Sales Essentials
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Sales Essentials firmographics
Firmographics- Name
- Sales Essentials
- Legal name
- Sales Essentials Pty Ltd
- Website
- https://salesessentials.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sales Essentials industry classification
Industry- Product category
- Online Sales Training
- akta.pro primary industry
- Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL)
- akta.pro secondary industries
- Sales & Customer Service Training (EDAGANAC), Consultative Selling & Discovery (EDABABAC), Solution Selling & Value-Based Selling (EDABABAD)
Keywords
Where Sales Essentials is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sales Essentials business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Course Sales: One-time purchase of individual online courses and comprehensive programs with time-limited access (4-16 weeks depending on program)
- Publications and eBooks: Sale of whitepapers, annual sales trends reports, and educational eBooks
- Course Extensions: Renewal/extension products to revisit course content and update notes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Sales Essentials Course - Full 8-module program (16 weeks access) |
| One time/ perpetual license | Pay-as-you-go | Prospecting Course - 1 module program (4 weeks access) |
| One time/ perpetual license | Pay-as-you-go | Sales Planning Course - 2 module program (6 weeks access) |
| One time/ perpetual license | Pay-as-you-go | Solution Selling Course - 3 module program (6 weeks access) |
| One time/ perpetual license | Pay-as-you-go | Getting Sales Ready - Sales Planning & Prospecting Program (6 weeks access) |
| One time/ perpetual license | Pay-as-you-go | Rapid Sales Recovery Programme (4 weeks access) |
| One time/ perpetual license | Pay-as-you-go | Customer Engagement Program (4 weeks access) |
| Freemium | Pay-as-you-go | Sales Essentials Test Drive - Free introductory program |
| Freemium | Pay-as-you-go | Course Introduction - Free first module |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sales Essentials product offering
Product offeringCore offering
Sales Essentials operates an online learning platform that delivers modular, certified sales training courses covering sales philosophy, planning, go-to-market strategy, prospecting, consultative and solutions selling, communication, momentum maintenance, and sales mindsets. Courses are sold individually to self-paced learners and packaged for corporate sales team training, supplemented by publications such as annual sales trends reports, whitepapers, and e-books. The offering is built on the Barrett Sales Essentials Transformation Programme, the first VET accredited, university endorsed sales programme in Australia.
Product overview
Sales Essentials is an online sales training platform offering a modular programme architecture. The core product is The Sales Essentials Online Learning Programme, an 8-module comprehensive course delivered over 16 weeks. Individual modules can be purchased separately as standalone programmes: Sales Prospecting (1 module), Sales Planning (2 modules), and Solution Selling (3 modules). The platform also offers free introductory content including the Course Introduction and Test Drive modules. Additional programmes include Getting 'Sales Ready' (combining Sales Planning and Prospecting), Rapid Sales Recovery, and Customer Engagement Program (coming soon). Beyond courses, the portfolio includes publications such as annual Barrett Sales Trends Reports (2010-2024), whitepapers on sales methodologies and education, e-books including the Sales Essentials Volume series, and the Sales Management Essentials seven-volume series. Content is delivered through a mix of learning modes including podcasts, written text, videos, questionnaires, quizzes, worksheets, templates, and role plays. The programme is built on the Barrett Sales Essentials Transformation Programme, the first VET accredited, university endorsed sales programme in Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- The Sales Essentials Course (Full Online Learning Programme) Comprehensive 8-module certified online sales training programme delivered over 16 weeks, covering Sales Philosophy, Sales Planning, Go-to-Market Strategies, Prospecting, Consultative and Solutions Selling, Communication Skills, Maintaining Momentum, and Healthy Sales Mindsets. Provides ethical and effective sales education with practical tools, templates, and resources for professional development, priced at AUD $475.00 inc. tax.
- Sales Essentials – Prospecting Course
Quantifiable outcome
- Sales representative shifted from -2% monthly growth to +29% monthly growth after Sales Essentials training
- +3 more outcomes
Companies that use Sales Essentials
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Sales Essentials technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Sales Essentials partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BarrettcoreBarrett is the parent company of Sales Essentials. The Barrett Sales Essentials Transformation Programme is the foundation for Sales Essentials Online Learning Programme. Barrett has been operating since 1995 and has assessed more than 70,000 people, revolutionizing how they sell. Sales Essentials was born from Barrett's vision in 2000 to build a robust online DIY sales education platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sales Essentials competitors and assessment
Company assessmentDirect peers
- Winning by Design: Online B2B sales training and methodology platform offering courses, certifications, and frameworks (e.g., SLICE, Bowtie) for sales professionals — directly comparable to Sales Essentials' modular online sales training model targeting similar professional salespeople and sales managers.
- RAIN Group: Sales training and consulting company delivering workshops, online programs, and assessments across consultative selling, prospecting, and sales management — directly comparable curriculum coverage and audience targeting to Sales Essentials.
- Sales Gravy (Jeb Blount): Sales training platform offering online courses, books, podcasts, and certifications on prospecting, sales leadership, and customer experience — directly comparable self-paced sales education model serving individual professionals and sales teams.
- Force Management: B2B sales transformation company providing methodology frameworks, certifications, and training programs (e.g., Command of the Message, Force Optimization) — directly comparable in addressing sales planning, solution selling, and sales team enablement for mid-market and enterprise buyers.
- ASLAN Training: Sales training and coaching provider offering certification programs, workshops, and online courses focused on consultative selling and sales leadership — directly comparable training methodology and target audience of professional salespeople and managers.
- JBarrows: Specialist sales training company offering online courses, workshops, and self-paced programs focused on outbound prospecting, sales engagement, and pipeline generation — directly comparable to Sales Essentials' prospecting modules and SMB/individual buyer model.
Broad incumbents
- Richardson Sales Performance: Established sales training and consulting firm offering customizable curricula, blended learning, and consulting for enterprise sales transformations — broader portfolio than Sales Essentials but overlaps in consultative selling, solution selling, and sales planning content areas.
- Coursera: University-partnered online learning platform offering sales specializations and individual courses with formal credentials — broader catalog but directly competes for the same university-endorsed, certification-seeking professional learners Sales Essentials targets.
- LinkedIn Learning: Major online learning platform from LinkedIn offering thousands of sales courses via subscription — not a sales specialist but the dominant incumbent for affordable, accessible professional sales training competing for the same individual buyer and team training budgets.
Emerging players
- Pavilion: Membership community and training platform for B2B sales, marketing, and revenue leaders offering courses, cohort-based programs, and peer learning — emerging competitor in the professional sales education space targeting similar career-advancement use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sales Essentials social profiles
Digital presenceSales Essentials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sales Essentials leadership team
Management profileNumber of profiles
Profiles1 record
Sales Essentials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sales Essentials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sales Essentials
What does Sales Essentials do?
Sales Essentials operates an online learning platform that delivers modular, certified sales training courses covering sales philosophy, planning, go-to-market strategy, prospecting, consultative and solutions selling, communication, momentum maintenance, and sales mindsets. Courses are sold individually to self-paced learners and packaged for corporate sales team training, supplemented by publications such as annual sales trends reports, whitepapers, and e-books. The offering is built on the Barrett Sales Essentials Transformation Programme, the first VET accredited, university endorsed sales programme in Australia.
Is Sales Essentials a public or private company?
Sales Essentials is a private company. It is classified as corporate owned and is currently operating.
When was Sales Essentials founded?
Sales Essentials was founded in 2013. It employs 1 to 10 people.
Where is Sales Essentials based?
Sales Essentials is headquartered in Melbourne, Australia, in the Oceania region.
How does Sales Essentials make money?
Three revenue lines are on record. Course Sales are the primary driver. The others are publications and eBooks and course Extensions.
Who are Sales Essentials's main competitors?
Direct peers on record are Winning by Design, RAIN Group, Sales Gravy (Jeb Blount), Force Management, ASLAN Training and JBarrows. Broad incumbents are Richardson Sales Performance, Coursera and LinkedIn Learning. Pavilion is listed as an emerging player.
Does Sales Essentials have an API?
No public API is recorded for Sales Essentials.
What industry is Sales Essentials in?
Sales Essentials's product category is Online Sales Training. Its primary akta.pro industry code is EDABABAL, Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device), with a secondary code of EDAGANAC, Sales & Customer Service Training.