The Bowers Agency
The Bowers Agency (legal name Farmers National Insurance LLC, DBA Bowers Group) is an independent Ohio-based insurance agency and wholly-owned subsidiary of Farmers National Bank, distributing personal, commercial, health/life, Medicare, and farm/agribusiness insurance via licensed agents to individuals and small businesses.
- Company typePrivate
- Founded1913
- HeadquartersCortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Bowers Agency does
The Bowers Agency, doing business as Farmers National Insurance LLC / Bowers Group, is a wholly-owned insurance subsidiary of Farmers National Bank (itself a subsidiary of publicly-traded Farmers National Banc Corp). Founded in 1913 and headquartered in Cortland, Ohio with an office in Canfield, the firm operates as an independent insurance agency distributing personal, commercial, health/life, and farm/agribusiness insurance products on behalf of multiple carrier partners. Its product portfolio spans home, auto, renters, umbrella, and recreational-vehicle coverage on the personal side; group and individual health, dental, vision, Medicare (10 carrier organizations, 79 products), long-term care, and life insurance; commercial coverage across 12+ industries including retail, restaurants, manufacturing, contractors, hospitality, and wholesalers; and a dedicated farm/agribusiness program covering livestock, dairy, crop, and hobby farms.
The Bowers Agency firmographics
Firmographics- Name
- The Bowers Agency
- Legal name
- Farmers National Insurance LLC
- Website
- https://bowersgrp.com
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Bowers Agency (legal name Farmers National Insurance LLC, DBA Bowers Group) is an independent Ohio-based insurance agency and wholly-owned subsidiary of Farmers National Bank, distributing personal, commercial, health/life, Medicare, and farm/agribusiness insurance via licensed agents to individuals and small businesses.
- Ownership category
- akta.pro rank
The Bowers Agency industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- akta.pro primary industry
- Real Estate / Lessors Risk BOP (FSAJAFAI)
Keywords
Where The Bowers Agency is headquartered
LocationHeadquarters
- HQ city
- Cortland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Bowers Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commissions: The agency earns revenue through commissions paid by insurance carriers for policies placed. As an independent agency representing multiple insurance companies, they receive compensation based on the insurance products sold to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance coverage |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
The Bowers Agency product offering
Product offeringCore offering
The Bowers Agency (legal name Farmers National Insurance LLC, dba Bowers Group) is an independent insurance agency that sells personal, commercial, health/life, and farm/agribusiness insurance products. As an independent agent, the firm represents multiple insurance carriers and matches customers with coverage from its carrier network. The agency operates as a subsidiary within Farmers National Bank's wealth management division.
Product overview
Farmers National Insurance, LLC AKA the Bowers Group is a subsidiary of Farmers National Bank operating as an independent insurance agency. The company offers a broad array of full-service insurance programs including personal insurance (home, auto, renters, condo, recreational vehicles, watercraft, umbrella), health and life insurance (group/individual health, dental, vision, Medicare, long-term care, final expense), voluntary benefits (critical illness, disability, accident, life), business insurance across multiple industries (retail, restaurants, contractors, manufacturing, hospitality, etc.), and specialized farm/agribusiness insurance for livestock, dairy, crop, and hobby farms. The agency works with multiple insurance carriers to match customers with appropriate coverage at competitive prices.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Lines Insurance
- Health and Life Insurance
- Business/Commercial Insurance
- Farm/Agribusiness Insurance
Companies that use The Bowers Agency
Customer profileSegments4 records
Ideal customer profiles4 records
The Bowers Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Bowers Agency partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Various Personal-Line Insurance CompaniescoreThe agency represents some of the finest, most respected personal-line insurance companies in America, providing an excellent mix of products and programs designed to meet specific customer needs. This carrier network enables competitive coverage options.
- Various Health Insurance Companies in OhiocoreRepresents the most recognized Health Insurance companies in Ohio, offering Medicare products through 10 organizations with 79 available products. These partnerships enable comprehensive health coverage options for customers.
- Farmers National BankflagshipFarmers National Insurance LLC (The Bowers Agency) is a subsidiary of Farmers National Bank. The insurance agency operates as part of the bank's Wealth division alongside Trust Services, Private Banking, and Investment Services.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
The Bowers Agency competitors and assessment
Company assessmentDirect peers
- Hylant Group: Largest privately-held independent insurance brokerage in Ohio (headquartered in Toledo), offering personal, commercial, benefits, and specialty lines through a multi-carrier model. Directly comparable to The Bowers Agency in business model, Ohio footprint, and independent agency structure, though materially larger in scale.
- IMA Financial Group: Independent insurance brokerage offering commercial, personal, benefits, and surety products through a multi-carrier model. Comparable to The Bowers Agency in independent agency structure, multi-line product mix, and reliance on carrier commissions; a closer peer on product breadth than on geographic overlap.
- Brown & Riding: Specialty insurance brokerage focused on commercial and excess & surplus lines for niche industries. Comparable to The Bowers Agency's specialty orientation (especially Farm/Agribusiness) and independent multi-carrier placement model, though Brown & Riding skews more toward larger commercial risks.
- Hilb Group: Independent insurance brokerage providing commercial, personal, and benefits solutions across multiple U.S. regions. Comparable to The Bowers Agency on independent multi-carrier brokerage model and SMB/commercial focus, though Hilb is significantly larger and more geographically dispersed.
- OneDigital: Independent insurance, benefits, and wealth advisory firm with strong health/life and Medicare distribution. Comparable to The Bowers Agency on multi-line independent brokerage model and especially on health/Medicare segment overlap (10 carriers / 79 products).
Broad incumbents
- AssuredPartners: Large national insurance brokerage with a broad personal, commercial, and benefits book built largely through acquisition. Comparable on independent multi-carrier agency model and multi-line offering, but operates at far greater scale across many U.S. states including Ohio.
- USI Insurance Services: Top-tier U.S. insurance brokerage delivering personal, commercial, employee benefits, and retirement solutions. Comparable to The Bowers Agency in offering breadth and carrier-broker model, though USI's scale, geographic reach, and consulting capabilities far exceed a regional bank-affiliated agency.
- Truist Insurance Holdings: Bank-affiliated insurance brokerage arm (formerly BB&T Insurance Services and Wachovia Insurance Services) historically tied to a large regional bank. The most structurally analogous peer to The Bowers Agency: a bank-owned insurance distribution platform leveraging the parent bank's customer base for cross-sell, but at materially greater scale.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with deep commercial, benefits, and personal lines practices. Comparable to The Bowers Agency on multi-line independent brokerage model and commission economics, though operating at public-company scale across global markets.
- Marsh McLennan: World's largest insurance broker and risk advisor, with the Marsh Brokerage and Oliver Wyman segments. Comparable to The Bowers Agency on independent brokerage model and reliance on carrier commissions, but operates at global scale with sophisticated analytics and consulting capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bowers Agency social profiles
Digital presenceThe Bowers Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bowers Agency leadership team
Management profileNumber of profiles
Profiles7 records
The Bowers Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bowers Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bowers Agency
What does The Bowers Agency do?
The Bowers Agency (legal name Farmers National Insurance LLC, dba Bowers Group) is an independent insurance agency that sells personal, commercial, health/life, and farm/agribusiness insurance products. As an independent agent, the firm represents multiple insurance carriers and matches customers with coverage from its carrier network. The agency operates as a subsidiary within Farmers National Bank's wealth management division.
Is The Bowers Agency a public or private company?
The Bowers Agency is a private company. It is classified as corporate owned and is currently operating.
When was The Bowers Agency founded?
The Bowers Agency was founded in 1913. It employs 11 to 50 people.
Where is The Bowers Agency based?
The Bowers Agency is headquartered in Cortland, United States, in the North America region.
How does The Bowers Agency make money?
One revenue line is on record: insurance Commissions.
Who are The Bowers Agency's main competitors?
Direct peers on record are Hylant Group, IMA Financial Group, Brown & Riding, Hilb Group and OneDigital. Broad incumbents are AssuredPartners, USI Insurance Services, Truist Insurance Holdings, Arthur J. Gallagher & Co. and Marsh McLennan.
Does The Bowers Agency have an API?
No public API is recorded for The Bowers Agency.
What industry is The Bowers Agency in?
The Bowers Agency's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAFAI, Real Estate / Lessors Risk BOP. Its NAICS code is 524210.