Blick
Blick is a Swiss digital news portal operated by Ringier AG, serving the general Swiss population in German and French with multi-format news, video, podcasts, newsletters, E-Paper, and a paid Blick+ subscription.
- Company typePrivate
- Founded1959
- HeadquartersZürich, Switzerland
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Blick does
Blick is a Swiss digital news portal operated by Ringier AG, one of Switzerland's largest media groups. Founded in 1959 and headquartered in Zurich, Blick serves the general Swiss population across both German- and French-speaking regions through a bilingual news offering, reflecting an intentional strategy to address Switzerland's principal language markets. The company has evolved from its print origins into a multi-format digital news destination.
Blick's product portfolio spans written articles, video, podcasts, newsletters, and a digital E-Paper, alongside a casual online games vertical and a classifieds marketplace operated in partnership with Media Schweiz AG. Its flagship monetization product is Blick+, a paid premium subscription offering unlimited access to news content, layered on top of a freemium reader experience. Distribution occurs via the main news site, mobile applications, and owned newsletter channels.
The business model combines digital subscriptions, advertising, classifieds transaction fees, and ancillary content commerce, with no apparent B2B or enterprise customer concentration. The core customer base is the Swiss mass-market consumer, and the company is positioned as a general-interest domestic news destination rather than a niche or international offering.
Blick firmographics
Firmographics- Name
- Blick
- Legal name
- Blick
- Website
- https://blick.ch
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Blick is a Swiss digital news portal operated by Ringier AG, serving the general Swiss population in German and French with multi-format news, video, podcasts, newsletters, E-Paper, and a paid Blick+ subscription.
- Ownership category
- akta.pro rank
Blick industry classification
Industry- Product category
- Digital News Publishing
- NAICS
- Periodical Publishers (513120)
- akta.pro primary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where Blick is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Blick business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Subscriptions (Blick+): Premium subscription service offering exclusive content, ad-free reading experience, and access to E-Paper editions. Subscribers pay for enhanced digital news access.
- Advertising: Digital advertising across the Blick website and mobile properties, including display ads, sponsored content, and promotional sections.
- Classifieds/Marketplace: Rubrikanzeigen (classified ads) service coordinated through Media Schweiz AG for classified advertising.
- E-Paper Sales: Digital newspaper editions sold individually or as part of subscription packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Blick+ digital subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Blick product offering
Product offeringCore offering
Blick is a Swiss digital news portal operated by Ringier AG that delivers news coverage across politics, sports, economy, entertainment, and international topics through its website, mobile app, E-Paper digital editions, podcasts, video content, and newsletters. It monetizes primarily through premium subscriptions (Blick+), digital advertising, and classified advertising services.
Product overview
Blick is Switzerland's leading digital news portal operated by Ringier AG, offering a comprehensive news and media platform. The core offering is the Blick news website providing news across categories including Switzerland, international, sports, politics, business, people, digital, society, lifestyle, and automotive. The product portfolio includes the premium Blick+ subscription service, E-Paper digital publication, email newsletters, podcasts, video content, and online games/puzzles. The platform operates in both German and French language versions, with additional services like classified advertising through partner Media Schweiz AG.
Differentiator
Problem solved
Functional benefit
Brands
- Blick+: Premium subscription service
- SonntagsBlick
- E-Paper Blick
Products and services
- Blick+
- E-Paper Blick
- Blick Newsletter
- Blick Podcasts
- Blick Onlinespiele
- Blick Rubrikanzeigen
- Blick Video
Companies that use Blick
Customer profileSegments1 record
Ideal customer profiles1 record
Blick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blick partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ringier AGcoreBlick is a subsidiary of Ringier AG, one of Switzerland's largest media companies. Ringier operates multiple media brands including Beobachter, Bilanz, Cash, Handelszeitung, and others. Blick benefits from the Ringier infrastructure, advertising network, and cross-promotion within the media group.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Blick competitors and assessment
Company assessmentDirect peers
- Handelszeitung: Swiss business newspaper also operated by Ringier AG, sharing infrastructure and audience with Blick; competes within the same corporate group for Swiss business readership while complementing Blick's mass-market coverage.
- Neue Zürcher Zeitung (NZZ): Switzerland's leading quality broadsheet with a strong digital subscription business; competes with Blick for Swiss news consumers and advertising budgets, though positioned at the premium end of the market.
- Watson: Swiss digital-native news portal owned by CH Media, targeting the same young, mobile-first Swiss German-speaking audience as Blick with aggregated news, lifestyle, and entertainment content.
- Berner Zeitung: Regional Swiss newspaper from the Tamedia network with strong digital presence; comparable in product (news, subscription, E-Paper) and competes for Swiss German-speaking readers in overlapping coverage areas.
- 20 Minuten: Switzerland's largest free daily newspaper and digital news portal, directly competing with Blick for the same mass-market Swiss German-speaking audience with similar tabloid-style coverage of news, sports, and entertainment.
- Tages-Anzeiger: Major Swiss German-language newspaper operated by Tamedia (TX Group), offering comparable digital news, subscription, and E-Paper products aimed at Swiss readers with a slightly more upmarket positioning than Blick.
- Le Matin: Leading French-language Swiss tabloid newspaper operated by Tamedia; directly comparable to Blick in format, tone, and product mix but serving the Romandie market — a key competitive counterpart for Blick's French edition.
Emerging players
- The Local Switzerland: English-language digital news outlet covering Switzerland for the expatriate community; smaller in scale but adjacent in product format (digital news, subscription) and serves an underserved Swiss niche.
Broad incumbents
- SRF (Schweizer Radio und Fernsehen): Switzerland's main public broadcaster, operating news, video, and audio platforms funded by mandatory fees. Competes with Blick for audience attention and indirectly for advertising, with structural funding advantages as a public-service incumbent.
- Blick Deutschland / Bild: Germany's largest tabloid and digital news brand (Axel Springer); operates outside Switzerland but serves as the closest international reference point for Blick's tabloid digital news model and subscription strategy.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Blick social profiles
Digital presenceBlick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blick leadership team
Management profileNumber of profiles
Blick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blick
What does Blick do?
Blick is a Swiss digital news portal operated by Ringier AG that delivers news coverage across politics, sports, economy, entertainment, and international topics through its website, mobile app, E-Paper digital editions, podcasts, video content, and newsletters. It monetizes primarily through premium subscriptions (Blick+), digital advertising, and classified advertising services.
Is Blick a public or private company?
Blick is a private company. It is classified as corporate owned and is currently operating.
When was Blick founded?
Blick was founded in 1959. It employs 251 to 500 people.
Where is Blick based?
Blick is headquartered in Zürich, Switzerland, in the Europe region.
How does Blick make money?
Four revenue lines are on record. Digital Subscriptions (Blick+) is the primary driver. The others are advertising, classifieds/Marketplace and E-Paper Sales.
Who are Blick's main competitors?
Direct peers on record are Handelszeitung, Neue Zürcher Zeitung (NZZ), Watson, Berner Zeitung, 20 Minuten, Tages-Anzeiger and Le Matin. The Local Switzerland is listed as an emerging player. Broad incumbents are SRF (Schweizer Radio und Fernsehen) and Blick Deutschland / Bild.
Does Blick have an API?
No public API is recorded for Blick.
What industry is Blick in?
Blick's product category is Digital News Publishing. Its primary akta.pro industry code is MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 513120.