OCC

What OCC does

O.C.C. Public Company Limited (Thai: บริษัท โอซีซี จำกัด (มหาชน)) is a Thailand-based publicly traded company (SET ticker: OCC) established in 1973 and headquartered in Bangkok at 729/4-7 Radchadaphisek Road, Bangpongpang District, Yannawa. The company operates as a strategic brand management partner and omni-channel commerce platform, acting as the sole distributor in Thailand for more than 15 international beauty, haircare, fashion, and lifestyle brands, including Covermark, KMA, Paul & Joe, Sungrace, Nioxin, Wella Professionals, DEMI/Flowdia, b-ex/Honeycé, Guy Laroche Lingerie, and Iris Ohyama. Its stated scale includes 0.6M+ products sold annually across multiple channels.

The company generates revenue by distributing international brands across four verticals — Cosmetics, Haircare, Fashion & Lifestyle, and Pet Lifestyle (newest, via TANK TINKER) — through an integrated omni-channel network comprising physical retail stores, the OCCLIFE.COM e-commerce platform, wholesale distribution to beauty salons, and department store partnerships throughout Thailand. OCC is part of the Saha Group (สหพัฒน์/Sahapat Group) conglomerate and participates in the annual Saha Group Fair & Fest as a core exhibitor. In June 2026, the company launched 'Our Club Coin', an integrated LINE-based loyalty program connecting consumers across its distributed brand portfolio, with full commercial launch scheduled for late Q3 2026.

OCC's go-to-market centers on securing exclusive distribution rights from international brand owners and activating those brands across Thai consumer channels. Its customer segments are dual-sided: on the upstream, international beauty and lifestyle brand owners seeking Thailand market entry; on the downstream, Thai consumers, with a stated focus on Gen-Z luxury beauty buyers. The company maintains CAC anti-corruption certification (3rd renewal) and ISO-aligned IT and data privacy policies, reflecting public-company governance standards expected of a SET-listed entity. Revenue figures are not publicly disclosed in the available source material.

Name

OCC

Legal name

O.C.C. Public Company Limited

Website

https://occ.co.th

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

O.C.C. Public Company Limited is a Thailand-based SET-listed omni-channel commerce company (established 1973) that acts as sole distributor for 15+ international beauty, haircare, fashion, and lifestyle brands across retail, e-commerce, wholesale, and department store channels.

Ownership category

akta.pro rank

Product category

Beauty and Lifestyle Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA)

akta.pro secondary industries

Beauty & Personal Care Omnichannel (CRAFAEAB), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Beauty brand distribution
• Omni channel commerce
• Consumer goods distribution
• Cosmetics retail
• Brand management services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Distribution channels4 records

Marketing channels4 records

Core offering

O.C.C. Public Company Limited operates as a Thailand-based omni-channel commerce company and strategic brand management partner. It acts as the sole distributor of international beauty, haircare, fashion, and lifestyle brands in Thailand, managing end-to-end distribution across physical retail, e-commerce (OCCLIFE.COM), wholesale, and department store channels. The portfolio covers cosmetics (KMA, Covermark, Paul & Joe, Sungrace), haircare (Demi/Flowdia, Nioxin, Wella Professionals, B-ex/Honeycé, BSC), fashion & lifestyle (Guy Laroche, Gunze, G&G, Iris Ohyama), and pet lifestyle (Tank Tinker).

Product overview

O.C.C. Public Company Limited is a Thailand-based omni-channel commerce company and sole distributor of international beauty, haircare, fashion, and lifestyle brands. The company operates as a strategic partner for brand management, specializing in scaling Gen-Z focused luxury beauty and lifestyle brands. O.C.C.'s product portfolio consists of multiple distributed brands across four categories: (1) Cosmetics — including KMA, Covermark, Paul & Joe, and Sungrace; (2) Haircare — including DEMI HAIR CARE SCIENCE (Flowdia), NIOXIN, BSC HAIR CARE, WELLA PROFESSIONALS, and B-ex Thailand (Honeycé); (3) Fashion & Lifestyle — including GUY LAROCHE LINGERIE & SWIMWEAR, GUNZE, G&G, Smiley Hound Innerwear, PAON SEVEN-EIGHT, IRIS OHYAMA, Black Amber, and Easy Cut; and (4) Pet Lifestyle — including TANK TINKER and VETRESKA. The portfolio also includes OCCLIFE.COM, the company's e-commerce platform, and Our Club Coin, an integrated loyalty program accessible via LINE. O.C.C. acts as the sole distributor of high-quality beauty and lifestyle products under international and domestic brands.

Differentiator

Problem solved

Functional benefit

Brands

• Our Club Coin: Loyalty program launched by O.C.C. that serves as an integrated platform connecting consumers with O.C.C.'s diverse portfolio of brands
• OCCLIFE.COM

Products and services

• KMA Cosmetics (เคเคเอ็มเอ) Sole-distributed leading cosmetics brand in Thailand offering a wide range of beauty products including the MAKE ME MATTE CUSHION foundation, targeted at Thai consumers.
• COVERMARK Premium cosmetics brand distributed by O.C.C. in Thailand, offering high-quality skin care and color cosmetics.
• PAUL & JOE French-inspired cosmetics brand distributed by O.C.C. in Thailand.
• SUNGRACE Beauty brand distributed by O.C.C. in Thailand offering skin care and cosmetic products.
• DEMI HAIR CARE SCIENCE (Flowdia) Premium hair care brand under O.C.C. Group featuring the Flowdia line enriched with Egg Membrane Protein Extract for nourishing and restoring damaged hair, for Thai consumers.
• NIOXIN Professional hair care brand distributed by O.C.C. in Thailand, specializing in scalp and hair thinning solutions.
• WELLA PROFESSIONALS Professional hair care and color brand distributed by O.C.C. in Thailand.
• B-ex Thailand (Honeycé) Thai subsidiary of Japanese brand b-ex, distributed by O.C.C., offering premium hair care products including the Honeycé Creamy Honey Series (Shampoo, Treatment, Hair Mask).
• GUY LAROCHE LINGERIE & SWIMWEAR Premium French lingerie and swimwear brand distributed by O.C.C. Group, featuring elegant French-inspired designs, including the Sugar Bon Bons collection with premium French lace.
• IRIS OHYAMA Japanese lifestyle brand distributed by O.C.C., offering a wide range of household and lifestyle products to Thai consumers.
• TANK TINKER O.C.C.'s premium pet lifestyle brand and distributor of high-quality pet products from leading international brands (wagwear, KiloNiner, OneTigris, Roika, DOGTOC), catering to modern Thai pet owners.
• Our Club Coin Integrated loyalty platform connecting consumers with O.C.C.'s diverse portfolio of brands, delivered via LINE Official Account @ourclubcoin, providing exclusive privileges and curated brand experiences.
• OCCLIFE.COM O.C.C.'s online retail platform enabling Thai consumers to purchase products from the company's distributed brands, integrated as part of the omni-channel commerce strategy.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Saha GroupcoreStrategic or Co-development PartnerSaha Group Fair & Fest annual exhibition partnership; OCC participates as key brand exhibitor. OCC is part of the Saha Group ecosystem of companies.
• SungracecoreChannel Partner/ Reseller/ DistributorOCC acts as sole/primary distributor of Sungrace beauty products in Thailand
• NioxincoreChannel Partner/ Reseller/ DistributorOCC distributes Nioxin haircare products in Thailand
• CovermarkcoreChannel Partner/ Reseller/ DistributorOCC distributes Covermark cosmetics in Thailand
• KMA CosmeticscoreChannel Partner/ Reseller/ DistributorOCC distributes KMA Cosmetics brand in Thailand
• WellacoreChannel Partner/ Reseller/ DistributorOCC distributes Wella Professionals haircare products in Thailand
• Guy Laroche LingeriecoreChannel Partner/ Reseller/ DistributorOCC distributes Guy Laroche Lingerie & Swimwear in Thailand
• Paul & JoecoreChannel Partner/ Reseller/ DistributorOCC distributes Paul & Joe cosmetics in Thailand
• Iris OhyamacoreChannel Partner/ Reseller/ DistributorOCC distributes Iris Ohyama lifestyle products in Thailand
• b-ex (Honeycé)coreChannel Partner/ Reseller/ DistributorOCC distributes b-ex brands including Honeycé from Japan
• wagwearminorChannel Partner/ Reseller/ DistributorPremium pet accessory brand distributed through TANK TINKER
• KiloNinerminorChannel Partner/ Reseller/ DistributorPremium pet accessory brand distributed through TANK TINKER
• OneTigrisminorChannel Partner/ Reseller/ DistributorPremium pet accessory brand distributed through TANK TINKER
• RoikaminorChannel Partner/ Reseller/ DistributorPremium pet accessory brand distributed through TANK TINKER
• DOGTOCminorChannel Partner/ Reseller/ DistributorPremium pet accessory brand distributed through TANK TINKER

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amorepacific Corporation: Korean beauty conglomerate with own brands plus distribution of other labels across Asia. Comparable in that it pairs brand ownership with multi-channel distribution in beauty, the same structural combination OCC employs with distributed international brands.
• Sephora (inside LVMH): Global multi-brand beauty retailer carrying many of the same international brands OCC distributes (e.g., Covermark-adjacent, premium cosmetics). Overlaps with OCC in Thailand as both retailer and brand-amplification channel for international beauty houses.
• LG H&H (LG Household & Health Care): Korean personal-care and beauty company with both owned brands and selective third-party distribution across Asia. Comparable business model combining brand ownership with multi-category beauty distribution in Asian markets.
• A.S. Watson Group (Watsons Asia): Operates Watsons health and beauty stores across Asia including Thailand. A larger incumbent in the same health/beauty retail category OCC serves, with overlapping beauty brand assortment and physical-store distribution.
• Estée Lauder Companies (Thailand): Global prestige beauty owner-operator with growing direct presence in Southeast Asia. Competes with OCC for the Thai consumer wallet and represents the type of principal that could in-source distribution currently handled by OCC.
• L'Oréal Thailand: Subsidiary of the global beauty leader operating directly in Thailand with owned retail, salons, and e-commerce. A principal competitor and potential counterparty for OCC; comparable in product categories (haircare, cosmetics) and Thailand market focus.

Regional players

• Beauty Community (BC) / Amarin Beauty: Thai beauty and lifestyle distribution group operating in overlapping cosmetics, skincare, and lifestyle categories with department-store and retail distribution. A direct Thai-market peer to OCC's omni-channel beauty distribution model.
• Mannings (Dairy Farm Group): Health and beauty retailer in Greater China/Hong Kong carrying international cosmetics, haircare and personal care brands. Comparable to OCC's department-store and multi-brand retail distribution of premium imported beauty SKUs in Asia.
• Central Retail Corporation: Thailand's largest retail conglomerate operating department stores, specialty beauty, and lifestyle formats where OCC's distributed brands are sold. A channel partner and partial competitor in Thai beauty distribution.

Direct peers

• Sa Sa International Holdings: Hong Kong-listed omni-channel beauty retailer and distributor of international cosmetics and personal-care brands across Greater China and Southeast Asia. Highly comparable to OCC's model of curating and distributing global beauty brands through owned retail and e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OCC.Group
• Instagraminstagram.com/occ.group
• LinkedInlinkedin.com/company/occ-public-company-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OCC