Tryggt
Tryggt is a Sweden-based insurance comparison platform founded in 2024 that lets consumers compare insurance policies across providers to identify optimal terms and pricing in the Swedish market.
- Company typePrivate
- Founded2024
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tryggt does
Tryggt (operated at tryggt.nu) is a Swedish consumer-facing insurance comparison platform founded in 2024. Per its own positioning, the service enables users to compare different insurance offerings in order to identify optimal terms and pricing, targeting Swedish households seeking coverage across personal lines. The company is structured as a for-profit private entity with a very small team of 1-10 employees.
Tryggt firmographics
Firmographics- Name
- Tryggt
- Website
- https://tryggt.nu
- Company type
- Private
- Founded year
- 2024
- Headcount range
- 1–10 employees
- Short description
- Tryggt is a Sweden-based insurance comparison platform founded in 2024 that lets consumers compare insurance policies across providers to identify optimal terms and pricing in the Swedish market.
- Ownership category
- akta.pro rank
Tryggt industry classification
Industry- Product category
- Insurance Comparison
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
- akta.pro secondary industries
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Tryggt business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Tryggt product offering
Product offeringCore offering
Tryggt operates an online comparison platform (tryggt.nu) that enables Swedish users to easily compare different insurance products in order to find the best terms and prices for a safer everyday life. The service aggregates insurance offerings and presents them for side-by-side evaluation by consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Tryggt Insurance Comparison Platform An online insurance comparison service for Swedish consumers that aggregates multiple insurance providers and allows users to compare terms and prices to select the best policy for their needs.
Companies that use Tryggt
Customer profileIdeal customer profiles1 record
Tryggt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tryggt partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Tryggt competitors and assessment
Company assessmentBroad incumbents
- Söderberg & Partners: Large Swedish insurance and financial advisor with digital comparison and brokerage tools. Overlaps with Tryggt on the consumer comparison journey but operates as a full-service broker.
- Policygenius: US insurtech comparison and brokerage platform for life, home, and auto coverage. Closely comparable digital insurance distribution model, though at much greater scale.
- Sambla: Nordic comparison site covering loans, insurance and other financial products. Comparable aggregation model and target market, but with a broader financial-services scope.
- Zmarta: Nordic comparison platform spanning insurance and lending. Operates the same aggregator economics as Tryggt but at significantly larger scale across multiple Nordic markets.
- Compare the Market: Major UK insurance and financial services comparison brand. Same digital comparison/aggregator model as Tryggt, with established insurer partnerships and consumer brand.
- Check24: Germany's largest comparison portal, with insurance as a flagship vertical. Demonstrates the scale potential of a European insurance aggregator but is orders of magnitude larger than Tryggt.
- GoCompare: UK price comparison website with a strong insurance vertical. Operates the same aggregator/lead-generation business model as Tryggt.
Direct peers
- Compricer: Leading Swedish insurance comparison site that lets users compare prices and terms from multiple insurers. Direct overlap with Tryggt's core proposition in the Swedish market.
- The Zebra: US insurance comparison marketplace for auto and home. Same digital aggregator/lead-gen model as Tryggt, demonstrating the category economics in a different geography.
- Insplanet: Swedish insurance comparison and brokerage platform. Competes head-to-head with Tryggt for the same Swedish consumer comparison queries.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
Tryggt social profiles
Digital presenceTryggt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tryggt leadership team
Management profileNumber of profiles
Tryggt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tryggt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tryggt
What does Tryggt do?
Tryggt operates an online comparison platform (tryggt.nu) that enables Swedish users to easily compare different insurance products in order to find the best terms and prices for a safer everyday life. The service aggregates insurance offerings and presents them for side-by-side evaluation by consumers.
When was Tryggt founded?
Tryggt was founded in 2024. It employs 1 to 10 people.
Who are Tryggt's main competitors?
Broad incumbents on record are Söderberg & Partners, Policygenius, Sambla, Zmarta, Compare the Market, Check24 and GoCompare. Direct peers are Compricer, The Zebra and Insplanet.
Does Tryggt have an API?
No public API is recorded for Tryggt.
What industry is Tryggt in?
Tryggt's product category is Insurance Comparison. Its primary akta.pro industry code is FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces), with a secondary code of CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 52421 and its SIC code is 6411.