What F5 IT does

F5 IT (also operating as Devity AS) is a Norwegian software development firm headquartered in the Stavanger/Sandnes area, founded between 2004 and 2009 depending on the entity referenced, with 101-250 employees. The company provides custom software development for web, mobile, and enterprise platforms, with particular specialization in business-critical systems for the Norwegian finance sector, where stability, traceability, and documentation requirements are described as non-negotiable. Its core product portfolio comprises four integrated capabilities: custom development (Skreddersydd utvikling), integrations and APIs, business-critical platforms (Forretningskritiske plattformer), and full lifecycle management (Forvaltning av hele livsløpet). Technically, the firm emphasizes robust architecture, controlled releases, integration ownership across client systems, and selective use of AI within defined security and data-placement guardrails.

The business model is built on direct, long-term enterprise engagements rather than transactional project work. Revenue is generated through two streams: professional services for tailored development, and managed services covering tier 1-3 support, monitoring, maintenance, and continuous improvement — bundled into a single agreement with the same delivery team. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and purely direct, relying on inbound inquiries via the company website, a published Norwegian phone number, and email contact. No intermediary channels, resellers, or marketplace listings are used, and marketing presence is limited to the website itself.

The primary customer segment is Norwegian finance-sector enterprises requiring mission-critical systems; a secondary segment comprises other business-critical enterprises needing full-lifecycle software support. No named customer logos are publicly disclosed. The firm's differentiation rests on a "one team all the way" model — the same engineers handle needs assessment, development, release, support, and continuous improvement — creating switching costs tied to deep codebase and domain familiarity. Geographic focus is exclusively Norway within the Nordic region, with no disclosed international expansion.

Name

F5 IT

Legal name

Devity AS

Website

https://f5it.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

F5 IT (Devity AS) is a Norwegian custom software development firm serving business-critical enterprises, primarily in the finance sector, with full-lifecycle services spanning development, integrations, tier 1-3 support, and continuous improvement delivered by a single dedicated team.

Ownership category

akta.pro rank

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Tailored development of web, mobile, and enterprise solutions adapted to client needs, technology landscape, and users. Includes architecture design, development, and controlled release deployment.
2. Support and Maintenance Services: 1st-3rd line support, monitoring, maintenance, and continuous improvement services delivered by the same team that built the solution. Provided as a single agreement covering the entire lifecycle.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

F5 IT delivers custom software development for web, mobile, and enterprise platforms under a full-lifecycle model. The company takes responsibility from needs assessment and architecture design through development, controlled release, 1st–3rd line support, monitoring, maintenance, and continuous improvement, all delivered by the same team under a single agreement. Services are particularly oriented toward business-critical systems with high requirements for stability, documentation, and traceability, including the finance sector.

Product overview

Devity is a Norwegian development company offering a unified portfolio of custom software development services. The core offering consists of four integrated capabilities: Custom Development (web, mobile, enterprise), Integrations and APIs, Business-Critical Platforms, and Full Lifecycle Management. The distinguishing feature is the 'ett team hele veien' (one team all the way) approach, where the same team handles development through tier 1-3 support and continuous improvement. Devity specializes in finance and other sectors requiring high precision, documentation, and stability.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Development (Skreddersydd utvikling) Tailored development of web, mobile, and enterprise software solutions adapted to client needs, technology landscape, and users, including architecture design, development, and controlled release deployment. Targeted at enterprises needing business-critical custom software.
• Integrations and APIs (Integrasjoner og API-er) API and integration engineering services delivering robust data flow and ownership of interfaces that bind enterprise systems together. Targeted at organisations needing integration between heterogeneous systems.
• Business-Critical Platforms (Foretningskritiske plattformer) Development of business-critical systems where stability and traceability are essential, built to withstand real-world production demands and particularly oriented to the finance sector. Targeted at enterprises in high-precision, high-stakes environments.
• Full Lifecycle Management (Forvaltning av hele livsløpet) End-to-end lifecycle management service covering release, monitoring, 1st–3rd line support, maintenance, and continued development delivered under a single agreement by the same team that built the solution. Targeted at enterprises that need a single accountable partner for the entire solution lifecycle.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Webstep ASA: Norwegian consultancy specializing in custom software development, system integration, and IT management for Norwegian enterprises. Similar in size, geography, and lifecycle service model to Devity, with comparable finance and enterprise client mix.
• Iver Norge: Nordic IT services and managed-services provider with significant Norwegian operations. Offers custom development, integration, and full lifecycle IT management to mid-market and enterprise clients, competing in the same Norwegian market as Devity.
• Bouvet ASA: Norwegian software development and IT services firm listed on Oslo Børs. Bouvet delivers custom software, consulting, and managed services to Norwegian enterprises including the public sector and regulated industries — closely comparable to Devity's offering, scale, and domestic market focus.
• Knowit AB: Nordic digital and IT consultancy operating in Norway, Sweden, and the wider region. Delivers custom development, system integration, and managed services to business-critical clients — directly overlapping with Devity's service portfolio and Norwegian customer base.

Broad incumbents

• Accenture: Global professional services and systems integration firm with strong financial-services and Nordic operations. Overlaps with Devity on enterprise custom development and lifecycle support, though at significantly larger scale.
• Capgemini: Global systems integrator with a Norwegian presence serving large financial services and enterprise clients. Competes with Devity on larger-scale custom software, integration, and managed-services programs in the same finance vertical.
• TietoEVRY (Tieto Norway): Largest Nordic IT services and software firm with deep Norwegian roots following the EVRY merger. Provides end-to-end IT, custom development, and managed services across finance and public sector — a much broader incumbent competing for the same business-critical engagements.
• Sopra Steria: European IT services group with operations in the Nordics. Delivers large-scale custom development, system integration, and managed services to financial-services and public-sector clients — competing for similar enterprise mandates as Devity.
• CGI Group: Global IT and business consulting services firm with a strong Nordic footprint. Delivers custom software, integration, and managed services to financial and enterprise clients — overlapping with Devity's Norwegian finance-sector focus.

Regional players

• Netlight Consulting: Nordic-origin IT and digital consultancy with offices across the Nordics and Northern Europe. Comparable in custom software and transformation services, though it skews more toward strategy and digital design than Devity's lifecycle ownership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/F5ITas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F5 IT