Tréz Professional
- Company typePrivate
- Founded1996
- HeadquartersProvo, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Tréz Professional firmographics
Firmographics- Name
- Tréz Professional
- Legal name
- Grit Brokerage
- Website
- https://trezpro.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tréz Professional industry classification
Industry- Product category
- Orthodontic Devices
- NAICS
- Dental Laboratories (339116)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
Keywords
Where Tréz Professional is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Markets served
Tréz Professional business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Domain Brokerage Services: Professional brokerage services for buying and selling domain names and websites. Brokers over 400 domain transactions each year ranging from hundreds to millions of dollars. Uses third-party escrow for secure transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom domain brokerage pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Tréz Professional product offering
Product offeringCore offering
Tréz Professional is a dental company that designs and provides clear dental aligners and other orthodontic technology for tooth alignment and orthodontic correction. Founded in 1996 and based in Provo, Utah, the company operates with 11-50 employees and supplies dental and orthodontic products to the dental care market.
Product overview
Grit Brokerage is a domain and website brokerage firm operating as a single-service platform rather than a modular product suite. The core offering consists of domain sales brokerage (helping sellers market and sell premium domains through outbound outreach, negotiation, and promotional channels) and domain acquisition services (representing buyers in stealth acquisitions of desired domains). These services are supported by a monthly newsletter reaching 8,000+ domain buyers, and promoted through domain conferences, social media, podcasts, and press releases. Notable past sales include ICE.com, Wasserman.com, TQ.com, Stickers.com, Pave.com, and GreenLight.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Clear dental aligners Clear dental aligners designed for orthodontic tooth alignment and correction, supplied to dental professionals and orthodontic practices for use in patient treatment.
- Orthodontic technology products Additional orthodontic technology offerings that complement the company's clear aligner line, used in orthodontic treatment and dental care workflows.
Quantifiable outcome
- Over 400 domain transactions brokered annually
Companies that use Tréz Professional
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Tréz Professional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tréz Professional partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Grit.orgcoreParent company of Grit Brokerage. Grit.org is the parent organization providing strategic support and branding for the domain brokerage operations.
- Escrow.comcoreThird-party escrow service used for all domain and website transactions to ensure secure and safe transfers between buyers and sellers.
Scale indicators3 records
Recent moves1 record
Tréz Professional competitors and assessment
Company assessmentBroad incumbents
- Dentsply Sirona: World's largest dental equipment and supplies manufacturer; offers SureSmile aligners and a broad orthodontic portfolio alongside imaging, implants, and general dentistry — a broad incumbent overlapping with Tréz Professional from multiple angles.
- Henry Schein: Largest dental distributor in North America, distributing orthodontic and aligner products from multiple manufacturers; an indirect channel competitor and a key supplier relationship to Tréz Professional's practitioner customers.
- 3M Oral Care (Solventum): 3M's former Oral Care division (spun off as Solventum in 2024) offers a broad portfolio of orthodontic and dental products including aligner solutions; competes with Tréz Professional across the orthodontic category as a diversified incumbent.
Direct peers
- ClearCorrect (Straumann Group): ClearCorrect is Straumann's clear aligner brand, offering a practitioner-channel aligner product line that competes directly with Tréz Professional in dental and orthodontic offices.
- American Orthodontics: Privately held manufacturer of orthodontic appliances and supplies sold to orthodontists worldwide; comparable to Tréz Professional as a specialty orthodontic device supplier focused on practitioner customers.
- Align Technology: Manufacturer of the Invisalign clear aligner system and iTero scanners; the dominant global clear aligner company and the most direct competitor to Tréz Professional's aligner offering.
- SureSmile (Dentsply Sirona): SureSmile provides digital orthodontic treatment planning and clear aligner systems distributed through Dentsply Sirona; a direct competitor in aligners and orthodontic technology.
- Ormco (Envista Holdings): Ormco manufactures orthodontic appliances including the Spark clear aligner system, brackets, and wires; directly comparable to Tréz Professional as an orthodontic device supplier serving dental practices.
Emerging players
- Candid Co. Direct-to-consumer and hybrid clear aligner brand; comparable to Tréz Professional as an aligner-focused competitor pursuing orthodontic case volume through alternative go-to-market models.
- SmileDirectClub: Pioneer of the DTC clear aligner model that disrupted traditional orthodontic channels before ceasing operations in 2023; included as a comparable given its lasting impact on the aligner competitive landscape in which Tréz Professional operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Tréz Professional social profiles
Digital presenceTréz Professional financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tréz Professional leadership team
Management profileNumber of profiles
Tréz Professional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tréz Professional M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tréz Professional
What does Tréz Professional do?
Tréz Professional is a dental company that designs and provides clear dental aligners and other orthodontic technology for tooth alignment and orthodontic correction. Founded in 1996 and based in Provo, Utah, the company operates with 11-50 employees and supplies dental and orthodontic products to the dental care market.
Is Tréz Professional a public or private company?
Tréz Professional is a private company. It is classified as unknown and is currently operating.
When was Tréz Professional founded?
Tréz Professional was founded in 1996. It employs 11 to 50 people.
Where is Tréz Professional based?
Tréz Professional is headquartered in Provo, United States, in the North America region.
How does Tréz Professional make money?
One revenue line is on record: domain Brokerage Services.
Who are Tréz Professional's main competitors?
Broad incumbents on record are Dentsply Sirona, Henry Schein and 3M Oral Care (Solventum). Direct peers are ClearCorrect (Straumann Group), American Orthodontics, Align Technology, SureSmile (Dentsply Sirona) and Ormco (Envista Holdings). Emerging players are Candid Co. and SmileDirectClub.
Does Tréz Professional have an API?
No public API is recorded for Tréz Professional.
What industry is Tréz Professional in?
Tréz Professional's product category is Orthodontic Devices. Its primary akta.pro industry code is HLABAJAD, Orthodontic Appliances & Aligners Fabrication. Its NAICS code is 339116 and its SIC code is 3842.