OCC
O.C.C. Public Company Limited is a Thailand-based SET-listed omni-channel commerce company (established 1973) that acts as sole distributor for 15+ international beauty, haircare, fashion, and lifestyle brands across retail, e-commerce, wholesale, and department store channels.
- Company typePublic
- Founded1973
- HeadquartersBangkok, Thailand
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What OCC does
O.C.C. Public Company Limited (Thai: บริษัท โอซีซี จำกัด (มหาชน)) is a Thailand-based publicly traded company (SET ticker: OCC) established in 1973 and headquartered in Bangkok at 729/4-7 Radchadaphisek Road, Bangpongpang District, Yannawa. The company operates as a strategic brand management partner and omni-channel commerce platform, acting as the sole distributor in Thailand for more than 15 international beauty, haircare, fashion, and lifestyle brands, including Covermark, KMA, Paul & Joe, Sungrace, Nioxin, Wella Professionals, DEMI/Flowdia, b-ex/Honeycé, Guy Laroche Lingerie, and Iris Ohyama. Its stated scale includes 0.6M+ products sold annually across multiple channels.
The company generates revenue by distributing international brands across four verticals — Cosmetics, Haircare, Fashion & Lifestyle, and Pet Lifestyle (newest, via TANK TINKER) — through an integrated omni-channel network comprising physical retail stores, the OCCLIFE.COM e-commerce platform, wholesale distribution to beauty salons, and department store partnerships throughout Thailand. OCC is part of the Saha Group (สหพัฒน์/Sahapat Group) conglomerate and participates in the annual Saha Group Fair & Fest as a core exhibitor. In June 2026, the company launched 'Our Club Coin', an integrated LINE-based loyalty program connecting consumers across its distributed brand portfolio, with full commercial launch scheduled for late Q3 2026.
OCC's go-to-market centers on securing exclusive distribution rights from international brand owners and activating those brands across Thai consumer channels. Its customer segments are dual-sided: on the upstream, international beauty and lifestyle brand owners seeking Thailand market entry; on the downstream, Thai consumers, with a stated focus on Gen-Z luxury beauty buyers. The company maintains CAC anti-corruption certification (3rd renewal) and ISO-aligned IT and data privacy policies, reflecting public-company governance standards expected of a SET-listed entity. Revenue figures are not publicly disclosed in the available source material.
OCC firmographics
Firmographics- Name
- OCC
- Legal name
- O.C.C. Public Company Limited
- Website
- https://occ.co.th
- Company type
- Public
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- O.C.C. Public Company Limited is a Thailand-based SET-listed omni-channel commerce company (established 1973) that acts as sole distributor for 15+ international beauty, haircare, fashion, and lifestyle brands across retail, e-commerce, wholesale, and department store channels.
- Ownership category
- akta.pro rank
OCC industry classification
Industry- Product category
- Beauty and Lifestyle Distribution
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA)
- akta.pro secondary industries
- Beauty & Personal Care Omnichannel (CRAFAEAB), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
Keywords
Where OCC is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
OCC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Distribution channels4 records
Marketing channels4 records
OCC product offering
Product offeringCore offering
O.C.C. Public Company Limited operates as a Thailand-based omni-channel commerce company and strategic brand management partner. It acts as the sole distributor of international beauty, haircare, fashion, and lifestyle brands in Thailand, managing end-to-end distribution across physical retail, e-commerce (OCCLIFE.COM), wholesale, and department store channels. The portfolio covers cosmetics (KMA, Covermark, Paul & Joe, Sungrace), haircare (Demi/Flowdia, Nioxin, Wella Professionals, B-ex/Honeycé, BSC), fashion & lifestyle (Guy Laroche, Gunze, G&G, Iris Ohyama), and pet lifestyle (Tank Tinker).
Product overview
O.C.C. Public Company Limited is a Thailand-based omni-channel commerce company and sole distributor of international beauty, haircare, fashion, and lifestyle brands. The company operates as a strategic partner for brand management, specializing in scaling Gen-Z focused luxury beauty and lifestyle brands. O.C.C.'s product portfolio consists of multiple distributed brands across four categories: (1) Cosmetics — including KMA, Covermark, Paul & Joe, and Sungrace; (2) Haircare — including DEMI HAIR CARE SCIENCE (Flowdia), NIOXIN, BSC HAIR CARE, WELLA PROFESSIONALS, and B-ex Thailand (Honeycé); (3) Fashion & Lifestyle — including GUY LAROCHE LINGERIE & SWIMWEAR, GUNZE, G&G, Smiley Hound Innerwear, PAON SEVEN-EIGHT, IRIS OHYAMA, Black Amber, and Easy Cut; and (4) Pet Lifestyle — including TANK TINKER and VETRESKA. The portfolio also includes OCCLIFE.COM, the company's e-commerce platform, and Our Club Coin, an integrated loyalty program accessible via LINE. O.C.C. acts as the sole distributor of high-quality beauty and lifestyle products under international and domestic brands.
Differentiator
Problem solved
Functional benefit
Brands
- Our Club Coin: Loyalty program launched by O.C.C. that serves as an integrated platform connecting consumers with O.C.C.'s diverse portfolio of brands
- OCCLIFE.COM
Products and services
- KMA Cosmetics (เคเคเอ็มเอ) Sole-distributed leading cosmetics brand in Thailand offering a wide range of beauty products including the MAKE ME MATTE CUSHION foundation, targeted at Thai consumers.
- COVERMARK Premium cosmetics brand distributed by O.C.C. in Thailand, offering high-quality skin care and color cosmetics.
- PAUL & JOE French-inspired cosmetics brand distributed by O.C.C. in Thailand.
- SUNGRACE Beauty brand distributed by O.C.C. in Thailand offering skin care and cosmetic products.
- DEMI HAIR CARE SCIENCE (Flowdia) Premium hair care brand under O.C.C. Group featuring the Flowdia line enriched with Egg Membrane Protein Extract for nourishing and restoring damaged hair, for Thai consumers.
- NIOXIN Professional hair care brand distributed by O.C.C. in Thailand, specializing in scalp and hair thinning solutions.
- WELLA PROFESSIONALS Professional hair care and color brand distributed by O.C.C. in Thailand.
- B-ex Thailand (Honeycé) Thai subsidiary of Japanese brand b-ex, distributed by O.C.C., offering premium hair care products including the Honeycé Creamy Honey Series (Shampoo, Treatment, Hair Mask).
- GUY LAROCHE LINGERIE & SWIMWEAR Premium French lingerie and swimwear brand distributed by O.C.C. Group, featuring elegant French-inspired designs, including the Sugar Bon Bons collection with premium French lace.
- IRIS OHYAMA Japanese lifestyle brand distributed by O.C.C., offering a wide range of household and lifestyle products to Thai consumers.
- TANK TINKER O.C.C.'s premium pet lifestyle brand and distributor of high-quality pet products from leading international brands (wagwear, KiloNiner, OneTigris, Roika, DOGTOC), catering to modern Thai pet owners.
- Our Club Coin Integrated loyalty platform connecting consumers with O.C.C.'s diverse portfolio of brands, delivered via LINE Official Account @ourclubcoin, providing exclusive privileges and curated brand experiences.
- OCCLIFE.COM O.C.C.'s online retail platform enabling Thai consumers to purchase products from the company's distributed brands, integrated as part of the omni-channel commerce strategy.
Companies that use OCC
Customer profileSegments2 records
Ideal customer profiles2 records
OCC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OCC partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Saha GroupcoreSaha Group Fair & Fest annual exhibition partnership; OCC participates as key brand exhibitor. OCC is part of the Saha Group ecosystem of companies.
- SungracecoreOCC acts as sole/primary distributor of Sungrace beauty products in Thailand
- NioxincoreOCC distributes Nioxin haircare products in Thailand
- CovermarkcoreOCC distributes Covermark cosmetics in Thailand
- KMA CosmeticscoreOCC distributes KMA Cosmetics brand in Thailand
- WellacoreOCC distributes Wella Professionals haircare products in Thailand
- Guy Laroche LingeriecoreOCC distributes Guy Laroche Lingerie & Swimwear in Thailand
- Paul & JoecoreOCC distributes Paul & Joe cosmetics in Thailand
- Iris OhyamacoreOCC distributes Iris Ohyama lifestyle products in Thailand
- b-ex (Honeycé)coreOCC distributes b-ex brands including Honeycé from Japan
- wagwearminorPremium pet accessory brand distributed through TANK TINKER
- KiloNinerminorPremium pet accessory brand distributed through TANK TINKER
- OneTigrisminorPremium pet accessory brand distributed through TANK TINKER
- RoikaminorPremium pet accessory brand distributed through TANK TINKER
- DOGTOCminorPremium pet accessory brand distributed through TANK TINKER
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
OCC competitors and assessment
Company assessmentBroad incumbents
- Amorepacific Corporation: Korean beauty conglomerate with own brands plus distribution of other labels across Asia. Comparable in that it pairs brand ownership with multi-channel distribution in beauty, the same structural combination OCC employs with distributed international brands.
- Sephora (inside LVMH): Global multi-brand beauty retailer carrying many of the same international brands OCC distributes (e.g., Covermark-adjacent, premium cosmetics). Overlaps with OCC in Thailand as both retailer and brand-amplification channel for international beauty houses.
- LG H&H (LG Household & Health Care): Korean personal-care and beauty company with both owned brands and selective third-party distribution across Asia. Comparable business model combining brand ownership with multi-category beauty distribution in Asian markets.
- A.S. Watson Group (Watsons Asia): Operates Watsons health and beauty stores across Asia including Thailand. A larger incumbent in the same health/beauty retail category OCC serves, with overlapping beauty brand assortment and physical-store distribution.
- Estée Lauder Companies (Thailand): Global prestige beauty owner-operator with growing direct presence in Southeast Asia. Competes with OCC for the Thai consumer wallet and represents the type of principal that could in-source distribution currently handled by OCC.
- L'Oréal Thailand: Subsidiary of the global beauty leader operating directly in Thailand with owned retail, salons, and e-commerce. A principal competitor and potential counterparty for OCC; comparable in product categories (haircare, cosmetics) and Thailand market focus.
Regional players
- Beauty Community (BC) / Amarin Beauty: Thai beauty and lifestyle distribution group operating in overlapping cosmetics, skincare, and lifestyle categories with department-store and retail distribution. A direct Thai-market peer to OCC's omni-channel beauty distribution model.
- Mannings (Dairy Farm Group): Health and beauty retailer in Greater China/Hong Kong carrying international cosmetics, haircare and personal care brands. Comparable to OCC's department-store and multi-brand retail distribution of premium imported beauty SKUs in Asia.
- Central Retail Corporation: Thailand's largest retail conglomerate operating department stores, specialty beauty, and lifestyle formats where OCC's distributed brands are sold. A channel partner and partial competitor in Thai beauty distribution.
Direct peers
- Sa Sa International Holdings: Hong Kong-listed omni-channel beauty retailer and distributor of international cosmetics and personal-care brands across Greater China and Southeast Asia. Highly comparable to OCC's model of curating and distributing global beauty brands through owned retail and e-commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OCC social profiles
Digital presenceOCC compliance and trust
Trust signalCompliance6 records
OCC financial estimates
Financial estimateRevenue estimate
Valuation estimate
OCC leadership team
Management profileNumber of profiles
Profiles1 record
OCC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OCC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OCC
What does OCC do?
O.C.C. Public Company Limited operates as a Thailand-based omni-channel commerce company and strategic brand management partner. It acts as the sole distributor of international beauty, haircare, fashion, and lifestyle brands in Thailand, managing end-to-end distribution across physical retail, e-commerce (OCCLIFE.COM), wholesale, and department store channels. The portfolio covers cosmetics (KMA, Covermark, Paul & Joe, Sungrace), haircare (Demi/Flowdia, Nioxin, Wella Professionals, B-ex/Honeycé, BSC), fashion & lifestyle (Guy Laroche, Gunze, G&G, Iris Ohyama), and pet lifestyle (Tank Tinker).
Is OCC a public or private company?
OCC is a public company. It is classified as public and is currently operating.
When was OCC founded?
OCC was founded in 1973. It employs 501 to 1,000 people.
Where is OCC based?
OCC is headquartered in Bangkok, Thailand, in the Asia region.
Who are OCC's main competitors?
Broad incumbents on record are Amorepacific Corporation, Sephora (inside LVMH), LG H&H (LG Household & Health Care), A.S. Watson Group (Watsons Asia), Estée Lauder Companies (Thailand) and L'Oréal Thailand. Regional players are Beauty Community (BC) / Amarin Beauty, Mannings (Dairy Farm Group) and Central Retail Corporation. Sa Sa International Holdings is listed as a direct peer.
Does OCC have an API?
No public API is recorded for OCC.
What industry is OCC in?
OCC's product category is Beauty and Lifestyle Distribution. Its primary akta.pro industry code is CRAOAEAA, Mass Beauty & Drugstore Beauty Distribution, with a secondary code of CRAFAEAB, Beauty & Personal Care Omnichannel. Its NAICS code is 456120 and its SIC code is 2844.