IMDEX
IMDEX is an Australian mining-technology company (ASX:IMD) that sells integrated hardware sensors, cloud analytics, and AI software to major mining operators across 50+ countries for precision drilling, geological sensing, and ore-body modelling.
- Company typePublic
- Founded1980
- HeadquartersBalmattum, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What IMDEX does
IMDEX Limited (ASX:IMD) is an Australian mining-technology company that develops and sells an integrated hardware, cloud-analytics, and machine-learning platform used by major mining operators to find, define, and extract mineral deposits with greater precision. Its portfolio spans three product families: Drilling Optimisation (DeviDrill directional drilling systems, REFLEX downhole motors, xFORM multifunctional fluids, solids removal units, and the AMC drilling chemicals range); Rock Knowledge (BLASTDOG multi-sensor downhole systems, NOVAxG geoscience tools, ACTx/ACT III core orientation, and a survey-instrument suite including DeviGyro, DeviAligner, OMNIx, EZ-TRAC, and TN14 Gyrocompass); and Software (aiSIRIS AI-powered geological interpretation, Datarock automated sample analysis, EarthNET cloud data management, HUB-IQ field-data portal, ioGAS geoscience analytics, Krux real-time drilling analytics, and REFLEX XRF CONNECT elemental analysis). The platform is deployed across more than 1,000 mining sites in over 50 countries.
The company monetises through a mix of hardware/equipment sales and a growing base of recurring SaaS and software subscriptions that together represented 68% of H1 FY2026 revenue, up from 66% in the prior comparable period. Go-to-market is direct enterprise field sales supported by technical specialists, complemented by the IMDEX Academy learning platform and the Xploration Tech Symposium. Named enterprise customers include Rio Tinto, BHP, Newmont, and OceanaGold, with reported outcomes such as 25% accuracy gains and 15% cost reductions (Rio Tinto, grade control) and quantified drilling efficiency improvements of 25–40% fewer holes and 35–40% lower programme costs. IMDEX pursues an active inorganic strategy, with completed or pending acquisitions of Krux Analytics (full acquisition April 2026), Advanced Logic Technology and Mount Sopris Instruments (A$98.9M, expected March 2026), Earth Science Analytics, and Datarock.
Financially, IMDEX recorded H1 FY2026 revenue of A$246.59 million with A$26.21 million in net income and a 31.6% normalized EBITDA margin (140 bps YoY expansion). The Americas region generated 51% of revenue at 20% YoY growth, and analyst projections point to A$662.6 million in revenue by FY2029. R&D investment runs at 8–10% of revenue, supported by 496 active patents, and the company holds engineering/R&D centres in Calgary, Edinburgh, and Stavanger in addition to its Perth headquarters.
IMDEX firmographics
Firmographics- Name
- IMDEX
- Legal name
- IMDEX LIMITED
- Website
- https://imdexlimited.com
- Company type
- Public
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- IMDEX is an Australian mining-technology company (ASX:IMD) that sells integrated hardware sensors, cloud analytics, and AI software to major mining operators across 50+ countries for precision drilling, geological sensing, and ore-body modelling.
- Ownership category
- akta.pro rank
IMDEX industry classification
Industry- Product category
- Mining Technology
- NAICS
- Mining Machinery and Equipment Manufacturing (333131), Support Activities for Mining (213)
- SIC
- Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532)
- akta.pro primary industry
- Drill Tools, Bits & Downhole Equipment (IMAHAMAB)
- akta.pro secondary industries
- Rock Drilling & Blasthole Drilling Equipment (IMAHAMAC), Mine Surveying & Geospatial Services (Survey, Drone/LiDAR, GIS, Grade Control) (IMAKAKAK), Mining Automation, Telematics & Fleet Management Systems (IMAKANAK)
Keywords
Where IMDEX is headquartered
LocationHeadquarters
- HQ city
- Balmattum
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
IMDEX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Technology and SaaS Products: Technology and SaaS products comprising 68% of revenue in H1 FY2026, up from 66% previously. Includes cloud-based analytics, software subscriptions, and digital solutions integrated with hardware.
- Drilling Equipment and Hardware: Directional drilling systems, drilling fluids, solids removal units, and specialty infrastructure equipment sold to mining operators.
- Professional Services: Technical specialist support and guidance services provided alongside technology deployment and implementation.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
IMDEX product offering
Product offeringCore offering
IMDEX develops and sells an integrated mining technology platform combining directional drilling hardware, real-time geological sensors, drilling fluids, and cloud-based software analytics. Its product portfolio spans drilling optimisation equipment (DeviDrill, REFLEX motors, xFORM fluids, solids removal units), rock knowledge instrumentation (BLASTDOG, ACTx, survey tools), and a SaaS software suite (HUB-IQ, ioGAS, Datarock, Krux, aiSIRIS, EarthNET) for mining exploration and production operators.
Product overview
IMDEX is a mining technology company that has transformed from a traditional equipment supplier into a data analytics and software-as-a-service provider, with technology and SaaS products comprising 68% of revenue in H1 FY2026. The company operates an integrated technology platform combining hardware sensors, cloud analytics, and machine learning algorithms across more than 1,000 mining sites in over 50 countries. The product portfolio is organized across three interconnected categories: (1) Drilling Optimisation - including DeviDrill™ directional drilling systems, REFLEX DOWNHOLE MOTORS™, xFORM™ multifunctional fluids, Solids Removal Units (SRU), specialty infrastructure, and comprehensive drilling fluid additives under the AMC brand; (2) Rock Knowledge - encompassing BLASTDOG™ for bench characterisation, NOVAx™G geoscience tools, ACT III™/ACTx™ core orientation systems, LOGRx™ logging tools, and survey instruments including DeviGyro™, DeviAligner™, OMNIx™ series, EZ-TRAC™, and TN14 GYROCOMPASS™; (3) Software - comprising aiSIRIS™ AI-powered geological interpretation, Datarock automated sample analysis, EarthNET data management platform, HUB-IQ™ field data validation portal, ioGAS™ geoscience data analysis, Krux cloud-based drilling analytics, and REFLEX XRF CONNECT™ elemental analysis tools. This integrated hardware-software platform enables mining companies to find, define, and mine orebodies with precision and at speed.
Differentiator
Problem solved
Functional benefit
Brands
- DeviDrill: Directional drilling system, credited with enabling precision rescue of 33 miners during the 2010 Copiapó accident in Chile.
- REFLEX Downhole Motors
- xFORM
- ACTx
- BLASTDOG
- HUB-IQ
- ioGAS
- Krux
- aiSIRIS
- Datarock
- EarthNET
Products and services
- DeviDrill Directional drilling system enabling precise wellbore navigation and trajectory control with sub-0.1 degree precision, for mining exploration and production operators.
- REFLEX Downhole Motors Downhole motor systems providing steering capability and performance optimisation for directional drilling in various geological conditions, sold to mining operators.
- xFORM Multifunctional Drilling Fluids Multifunctional drilling fluids offering a simplified approach to optimal mud program performance, including xFORM D+ and xFORM L+ variants, for mining drilling operators.
- Solids Removal Units (SRU) Solids control equipment including shaker screens and SRU systems for removing drill cuttings from drilling fluids, including Surface SRU, 500 R, 2000 M, IMD-1500-R, IMD-500-SC, IMD-M100-TT SRU, and Ultra Lightweight SRU.
- AMC Drilling Products (Drilling Fluid Additives) Complete suite of drilling fluid products and additives including drilling fluid accessories, cement & grouting additives, clay & shale stabilisers, fluid-loss control agents, foaming agents & detergents, lost circulation materials, lubricants & cutting oils, specialty products & chemicals, treating chemicals, and viscosifiers, sold to mining drilling operators.
- BLASTDOG Multi-sensor downhole data acquisition, analysis and visualisation system for bench characterisation applications in mining operations.
- ACTx Core Orientation System Digital core orientation system that enhances safety, accuracy, and time to orient core at the drill rig site for mining exploration operators.
- DeviGyro Gyroscopic Survey Tool Gyroscopic survey tool for borehole orientation and deviation measurement, available in multiple variants for mining drilling applications.
- HUB-IQ Cloud Portal Secure, cloud-based portal for validating field data transmitted from the drill rig, integrated with leading industry software, for mining operators.
- ioGAS Geoscience Analysis Software Geoscience data analysis software enabling detection of patterns, anomalies and relationships in exploration and mining data for geologists and mining operators.
- Datarock Automated Geological Sample Analysis Automated geological sample analysis platform providing rapid, consistent processing of drill core and sample imagery using advanced algorithms, for mining exploration and production operators.
- Krux Cloud Drilling Analytics Cloud-based real-time drilling analytics platform providing live monitoring and optimisation of drilling operations, for mining operators.
- aiSIRIS AI Geological Interpretation AI-powered geological interpretation software for analysing exploration data and generating insights for geologists and mining operators.
- EarthNET Data Management Platform Cloud-based data management and collaboration platform supporting digital ecosystem interoperability across mining operations, for enterprise mining companies.
- REFLEX XRF CONNECT Elemental Analysis X-ray fluorescence data connection and analysis platform for elemental analysis of geological samples, for mining exploration and production operators.
- NOVAxG Geoscience Analytical Tool Geoscience analytical tool providing advanced capabilities for geological data interpretation and analysis for mining exploration operators.
- ACT III Core Orientation System Core orientation system for structural geology applications, enabling accurate positioning of drill core samples for mining exploration operators.
- LOGRx Logging System Logging system for structural geology applications, supporting geological data collection and analysis for mining exploration operators.
- DeviAligner Survey Instrument Survey instrument for borehole alignment and orientation measurements for mining drilling operators.
- OMNIx Series Survey Instrumentation Survey instrumentation suite including OMNIx BOLT, OMNIx 38, and OMNIx 42 for various borehole survey applications for mining operators.
- EZ-TRAC Survey Tool Survey tool for borehole tracking and positioning measurements for mining drilling operators.
- TN14 GYROCOMPASS Gyrocompass instrument for precise borehole orientation and directional survey applications for mining drilling operators.
Quantifiable outcome
- Precision-guided drilling reduces required drill holes by 25-40% compared to traditional grid-based methods
- +4 more outcomes
Companies that use IMDEX
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
IMDEX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
IMDEX partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Earth Science AnalyticscoreStrategic partnership focused on digital ecosystem interoperability, enhancing IMDEX's ability to provide integrated geological data and real-time decision-making tools through interoperability with Earth Science Analytics solutions.
- BHPcoreIMDEX participates in BHP's accelerator programs including BHP Xplor for early-stage exploration technologies and BHP Invent OBK for operational optimisation. BHP maintains an equity-free model providing mentorship and technical expertise. The 2025-2026 BHP Invent OBK cohort focuses on AI analytics, advanced sensing, and automation technologies.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
IMDEX competitors and assessment
Company assessmentBroad incumbents
- Epiroc: Major OEM of mining and infrastructure equipment, including drilling rigs, rock drilling tools, and automation/digital solutions. Competes with IMDEX across drilling equipment while offering a broader fleet portfolio to the same Tier-1 miners.
- Hexagon AB (Mining division): Provides surveying, geospatial, and autonomous mining technology platforms. Closely comparable to IMDEX's survey instrumentation (DeviGyro, OMNIx), BLASTDOG bench characterisation, and HUB-IQ data integration offerings, though at much larger group scale.
- Caterpillar (Mining): Largest mining equipment OEM, with Cat MineStar autonomy and digital platforms. Competes indirectly with IMDEX via fleet management and autonomous drilling adjacencies that integrate with major mining customers.
- Sandvik Mining and Rock Solutions: Division of Sandvik providing drilling equipment, tools, and digital mining solutions. Comparable to IMDEX's directional drilling, downhole motors, and rock-knowledge product lines, with stronger scale and a wider equipment portfolio.
- Komatsu (Mining): Mining equipment OEM with smart mining and autonomous haulage solutions. Adjacent competitor to IMDEX in mining digitalization, particularly for major miners adopting integrated autonomy ecosystems.
Direct peers
- Micromine: Provider of mining software for exploration, resource modelling, and mine planning. Directly comparable to IMDEX's ioGAS, aiSIRIS, and EarthNET geoscience and data-integration software stack for the same mining customers.
- Seequent (Bentley Systems): Geoscience analysis software (Leapfrog, GeoStudio) for mining and civil infrastructure, now part of Bentley Systems. Direct competitor to IMDEX's ioGAS and aiSIRIS for geological interpretation and 3D orebody modelling.
- Maptek: Mining technology vendor offering survey, orebody modelling, and production planning software. Comparable to IMDEX's rock-knowledge and software portfolio, with overlapping use cases in drill data analysis and grade control.
- Boart Longyear: Global drilling services and equipment provider to the mineral exploration and production industry. Directly comparable to IMDEX's drilling optimization and downhole instrumentation business, with overlapping customers in major mining houses.
- Datamine: Mining software suite spanning resource estimation, mine planning, and production optimisation. Comparable to IMDEX's software portfolio for the same mining customers across exploration and production workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
IMDEX social profiles
Digital presenceIMDEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMDEX leadership team
Management profileNumber of profiles
Profiles2 records
IMDEX subsidiaries and ownership
Company hierarchySubsidiaries5 records
IMDEX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMDEX M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMDEX
What does IMDEX do?
IMDEX develops and sells an integrated mining technology platform combining directional drilling hardware, real-time geological sensors, drilling fluids, and cloud-based software analytics. Its product portfolio spans drilling optimisation equipment (DeviDrill, REFLEX motors, xFORM fluids, solids removal units), rock knowledge instrumentation (BLASTDOG, ACTx, survey tools), and a SaaS software suite (HUB-IQ, ioGAS, Datarock, Krux, aiSIRIS, EarthNET) for mining exploration and production operators.
Is IMDEX a public or private company?
IMDEX is a public company. It is classified as public and is currently operating.
When was IMDEX founded?
IMDEX was founded in 1980. It employs 501 to 1,000 people.
Where is IMDEX based?
IMDEX is headquartered in Balmattum, Australia, in the Oceania region.
How does IMDEX make money?
Three revenue lines are on record. Technology and SaaS Products are the primary driver. The others are drilling Equipment and Hardware and professional Services.
Who are IMDEX's main competitors?
Broad incumbents on record are Epiroc, Hexagon AB (Mining division), Caterpillar (Mining), Sandvik Mining and Rock Solutions and Komatsu (Mining). Direct peers are Micromine, Seequent (Bentley Systems), Maptek, Boart Longyear and Datamine.
Does IMDEX have an API?
Yes. HUB-IQ is described as a secure, cloud-based portal for validating field data transmitted from the drill rig, integrated with leading industry software. This suggests an API or data integration capability exists, though no specific technical details (REST, GraphQL, auth method, rate limits, versioning, sandbox) are stated in the available sources.
What industry is IMDEX in?
IMDEX's product category is Mining Technology. Its primary akta.pro industry code is IMAHAMAB, Drill Tools, Bits & Downhole Equipment, with a secondary code of IMAHAMAC, Rock Drilling & Blasthole Drilling Equipment. Its NAICS code is 333131 and its SIC code is 3532.