Girls Guide To

What Girls Guide To does

Girls Guide To is a privately-held women's lifestyle media company founded in 2009 and based in Newport Beach, California. Its core product is a web and mobile platform where women discuss topics including life, work, relationships, health, and beauty, supported by related content properties (notably HerFeed.com, a lifestyle editorial site covering beauty, fashion, health, wellness, love, and sex). The company has built a portfolio of sponsored content partnerships, including health-related editorial series with Providence St. Joseph Health (e.g., "Her Health Matters," "Nurse We Love") and ongoing automotive programming via a sub-brand called "A Girls Guide to Cars."

The company extends its core women's audience into vertical-specific editorial through sub-brands. "A Girls Guide to Cars" is a publication focused on automotive content targeting women and partners with the Chicago Auto Show to present the "What Drives Her Trailblazer Award," an annual industry recognition now in its ninth year. The business model appears to be content/media-driven, likely supported by sponsored editorial and partnership revenue rather than disclosed direct-to-consumer pricing.

Operationally, Girls Guide To is a small organization (1-10 employees) that has operated for over 16 years on limited disclosed capital — a single $350,000 seed round from CincyTech in 2012. No subsequent funding rounds, acquisitions, or significant leadership changes are recorded, and there is no disclosed revenue, pricing model, or technology stack. The company's strategic posture is consistent with a stable niche media brand rather than a venture-scale growth business.

Name

Girls Guide To

Website

https://girlsguideto.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls Guide To is a women's lifestyle media platform founded in 2009, operating web and mobile properties covering life, relationships, health, and beauty, with a sub-brand ("A Girls Guide to Cars") focused on automotive content for women.

Ownership category

akta.pro rank

Product category

Women's Lifestyle Digital Media

NAICS

Information (51)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

Keywords

• Women lifestyle content
• Beauty wellness media
• Lifestyle publishing platform
• Women community app
• Health relationships content

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Core offering

Girls Guide To is a web and mobile application that provides a publishing platform where women can engage with content on life, work, relationships, health, and beauty topics. The platform curates and distributes lifestyle articles across categories such as beauty and fashion, health and wellness, lifestyle, love and sex, and news, supported by editorial partnerships with organizations such as Providence St. Joseph Health.

Product overview

Girls Guide To operates as a media/publishing company, with 'A Girls Guide to Cars' being its primary known product—a publication focused on automotive content targeting women consumers. The company appears to partner with automotive industry events and organizations for co-branded content and awards programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Girls Guide To Web and Mobile App A consumer-facing web and mobile application delivering lifestyle articles and editorial content for women across topics including beauty and fashion, health and wellness, lifestyle, love and sex, and news. Content is distributed via web, mobile, and social sharing channels.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chicago Auto ShowcoreStrategic or Co-development PartnerChicago Auto Show organizers partner with A Girls Guide to Cars to present the What Drives Her Trailblazer Award, which recognizes women who are changing the automotive industry. This partnership has been ongoing for nine years, with the award presented annually at the Chicago Auto Show media preview.

Recent moves4 records

Expansion highlights2 records

Emerging players

• AutoBible (Automotive Media for Women): Niche automotive media targeting women car buyers — overlaps with Girls Guide To's 'A Girls Guide to Cars' vertical as a focused peer in the women-in-automotive content niche.

Broad incumbents

• Popsugar: Large-scale women's interest digital media brand spanning beauty, fitness, lifestyle, and entertainment. Comparable content verticals but materially larger scale and resources.
• Refinery29: Major women's lifestyle media brand now part of Sundial Media/VICE; covers beauty, fashion, wellness, and culture. Overlaps heavily with Girls Guide To's content categories at much greater scale.
• Car and Driver: Major automotive publisher with a women's-interest editorial sub-segment and reviews/buying content. Comparable to 'A Girls Guide to Cars' but at much larger scale and broader audience.
• Women's Health (magazine / Women's Health Interactive): Established women's health and wellness publication covering fitness, nutrition, mental health, and lifestyle — overlapping with HerFeed's health and wellness content stream at much larger scale.
• Bustle Digital Group: Portfolio of women's-interest publications (Bustle, Romper, Input) targeting millennial and Gen Z women. Operates at vastly greater scale than Girls Guide To but in the same category.

Direct peers

• PureWow: Digital women's lifestyle publisher covering wellness, fashion, food, and home. Comparable mid-sized editorial operation targeting similar demographics.
• The Everygirl: Independent women's lifestyle publication covering careers, wellness, beauty, and relationships with a small editorial team — closely mirroring Girls Guide To's scale and target audience.
• HelloGiggles: Women's lifestyle publication covering beauty, entertainment, wellness, and relationships. Closely aligned content mix and audience, though backed by larger media parent (now under Reddit).
• SheKnows Media: Long-running digital publisher covering parenting, lifestyle, health, and relationships targeted primarily at women. Closely comparable to Girls Guide To's lifestyle content footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/girlsguideto
• Facebookfacebook.com/girlsguideto
• LinkedInlinkedin.com/company/girlsguideto-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls Guide To