De Hollandse Pilsener Fabriek

What De Hollandse Pilsener Fabriek does

De Hollandse Pilsener Fabriek B.V. is a Dutch brewery founded in 2013 and headquartered in Halfweg, Netherlands, that produces and supplies premium pilsener and specialty beers primarily to the Dutch hospitality (horeca) market. The company operates one of the largest local breweries in the Netherlands, with 19 hypermodern, remotely operated brewing kettles and a total annual capacity of 25,000 hectoliters (approximately 10 million glasses) at a single facility described as the largest pilsener factory built after 1950. Production follows the German Reinheitsgebot purity standard using only barley, water, and hops, with Dutch and German master brewers overseeing both top- and bottom-fermentation processes, including lagering at controlled 4-15°C temperatures.

The product portfolio centres on a flagship Premium Pilsener (available in 20L and 50L kegs and 330mL bottles) supplemented by specialty beers (Witbier, Weizen, Blond, Tripel, Scheepsbier/IPA, Pitterman/Red Ale) and seasonal offerings (Lentebock, Herfstbock). Beyond beverage production, the company operates a Private Label service for custom-branded beer (minimum 10,000 bottles per year) and Bar Installation Services for on-premise tap and bar fittings, with logistics support for festival and event bulk supply.

The business model is anchored on transparent volume-based pricing that the company claims is consistently 20% cheaper than national-brand competitors, delivering hospitality customers up to 10% higher margins per glass. Go-to-market combines a direct field sales motion led by a dedicated beer advisor (Harm Abbink) conducting on-site savings checks and trial deliveries, an e-commerce storefront on dehollandsepilsenerfabriek.nl, and a growing off-trade retail presence in liquor stores and supermarkets. The primary customer segment is Dutch SMB hospitality (restaurants, cafés, bars), numbering more than 2,000 establishments, supplemented by festival and event organisers and private-label accounts.

Name

De Hollandse Pilsener Fabriek

Legal name

De Hollandse Pilsener Fabriek B.V.

Website

https://dehollandsepilsenerfabriek.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

De Hollandse Pilsener Fabriek is a Dutch brewery founded in 2013 that produces premium pilsener and specialty beers at 25,000 hectoliters annual capacity, supplying more than 2,000 Dutch hospitality businesses, festivals, and retail customers with transparent pricing positioned 20% below national brands.

Ownership category

akta.pro rank

Product category

Beer Manufacturing / Brewery

NAICS

Breweries (31212), Breweries (312120), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)

Keywords

• Pilsener brewing
• Craft beer production
• Hospitality beverage supply
• Private label beer
• Specialty beer brewing

Headquarters

HQ city

Halfweg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Product Sales: Direct sale of beer products (pilsener and specialty beers) in kegs (20L and 50L) and bottles (330mL) to hospitality businesses, event organisers, and retail customers. Pricing is transparent per unit with volume-based savings passed to customers. The company delivers products directly to customer locations.
2. Private Label / White-Label Beer: Custom branded beer products for hospitality businesses. The company designs custom labels, glasses, and coasters in the customer's own brand identity, and brews and delivers the product. Minimum order from 10,000 bottles per year. Revenue from custom branding and premium per-unit pricing.
3. Bar and Tap Installation Services: Custom bar fitting and tap installation services. Depending on expected hectoliter volume, customers pay a contribution or receive equipment free of charge. Arranged via a loan agreement. Also includes supply of glassware, coasters, and other materials.
4. Festival and Event Bulk Supply: Large-volume beer supply for festivals and events, with delivery and replenishment as needed. The company coordinates logistics to ensure timely delivery for thousands of thirsty attendees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

De Hollandse Pilsener Fabriek brews and supplies a Premium Pilsener (alongside specialty beers such as Witbier, Weizen, IPA, Blond, Tripel, Red Ale, and seasonal Lentebock and Herfstbock) in 20L and 50L kegs and 330mL bottles to hospitality businesses across the Netherlands. The company also offers Private Label custom-branded beer, Bar Installation services, and dedicated Festival & Event bulk supply, using 100% natural ingredients (barley, water, hops) brewed in accordance with the German Reinheitsgebot purity standards.

Product overview

De Hollandse Pilsener Fabriek is a Dutch brewery positioned as a large-scale beer production facility rather than a craft brewery, offering a focused portfolio centered on Premium Pilsener alongside a selection of specialty beers. The core product line consists of Premium Pilsener (available in 20L and 50L kegs and bottles), complemented by specialty beers including Witbier, Weizen, Scheepsbier (IPA), Blond, Tripel, and Pitterman (Red Ale). The company also produces seasonal offerings (Lentebock in spring, Herfstbock in autumn). Beyond beer production, the company offers related services including Private Label (custom branded beer), bar installation services, and festival/event bulk supply. The company emphasizes value pricing and savings for hospitality businesses, with products available in keg formats for commercial tap systems and bottles for retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Pilsener

Quantifiable outcome

• Up to 10% higher margins per glass for hospitality businesses
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hutten VerhuurminorChannel Partner/ Reseller/ DistributorHutten Verhuur is a specialist equipment rental company that provides furniture, bars, tents, and related items for events. De Hollandse Pilsener Fabriek partners with Hutten Verhuur for festival and event logistics, specifically for bar installations, tap equipment, plastic glasses, and related event infrastructure. The partnership enables De Hollandse Pilsener Fabriek to offer complete event solutions to festival organisers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dommelsch (AB InBev): Dutch pilsener brand under AB InBev, sold through the Dutch on-trade. Direct competitor in the price-sensitive SMB hospitality segment, with much greater distribution scale.
• Amstel (Heineken): Heineken-owned Dutch pilsener brand, one of the leading national brands explicitly listed in De Hollandse Pilsener Fabriek's savings calculator. Represents the dominant incumbent competitor in the on-trade.
• Heineken: Market-leading Dutch multinational brewer whose flagship pilsener anchors the Dutch horeca. The benchmark incumbent competitor in De Hollandse Pilsener Fabriek's competitive set, with vastly superior distribution and brand investment.
• Grolsch (Asahi): Dutch pilsener brand now owned by Asahi, with a strong traditional-brewing heritage in the Dutch on-trade. Comparable Reinheitsgebot-style positioning versus De Hollandse Pilsener Fabriek, but with substantially greater scale and visibility.
• Hertog Jan (Royal Swinkels): Dutch pilsener and specialty beer brand owned by Royal Swinkels. Competes head-to-head in the Dutch on-trade pilsener category against De Hollandse Pilsener Fabriek, but with broader parent backing and a wider portfolio.
• Stella Artois (AB InBev): Global premium pilsener brand owned by AB InBev, listed in De Hollandse Pilsener Fabriek's savings calculator as the highest-priced 50L keg competitor (€256.99). Comparable in the on-trade premium tier, with global brand and distribution power.

Direct peers

• Bavaria (Royal Swinkels): Large independent Dutch brewery producing pilsener and specialty beers for the Dutch on-trade. Directly comparable to De Hollandse Pilsener Fabriek in target market (Dutch horeca) and product (national pilsener), but with significantly larger scale and brand equity.
• Lindeboom Bier: Independent Dutch brewery producing pilsener and specialty beers. Comparable to De Hollandse Pilsener Fabriek in independent positioning and Dutch on-trade focus, with a similar scale profile.
• Gulpener Bierbrouwerij: Independent Dutch family brewery producing pilsener and specialty beers for the Dutch market. Closely comparable in independent positioning, Reinheitsgebot credentials, and focus on the Dutch hospitality channel.

Regional players

• Jupiler (AB InBev): Belgian pilsener brand owned by AB InBev, explicitly listed in De Hollandse Pilsener Fabriek's savings calculator as a competitor in the Dutch horeca. Comparable on product and price tier, but primarily Belgian in origin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dehollandsepilsenerfabriek
• LinkedInlinkedin.com/company/de-hollandse-pilsener-fabriek
• Instagraminstagram.com/dehollandsepilsenerfabriek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Hollandse Pilsener Fabriek