Steico Ioannidis

What Steico Ioannidis does

Steico Ioannidis (legal entity STEICO ΙΩΑΝΝΙΔΗΣ ΜΟΝΟΠΡΟΣΩΠΗ ΙΚΕ) is a privately held, family-owned B2B distribution and trading company founded in 1977 by Stelios Ioannidis, a lubrication engineer, and headquartered in the Sindos Industrial Area (VipeTh) of Thessaloniki, Greece. The company operates three business pillars: (1) marketing and distribution of lubricants with integrated lubrication solutions covering automotive, commercial vehicle, industrial, marine, and motorcycle applications; (2) marketing of complementary products including workshop and fuel-station chemicals, car care products, hand and industrial cleaners, accessories, and body repair tools; and (3) TP Logistics — third-party storage and distribution services, including operation as the EKO and Castrol lubricant warehouse for Northern Greece. Its product portfolio is built on exclusive territorial distribution rights for Mobil (Northern Greece: Epirus, Central/Western/Eastern Macedonia, Thrace) and EKO/Track7 (Central and Western Macedonia, Epirus), supplemented by Pan-Hellenic distribution partnerships with Valma, Bar's, Dreumex, Miracle System, and Abel Auto.

The underlying technology stack is conventional B2B distribution: a 3,000 sqm covered warehouse facility in Thessaloniki serves as regional logistics hub. The company runs an online customer portal (STEICO-myCustomer) and integrates oil/battery selector widgets from Mobil and EKO brand portals, but there is no proprietary technology platform, software product, or proprietary process described beyond standard distribution operations.

The business model is B2B wholesale and distribution with quote-based pricing that is not publicly disclosed. Revenue is generated through transactional lubricant and chemical product sales (Mobil, EKO, Track7, and complementary product brands), supplemented by managed-service revenue from TP Logistics third-party storage contracts. The go-to-market is hybrid: direct sales force in Northern Greece for enterprise and industrial accounts, channel/reseller relationships through local representatives in the rest of Greece and export markets (Balkans, Cyprus), and exclusive service of the EKO fuel station network. Customer segments span manufacturing, automotive services (independent workshops, official representatives, Mobil 1 workshops, truck workshops), fuel retail (EKO and BP), transport fleets, agriculture, mining, renewable energy, metallurgy, shipping, food industry, and retail/e-commerce — with 1,000-2,000 active customers across these verticals.

Name

Steico Ioannidis

Legal name

STEICO ΙΩΑΝΝΙΔΗΣ ΜΟΝΟΠΡΟΣΩΠΗ ΙΚΕ

Website

https://www.steico.gr

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Steico Ioannidis is a Greek B2B distributor of automotive and industrial lubricants and chemicals, founded 1977 in Thessaloniki, holding exclusive regional distribution rights for Mobil and EKO and serving 1,000-2,000 customers across Greece, the Balkans, and Cyprus.

Ownership category

akta.pro rank

Product category

Industrial Lubricant Distribution

SIC

Wholesale-Chemicals & Allied Products (5160), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Marine Lubricants Supply & Services (Cylinder/System Oils) (TLAHAKAJ)

akta.pro secondary industry

Chemical & Petrochemical Logistics (Bulk, ISO Tanks, Drums/IBCs) (TLAIAJAC)

Keywords

• Lubricant distribution
• Automotive chemicals
• Industrial lubricants
• Workshop chemicals
• Third-party logistics

Headquarters

HQ city

Síndos

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant Trading: Trading of lubricants including Mobil, EKO, and Track7 brands with integrated lubrication solutions and services for cars and industry. Main revenue stream through wholesale distribution.
2. Complementary Products: Marketing of complementary products including workshop chemicals, service station products, accessories, hand cleaners, garage/industrial cleaners, bodywork tools. Products sourced from Valma, Bar's, Dreumex, Miracle System, and Abel Auto brands.
3. TP Logistics (Third-Party Logistics): Storage and distribution of third-party products. Operates as EKO & Castrol lubricant storage facility in Northern Greece, distributing products for direct sales of the EKO group.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels2 records

Core offering

Steico Ioannidis is a B2B distributor trading automotive and industrial lubricants (Mobil, EKO, Track7) and complementary products (workshop chemicals, car care products, accessories, hand cleaners, garage/industrial cleaners, bodywork tools). The company also operates TP Logistics, a third-party storage and distribution service functioning as the EKO & Castrol lubricant warehouse for Northern Greece.

Product overview

Steico Ioannidis M.I.K.E. is a family-owned B2B distributor and trading company founded in 1977, based in Sindos Industrial Area, Thessaloniki, Greece. The company operates as a lubricant and automotive chemical products distributor with three main business pillars: (1) marketing and distribution of lubricants with integrated lubrication services, (2) complementary products including workshop chemicals, car care products, accessories, and body shop tools, and (3) TP Logistics services for third-party product storage and distribution. The product portfolio includes Mobil, EKO/Track7, Bar's, Valma, Dreumex, Miracle System, and Abel Auto branded products, organized into three categories: Lubricants (automotive, commercial, industrial, marine), Chemicals (hand cleaners, industrial cleaners, automotive chemicals), and Workshop Tools/Accessories. Digital tools include oil and battery selector applications integrated with partner brands. The company serves over 1000-2000 active customers across Northern Greece, the rest of Greece, Balkans, and Cyprus markets.

Differentiator

Problem solved

Functional benefit

Brands

• TP Logistics: Storage and distribution of third-party products, operating as the EKO & Castrol lubricant storage facility in Northern Greece.

Products and services

• Lubricants Distribution of lubricants for automotive, commercial vehicle, industrial, motorcycle, and marine applications. Brands include Mobil (exclusive in Northern Greece), EKO, and Track7. Sold to fuel stations, workshops, transport fleets, and industrial operators.
• Automotive and Workshop Chemicals Workshop and automotive chemicals including hand cleaners, industrial cleaners, automotive chemicals, and professional vehicle care products. Brands include Dreumex, Valma, Bar's, and Lordin.
• Workshop Tools and Accessories Body shop tools and accessories for vehicle repair and maintenance, including the Miracle System panel repair technology for automotive body panel repair without damaging the metal sheet.
• TP Logistics Third-party storage and distribution services operating as the EKO & Castrol lubricant warehouse for Northern Greece. Storage and distribution of third-party products for the EKO group's direct sales operations.

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and strategic.

• Mobil (ExxonMobil)coreChannel Partner/ Reseller/ DistributorExclusive representation of Mobil lubricants in Northern Greece covering Epirus, Central, Western and Eastern Macedonia and Thrace regions. Major brand partnership for automotive, commercial vehicle, and industrial lubricants.
• EKO (EKO ABEE)coreChannel Partner/ Reseller/ DistributorExclusive representation of EKO & Track7 lubricants in Central and Western Macedonia and Epirus. Service of EKO station network. Also operates as EKO & Castrol lubricant storage facility in Northern Greece for direct sales of the group (TP Logistics).
• ValmamajorChannel Partner/ Reseller/ DistributorPan-Hellenic distributorship of Valma car care products. Brand from Netherlands owned by Service Best International since 2017. Products include polishing, protection, cleaning, and restoration solutions for automotive care.
• Bar'smajorChannel Partner/ Reseller/ DistributorPan-Hellenic distributorship of Bar's products (from Belgium, via Pandion). Products for cooling system including stop leak, radiator repair, and cooling system maintenance solutions.
• DreumexmajorChannel Partner/ Reseller/ DistributorPan-Hellenic distributorship of Dreumex hand cleaners and industrial cleaning products from Netherlands. Over 70 years experience, present in 30+ countries. Dermatologically tested products.
• Miracle SystemmajorChannel Partner/ Reseller/ DistributorPan-Hellenic distributorship of Miracle System body repair tools from Japan (Star Co Japan). Ishihara Method of Panel Repair. Specialized tools for automotive body panel repair without damaging panel during repair work.
• Abel AutomajorChannel Partner/ Reseller/ DistributorPan-Hellenic distributorship of Abel Auto professional car care and maintenance products. French company established since 1802, focused on innovation and professional automotive care solutions.
• Service Best InternationalstrategicStrategic or Co-development PartnerNetherlands-based company that owns Valma brand since 2017. Pan-Hellenic collaboration for Valma car care products distribution.
• PandionstrategicStrategic or Co-development PartnerBelgium-based company representing Bar's products. Pan-Hellenic collaboration for Bar's cooling system products distribution.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Castrol: Castrol is a global lubricant brand owned by BP, serving automotive, industrial, and marine markets. Steico stores and distributes Castrol products as part of TP Logistics for EKO in Northern Greece, making Castrol a direct upstream brand counterpart and the most exposed global peer in Steico's portfolio.
• EKO ABEE: EKO ABEE is the Greek multinational fuels and lubricants group that owns EKO, Track7, and Castrol distribution rights in Greece. As Steico's primary brand partner and exclusive distributor of EKO lubricants in Central/Western Macedonia and Epirus, EKO is both a principal supplier and the most strategically aligned Greek peer.
• ExxonMobil Lubricants: ExxonMobil is the parent of the Mobil lubricant brand for which Steico holds exclusive territorial distribution in Northern Greece. Overlap is in commercial vehicle, industrial, and marine lubricant products, with Mobil's brand globally anchoring Steico's premium positioning.
• TotalEnergies Lubrifiants: TotalEneses operates a global lubricants portfolio covering automotive, industrial, and marine segments. Comparable to Steico's Mobil and EKO mix in customer base and product breadth, but at a vastly larger scale as a manufacturer and brand owner.
• Fuchs Petrolub: Fuchs is one of the world's largest independent lubricant manufacturers, serving automotive, industrial, and specialty markets. Comparable to Steico in industrial and automotive lubrication focus, but as a manufacturer with global distribution rather than a regional distributor.
• Shell Lubricants: Shell Lubricants is a global lubricants brand serving passenger car, commercial, and industrial markets. Comparable to Steico's Mobil-distribution focus on workshops, fleets, and industrial accounts, with Shell Helix, Rimula, and Tellus as the major counter-brands.
• Liqui Moly: Liqui Moly is a German manufacturer of motor oils, additives, and automotive chemicals sold through workshop and retail channels. Comparable to Steico in automotive aftermarket and workshop chemical product focus, with overlapping customer types across the Balkans and Southern Europe.
• Ravenol: Ravenol is a German family-owned lubricant manufacturer focused on motorsport, automotive, and industrial applications. Comparable to Steico in family-business DNA and in serving automotive workshops, transport fleets, and industrial customers with branded specialty lubricants.

Regional players

• COGELSA: COGELSA is a Spanish manufacturer and distributor of industrial and automotive lubricants with strong presence in Southern Europe. Comparable to Steico in regional Mediterranean distribution model, industrial customer focus, and family-owned operational structure.

Emerging players

• Addinol Lube Oil: Addinol is a German specialty lubricant manufacturer with growing distribution in Europe, the Middle East, and Africa. Comparable to Steico in industrial and automotive product mix sold through regional distributor networks, though Addinol is a brand owner rather than a pure distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/steico

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steico Ioannidis