Știrile ProTV

What Știrile ProTV does

Știrile ProTV is the digital news property of PRO TV S.R.L., a privately held Romanian media company headquartered in Bucharest. It operates stirileprotv.ro, a free, advertising-supported Romanian-language news portal that publishes breaking news, current affairs, sports, entertainment, and lifestyle coverage across 20+ editorial categories, plus dedicated local news sections for 14 Romanian cities (Cluj, Prahova, Brașov, Constanța, Satu-Mare, Buzău, Arad, Gorj, Argeș, Sibiu, Timișoara, Iași, Ploiești, Oradea, Craiova). Distribution extends beyond the website to the affiliated PRO TV broadcast channel and the VOYO / PROTV PLUS streaming platforms, with PROTV News Live providing real-time broadcast streaming and an integrated Vremea weather service offering air-quality monitoring.

The product surface is organized around a core CMS-driven news portal augmented by vertical content sections (iLikeIT, I Like AI, Doctor de Bine, iBani, Travel, România, te iubesc!) and utility features (live news, video articles, weather). There is no disclosed proprietary AI/ML capability, no external SDK or API surface, and no native mobile app; engagement is driven through the web property, social channels (Facebook, YouTube), and a newsletter subscription. Ownership and shareholder information are not disclosed in the input.

Monetization is dual-track: (1) display and video advertising across the website and broadcast/streaming inventory, which the website explicitly states is the financing mechanism for free content access, and (2) sponsored or branded content within thematic verticals, evidenced by the XTB-sponsored iBani financial section. The audience is the general Romanian-speaking consumer, segmented horizontally across categories and geographically across 14 cities; advertisers are the de facto paying customers on the demand side, while end users are the free audience on the supply side.

Name

Știrile ProTV

Legal name

PRO TV S.R.L.

Website

https://stirileprotv.ro

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Știrile ProTV is the digital news portal of PRO TV S.R.L., offering free, advertising-supported Romanian-language breaking news, current affairs, and live streaming across 20+ categories and 14 regional cities, distributed via website, broadcast, and VOYO streaming.

Ownership category

akta.pro rank

Product category

Online News Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

News Streaming Platforms (MPACAAAF)

akta.pro secondary industries

News & Politics Live Streaming Platforms (MPACACAG), 24/7 National & International News Channels (MPABAIAA), Local/Regional News Channels (MPABAIAD)

Keywords

• Digital news publishing
• Online news media
• Live news streaming
• Regional news coverage
• Breaking news portal

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: The website is financed through advertising displayed in available advertising spaces. The website explicitly states that free access to content is funded by advertising revenue.
2. Sponsored Content: Some sections contain sponsored or branded content, such as the 'iBani' financial section with partner content from XTB and promotional articles

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Știrile ProTV operates a digital news publishing platform (stirileprotv.ro) offering free access to breaking news, current affairs, and reports across 20+ categories including politics, international, sports, health, education, justice, science, culture, and entertainment. The platform provides live streaming of news broadcasts (PROTV News Live), local news coverage for 14 Romanian cities, integrated weather services with air quality monitoring, and video-on-demand content via the VOYO streaming service.

Product overview

Știrile ProTV operates primarily as a news media platform offering a unified digital news portal (stirileprotv.ro) with live streaming capabilities (PRO TV News Live), supplemented by video-on-demand services through VOYO and PROTV PLUS. The platform integrates weather services and organizes content across specialized editorial sections including technology news (I Like IT, I Like AI), health (Doctor de Bine), and documentary programming (România, te iubesc!).

Differentiator

Problem solved

Functional benefit

Products and services

• Știrile ProTV (stirileprotv.ro) Romanian news website providing breaking news, current affairs, and multimedia content across categories including politics, international news, sports, entertainment, and lifestyle. Free ad-supported access for all users.
• PRO TV News Live Live streaming service for breaking news broadcasts from PRO TV, providing real-time news coverage to online viewers.
• VOYO Video-on-demand streaming platform offering full episodes, series, and exclusive content from PRO TV, including access to news broadcasts.
• PROTV PLUS Video platform hosting full episodes of PRO TV shows and news broadcasts for on-demand access.
• Vremea (Weather Service) Weather forecasting service providing current conditions, forecasts, and air quality data (PM2.5, PM10) for multiple Romanian cities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotnews.ro: One of Romania's leading digital-native news portals, focused on politics, current affairs, and live blogging. Comparable as a Romanian-language digital news destination competing for the same audience and ad budget, with strong national and political coverage.
• Antena 3 CNN: Romanian news broadcaster affiliated with CNN's brand, operating a 24-hour news channel and news portal. Directly comparable as a competing Romanian national news brand with broadcast + digital distribution and similar ad-supported monetization.
• Gândul: Romanian online news portal with broad national and political coverage. Comparable as a direct digital competitor in the Romanian news market with similar category coverage and ad-supported monetization.
• Adevărul: One of Romania's oldest and most recognized newspaper brands, now operating a major digital news portal. Comparable as a national Romanian news brand competing across politics, international, and general-interest categories with similar audience targeting.
• Digi24: Romania's other major 24-hour news channel and digital news portal, operated by Digi Communications. Directly competes with Știrile ProTV for the same Romanian general-news audience across TV, web, and digital, with comparable multi-platform distribution and category breadth.
• Libertatea: Major Romanian general-interest news portal covering politics, society, and entertainment. Operates as a digital-first competitor to Știrile ProTV with overlapping category coverage and similar ad-supported monetization.
• Mediafax: Established Romanian news agency and portal covering politics, business, and current affairs. Comparable as a long-standing Romanian-language digital news destination targeting similar audiences and advertisers.
• Realitatea.net: Romanian news portal associated with the Realitatea TV broadcast channel. Competes head-to-head with Știrile ProTV for the Romanian digital news audience and the same pool of domestic advertisers.

Broad incumbents

• Euronews: Pan-European multilingual news network with a dedicated Romanian-language edition. Comparable as a multi-platform international news provider with live streaming, digital portals, and broadcast distribution operating in the same Romanian audience segment.
• PRO TV (broadcast channel): The flagship commercial television channel operated by the same parent entity PRO TV S.R.L. Comparable as the broadcast parent of Știrile ProTV and as a broader Romanian media brand with overlapping news content and distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StirileProTV
• Facebookfacebook.com/StirileProTV
• LinkedInlinkedin.com/company/stirile-protv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Știrile ProTV