What Sollers does

Sollers (PAO SOLLERS) is a publicly listed Russian automotive manufacturer headquartered in Moscow, founded in 2002 and traded on the Moscow Exchange. The company operates a multi-site industrial footprint spanning Ulyanovsk, Yelabuga, Zavolzhye, Kazan, and Vladivostok, with stated annual production capacity above 200,000 vehicles and a workforce of more than 10,000 employees. Its core portfolio is built around the UAZ brand and includes frame SUVs, pickups, light commercial vehicles (LCVs), buses, engines, and a growing range of in-house manufactured components such as safety systems and stamping tooling.

Sollers is described as the market leader in Russian frame SUVs and holds in excess of 30% share of the domestic LCV market, indicating a structurally strong position in the commercial and off-road segments where domestic OEM presence has been reinforced since 2022 by the withdrawal of several Western brands. Recent strategic activity — including the October 2025 acquisition of Mazda Sollers Manufacturing RUS, a joint venture with Chinese partner Hefei Hualong Mould for stamping, the transition to Russian-sourced galvanized steel for pickups, and the pre-series launch of the Sollers S9 (C9) SUV in 2026 — points to a deliberate pivot toward vertical integration, supply-chain localization, and product-line extension rather than reliance on foreign OEM partnerships.

The business model is that of a vertically integrated OEM: revenue is generated primarily through vehicle and component sales to dealer networks, corporate fleet customers, and government/municipal procurement channels, supplemented by engine and component supply. Capital return is signaled by multi-year share buyback programs executed between 2020 and 2023. The combination of legacy brand equity (UAZ), large installed capacity, and a localization-driven cost structure represents both the principal asset base and the principal exposure to the cyclicality of the Russian automotive market.

Name

Sollers

Legal name

ПАО «СОЛЛЕРС»

Website

https://sollers-auto.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of complete vehicles including UAZ SUVs, pickups (Sollers ST series), light commercial vehicles (Sollers SF1, SF4, SF5), minivans (Sollers SP7), compact trucks (Sollers Argo), medium trucks (Sollers TR), and buses (Sollers SA6, SA9)
2. Engine and Auto Components: Production and sale of gasoline engines (Zavolzhsky Motor Plant - ZMZ) and automotive components including safety systems, body parts, and transmission systems
3. Steel and Metal Components: Supply of zinc-coated metal stampings and body components to other automotive manufacturers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sollers is a full-cycle Russian automotive manufacturer producing frame-based SUVs, pickups, light commercial vehicles, minivans, compact and medium trucks, intercity/tourist buses, gasoline engines, and automotive components across its plants in Ulyanovsk, Yelabuga, Zavolzhye, and Vladivostok. It holds the #1 position in the Russian frame SUV and pickup segment and exceeds 30% share in the Russian light commercial vehicle market.

Product overview

Sollers is a leading Russian automotive group and market leader in full-size frame SUVs and pickups, producing over 200,000 vehicles annually. The product portfolio consists of multiple distinct brands and product lines unified under the Sollers umbrella: UAZ (Ulyanovsky Avtomobilny Zavod) produces full-size frame-based all-wheel drive vehicles and pickups; ZMZ (Zavolzhsky Motor Plant) manufactures gasoline engines and auto components; Sollers Alabuga produces light commercial vehicles (SF1, SF4, SF5) and minivans (SP7); Sollers Cargo produces compact Argo trucks; Sollers ComTrans produces medium-duty TR trucks; and Automotive Industrial Technologies produces SA6 and SA9 intercity/tourist buses. The Sollers ST pickup family (ST6, ST8, ST9) and the new S9 SUV represent the group's proprietary brand development. The company operates manufacturing facilities across Ulyanovsk, Elabuga, Zavolzhye, Kazan, and Vladivostok.

Differentiator

Problem solved

Functional benefit

Brands

• UAZ: Full-size 4WD frame vehicles and pickup trucks under the UAZ brand, manufactured at the Ulyanovsk plant.
• SOLLERS ST
• SOLLERS SF
• SOLLERS SP7
• Sollers Argo
• Sollers TR
• Sollers SA6 / SA9
• Sollers S9 (C9)

Products and services

• UAZ brand SUVs and pickups Full-size all-wheel-drive frame-based SUVs and pickups (including UAZ Patriot and UAZ Hunter) manufactured at the Ulyanovsk Automobile Plant (UAZ), targeted at Russian consumers, fleet operators, and government buyers needing rugged off-road vehicles.
• Sollers ST pickups (ST6, ST8, ST9) Compact (ST6), mid-size (ST8), and full-size (ST9) pickup trucks manufactured at the UAZ plant with galvanized steel body components. ST9 serves as the platform basis for the new S9 SUV.
• Sollers S9 (C9) SUV Next-generation frame all-wheel-drive SUV with galvanized Russian steel body, developed in-house with academic and technology partners for the Russian market. Scheduled for full serial production beginning September 2026.
• Sollers SF1 light commercial vehicle Light commercial vehicle manufactured at Sollers Alabuga and registered in the Russian localization registry for use as a taxi under the government's localization requirements.
• Sollers SF4 light commercial vehicle Light commercial vehicle manufactured at the Sollers Alabuga production facility in Yelabuga for commercial fleet buyers.
• Sollers SF5 light commercial vehicle family Next-generation light commercial vehicle family with standard automatic transmission across all modifications and 4-year or 200,000 km warranty, aimed at commercial fleets.
• Sollers SP7 minivan Minivan manufactured at the Sollers Alabuga facility for passenger transport use, with a premium 4-seat special execution variant for VIP applications.
• Sollers Argo compact light-duty trucks Compact light-duty trucks produced under the Sollers Cargo brand for urban last-mile delivery and small commercial operators.
• Sollers TR medium-duty trucks Medium-duty trucks produced under the Sollers ComTrans brand for commercial haulage and distribution.
• Sollers SA6 intercity bus Intercity bus produced by Avtomobilnye Industrialnye Tekhnologii (AIT) at Sollers facilities for inter-city passenger transport operators.
• Sollers SA9 tourist/intercity bus Tourist and intercity bus with an automatic transmission variant aimed at long-distance passenger transport and tourism operators.
• Ankai buses (Vladivostok) Chinese Ankai buses now produced at the former Mazda joint-venture plant in Vladivostok under Sollers' direct operation after Mazda exited the Russian market.
• ZMZ gasoline engines and auto components Gasoline engines and automotive components produced at the Zavolzhsky Motor Plant (ZMZ) in Zavolzhye, sold both into Sollers' own vehicles and supplied to other manufacturers.
• Safety system components (airbags, steering wheels, control units) Passive safety system components (steering wheels, airbags, and control units) manufactured at the Ulyanovsk Technology Park and supplied to vehicle assembly operations.
• Aurus Senat state limousine (Kortezh project) Luxury state limousine produced for the Russian government's Kortezh project through a consortium with NAMI and UAE's Tawazun, intended for government leadership transport.

Quantifiable outcome

• Over 200,000 vehicles annual production capacity
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hefei Hualong Mould Co., Ltd. (JF Mould)coreStrategic or Co-development Partner · 19 June 2026Joint venture (80/20 ownership split with Sollers holding majority) for production of body parts and frames for Sollers vehicles at new enterprise 'Shtampovye Tekhnologii'. The 8,000 m2 production facility includes automated press lines. Total investment of 1.1 billion rubles.
• NAMI (Central Research Institute for Automotive and Engine Building)coreStrategic or Co-development PartnerConsortium partner for Aurus luxury vehicle development under Russia's Kortezh project. NAMI serves as primary research and development institute for Russian automotive industry.
• Tawazun (UAE)minorStrategic or Co-development PartnerUAE-based partner in Aurus consortium contributing to development and production of Russia's state limousine for government leadership.
• Magnitogorsk Metallurgical Combine (MMK)coreOthersPrimary steel supplier providing hot-dip galvanized steel for body parts production. Supply volume reached over 1,300 tons in 2025, with over 1,700 tons supplied in early 2026 and expected annual volume up to 2,600 tons.

Scale indicators7 records

Recent moves10 records

Expansion highlights4 records

Emerging players

• Geely: Geely is a Chinese automaker with expanding Russian operations, including partnerships and local assembly. It is an emerging peer competing with Sollers across passenger vehicle and potentially LCV segments in the Russian market.
• Moskvich: Moskvich is a revived Russian automotive brand (former Renault Russia plant) producing passenger vehicles with Chinese (JAC) technology. It is an emerging peer operating in the same Russian market with similar localization-driven positioning, though focused on passenger cars rather than Sollers' SUV/LCV/bus core.
• Chery: Chery is a Chinese automaker with significant Russian market presence, producing sedans and SUVs through local partnerships. It is an emerging peer competing with Sollers for Russian consumer and fleet customers, particularly in passenger vehicle segments.
• Haval (Great Wall Motors): Haval is a Chinese SUV manufacturer that has rapidly expanded in Russia post-2022 to fill the vacuum left by Western and Japanese OEMs. It is an emerging peer competing directly with Sollers' UAZ and Sollers ST SUV/pickup brands in the Russian consumer market.
• Piaggio Commercial: Piaggio is a European commercial vehicle and light truck manufacturer with presence in Russia. It is a partial peer in the compact commercial vehicle segment where Sollers' Argo brand competes, though Piaggio operates primarily with European technology.

Direct peers

• GAZ Group: GAZ Group is a Russian automotive manufacturer producing light commercial vehicles, buses, and powertrains — overlapping directly with Sollers' LCV (SF series), bus (SA series), and engine (ZMZ) product lines. Both target Russian fleet, government, and commercial customers with domestic-content advantages.
• KAMAZ: KAMAZ is Russia's largest heavy-duty truck manufacturer and a direct peer producing commercial vehicles, buses, and engines for the Russian market. Both companies serve fleet operators, government entities, and commercial customers with domestically-manufactured vehicles benefiting from localization policies.
• AvtoVAZ (Lada): AvtoVAZ is Russia's largest passenger vehicle manufacturer (Lada brand) and a direct peer operating in the same Russian automotive market with similar exposure to localization policies, sanctions-driven OEM exits, and government support programs. Both compete for Russian consumer and fleet demand.
• Avtotor: Avtotor is a major Russian vehicle assembler that historically partnered with Western OEMs (BMW, Kia, Hyundai) and now pivots to Chinese-brand assembly. It is a direct peer in Russian vehicle assembly and distribution, competing for the same localization-driven fleet and consumer demand.

Regional players

• Aurus: Aurus is the Russian luxury vehicle brand (Kortezh project) in which Sollers is a consortium partner with NAMI and Tawazun. While not a direct sales competitor to Sollers' mass-market vehicles, Aurus operates in the same Russian government/professional vehicle channel and shares engineering and production resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sollers