The Zimmerman Law Firm

What The Zimmerman Law Firm does

The Zimmerman Law Firm, P.C. is a Central Texas personal injury, estate planning, and business formation law firm founded in 1962 by Rodger Zimmerman in Waco, Texas. The firm operates as a privately held professional corporation, currently led by Managing Partner Michael A. Zimmerman (joined 1992), with eight attorneys and over 85 years of combined legal experience across offices in Waco, Austin, Killeen, Temple, and Round Rock, and active service-area coverage for ten Texas cities. Its practice is anchored in contingency-fee personal injury representation (auto, truck, motorcycle, workplace, oilfield, construction, slip-and-fall, wrongful death, and product liability), supplemented by estate planning, probate, Medicaid/VA benefits planning, guardianship, and small-business formation services billed on hourly or fixed-fee terms. Technology consists of a WordPress-style marketing site with localized SEO landing pages, a Calendly appointment flow, an AI-powered website chatbot, and a Car Accident Settlement Calculator; case management is attorney-led and there is no disclosed automated case-management platform or client portal. Revenue is generated through contingency-fee recoveries (illustrative fee extracts range from roughly $535K on a $2.75M recovery to $1.18M on a $2.95M recovery) supplemented by billable-hour estate and business-law work; lead acquisition runs through SEO, paid search implied by multiple tracked phone numbers, a 1-800-INJURIES hotline, free case evaluations, and a community holiday-rideshare program, with all client relationships handled directly by attorneys rather than intermediaries.

Name

The Zimmerman Law Firm

Legal name

The Zimmerman Law Firm, P.C.

Website

https://thezlawfirm.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

The Zimmerman Law Firm is a privately held Central Texas personal injury, estate planning, and business formation law firm founded in 1962, operating from five Texas offices and serving individual victims of negligence and small businesses across ten Texas cities on a contingency-fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Law

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Personal injury law
• Estate planning services
• Wrongful death representation
• Car accident attorneys
• Business formation law

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Contingency Fee - Personal Injury: The firm operates on a pure contingency fee basis for personal injury and wrongful death cases. No fees are collected unless the firm recovers compensation for the client. Fees are deducted as a percentage of the recovery (as illustrated in case result disclosures showing fees ranging from approximately $535K on a $2.75M commercial vehicle recovery to $1.18M on a $2.95M auto collision recovery). This model aligns firm incentives with client outcomes and eliminates upfront cost barriers for clients.
2. Hourly/Fee-for-Service - Estate Planning & Business Formation: For estate planning, wills, trusts, probate, business formation, and related matters, the firm provides legal services that clients pay for directly, typically on an hourly or fixed-fee basis, as these matters are not contingency-eligible.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Zimmerman Law Firm represents injured individuals and families across Central Texas on a contingency-fee basis in personal injury and wrongful death matters, including auto, truck, motorcycle, workplace, oilfield, construction, drunk driver, slip-and-fall, dog bite, product liability, and child injury cases. The firm also provides fee-based estate planning services (wills, trusts, probate, Medicaid and VA benefits planning, guardianships) and small business formation assistance (LLCs, corporations, partnerships, nonprofits). Service is delivered through five physical offices and a website with an AI Assistant and settlement calculator.

Product overview

The Zimmerman Law Firm is a Central Texas personal injury and estate planning law firm offering a unified suite of legal services. The core offering consists of personal injury legal representation (handling auto accidents, truck accidents, motorcycle accidents, workplace injuries, slip and falls, wrongful death, and related matters), estate planning services (wills, trusts, powers of attorney, probate, Medicaid/VA benefits planning, guardianships), and business formation assistance (LLCs, corporations, partnerships, nonprofits). The firm supplements these services with an AI Assistant tool for client inquiries and a community-focused free holiday ride program. Multiple office locations across Texas (Waco, Austin, Killeen, Temple, Round Rock, Belton, San Antonio, Dallas, Bryan-College Station) serve clients throughout the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Contingency-fee legal representation for individuals injured due to another party's negligence in auto accidents, truck accidents, motorcycle accidents, workplace injuries, oilfield accidents, construction accidents, slip-and-falls, dog bites, drunk driver accidents, dangerous products, child injuries, and wrongful death claims across Central Texas.
• Estate Planning Services Fee-based legal services covering wills, trusts, powers of attorney, directives to physicians (living wills), probate administration, Medicaid planning, VA benefits planning, and guardianship arrangements for individuals and families across Central Texas.
• Business Formation Services

Quantifiable outcome

• $2.95M net auto collision recovery (client net after fees and expenses: $1,674,606)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simmons and Fletcher, P.C. Long-established Texas personal injury and insurance defense firm with similar contingency fee model and trial-focused approach; comparable to Zimmerman in serving injured plaintiffs across Texas on auto, truck, and wrongful death matters.
• The Ammons Law Firm: Texas-based personal injury firm with multiple offices statewide, also serving clients in Houston and the broader Texas market on contingency fee cases, directly comparable in practice mix and client acquisition approach.
• Stephens, Anderson & Associates: Texas personal injury firm with offices in Dallas/Fort Worth and surrounding metros, providing direct overlap with Zimmerman's practice areas (auto, truck, motorcycle, wrongful death) on a contingency fee basis.
• Painter Law Firm: Houston-based Texas personal injury firm concentrating on truck and commercial vehicle accidents, a sub-practice Zimmerman also highlights; comparable contingency fee model and trial-ready positioning.
• Slack & Davis, L.L.P. Austin-based Texas personal injury firm with a long-standing trial reputation, comparable to Zimmerman's Waco-based Texas PI practice serving Central Texas clients in catastrophic injury and wrongful death cases.
• Ted B. Lyon & Associates: Long-established Texas personal injury firm with offices in East Texas and Mesquite, serving plaintiffs in wrongful death, truck, and auto cases on contingency, comparable to Zimmerman's plaintiff-side PI focus.
• Zinda Law Group: Multi-office Texas personal injury firm with offices in Austin, Dallas, San Antonio, and other metros, operating on a contingency fee basis with a similar trial-ready value proposition and comparable geographic overlap with Zimmerman's service footprint.
• Hector L. Sandoval & Associates: Texas-based personal injury law firm with bilingual capability (Spanish-speaking), contingency fee model, and multi-location presence serving injured clients in the same Central/South Texas corridor where Zimmerman operates.

Regional players

• Earl & Earl, PLLC: Personal injury firm operating in Texas and the Southwest with comparable contingency fee model and personal injury practice mix; peer on substance though with a different geographic base than Zimmerman's Central Texas focus.

Broad incumbents

• Thomas J. Henry Law, PLLC: One of the largest personal injury firms in Texas with offices in San Antonio, Austin, Dallas, Houston, and Corpus Christi; competes directly with Zimmerman across the same practice areas but at much greater scale and with larger marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Zimmerman Law Firm