NIC MAP

What NIC MAP does

NIC MAP is the leading U.S. senior housing data and analytics platform, founded in 2004 by the National Investment Center for Seniors Housing & Care (NIC) and currently operating as a private subscription-based business headquartered in Raleigh, NC. The platform centralizes standardized market intelligence — occupancy, rental rates, supply pipeline, construction activity, demographics, and unmet demand — across 35,000+ properties and 1.7M+ units of inventory in 214 U.S. metropolitan markets, drawing on 20+ years of historical data and 1 billion+ demand and demographic data points. Its core architecture is a cloud-based data and analytics platform with geospatial market analysis, a quarterly data collection and publishing system, and an AI-powered add-on module (NIC MAP AI, launched 2024) that automates deal analysis, document review, and asset strategy workflows. The product suite is organized as a platform-plus-modules offering — including Market Insight, Pipeline Insight, NIC MAP Local, Trends, Property Advisor Report, Rate Intelligence, Site Detail Analysis, Demographics & Unmet Demand, Operator Portfolio Intelligence, and Decision-Maker Contact Lists — with supplementary quarterly reports and an online property listings marketplace.

NIC MAP serves six primary customer segments: senior housing operators, lenders (banks, credit unions, debt funds, and agency lenders including HUD, Fannie Mae, and Freddie Mac), developers, institutional and private investors, vendors selling into the sector, and healthcare providers (hospice, home health, physician services, long-term care pharmacies). The commercial model is enterprise subscription (annual and quarterly contracts) supplemented by individual report sales through an online store, with a consultation-driven direct sales motion and free trial onboarding. Customer breadth is significant at the logo level — 8,000+ stakeholders and 75% of the largest senior housing owner/operators — anchored by HUD as the largest single customer under a contract running through 2030 to support FHA Section 232 portfolio monitoring across $40B of insured mortgages. Wholly-owned subsidiary CarePrepare extends the platform into healthcare-provider workflows, and partnerships with Argentum, ASHA, and PointRight round out the ecosystem positioning.

Name

NIC MAP

Legal name

NIC MAP

Website

https://nicmap.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

NIC MAP is the leading U.S. senior housing data and analytics platform, serving operators, lenders, developers, investors, vendors, and healthcare providers with standardized market data covering 35,000+ properties and 214 U.S. metros, delivered via subscription with an AI-powered add-on.

Ownership category

akta.pro rank

Product category

Senior Housing Market Intelligence

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAMANAB

Mapping & Basemap Platforms (Tiles/SDKs)

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

Keywords

• Senior housing analytics
• Market intelligence platform
• Occupancy rate tracking
• Commercial real estate data
• Property market research

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Data Services: Annual or quarterly subscriptions providing access to the NIC MAP platform with standardized senior housing market data including occupancy rates, rate trends, supply pipeline, and demographic insights across 214 U.S. markets. Subscriptions serve operators, lenders, developers, investors, vendors, and healthcare providers.
2. Report Sales: Individual reports can be purchased without a subscription through the NIC MAP online store, including Senior Housing and Care Market Performance Reports, Metro Market Reports, Inventory and Construction Reports, Construction Monitor, and NIC MAP Monitor.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

NIC MAP is a subscription-based senior housing data and analytics platform that provides standardized market intelligence on occupancy, rental rates, supply pipeline, demographics, and construction activity across 35,000+ properties and 214 U.S. metropolitan markets. The platform serves operators, lenders, developers, investors, vendors, and healthcare providers through annual subscriptions, individual reports, and an AI-powered analytics add-on. It also offers the CarePrepare portal as an adjacent offering for healthcare providers serving the senior housing ecosystem.

Product overview

NIC MAP is the leading senior housing data and analytics platform providing a unified platform-plus-modules architecture. The core NIC MAP platform offers integrated modules including Market Insight (comprehensive market data), Pipeline Insight (construction tracking of 12,000+ projects), NIC MAP Local (property-level data on 35,000+ properties), Trends (20+ years of historical analysis), and NIC MAP AI (AI-powered add-on for automating deal analysis and operations). Specialized solutions include Property Advisor Report (PAR) for property benchmarking, Rate Intelligence for comp-set rate analysis, Site Detail Analysis for development feasibility, Demographics & Unmet Demand for demand quantification, Operator Portfolio Intelligence for account targeting, Decision-Maker Contact Lists for sales outreach, and Mapping Visualization for competitive mapping. Additional modules include Portfolios (operator self-performance tracking), Referral Insight, Industry Insight, Resident Insight, and Listings (property marketplace). The platform is accessible via Client Portal and CarePrepare portals, with supplementary reports including the Senior Housing Market Fundamentals Quarterly Report.

Differentiator

Problem solved

Functional benefit

Brands

• NIC MAP AI: AI-powered tool for senior housing analytics, launched in 2024, designed to complement expertise and increase performance in deal analysis, operations and asset strategy
• CarePrepare

Products and services

• NIC MAP Platform Subscription Annual subscription to the cloud-based NIC MAP platform providing standardized senior housing market data on occupancy, rates, supply pipeline, and demographics across 214 U.S. markets. Used by operators, lenders, developers, investors, vendors, and healthcare providers.
• NIC MAP AI AI-powered add-on to the NIC MAP platform that automates complex tasks, analyses, and document reviews in deal analysis, operations, and asset strategy. First AI in senior housing.
• Senior Housing Market Fundamentals Report Quarterly report covering occupancy rates, annual rent growth, absorption rates, inventory growth, and construction trends, compiled from 15,000+ senior housing and care properties across 140 metro markets. Available for individual purchase without subscription.
• Metro Market Reports Individual metro-level senior housing market reports available for purchase without a full platform subscription via the NIC MAP online store.
• Inventory and Construction Reports Individual senior housing inventory and construction activity reports available for purchase without a platform subscription.
• Construction Monitor Standalone tracking product for senior housing construction activity available for individual purchase.
• NIC MAP Monitor Standalone senior housing market monitor report available for individual purchase via the NIC MAP online store.
• Client Portal Web-based portal at portal.nicmapvision.com where NIC MAP subscribers access platform data, reports, and analytics.
• CarePrepare Wholly-owned subsidiary portal at portal.careprepare.com providing specialized data and analytics for healthcare providers and care-related services within the senior housing ecosystem.
• Listings Online marketplace for buying and selling senior housing properties, connecting brokers and buyers within the NIC MAP platform.

Quantifiable outcome

• Screening time cut by 90% for site analysis
• +2 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature11 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• National Investment Center for Seniors Housing & Care (NIC)flagshipStrategic or Co-development Partner · 1 January 2004NIC MAP was launched by the National Investment Center for Seniors Housing & Care, a non-profit created to support investors and lenders who finance the senior housing sector. NIC remains the founding organization and strategic partner for NIC MAP.
• ArgentumcoreStrategic or Co-development PartnerStrategic partnership with Argentum, the leading senior living industry association. Argentum features NIC MAP data in research and events.
• American Seniors Housing Association (ASHA)coreStrategic or Co-development PartnerStrategic partnership with ASHA for senior housing research and industry insights.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CoStar Group: Dominant commercial real estate data and analytics platform that covers multifamily and increasingly senior housing. Comparable because both sell subscription CRE data and analytics to investors, lenders and brokers, but CoStar operates at vastly broader scale across all property types.
• Walker & Dunlop: Multifamily and senior housing lender that originates HUD/FHA loans and publishes proprietary sector research. Comparable because it competes for the lender wallet and produces senior housing market data used by similar investor and developer clients.
• JLL (Jones Lang LaSalle): Global real estate services and investment firm with a dedicated senior housing capital markets practice that uses and publishes its own market data. Comparable as a buyer and producer of senior housing market intelligence used by overlapping investor and operator clients.

Direct peers

• RealPage: Multifamily and senior living operations, pricing and market analytics platform. Comparable because RealPage serves similar operator and investor customers with data-driven decision tools across senior housing and adjacent asset classes.
• Eldermark: Senior living CRM and analytics platform used by operators including several NIC MAP customers (e.g., on the public logo wall). Comparable because Eldermark competes for the operator technology budget with senior-housing-specific data and workflow software.
• Yardi: Provider of senior living and multifamily property management software with embedded market intelligence (Yardi Matrix). Comparable because Yardi competes for the same operator and investor wallet with senior-housing-specific data and workflow tools.
• PointRight: Senior care analytics provider of rehospitalization and quality measures that is already an integration partner of NIC MAP (PointRight Pro 30/Long Stay). Comparable because it serves overlapping senior housing and skilled nursing customers with clinical and operational analytics.
• MatrixCare (ResMed): Senior care and skilled nursing EHR and analytics platform owned by ResMed. Comparable because it sells clinical and operational analytics to senior care operators and overlaps with NIC MAP's healthcare-provider segment.
• Sentrics (SilverSphere): Senior living engagement, health and analytics platform combining resident engagement, clinical reporting and market data. Comparable because it targets the same operator buyer with analytics layered on senior-housing-specific data.

Emerging players

• Enquire Solutions: Senior living CRM, marketing automation and lead management platform with growing analytics capabilities. Comparable because it competes for the operator technology stack and increasingly bundles data-driven insights alongside NIC MAP's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NIC_MAP
• YouTubeyoutube.com/@nicmap
• Facebookfacebook.com/nicmapdata
• LinkedInlinkedin.com/company/nic-map
• Instagraminstagram.com/nicmapvision

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIC MAP