The Bourland Real Estate Team

What The Bourland Real Estate Team does

The Bourland Real Estate Team is a residential real estate brokerage team operating under the eXp Realty umbrella, headquartered at 9015 West Union Hills Drive in Peoria, Arizona. The team serves home buyers and sellers across the West Valley Phoenix metropolitan area, with dedicated market coverage in at least 17 communities including Peoria, Glendale, Surprise, Goodyear, Buckeye, Avondale, Phoenix, Sun City, Sun City West, and Litchfield Park. The team comprises roughly 10 specialized agents and support staff, led by founder Joe Bourland and CEO Courtney Bourland, with members bringing diverse backgrounds in hospitality, interior design, banking, construction/development, fix-and-flip investing, and short-term rental management.

The team's product surface extends beyond traditional buy/sell representation. It operates a dedicated IDX-enabled home search platform at search.joearizona.com with account creation and listing alerts, a free home valuation/analysis tool, and integration with HomeLight's Cash Offer and Trade-In programs — the latter allowing buyers to submit cash-backed bids reportedly 4x more likely to win, and enabling sellers to purchase a new home before selling their existing one via a 90-day buyout guarantee. Lead generation is driven by SEO-optimized community landing pages, blog content covering buyer/seller education and VA loan guidance, and Zillow-hosted testimonials. Footer partnerships with Fidelity National Title and Frederick Team / Justin Home Loans provide integrated closing and financing referrals.

The business model is a standard residential real estate commission structure: the team earns a share of the 5-6% transaction commission on home purchases and sales, with revenue split between listing and buyer's agents under the eXp Realty affiliation. Pricing is transaction-based and not publicly disclosed. The team has no disclosed revenue, funding events, or financial statements, operating as a private sub-team within eXp Realty's brokerage infrastructure. Geographic concentration is exclusively domestic U.S. (Arizona), with no international footprint.

Name

The Bourland Real Estate Team

Legal name

The Bourland Real Estate Team

Website

https://joearizona.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bourland Real Estate Team is a residential real estate brokerage team operating under eXp Realty, providing home buying, selling, and management services to residential clients across the West Valley Phoenix metropolitan area of Arizona.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Home buying and selling
• Cash offer program
• Trade-in home program
• Property search portal

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The team earns commissions on home purchase and sale transactions as REALTORS affiliated with eXp Realty. Standard real estate commission is typically 5-6% of home sale price, split between listing agent and buyer's agent.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Bourland Real Estate Team provides residential real estate buying and selling representation across West Valley Phoenix, Arizona, supported by an IDX-enabled online home search platform, home valuation services, and HomeLight-powered Cash Offer and Buy-Before-You-Sell Trade-In programs. Transactions are handled by multiple specialized REALTORS affiliated with eXp Realty, with commissions typically ranging from 5-6% of the home sale price.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying and Selling Services Full-service residential real estate brokerage providing home buying and selling assistance across the Phoenix, Arizona metropolitan area, with a team of specialized agents handling transactions across multiple Arizona communities.
• Home Search Platform Online property search tool available at search.joearizona.com that allows users to browse real estate listings, create accounts, and receive alerts for new home listings matching their criteria.
• HomeLight Cash Offer Program Service enabling buyers to make cash offers on homes, backed by HomeLight's proof-of-funds, offering 4x higher likelihood of winning bidding wars and closing in as few as 12 days.
• HomeLight Buy Before You Sell (Trade-In) Program Program allowing homeowners to buy a new home before selling their current one, with HomeLight evaluating equity to unlock funds for down payments, moving expenses, and closing costs, featuring a 90-day buyout guarantee.
• Free Home Analysis Tool Online tool providing homeowners with free home valuations, equity calculations, mortgage reduction estimates, buyer database access, and market trend information for specific areas.
• Home Valuation Service Service helping homeowners determine their home's market value to assist in listing decisions and pricing strategy.
• Community-Specific Real Estate Pages Dedicated web pages for individual Arizona communities including Sun City, Phoenix, Litchfield Park, Buckeye, Surprise, Avondale, Peoria, Glendale, Goodyear, and others, providing local market information and listings.

Named customers32 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• HomeLightcoreTechnology or IntegrationHomeLight provides Cash Offer and Trade-In programs. Cash Offer program allows buyers to make cash offers backed by HomeLight funding, increasing likelihood of winning bids (4x more likely to win). Trade-In program helps clients buy before selling by unlocking equity from current home.
• eXp RealtycoreChannel Partner/ Reseller/ DistributorThe Bourland Real Estate Team is affiliated with eXp Realty as a real estate brokerage team. eXp Realty provides the licensing, technology platform, training, and brokerage support for the team's real estate transactions.
• Fidelity National TitleminorStrategic or Co-development PartnerTitle company partner shown on footer of website with logo displayed.
• Frederick Team / Justin Home LoansminorStrategic or Co-development PartnerHome loan partner shown on footer of website with logo displayed.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Offerpad: iBuyer with significant Phoenix metro operations that makes direct cash offers on homes. Comparable because it competes for the same West Valley seller pool and pressures traditional listing-side commission economics that the Bourland Team relies on.

Broad incumbents

• eXp Realty: National cloud-based brokerage and the Bourland Team's parent affiliation. Comparable because it operates the same commission-split, agent-recruitment model and provides the brokerage infrastructure, technology, and licensing under which teams like Bourland transact.
• Keller Williams Realty: Largest U.S. residential brokerage by agent count, with substantial Phoenix-area market share organized around market-center teams. Comparable because it competes for the same West Valley agents and buyer/seller clients using a similar team-based commission model.
• Coldwell Banker: Established national residential brokerage with active Phoenix metro agent network. Comparable because it competes for West Valley Phoenix buyers and sellers using a commission-based agent model with similar service offerings (buyer/seller representation, cash-program partnerships).
• RE/MAX: Global residential brokerage franchise with strong Phoenix metro agent presence. Comparable because it competes for the same West Valley buyer/seller pool using commission-based agent teams and traditional residential representation.
• Compass: Tech-enabled national residential brokerage with significant presence in luxury and primary-residence markets. Comparable because it competes for the same residential buyer/seller pool with agent teams and platform-based transaction tools, though at much larger scale.
• Redfin: Tech-enabled residential brokerage with strong Phoenix metro presence. Comparable because it competes for the same West Valley buyer/seller pool using a technology-forward, lower-commission model, putting pressure on traditional teams like Bourland.

Regional players

• West USA Realty: Large Arizona-based residential brokerage. Comparable because it operates the same commission-based buyer/seller representation model and competes directly for agents and listings in the Phoenix West Valley market where Bourland is concentrated.
• Realty ONE Group: Fast-growing brokerage with strong Phoenix presence and a similar team-based agent structure. Comparable because it competes for West Valley Phoenix agents and seller/buyer clients using commission-based team models, including a 'ONE' brand and similar tech integrations.
• HomeSmart: Large Arizona-headquartered residential brokerage with deep Phoenix metro agent base. Comparable because it competes head-to-head for West Valley Phoenix agents, buyers, and sellers under a similar commission-based team model with significant local market share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/joearizonahomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bourland Real Estate Team