RJF Corporate Finance

What RJF Corporate Finance does

RJF Corporate Finance is a Slovenia-based M&A advisory firm founded in 2008, operating through two legal entities — RJF, poslovne finance d.o.o. and RJ Finance, finančne storitve d.o.o. — from its headquarters in Ljubljana. The firm provides comprehensive M&A advisory services to small and medium-sized enterprises (SMEs) in Slovenia and the broader Central European region, including company sales and acquisitions, strategic partner identification, recapitalization support, and informative business valuations based on EBITDA multiple methodology. Notable transactions include advising on the sale of I-Vent (Lunos Slovenia) to Volution Group (UK) for approximately EUR 40 million, Numip d.o.o. to Apave Group (France) for over EUR 15 million, and Juteks d.o.o. to Beaulieu International Group (Belgium) for approximately EUR 25 million.

The firm has completed over 80 M&A projects since inception, averaging approximately 4 transactions per year in the EUR 1–25 million deal value range. Revenue is generated through professional services fees structured as fixed milestone-based amounts plus success/performance fees upon deal completion, with optional hourly billing (Analyst: EUR 80/hour, Project Manager: EUR 120/hour, Partner: EUR 200/hour). Go-to-market is direct enterprise field sales, initiated through free informational meetings and managed through personalized consulting engagements without intermediaries. The team of 5 is led by Partners Roman Jeras (CEO) and Ajda Novak (Partner & CEO RJF).

As the Slovenian member of AICA (Alliance of International Corporate Advisors), a global network of 40+ owner-managed M&A advisory firms across 40+ countries, RJF combines local market expertise with international deal flow capability for cross-border transactions. The firm serves a vertically segmented SME client base across industries including manufacturing, HVAC, energy services, IT/IoT, and industrial materials. Marketing is conducted through a company website with content marketing, LinkedIn and YouTube channels, and AICA conference participation.

Name

RJF Corporate Finance

Legal name

RJF, poslovne finance d.o.o. & RJ Finance, finančne storitve d.o.o.

Website

https://rjf.si

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

RJF Corporate Finance is a Slovenian M&A advisory firm founded in 2008 serving small and medium-sized enterprises with company sales, acquisitions, and recapitalization services. As the Slovenian member of the AICA global M&A network, the firm has completed over 80 transactions across Central Europe.

Ownership category

akta.pro rank

Product category

Mergers and Acquisitions Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Corporate Finance & Capital Advisory (BPAHADAB)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Valuation & Purchase Price Allocation (Deal Valuation) (BPAHAOAK), Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE), Buy-Side M&A Advisory (FSAEAGAB)

Keywords

• M&A advisory services
• Mergers and acquisitions
• Corporate finance advisory
• Company valuation
• Buy-side advisory

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. M&A Advisory Services: RJF charges consulting fees for M&A advisory services, including fixed milestone-based fees, success/performance fees upon deal completion, and optional hourly billing for ongoing advisory work.
2. Success Fee: Performance-based fee structure where part of compensation is tied to successful completion of M&A transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RJF Corporate Finance provides comprehensive M&A advisory services for small and medium-sized enterprises, covering company sales and purchases, strategic partner searches, recapitalizations, and informative business valuations. The firm acts as a one-stop-shop for the entire M&A lifecycle—from initial planning and valuation through buyer/investor identification, documentation preparation, and coordination of legal, tax, and audit advisors through deal completion. Services are delivered through milestone-based fees with success/performance components, with an average of 4 transactions per year in the EUR 1–25 million range.

Product overview

RJF Corporate Finance offers a unified M&A advisory service portfolio for small and medium-sized enterprises in Slovenia and the broader European region. The core offering consists of M&A Advisory Services, which encompass company sale and purchase advisory, strategic partner identification, and recapitalization consulting. This is complemented by an Informative Valuation module that uses EBITDA multiple methodology to provide preliminary business valuations. As a member of the AICA global M&A network, RJF acts as a one-stop-shop for the entire M&A transaction lifecycle—from initial planning through deal completion—with an average of 4 transactions per year in the EUR 1-25 million range.

Differentiator

Problem solved

Functional benefit

Products and services

• M&A Advisory Services (Prodaje & nakupi podjetij) Comprehensive M&A advisory services for small and medium-sized enterprises, covering company sales, company purchases, strategic partner searches, and recapitalization support. Includes investor/buyer identification, documentation preparation, valuation, due diligence coordination, and end-to-end deal management from planning through closing.
• Informative Valuation (Informativno vrednotenje) Standalone preliminary business valuation service that estimates the market price of a business using EBITDA multiple methodology, providing SME owners with a practical approximation of market value when considering a sale, acquisition, or other M&A transaction.

Quantifiable outcome

• 80+ M&A projects successfully completed
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• AICA (Alliance of International Corporate Advisors)coreStrategic or Co-development Partner · 1 January 2008AICA is a global network of 40+ owner-managed M&A advisory firms operating in 40 countries. As Slovenian member, RJF gains access to international deal flow, cross-border transaction support, and local expertise from partner firms worldwide. The network spans six continents with over 500 advisors, enabling RJF to serve clients with international expansion or acquisition interests.
• Capnua Corporate FinanceminorStrategic or Co-development PartnerIrish member firm of AICA network that hosted AICA 2023 global meeting in Dublin. Represents AICA partner relationship within the network.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Generational Equity: US-headquartered M&A advisory firm specializing in lower middle-market and SME transactions, with a similar transaction-volume and fee-tier model. Comparable to RJF in targeting succession-driven SME exits and managing high deal throughput.
• Oaklins: Global M&A advisory firm serving mid-market transactions across 40+ countries, with deep European presence. Directly comparable to RJF in targeting mid-market M&A mandates across borders, particularly in the EUR 1-50M EV range.
• Clairfield International: International M&A advisory firm with 25+ offices across Europe, the Americas, and Asia, focused on mid-market transactions. Comparable to RJF as a partnership-style mid-market M&A advisor with cross-border deal execution capabilities.
• Corporate Finance Associates (CFA): Global network of independent M&A advisory firms serving lower middle-market companies, typically in the USD 10-250M range. Directly comparable to RJF's SME M&A focus and partnership network structure.
• Capnua Corporate Finance: Ireland-based AICA member firm providing mid-market M&A advisory, hosted the AICA 2023 global meeting. Directly comparable network peer sharing the AICA operating model, cross-border deal flow, and SME-mid-market focus.
• IMAP: Global M&A advisory network with 60+ offices focused on mid-market transactions, sharing the same multi-firm partnership model as AICA. Highly comparable to RJF in serving SME sell-side and buy-side mandates, with cross-border reach that mirrors what RJF gains via AICA.

Broad incumbents

• KPMG Corporate Finance (Slovenia): Big Four M&A advisory practice with a Slovenia presence actively competing for SME and mid-market mandates. Comparable to RJF in deal size and target SME clientele, though typically serving a broader range of transaction sizes.
• EY-Parthenon (Slovenia/CEE): Big Four strategy and transactions practice competing for mid-market M&A mandates in the CEE region. Comparable to RJF in serving cross-border buyer/seller advisory, but with broader service portfolio and greater institutional resources.
• Deloitte Corporate Finance (CEE): Big Four advisory practice with M&A capabilities across CEE including Slovenia. Broad incumbent offering overlapping services to RJF's mid-market clients, with stronger resources but less localized SME focus.

Others

• AICA (Alliance of International Corporate Advisors): Global alliance of 40+ owner-managed M&A advisory firms including RJF itself. Relevant as the network and peer ecosystem that directly supports RJF's cross-border reach and pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@RJFCorporateFinance
• LinkedInlinkedin.com/company/rj-finance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RJF Corporate Finance