for elaborate handcraft and one-of-a-kind couture pieces. Comparable to Peet Dullaert as an independent couture house showing during Paris Couture Week with couture pieces at very high price points.
- Zuhair Murad: Beirut-based haute couture and ready-to-wear designer with a Paris Couture Week presence and global bridal/mariage business. Comparable to Peet Dullaert on couture pedigree, made-to-measure bridal (mariage) service, and expansion into accessories.
- Iris van Herpen: Dutch haute couture designer invited to Paris Haute Couture Week, known for combining artisanal craft with proprietary technological and material innovation. Comparable to Peet Dullaert in being an independent, sustainability-aware couture house from the Netherlands presenting in Paris.
- Schiaparelli: Paris-based haute couture house revived under the Chambre Syndicale schedule, presenting seasonal couture collections with strong surrealist heritage. Directly comparable to Peet Dullaert as a contemporary Paris couture house presenting during Haute Couture Week with atelier-led production.
- Viktor & Rolf: Dutch avant-garde fashion house known for couture and ready-to-wear collections presented at Paris Haute Couture Week. Comparable to Peet Dullaert as a Netherlands-origin independent couture label with artistic, concept-driven seasonal presentations.
- Alexandre Vauthier: Paris-based French couturier presenting at Paris Haute Couture Week with couture and ready-to-wear. Comparable to Peet Dullaert as an independent contemporary Paris couture house operating at couture price points with celebrity dressing.
- Ronald van der Kemp: Amsterdam-based couture house presenting at Paris Haute Couture Week with a strong sustainability and made-to-order ethos. Closely comparable to Peet Dullaert on Dutch heritage, sustainable couture positioning, and made-to-order model.
Emerging players
- Rahul Mishra: Indian designer presenting at Paris Haute Couture Week with a sustainability-led, handcraft-driven couture and RTW model. Comparable to Peet Dullaert on artisan-driven couture, sustainability positioning, and independent atelier production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Peet Dullaert social profiles
Digital presencePeet Dullaert compliance and trust
Trust signalCompliance8 records
Peet Dullaert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peet Dullaert leadership team
Management profileNumber of profiles
Profiles1 record
Peet Dullaert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peet Dullaert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peet Dullaert
What does Peet Dullaert do?
PEET DULLAERT is a Paris-based luxury fashion house that designs, handcrafts, and sells haute couture garments, ready-to-wear apparel, accessories, and art objects through its owned online boutique. The house produces one-of-a-kind couture pieces for individual clients alongside seasonal ready-to-wear collections and a complementary accessories portfolio including bags, shoes, sunglasses, jewelry, scarves, gloves, and objet d'art, all created in-house at the Paris atelier using proprietary techniques such as techno-pleating and signature suiting.
Is Peet Dullaert a public or private company?
Peet Dullaert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peet Dullaert founded?
Peet Dullaert was founded in 2012. It employs 11 to 50 people.
Where is Peet Dullaert based?
Peet Dullaert is headquartered in Paris, France, in the Europe region.
How does Peet Dullaert make money?
Five revenue lines are on record. Haute Couture Sales are the primary driver. The others are ready-to-Wear Apparel, accessories and Jewelry, gift Cards and wholesale and B2B.
Who are Peet Dullaert's main competitors?
Direct peers on record are Elie Saab, Dice Kayek, Guo Pei, Zuhair Murad, Iris van Herpen, Schiaparelli, Viktor & Rolf, Alexandre Vauthier and Ronald van der Kemp. Rahul Mishra is listed as an emerging player.
Does Peet Dullaert have an API?
No public API is recorded for Peet Dullaert.
What industry is Peet Dullaert in?
Peet Dullaert's product category is Luxury Fashion. Its primary akta.pro industry code is CRAKAEAB, Small Leather Goods (Wallets, Cardholders, Keyholders). Its NAICS code is 3159 and its SIC code is 2330.