Twenga

Name

Twenga

Legal name

Twenga SAS

Website

https://twenga.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Price Comparison & Shopping Ads Platform

NAICS

General Merchandise Retailers (455)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Price comparison platform
• Shopping ads CSS
• Product feed management
• E-commerce lead generation
• Audience acquisition platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Merchant Product Referencing: Merchants pay a fee to have their products listed and featured on Twenga's price comparison platform, generating qualified traffic to their websites
2. CSS Services (Google Shopping & Bing): As a Google CSS Premier Partner and Microsoft Advertising Select Partner, Twenga provides comparison shopping services that help merchants advertise on these platforms, with offers from paying merchant partners receiving priority display
3. Shopping Push Premium Plans: Turnkey marketing application integrated with ecommerce platforms, offering tiered plans including a free starter plan and premium subscriptions for enhanced features

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Twenga operates a price comparison and audience acquisition platform that lets merchants distribute their product feeds to comparison shopping engines, manage Shopping Ads through Google CSS and Microsoft Advertising, and retarget shoppers. Its products include Shopping Push, Shopping Boost, Shopping Premium, Smart LEADS, Smart SEM, RTB Platform, affinitAD, and Ready to Sell, serving more than 4,500 merchants across 16 countries.

Product overview

Twenga is a price comparison and audience acquisition platform operating across 16 countries with access to over 4,500 merchants and 900 million products. The company offers a portfolio of interconnected solutions: its core Twenga Price Comparison Platform serves as a consumer-facing shopping platform enabling price comparison across merchants. For merchant partners, Twenga provides advanced audience acquisition solutions including Shopping Push (fully integrated marketing module for e-commerce platforms), Shopping Boost (machine learning-based CSS solution for maximizing ROI), and Shopping Premium (AI-powered CSS for marketplaces). Additional products include Smart LEADS and Smart SEM suites for acquisition, a Real Time Bidding platform, and affiliate programs (affinitAD and Ready to Sell). In 2024, Twenga launched Shopping Push Starter, a free entry-level plan expanding accessibility to smaller merchants.

Differentiator

Problem solved

Functional benefit

Products and services

• Twenga Price Comparison Platform Core price comparison platform aggregating 900M+ products from 4,500+ merchants across 16 countries, allowing consumers to browse and compare products online.
• Shopping Push Product feed distribution service that lets merchants push their catalogs to comparison shopping engines and Shopping Ads to drive qualified traffic.
• Shopping Push Starter Free entry-level version of Shopping Push aimed at smaller merchants starting out with comparison shopping and Shopping Ads.
• Shopping Push Premium Premium subscription tier of Shopping Push that adds advanced features, prioritised support, and enhanced visibility for merchants running Shopping Ads.
• Shopping Boost Google CSS service that helps merchants improve Shopping Ads performance and bid management on Google surfaces.
• Shopping Premium Premium CSS offering leveraging Twenga's Google CSS Premier Partner status to provide merchants with elevated Shopping Ads features and service.
• Smart LEADS Lead generation product that delivers qualified shoppers to merchants via Twenga's comparison shopping traffic.
• Smart SEM Search engine marketing service that helps merchants manage paid search campaigns and keywords to drive incremental traffic.
• RTB Platform Real-time bidding platform that lets merchants and advertisers bid on display and shopping ad inventory in real time.
• affinitAD Retargeting and audience targeting platform that lets merchants re-engage shoppers who have previously browsed their products.
• Ready to Sell Merchant onboarding and enablement service that helps e-commerce merchants integrate their catalogs and start selling via Twenga's channels.

Quantifiable outcome

• £Billions+ in sales generated for merchant partners
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• PrestashopcoreTechnology or Integration · 1 January 2023Twenga launched a turnkey Shopping Push application in partnership with Prestashop, available on the Prestashop Addons marketplace. This integration enables Prestashop merchants to easily list products on price comparison engines.
• ShopifycoreTechnology or Integration · 1 January 2023Shopping Push application launched on Shopify App Store, enabling Shopify merchants to integrate their product catalogs with Twenga's price comparison and advertising services.
• ShopwarecoreTechnology or Integration · 1 January 2023Shopping Push integration made available on Shopware Store, allowing Shopware merchants to connect their stores with Twenga's comparison shopping network.
• Microsoft AdvertisingcoreTechnology or Integration · 1 January 2019Twenga became a Microsoft Advertising Elite Partner in 2019, then achieved Select Partner status in 2021. This enables Twenga to offer merchants access to Bing and Microsoft search advertising networks.
• GooglecoreTechnology or Integration · 1 January 2018Twenga became a Google CSS Premium Partner in 2018, providing comparison shopping services that enable merchants to advertise on Google Shopping. This partnership provides Twenga's merchant clients access to Google's extensive shopping search network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kelkoo Group: Kelkoo Group is one of Europe's leading price comparison and CSS platforms, operating across multiple European countries with a similar merchant referencing and shopping advertising model. Direct competitor in the CSS space for Google Shopping auctions and a near-perfect functional comparison to Twenga's core business.
• Shopzilla: Shopzilla (formerly part of EBay's shopping network, now operated by Ziff Davis) is a US-rooted price comparison platform that has expanded into European markets. Operates a near-identical consumer comparison and merchant referencing model to Twenga.
• PriceRunner: PriceRunner is a UK and Nordic-region price comparison platform serving consumers and merchants in geographies overlapping with Twenga. Same consumer-facing comparison and merchant referencing business model; particularly strong in the UK where Twenga also operates.
• Ciao (Microsoft): Ciao is a European price comparison platform owned by Microsoft, operating in Germany, France, UK, and other markets where Twenga also operates. Direct competitor in price comparison and CSS services; its Microsoft ownership creates additional competitive pressure given Twenga's Microsoft partnership.
• Idealo: Idealo is Germany's largest price comparison platform and a major European CSS provider, owned by Axel Springer. Operates in many of the same 16 European countries as Twenga with the same merchant referencing and Google CSS business model, making it one of the closest direct competitors.
• Become.com: Become.com is a price comparison and product discovery platform operating across multiple European and global markets. Competes directly with Twenga in consumer-facing product comparison and merchant acquisition services.

Regional players

• Ceneo: Ceneo is the leading price comparison platform in Poland, operating in one of Twenga's 16 markets (Poland). Same business model but focused on a single national market, making it a regional rather than direct cross-border competitor.

Broad incumbents

• Microsoft Advertising: Microsoft Advertising (Bing) is Twenga's second key platform partner. As a broad incumbent it owns the underlying ad marketplace that Twenga's CSS services resell, and competes with Twenga for the same merchant advertising budgets via direct ad sales.
• Google Shopping: Google Shopping is the dominant product search and shopping advertising platform globally and Twenga's largest platform partner. As a broad incumbent it controls the auction mechanics on which Twenga's CSS business depends, and increasingly competes with Twenga via direct merchant onboarding.

Emerging players

• Shopify Collabs: Shopify operates one of the major ecommerce platforms integrated with Twenga via the Shopping Push app, and increasingly offers its own merchant discovery and marketing tools. Functions as an adjacent enabling platform and emerging competitor in merchant acquisition tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/twenga_uk
• Facebookfacebook.com/TwengaUK
• LinkedInlinkedin.com/company/twenga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twenga