Working Football Club
- Company typePrivate
- Founded1887
- HeadquartersWoking, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Working Football Club firmographics
Firmographics- Name
- Working Football Club
- Legal name
- Woking Football Club Limited
- Website
- https://wokingfc.co.uk
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Working Football Club industry classification
Industry- Product category
- Professional Football Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
Keywords
Where Working Football Club is headquartered
LocationHeadquarters
- HQ city
- Woking
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Working Football Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Matchday Revenue: Revenue from ticket sales for home and away fixtures across National League matches, cup competitions, and pre-season friendlies. Additional matchday revenue from hospitality packages.
- Commercial Sponsorship: Sponsorship packages including kit sponsorship, stand sponsorship, pitch-side advertising boards, match sponsorship, ball sponsorship, substitution sponsorship, and player/management sponsorship. The club also has official partners and back-of-shirt sponsors.
- Merchandise: Club shop sales including replica shirts, merchandise, and accessories. Kit supplied by Erreà.
- Venue Hire: Facility hire of the Laithwaite Community Stadium for events and functions.
- Hospitality: Matchday hospitality packages including VIP lounges and dining experiences for home fixtures.
- Community Programs: Junior Cards membership program and community outreach initiatives including school visits and health awareness campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pre-season tickets for adults with standing or seating options |
| Subscription | Pay-as-you-go | Matchday hospitality packages for VIP experience |
| Subscription | Annual | Season tickets for 2026/27 season |
| One time/ perpetual license | Multi-year contract | Kit sponsorship ranging from basic to premium |
| One time/ perpetual license | Multi-year contract | Stand naming rights and branding |
| One time/ perpetual license | Pay-as-you-go | Ball sponsorship for individual matches |
| One time/ perpetual license | Pay-as-you-go | Official match sponsor for matchday |
| One time/ perpetual license | Pay-as-you-go | Substitution sponsorship during matches |
| Subscription | Annual | Player sponsorship for entire season |
| Subscription | Annual | Junior Cards youth membership program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Working Football Club product offering
Product offeringCore offering
Woking Football Club is a professional football club based in Woking, Surrey, England, competing in the Enterprise National League (the fifth tier of English football) at the Laithwaite Community Stadium. The club sells matchday tickets and season tickets, operates a club shop selling replica kits and merchandise, offers matchday hospitality packages, runs commercial sponsorship programmes (kit, stand, pitch-side, match, ball, substitution, and player sponsorships), and hires out its stadium facilities for events and functions.
Product overview
Woking Football Club operates as a professional football club in the Enterprise National League (formerly Vanarama National League). The club's product portfolio centers on matchday experiences including match tickets and hospitality packages, complemented by sponsorship opportunities (match sponsorship, ball sponsorship, kit sponsorship, stand sponsorship, pitch-side advertising, and substitution sponsorship), retail merchandise through the club shop, and venue hire services. Additional offerings include youth development through the Academy Programme, junior fan membership (Junior Cards), community outreach (Cardinals in the Community), and media content production. The club plays at The Laithwaite Community Stadium in Woking, Surrey.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Season ticket renewals extended with early bird pricing
- +1 more outcomes
Companies that use Working Football Club
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Working Football Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Working Football Club partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Enterprise Rent-A-CarminorTitle sponsor for the National League (Enterprise National League). Multi-year landmark partnership.
- Laithwaite Financial ServicescoreOfficial partner of Woking FC, with the Laithwaite Community Stadium named after them. Provides financial services sponsorship with stadium naming rights.
- ErreàcoreOfficial kit supplier for Woking FC. Provides playing kits, training wear, and replica shirts for the club and supporters.
- Nuffield HealthcoreOfficial health partner extending partnership with Woking FC. Provides health and wellbeing services to the club community.
- Seymours Estate AgentsminorOfficial shirt sleeve sponsor for 2026/27 season. Extended partnership with community outreach programs including school visits.
- Woking & Sam Beare HospicesminorCharitable partner receiving support from the club for hospice care services in the local community.
- C&A ContractorsminorCommercial partner providing construction and contracting services to the club.
- CloudTech24minorOfficial Back of Shirt Sponsor for 2026/27 season. Provides IT and technology services.
- Shorts Group LtdminorExpanded partnership with professional services firm supporting the club commercially.
- Cards TrustcoreOfficial supporter trust with elected director (George Burnett) on the Board of Directors. Represents fan ownership interest in the club.
- Cancer Testing ServicesminorCommunity health partner hosting PSA blood testing clinics at the stadium for early prostate cancer detection, targeting men aged 40-80.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Working Football Club competitors and assessment
Company assessmentDirect peers
- Barnet FC: Historic North London-area club that has oscillated between the National League and EFL, offering a structural analogue for Woking's promotion economics. Similar matchday-plus-sponsorship revenue mix and community-led GTM.
- Eastleigh FC: Fellow Enterprise National League club that drew 3-3 with Woking in Jermain Defoe's first match. Operates a comparable community-led model with stadium hospitality, sponsorship tiers, and academy programmes at the same non-league tier.
- Chesterfield FC: Larger National League/EFL-club operator with a more established stadium, sponsorship, and hospitality model. Useful peer on the upper-bound scale of what a fifth-tier English club can monetise through commercial programmes.
- Dagenham & Redbridge FC: Historic Greater London-area non-league club operating in the National League with similar matchday, sponsorship, and community revenue mix. Comparable on the asset-light, community-led GTM motion Woking describes.
- FC Halifax Town: Enterprise National League club that beat Woking in the latest disclosed fixture. Similar tier, similar stadium capacity band, and similar diversified sponsorship/matchday revenue model typical of fifth-tier English football.
- Hartlepool United: Enterprise National League club with comparable historic scale, stadium-based matchday revenue, kit/partnership sponsorship tiers, and youth academy operations targeted at the same promotion tier.
- Sutton United FC: Enterprise National League competitor with comparable commercial sponsorship catalogue, community programmes, and a recent track record of operating at the league/promotion boundary that Woking is aiming for.
- Aldershot Town FC: Direct local rival competing in the same Enterprise National League tier. Comparable on stadium size, geographic footprint in Surrey/Hampshire, sponsorship-led commercial model, and historic lower-league profile. The fixture between the two clubs is explicitly identified by Woking as a key derby driving attendance.
- Gateshead FC: Enterprise National League club referenced as an opponent (Gateshead 0-3 Woking, with a Defoe interview). Similar promotion-targeted ambitions, community engagement programmes, and sponsorship-driven commercial model at the same tier.
- Maidenhead United FC: Berkshire-based Enterprise National League club with a small-stadium, community-led operating profile closely matching Woking's. Comparable on sponsorship ladder scale and youth/community programmes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Working Football Club social profiles
Digital presenceWorking Football Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Working Football Club leadership team
Management profileNumber of profiles
Profiles7 records
Working Football Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Working Football Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Working Football Club
What does Working Football Club do?
Woking Football Club is a professional football club based in Woking, Surrey, England, competing in the Enterprise National League (the fifth tier of English football) at the Laithwaite Community Stadium. The club sells matchday tickets and season tickets, operates a club shop selling replica kits and merchandise, offers matchday hospitality packages, runs commercial sponsorship programmes (kit, stand, pitch-side, match, ball, substitution, and player sponsorships), and hires out its stadium facilities for events and functions.
Is Working Football Club a public or private company?
Working Football Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Working Football Club founded?
Working Football Club was founded in 1887. It employs 51 to 100 people.
Where is Working Football Club based?
Working Football Club is headquartered in Woking, United Kingdom, in the Europe region.
How does Working Football Club make money?
Six revenue lines are on record. Matchday Revenue is the primary driver. The others are commercial Sponsorship, merchandise, venue Hire, hospitality and community Programs.
Who are Working Football Club's main competitors?
Direct peers on record are Barnet FC, Eastleigh FC, Chesterfield FC, Dagenham & Redbridge FC, FC Halifax Town, Hartlepool United, Sutton United FC, Aldershot Town FC, Gateshead FC and Maidenhead United FC.
Does Working Football Club have an API?
No public API is recorded for Working Football Club.
What industry is Working Football Club in?
Working Football Club's product category is Professional Football Club / Sports Entertainment. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues. Its NAICS code is 711211 and its SIC code is 7997.