Wood Signs of Gatlinburg

What Wood Signs of Gatlinburg does

Wood Signs of Gatlinburg is a family-owned custom woodworking business founded in 1971 in downtown Gatlinburg, Tennessee, that designs, produces, and sells made-to-order personalized cedar signs for indoor and outdoor use. The company crafts signs from Eastern Red Cedar, Western Red Cedar, and Northern White Cedar, combining hand carving and hand painting with CNC/routed engraving and applied durable aluminum artwork plaques. Product customization is enabled through an online configurator with 22 clipart options, 24 computerized Google Font styles, and 36 hand-painted artwork choices across a catalog of 98+ wood signs, with prices ranging from $14.95 for small add-on name signs to $229.95 for large custom shaped signs, plus digital gift certificates from $25 to $500.

Name

Wood Signs of Gatlinburg

Legal name

Wood Signs of Gatlinburg

Website

https://woodsignsofgatlinburg.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Wood Signs of Gatlinburg is a family-owned custom cedar sign maker founded in 1971 in Gatlinburg, Tennessee, selling made-to-order personalized wooden signs online and through its downtown storefront to homeowners, vacation property owners, campers, and gift buyers across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Gatlinburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Wood Sign Sales: One-time purchase revenue from custom handmade wooden signs. Products are made-to-order based on customer specifications including wording, fonts, clip art, and wood type. Prices range from $14.95 to $229.95 per sign with additional fees for front and back carving, custom artwork, and gift wrapping options.
2. Gift Certificates: Digital gift certificates sold in denominations from $25 to $500, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wood Signs of Gatlinburg is a family-owned custom wood sign manufacturer that makes and sells personalized, made-to-order cedar signs for indoor and outdoor use. Products are handcrafted in downtown Gatlinburg, Tennessee, using Eastern Red Cedar, Western Red Cedar, and Northern White Cedar, with customization options including hand carving, CNC/routed engraving, hand painting, hundreds of clipart images, multiple font styles, and applied durable aluminum artwork plaques. The company sells through both an online e-commerce store and a physical storefront, shipping nationwide with a 2-week-or-less delivery promise.

Product overview

Wood Signs of Gatlinburg is a family-owned custom wood sign manufacturing business based in Gatlinburg, Tennessee, operating since 1971. The company offers a diverse portfolio of personalized wooden sign products primarily crafted from cedar varieties (Eastern Red Cedar, Western Red Cedar, Northern White Cedar). The core product lineup consists of six main categories: Wood Signs (the primary category with 98+ products including family name signs and address signs), Applied Artwork signs featuring durable aluminum plaques, Camping Signs for RVs and campsites, Clipart with hundreds of customization options, Computerized Fonts using Google Font styles, and Hand-Painted Artwork including wildlife and scenic designs. Beyond these core categories, the company offers various unique-shaped signs (dog bones, cowboy hats, pigs, saws, deer-in-oval, nautical anchors), patriotic signs with American themes, pub/bar signs, and gift certificates. Products range from small add-on signs ($14.95) to large custom signs ($229.95) and are sold through both the Gatlinburg storefront and online shop with shipping throughout the USA. The company operates as a single unified product line rather than a platform architecture, with customization occurring through the ordering process using clipart selections, font choices, wood types, and personalization options.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cedar Wood Signs

Quantifiable outcome

• 97% of customers rate their shopping experience as EXCELLENT
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Gatlinburg Chamber of CommerceminorOthersActive member of the Gatlinburg Chamber of Commerce, demonstrating community involvement and local business legitimacy. Members benefit from chamber resources and networking opportunities within the Gatlinburg business community.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Hobby Lobby: National craft and home decor retailer selling pre-made decorative signs, farmhouse wall art, and seasonal signage — competes for the same DIY home decor customer but offers mass-produced rather than fully custom cedar.
• Wayfair: Large online home goods retailer carrying a broad assortment of decorative signs, wall art, and farmhouse decor — competes for the same household decor and gifting wallet share, though at mass-produced scale rather than custom cedar.

Direct peers

• The Mountain (Three Golden Saints): Decor brand producing nature-themed, hand-designed signs, T-shirts, and wall art with a similar rustic/woodsy aesthetic — overlaps on artwork styles (bears, cabins, wildlife) and the tourist/gift-shop distribution model.
• Carved Solutions: Custom wood sign and personalized gift manufacturer offering made-to-order signage with multiple wood types and personalization options — overlaps on materials, customization model, and direct-to-consumer e-commerce.
• Etsy (custom wood sign sellers on the marketplace): Etsy hosts thousands of independent makers selling custom wood signs, family name signs, and cabin/camping signs — directly competing for the same buyer searches and gift occasions that Wood Signs of Gatlinburg targets with their made-to-order cedar signs.
• Quality Logo Products: Custom signage and promotional products manufacturer serving businesses and consumers with personalized signs, plaques, and engraved goods — overlaps on custom sign production, online ordering, and small-volume personalization.
• Wood Signs by Design: Family-run custom wood sign shop producing personalized cedar and pine signs for homes, cabins, and gifts — directly comparable in product, materials, customization approach, and target customer.
• Sawdust City Signs: Small-batch custom wood sign maker offering personalized family name signs, farmhouse decor, and rustic signage online — competes head-to-head with Wood Signs of Gatlinburg for the homeowner and gift-buyer segments.
• Amazon Handmade (custom wood sign makers): Amazon Handmade features artisans offering personalized wood signs, family name plaques, and decorative cedar signage — overlapping directly with Wood Signs of Gatlinburg's product line and gifting use cases.

Emerging players

• Cricut (DIY sign-making ecosystem): Consumer cutting-machine platform that enables DIY customers to design and produce their own personalized wood signs at home — represents a structural substitute to buying from Wood Signs of Gatlinburg, particularly for price-sensitive hobbyists.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WoodSignsofGatlinburg
• LinkedInlinkedin.com/company/wood-signs-of-gatlinburg-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wood Signs of Gatlinburg