Xianglong Co.

What Xianglong Co. does

Xianglong Co. (祥瀧股份有限公司) is a Taipei-headquartered cultural creative company founded in 1997 that operates across the full value chain of IP development, exhibition execution, museum retail management, themed food and beverage, and IP licensing. The company originated as a cross-strait cultural event planner and has executed more than 100 international exhibitions over 20+ years, including the Pompidou Center, Mona Lisa Speaking, Mucha, French Louvre, British Museum, and Andy Warhol exhibitions in Taiwan. It also served as the official designated operator for the 2008 Beijing Olympics 'MIRACLE Exhibition' commemorative merchandise — making it the first Taiwanese company to operate inside the Beijing Bird's Nest — and for the 2009 Taipei Deaf Olympics and 2010 Taipei International Flower Expo.

The company's core proprietary asset is a portfolio of four original IP exhibition brands: 世界巧克力夢公園 (World Chocolate Dream Park, launched 2010), 恐龍夢公園 (Dinosaur Dream Park, 2012), 千古一帝秦始皇 (Qin Emperor Terracotta Army, 2012), and 糖果夢公園 (Candy Dream Park, 2013). World Chocolate Dream Park is the most developed, having drawn over 4 million cumulative visitors across Beijing, Shanghai, Chongqing, Taipei, Taichung, and Kaohsiung, and operates as a permanent indoor theme park at Tamsui Fisherman's Wharf (since 2014) with approximately 200,000 annual visitors. The IP has been extended into branded consumer products via the I-CHOCO 綽柯拉 dual-brand partnership with Taiwan's National Palace Museum, which uses French WEISS chocolate to replicate iconic artifacts such as Jadeite Cabbage and Meat-shaped Stone.

Xianglong's business model is multi-stream: (1) IP licensing and brand authorization to international partners (China and Southeast Asia, with 2018 deal signings targeted); (2) full-service exhibition planning and execution for museums and government clients; (3) physical retail and e-commerce through the Taiwan Gifts Hall (台灣禮品館) platform, aggregating approximately 500 Taiwan craft and cultural creative vendors across stores in Taipei (Nanhai flagship inside the National Taiwan Craft Museum), Hualien (Pine Garden), and taiwangoods.com.tw; (4) themed dining under CW Chocolate Humanistic Coffee (巧克力人文咖啡) and other sub-brands; (5) museum gift shop and cultural park operations contracts at 10+ Taiwanese institutions (Yingeh Ceramics Museum, Hualien Stone Art Museum, Thirteen Headed Museum, Gold Museum, Hakka Cultural Zone, Ocean Culture & Art Museum, etc.); and (6) customized cultural product development for institutional and corporate clients. The company is privately held by founder-Chairman 鄧琢媺, employs 51-100 people, and has no public market listing or disclosed external funding.

Name

Xianglong Co.

Legal name

祥瀧股份有限公司

Website

https://art-mall.com.tw

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Xianglong Co. (祥瀧股份有限公司) is a Taipei-based cultural creative company, founded 1997, that develops proprietary exhibition IPs (notably World Chocolate Dream Park), plans and executes exhibitions for museums and governments, operates museum gift shops and themed dining venues across Taiwan, and runs the Taiwan Gifts Hall retail platform aggregating roughly 500 Taiwan craft vendors.

Ownership category

akta.pro rank

Product category

Cultural Creative Exhibition Services

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Museum, Zoo & Attraction Gift Shops (CRALAJAG), Arts, Crafts & Maker Fairs (MPAGAFAJ)

Keywords

• Cultural exhibition services
• Original IP licensing
• Museum gift shop operations
• Cultural creative products
• Themed cafe and dining

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. IP Licensing & Brand Authorization: Licensing of proprietary original IP brands (World Chocolate Dream Park, Dinosaur Dream Park, Candy Dream Park, Qin Emperor) to international partners for exhibition execution, theme park operation, and merchandise development. Revenue derived from upfront licensing fees, royalties on ticket sales, and revenue-sharing arrangements. The company has targeted Southeast Asian markets for 2018 license signings.
2. Exhibition Planning & Execution Services: Full-service exhibition planning and execution for institutional clients including museums, cultural parks, and government bodies. Services span content planning, market research, touring logistics, integrated marketing, and merchandise development. Company has executed 100+ international exhibitions and serves as official designated operator for major cultural institutions.
3. Retail Store Operations (台灣禮品館, 漫慢生活館): Physical retail operations at Taiwan Gifts Hall locations in Taipei and Hualien, and online store (taiwangoods.com.tw). Revenue from merchandise sales with approximately 500 vendor brands aggregated on the platform. Commission-based model where Taiwan Gifts Hall takes a share of sales from vendor merchandise.
4. Themed Food & Beverage (CW巧克力人文咖啡, 巧克力夢公園餐飲): Food and beverage operations at themed cafes and restaurant outlets within exhibition venues and retail locations. Includes CW Chocolate Humanistic Coffee shops serving brunch, pasta, grilled dishes, and chocolate-infused beverages and desserts. Dining integrated with cultural shopping creates compound consumption experience.
5. Cultural Product Customization & Development: Custom merchandise design and development services for institutional clients (museums, cultural parks, corporate partners). Company provides one-stop service from product concept and design to manufacturing and retail channel deployment. Revenue from product development fees and margin on manufactured goods.
6. Space Operations & Cultural Park Management: Operational management of cultural parks and museum facilities including Hualien Pine Garden (花蓮松園別館) from 2006-2018, and museum gift shops at institutions such as National Taiwan Craft Museum, Yingeh Ceramics Museum, and Sheti Museum. Revenue from facility management contracts and embedded retail operations.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Xianglong Co. plans and executes original-IP cultural exhibitions, licenses proprietary exhibition brands to museums and cultural parks, and operates retail and dining venues at cultural institutions. The company's flagship offerings include four proprietary exhibition IPs (World Chocolate Dream Park, Dinosaur Dream Park, Candy Dream Park, and Qin Emperor Terracotta Army), the Taiwan Gifts Hall retail platform aggregating ~500 Taiwan craft vendors, and co-branded cultural products such as I-CHOCO chocolate replicas of National Palace Museum artifacts.

Differentiator

Problem solved

Functional benefit

Brands

• 世界巧克力夢公園: 巧克力主題原創IP展覽及主題樂園，融合巧克力時尚藝術與文化創造力，於北京、上海、重慶、台北、台中、高雄等亞洲城市展出
• 恐龍夢公園
• 糖果夢公園
• 千古一帝秦始皇
• 台灣禮品館
• I-Choco綽柯拉
• CW巧克力人文咖啡
• 漫慢生活館

Products and services

• World Chocolate Dream Park (世界巧克力夢公園) Original IP indoor theme park and touring exhibition brand featuring chocolate art sculptures, interactive exhibits, themed dining, and creative merchandise. Licensed to exhibition operators and theme parks across Asia.
• Dinosaur Dream Park (恐龍夢公園) Original IP exhibition spanning science, history, and fantasy themed content around dinosaurs, licensable for venue and touring exhibitions.
• Candy Dream Park (糖果夢公園) Original IP themed around confectionery culture and sweets, spanning food, art, and fantasy domains.
• Qin Emperor Terracotta Army Exhibition (千古一帝秦始皇) Original IP exhibition on Chinese history featuring digital and interactive displays of the Terracotta Army and Qin dynasty artifacts, leveraging the international recognition of Chinese historical content.
• Taiwan Gifts Hall (台灣禮品館) Physical and online retail platform aggregating approximately 500 Taiwan craft and cultural creative vendor brands, with flagship store at National Taiwan Craft Museum in Taipei, Hualien Pine Garden store, Manman Life Hall, and online shopping at taiwangoods.com.tw.
• I-CHOCO Palace Museum Chocolate (I-CHOCO綽柯拉故宮巧克力) Co-branded dual-brand chocolate product line with National Palace Museum, featuring chocolate replicas of iconic artifacts using French WEISS premium chocolate combined with Taiwanese local fruits, plus co-branded food products including Emperor's New Year Cuisine.
• CW Chocolate Humanistic Coffee (CW巧克力人文咖啡) Branded composite cultural-creative cafe chain serving brunch, Italian pasta, rice dishes, desserts, and chocolate-themed beverages, available for franchise and license expansion.
• Emperor's New Year Cuisine (朕的年菜) Limited-edition New Year cuisine product line co-branded with National Palace Museum, featuring traditional dishes such as Buddha Jumps Over the Wall with home delivery.
• World Chocolate Dream Park Tamsui Flagship Park (世界巧克力夢公園淡水旗艦園區) Indoor cultural creative theme park at Tamsui Fisherman's Wharf featuring themed exhibitions, interactive experiences, creative merchandise, themed dining, and souvenir shops, attracting approximately 200,000 annual visitors.
• Hualien Pine Garden Venue Operations (花蓮松園別館) Full-venue cultural park management including facility operations, cultural event hosting (Pacific Poetry Festival), embedded retail, and dining services under Hualien County Government contract (2006-2018).
• Cultural Creative Global Village (祥瀧文創地球村) Online platform showcasing video and image introductions of cultural creative brands and craftsmen, featuring their craft dedication stories and linking with the Taiwan Gifts Hall vendor stories.
• Chocolate Carnival (巧克力嘉年華) Annual chocolate-themed event at Tamsui Fisherman's Wharf featuring chocolate-themed activities, hot pot, eating contests, and themed gift passports.

Quantifiable outcome

• 400,000+ visitors attracted to World Chocolate Dream Park exhibitions across Beijing, Shanghai, Chongqing, Taipei, Taichung, and Kaohsiung since 2010
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

21 partnerships are on record, tiered core, flagship, major and minor.

• Pingtung County Neipu Township Cultural Promotion Association (屏東縣內埔鄉文化促進協會)coreStrategic or Co-development Partner · 5 July 2018Strategic partnership to build the 'Pingtung Chocolate Kingdom' by integrating Pingtung's cocoa agriculture with World Chocolate Dream Park's proprietary IP and brand. Goals include building the first South Taiwan Chocolate Dream Park farm, establishing international chocolate通路平台, training local chocolate craftsmen, and building the 'Taiwan可可 I-choco Taiwan 1' brand for global export. Signed July 5, 2018 with plans to create a world-class chocolate industry chain from cocoa farming to branded products and theme park experiences.
• Pingtung County Cocoa Processing & Transportation Cooperative (屏東縣可可加工運輸合作社)coreStrategic or Co-development Partner · 5 July 2018Cooperating partner in the Pingtung Chocolate Kingdom initiative. The cooperative is being established to handle cocoa processing, transportation, and quality control for Pingtung's cocoa farmers, enabling the industrialization and commercialization of local cocoa production.
• National Palace Museum (國立故宮博物院)flagshipOEM/ Whitelabel/ Licensing Partner · 14 May 2018Dual-brand partnership co-developing 'I-CHOCO 綽柯拉' chocolate products replicating Palace Museum artifacts (翠玉白菜, 肉形石, 毛公鼎). Collaboration began in 1998-1999 with souvenir development and expanded in 2018 to include chocolate food products (酸菜白肉鍋巧克力, 朕的年菜). The partnership leverages the museum's cultural assets and 祥瀧's product development and brand execution capabilities. Also referenced as '故宮x祥瀧雙品牌' for cultural creative product development.
• Beijing Palace Museum (北京故宮博物院)majorOEM/ Whitelabel/ Licensing PartnerCultural creative product development partnership since 2000. 祥瀧 developed and operated cultural creative merchandise for Beijing Palace Museum, expanding the partnership from Taiwan to Mainland China market.
• Xi'an Terracotta Army Museum (西安兵馬俑博物館)majorStrategic or Co-development PartnerHandled the first Terracotta Army exhibition to Taiwan and subsequently operated cultural creative museum and themed restaurant (兵馬俑創意美食館) at the Xi'an site. Long-standing relationship spanning multiple decades.
• Ministry of Culture / National Taiwan Craft Research and Development Center (文化部 / 國立台灣工藝研究發展中心)majorStrategic or Co-development PartnerEntrusted by the Ministry of Culture to operate the '台灣禮品館旗艦店' at the National Taiwan Craft Research and Development Center (Taipei Branch) since 2015. The partnership aggregates 100+ Taiwanese craft and cultural creative brands under one roof in a government cultural facility.
• Yingeh Ceramics Museum (國立臺灣陶瓷博物館)majorChannel Partner/ Reseller/ DistributorAuthorized operator of the museum gift shop (陶博館禮品中心) and kiln restaurant (窯區餐廳) at Yingeh Ceramics Museum, providing retail management and operational services for the cultural institution.
• Hualien County Government (花蓮縣政府)majorChannel Partner/ Reseller/ DistributorFull-venue management contract for Hualien Pine Garden (花蓮松園別館) from 2006 to 2018. The partnership included operational management of cultural events (Pacific Poetry Festival), facility operations, and integrated retail and dining services.
• Thirteen Headed Museum (十三行博物館)minorChannel Partner/ Reseller/ DistributorAuthorized operator of the museum gift center (博物館禮品中心) and dining restaurant (鯨背沙丘餐廳) at New Taipei's Thirteen Headed Museum.
• Gold Museum, New Taipei City (黃金博物館)minorChannel Partner/ Reseller/ DistributorAuthorized operator of museum gift shops (金采販賣館) and themed dining (礦山供應社, 礦工食堂) at the Gold Museum in Jinguashi, New Taipei.
• Hakka Cultural Zone (客家文化園區)minorChannel Partner/ Reseller/ DistributorAuthorized operator of gift shop (禮品館) and dining venues (屋下食飯間, 屋下食茶) at the Hakka Cultural Zone in New Taipei.
• Ocean Culture & Art Museum (海洋文化藝術館)minorChannel Partner/ Reseller/ DistributorAuthorized operator of the museum cafe (海洋咖啡館) and book store (海洋書坊) at the Keelung Ocean Culture and Art Museum.
• Hualien Stone Art Museum (花蓮石雕博物館)minorChannel Partner/ Reseller/ DistributorAuthorized operator of the gift shop and art humanities restaurant at Hualien Stone Art Museum.
• 2008 Beijing Olympics CommitteeflagshipOEM/ Whitelabel/ Licensing PartnerExclusive licensing and development operator for the 2008 Beijing Olympics '奇蹟天工展' (MIRACLE Exhibition) full series of commemorative products. First Taiwanese company to operate inside the Beijing Bird's Nest stadium.
• 2009 Taipei Deaf Olympics CommitteemajorOEM/ Whitelabel/ Licensing PartnerOfficial designated operator for exclusive licensing and development of commemorative merchandise for the 2009 Taipei Deaf Olympics.
• 2010 Taipei International Flower Expo (臺北國際花卉博覽會)majorOEM/ Whitelabel/ Licensing PartnerAuthorized operator for commemorative product development and sales during the 2010 Taipei International Flower Expo.
• Pompidou Center (法國龐畢度文化中心)majorOEM/ Whitelabel/ Licensing PartnerImported and executed the Pompidou Center art exhibition in Taiwan, marking one of the first French museum exhibition partnerships for 祥瀧.
• French Louvre Museum (法國羅浮宮)majorOEM/ Whitelabel/ Licensing PartnerFirst French Louvre exhibition brought to Taiwan by 祥瀧, which became a landmark cultural event attracting 80万 visitors in 3 months.
• British Museum (大英博物館)majorOEM/ Whitelabel/ Licensing PartnerExecuted British Museum exhibition in Taiwan as part of the company's international exhibition operations.
• Andy Warhol Estate (安迪沃荷)majorOEM/ Whitelabel/ Licensing PartnerExecuted Andy Warhol exhibition in Taiwan, adding to the portfolio of major international museum exhibitions.
• Pingtung County Government (屏東縣政府)coreStrategic or Co-development PartnerPartnering with the Pingtung County Government through the Pingtung Chocolate Kingdom initiative. County government, through the Hakka Affairs Department and support from the Forestry Research Institute, is backing the plan to establish Pingtung as a specialty chocolate tourism destination.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cityneon Holdings: Singapore-headquartered exhibition IP company that licenses and operates branded themed experiences globally (Marvel, Avengers, Jurassic World), with a business model nearly identical to Xianglong's licensed themed-exhibition rollout and integrated merchandise. Both companies license original/proprietary exhibition IP to local partners across Asia and beyond, generating upfront fees and revenue-share royalties.
• Pop Culture Group Co., Ltd. China-focused cultural IP commercialization company that develops, licenses, and retails entertainment and pop-culture IP including exhibitions, merchandise, and live events. Highly comparable to Xianglong's Chinese cultural IP commercialization model (Qin Emperor Terracotta Army, Beijing Palace Museum products) and cross-strait exhibition execution track record.
• POP MART: Hong Kong-listed IP collectibles retailer (HK:9992) that commercializes proprietary and licensed character IP through physical retail, blind-box products, and themed experiences. Comparable to Xianglong's IP-plus-retail integration strategy via Taiwan Gifts Hall and I-CHOCO Palace Museum chocolates, though POP MART operates at substantially larger scale.
• Madame Tussauds (Merlin brand): Globally recognized wax-figure exhibition brand operated by Merlin Entertainments, licensing its IP across dozens of cities worldwide with integrated retail and photo merchandise. Most directly comparable to Xianglong's licensed themed-exhibition model (World Chocolate Dream Park touring across Asian cities with embedded merchandise and F&B) and its cultural-institution partnership track record (Louvre, Pompidou).

Broad incumbents

• Sanrio Company, Ltd. Japan-listed character IP owner (TSE:8136) famous for Hello Kitty, operating global licensing, retail stores, and themed experiences. Comparable to Xianglong's original IP + museum-shop + branded retail business model, though Sanrio operates at far greater scale and across many more regions with a single globally dominant character rather than a portfolio of themed exhibitions.
• Merlin Entertainments: UK-based global operator of themed attractions including Madame Tussauds, LEGOLAND, and SEA LIFE. Comparable to Xianglong's themed-experiences business model (World Chocolate Dream Park at Tamsui) and global licensing of branded experience IP, though Merlin is a vastly larger diversified operator across multiple attraction categories rather than a single IP specialist.
• Bandai Namco Holdings: Japan-listed entertainment conglomerate (TSE:7832) operating IP including Gundam, Pac-Man, and Dragon Ball through toys, games, amusement parks, and exhibitions. Comparable to Xianglong's IP-plus-merchandise-plus-experiences integration and museum-channel distribution, though Bandai Namco operates globally at dramatically larger scale across multiple media verticals.
• Oriental Land Co., Ltd. Japan-listed operator of Tokyo Disney Resort (TSE:4661), demonstrating the destination-scale economic potential of themed IP parks with integrated retail, F&B, and licensing. Comparable to Xianglong's Tamsui World Chocolate Dream Park destination model and the planned Pingtung Chocolate Kingdom, though Oriental Land operates at vastly greater scale with a globally dominant third-party IP rather than original content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ARTSOURCE.CORP
• LinkedInlinkedin.com/company/art-mall

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xianglong Co.