Name

JILI

Legal name

Homeli Architects & Interior Designers

Website

https://homeli.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Software

Revenue model

1. Turnkey Interior Design & Execution Projects: Project-based, one-time revenue per Chennai home interior engagement. Customers pay a 10% booking advance to begin production, with milestone-linked payments (typically 40% at design sign-off, 40% at material delivery, 20% at handover per industry standard referenced). Scope ranges from modular kitchen-only (~₹1.2L) to full-home 4BHK/villa premium builds (~₹28L+). All final invoices are GST-inclusive (18% GST).
2. Renovation & Heritage Restoration Projects: Specialty revenue stream focused on renovating 1960s-1990s independent houses and older Chennai apartments (polish refresh, structural preservation, modular retrofit). Typical scope ₹4.5-15 L per project. Includes civil, structural, electrical and interior scope integration.
3. NRI Remote Interior Design Service: Dedicated remote-design service stream for non-resident Indians designing Chennai/Salem/Ooty/Kodaikanal homes from overseas (USA, UK, Dubai/UAE, Canada, Singapore, Australia, South Africa). Revenue follows the same turnkey model but with reduced advance (10%) and weekly video updates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

JILI operates as an online slot games provider targeting the Asian region, distributing digital slot game content through its online platform at homeli.in/jilislot/. Founded in 2015, the company employs 1,001-5,000 staff to deliver online slot gaming products to players across Asian markets.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 10-year written workmanship warranty on modular structure, hinges, soft-close channels, and all hardware — transferable on resale
• +9 more outcomes

Named customers4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HettichcoreOEM/ Whitelabel/ Licensing PartnerHettich (Germany) is a named hardware supplier whose brand is contractually specified in Homeli's quotations. Mid-range brand (standard tier adds 8-12% to cabinetry cost vs local hardware). Used in all standard-tier projects and as the basic hardware option for low-budget smart-spend builds.
• HafelecoreOEM/ Whitelabel/ Licensing PartnerHafele (Germany) is a named premium-mid-range hardware supplier used in Homeli's premium-tier projects. Provides broader accessory range than Hettich.
• BlumcoreOEM/ Whitelabel/ Licensing PartnerBlum (Austria) is the named premium hardware supplier for Homeli's premium-tier projects. Soft-close mechanisms, highest durability rating; adds 18-25% to hardware cost vs Hettich. Recommended for high-use kitchen drawers and heavy-load cabinets.
• CasagrandminorOthersCasagrand is one of the major Chennai builders whose apartment complexes (Aspire, Bloom, Cherry, Crescendo, Flagship, Luxus, Pallagio) Homeli has mapped at a structural level — column placement, beam layout, electrical conduit paths — enabling faster design start. Society NOC and paperwork handled by Homeli's project manager.
• Prestige GroupminorOthersPrestige (Prestige Courtyards and related projects) is one of the major Chennai builders whose apartment complexes Homeli has mapped for structural patterns. Society NOC and handover coordination included in Homeli's project management.
• Brigade GroupminorOthersBrigade (Brigade Buena Vista, Brigade Xanadu) is one of the major Chennai builders whose apartment complexes Homeli has mapped for structural patterns. Society NOC and handover coordination included.
• TVS EmeraldminorOthersTVS Emerald (Emerald Aspire, Emerald Greenhills) is one of the major Chennai builders whose apartment complexes Homeli has mapped for structural patterns. Society NOC and handover coordination included.
• AkshayaminorOthersAkshaya (Akshaya 36, Tango, Today) is one of the major Chennai builders whose apartment complexes Homeli has mapped for structural patterns. Society NOC and handover coordination included.
• DLF (Garden City)minorOthersDLF Garden City is one of the major Chennai villa/apartment projects whose layouts Homeli has mapped for structural patterns. Society NOC and handover coordination included.

Scale indicators7 records

Expansion highlights1 record

Broad incumbents

• Wakefit (Wakefit Interiors):
• NoBroker Interior Designs: NoBroker is a large property-tech platform that has expanded into interior design services through NoBroker Interior / Convo. It competes for the same Chennai and Bangalore homeowners but as a broader real-estate super-app rather than a specialist interior design brand.

Direct peers

• HomeLane: HomeLane is a Bangalore-headquartered full-home interior design and execution brand offering modular kitchens, wardrobes and turnkey interiors across major Indian metros. It is explicitly named in Homeli's customer testimonials and comparison pages as the primary national competitor on which Homeli delivers its 25-35% pricing wedge.
• Livspace: Livspace is a venture-funded, pan-India home interiors and renovation platform offering modular kitchens, wardrobes and full-home designs with a technology-led design-to-execution funnel. It is named in Homeli's comparison content as a national chain benchmark against which Homeli positions its lean local model.
• DesignCafe: DesignCafe is a Bangalore-based full-home interiors brand providing modular kitchens, wardrobes and turnkey interiors across South Indian metros. It is referenced in Homeli's sitemap comparison pages, indicating direct competition in the same Bangalore/Chennai corridor.
• Bonito Designs: Bonito Designs is a Bangalore-based turnkey interior design firm offering modular kitchens, wardrobes and full-home interiors across Indian metros. It operates in a directly adjacent geography with a similar full-service, fixed-price business model competing for the same South Indian homeowner segment.
• Decorpot: Decorpot is a Bangalore-headquartered interior design and execution company offering full-home interiors, modular kitchens and renovation services across South India. It is named as a direct competitor in Homeli's comparison content, sharing the same regional addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JILI