Tyrifjord Golfklubb

What Tyrifjord Golfklubb does

Tyrifjord Golfklubb is a member-owned Norwegian golf club founded in 1982, with its 18-hole course on Storøya island in Tyrifjorden near Hønefoss opening in 1994-1996. It serves approximately 900 members under a capped membership structure, with members holding NOK 7,000 share loans that collectively form the club's primary capital base. Operations are staffed by a small employee team (1-10) supported by member volunteers, with governance through a democratically elected board.

The club's core product is its 18-hole course, complemented by the KiH indoor golf simulator facility opened in 2021, a pro shop, golf instruction, and a "Støtte" mobile application for micro-donations. Administrative operations run on GolfBox, a standard third-party SaaS platform used across Norwegian clubs for tee-time booking, member management, and handicapping. The club also runs community-oriented youth programs including UngGolf, AktiveUNGE, and KølleBUA equipment-lending, and adopted free junior membership under a 2021 board resolution.

Revenue is generated through multiple streams: tiered annual membership dues (including senior, UngGolf/AktiveUNG, and free junior categories), greenfee from visiting golfers, KiH simulator bookings, pro shop sales, paid instruction, and member donations routed through the Støtte app. A 2026-2030 strategic plan (Virksomhetsplan) governs ongoing course, facility, and operational priorities, including a 2026 greenkeeper team expansion to support course condition improvements.

Name

Tyrifjord Golfklubb

Legal name

Tyrifjord Golfklubb

Website

https://tyrifjord-golfklubb.no

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Member-owned Norwegian golf club founded in 1982, operating an 18-hole course on Storøya near Hønefoss with ~900 capped members, an indoor simulator facility, and inclusion-focused junior programs.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Member-owned golf club
• 18-hole golf course
• Indoor golf simulator
• Golf instruction programs
• Youth golf inclusion

Headquarters

HQ city

Høle

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership subscriptions across PLUSS, BASIS, and PAYP (Pay As You Play) tiers. The club is built on a limited number of memberships (~900), each tied to an entry fee and annual dues approved by the annual meeting. Junior and youth memberships are age-based, and passive/leave-of-absence options are available.
2. Greenfee Revenue: Greenfee charges for non-members playing the course. Rates range from 850–1,060 NOK for 18 holes depending on day and time, with 50% discount for juniors. PLUSS members receive discounted greenfee. 'Ubegrenset Golf' (Unlimited Golf) packages offer 7-day (4,000 NOK) and 30-day (7,000 NOK) unlimited play.
3. Golf Course & Instruction: Revenue from Veien til Golf beginner courses (1,950 NOK adults, 1,500 NOK juniors), private pro instruction (protimer), and golf club fitting services. Includes clubhouse restaurant operated by Avika.
4. Golf Simulator (KiH) Revenue: Hourly simulator bookings at Klubbhuset i Hønefoss (KiH) priced at 300–450 NOK per hour depending on membership tier. PLUSS members receive 2 hours of free simulator play included. A KiH season pass (4,500 NOK) offers unlimited play October–April.
5. Støtte App Micro-Donations: Automated micro-donations via the Støtte app (Vipps-linked), with an estimated 500,000 NOK annually if 500 members contribute 2 NOK per transaction. Provides a recurring digital fundraising stream supplementing traditional fundraising.
6. Pro Shop & Equipment: Pro shop sales of clothing, clubs, and other golf equipment. The pro shop is open during booking hours and carries a comprehensive and price-competitive selection.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tyrifjord Golfklubb operates an 18-hole park/forest golf course on Storøya island in Tyrifjorden near Hønefoss, Norway, designed by Jan Sederholm and Tor Eia. The club sells annual memberships (PLUSS, BASIS, PAYP tiers) capped at approximately 900, greenfee day-play, indoor golf via the Klubbhuset i Hønefoss (KiH) Foresight Sports simulator facility, golf instruction (Veien til Golf, Happy Golfing, Lørdags-Fitting), a pro shop, corporate golf events, and youth inclusion programs (UngGolf, KølleBUA).

Product overview

Tyrifjord Golfklubb is a member-owned golf club offering a comprehensive suite of golf-related products and services centered on its 18-hole golf course on Storøya island. The core offering is the golf course itself, designed by Jan Sederholm and Tor Eia, complemented by the Veien til Golf beginner program for new golfers, and the UngGolf youth inclusion initiative under the AktiveUNGE umbrella which includes the KølleBUA equipment lending service. The club provides multiple membership tiers: PLUSS (premium with highest booking priority), BASIS (standard membership), and PAYP (pay-as-you-play introductory options). Non-member access is available through green fee day-play and unlimited golf packages. Additional offerings include: Happy Golfing weekly group training sessions, the indoor KiH golf simulator facility (using Foresight Sports technology) in Hønefoss, a ProShop for retail, club fitting services, corporate golf packages, birthday golf promotions, and the Støtte micro-donation app. The club uses GolfBox/GLFR as its primary booking and member management platform. Notable community initiatives include Tyrifjord Inkluderer (inclusion program), rain insurance in July, and various youth development activities.

Differentiator

Problem solved

Functional benefit

Brands

• Støtte-appen: A digital fundraising app allowing supporters to donate small kroner amounts automatically each time they make card payments, with funds supporting the club.
• AktiveUnge
• KølleBUA
• UngGolf
• Klubbhuset i Hønefoss (KiH)

Products and services

• Tyrifjord Golf Course (18-hole) An 18-hole park/forest golf course on Storøya island in Tyrifjorden, designed by Jan Sederholm and Tor Eia, with a 220-meter driving range, practice greens, and a short-game area. Available to members and greenfee guests.
• PLUSS Membership 2026 Premium annual membership offering 14-day advance tee-time booking priority, 600 NOK PLUSS greenfee, unlimited golf packages, 2 hours free simulator play, and additional member benefits.
• BASIS Membership Standard annual membership tier with 7-day advance tee-time booking and access to club facilities at member rates.
• PAYP Membership (START, PAYG 2, PAYG 5) Pay-As-You-Play introductory membership for new members not having been members in the past two years. PAYP START (basic), PAYG 2 (2 rounds/year), and PAYG 5 (5 rounds/year), all with 5-day advance booking.
• Greenfee (Day-Play) Day-fee golf access for non-members: weekday 850 NOK, weekend standard 950 NOK, weekend prime (09:00–11:50) 1,060 NOK, 9-hole 600 NOK, with 50% junior discount. Unlimited Golf 7-day (4,000 NOK) and 30-day (7,000 NOK) packages available.
• Bursdagsgolf (Birthday Golf) Free greenfee golf on the guest's birthday for registered E-klubb guests who book 5 days in advance and show valid ID.
• Veien til Golf (VTG) Beginner Course Comprehensive beginner golf course with 12 hours of instruction, e-learning theory, on-course training, two Happy Golfing sessions, 500 NOK range card, and short-game practice. Adults 1,950 NOK; juniors (up to 18) 1,500 NOK.
• Happy Golfing (Weekly Group Training) Weekly Tuesday club training session (18:00–20:00 spring / 17:00–19:00 autumn) led by PGA Pro instructors; 80 NOK for BASIS/FAMILY, 100 NOK for PAYP, 300 NOK for invited non-members; free for PLUSS.
• UngGolf (Youth Inclusion Program) Free golf instruction led by PGA Pro instructors for children and youth who are economically or culturally excluded from traditional sports activities, with free annual membership up to age 19 (Vedtak 2021).
• KølleBUA (Equipment Lending) Free loan of golf clubs and basic equipment for children, youth, and new players participating in UngGolf and other club activities.
• Støtte-appen (Micro-Donation App) Digital app that automatically donates a configurable amount (2, 5, or 10 NOK) to the club per card transaction, integrated with Vipps and BankID for secure enrollment.
• Klubbhuset i Hønefoss (KiH) Indoor Golf Simulator Year-round indoor golf facility in Hønefoss with two Foresight Sports FSX 2020 simulators (Sim 1 right-handed, Sim 2 dual-handed), swing data, driving range training, and access to world-famous courses. Hourly: 300–450 NOK. KiH season pass 4,500 NOK (Oct–Apr).
• Pro Shop (Golf Retail) On-site golf retail shop offering clothing, clubs, and accessories. Open Mon–Fri 10:00–20:00 and Sat–Sun 08:00–17:00. Norsk Golf notes the selection as "comprehensive and price-competitive."
• Lørdags-Fitting (Saturday Club Fitting) Saturday 13:00–15:00 club fitting service with instructor Trond: club composition, shaft length, forgiveness, grip comfort, and wedge grind analysis.
• Firma – Intro til Golf (Corporate Golf Program) Corporate golf instructional package combining meetings/seminars/teambuilding with PGA Pro instruction, putting practice, and golf games. 100 NOK/hour per person, minimum 10 participants, with full restaurant service.
• Golf Cart Rental (Medical Basis) Four golf carts available for rental by members and guests with a valid medical certificate, on fixed slots depending on course conditions.

Quantifiable outcome

• 56% of golfers surveyed played faster on a shorter course; 93% wanted to play shorter courses again (Tee It Forward study)
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Sundvolden Hotell (Sundvolden Hotel)minorGTM or Marketing PartnerOfficial partner hotel located 2 minutes from Tyrifjord Golfklubb. Offers golf packages to hotel guests (contact: 32 16 21 11, ask for 'golfpakker'). Provides golf access 7 days a week for hotel guests, driving greenfee revenue from visiting golfers.
• Foresight SportscoreTechnology or IntegrationSupplied the Foresight Sports golf simulators installed at Klubbhuset i Hønefoss (KiH), enabling year-round indoor golf. The Foresight Sports system is described as 'the best system on the market', providing the most accurate indoor golf experience with swing data and access to world-famous courses.
• GolfBox / NGF (Norges Golfforbund)coreTechnology or IntegrationGolfBox is the club's primary booking system for tee times, memberships, tournament registration, live scoring, and score history. Integrates with Norges Golfforbund for handicap management and Norges Idrettsforbund's Min Idrett system for membership registration.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Hakadal Golfklubb: Norwegian golf club in the greater Oslo region referenced in Tyrifjord's competitive coverage. Comparable on course quality, member structure, and regional competitive positioning.
• Losby Gods: Norwegian golf and conference venue near Oslo combining an 18-hole course with hotel/conference operations. Comparable on golf + ancillary hospitality revenue mix and regional guest acquisition.
• Miklagard Golf: Premium Norwegian member-owned golf club near Oslo with comparable 18-hole course, membership tiers, pro shop, and instruction offerings. Directly comparable on country, customer profile, and member-club model.
• Bærum Golfklubb: Long-established Norwegian member-owned golf club in the Oslo region with a capped-membership model, similar greenfee pricing, junior development programs, and GolfBox-based tee-time management.
• Drammen Golfklubb: Historic Norwegian member-owned golf club geographically close to Tyrifjord (Hønefoss/Drammen corridor) with similar 18-hole parkland course profile, junior programs, and GolfBox integration.
• Kjekstad Golfklubb: Norwegian member-owned club that hosted NM Senior 50+ featuring Tyrifjord players. Comparable on member-club structure, tournament hosting, and competitive play calendar.
• Onsøy Golfklubb: Norwegian member-owned golf club that hosted Junior Lag-NM where Tyrifjord's junior team competed. Directly comparable on junior development programs, tournament participation, and Norwegian member-club economics.
• Asker Golfklubb: Norwegian member-owned golf club in the greater Oslo region offering 18-hole play, structured beginner programs, and tournament calendars. Closely matches Tyrifjord's member-club structure and Scandinavian customer base.

Others

• GolfBox: Norwegian SaaS platform used as the core tee-time booking, member management, and tournament system by Tyrifjord and most Norwegian clubs. Relevant as the industry-standard infrastructure provider underpinning club operations.
• Sundvolden Hotel: Official partner hotel located two minutes from Tyrifjord that bundles golf packages for its guests. Comparable as a distribution/channel partner feeding greenfee demand rather than a competing operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tyrifjordgolfklubb
• Xx.com/HappyGolfing

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyrifjord Golfklubb