Mentor Coach Insights

What Mentor Coach Insights does

Mentor Coach Insights (legally Way of Life Coaching, LLC, also doing business as C3 Advantage and Promised Land Living) is a privately held coaching education and professional development business founded by Cheryl Scanlan around 2004-2005 in Raleigh, North Carolina. The company serves credentialed and aspiring professional coaches (particularly those holding or pursuing ICF credentials such as ACC, PCC, MCC) by providing mentor coaching, continuing coach education (ICF-approved CCEs), and business-building guidance, with a faith-centered approach that emphasizes Christ-following coaches. The core offering is the Coach's Edge membership community, which combines a live monthly event series, an on-demand library of 210+ hours of content (including 40 ICF-approved CCE events), a private Facebook group, and Member Connect calls with leadership.

The product portfolio includes two membership tiers (Pathfinder at $39/month with library-only access and Adventurer at $119/month or $1,071/year with full access including 18 live CCE hours annually), a 7-week Mentor Coaching Practicum at $1,000 ($750 for Coach's Edge members), a $90 one-time Six Critical Questions course, a free Stop Selling Yourself! mini course as a lead generation funnel, and one-on-one coaching by appointment. Distribution is exclusively direct-to-consumer via the company website with Stripe payment processing, supported by content marketing (blog, YouTube), organic social (LinkedIn, Facebook), a monthly email bulletin, and a referral-driven community sales motion with scheduled interest calls. The technological footprint is minimal: a self-serve WordPress-based website with subscription and one-time purchase flows, with no proprietary technology platform, mobile app, or API.

The business model is a hybrid of low-friction recurring subscription revenue (Adventurer annual at $1,071 is the primary recurring stream) and high-margin one-time fees (courses and practicum). The 1-10 employee headcount indicates a small, founder-led organization with no external funding, no parent company, and operations confined to a single domestic mailing address (P.O. Box 58786, Raleigh, NC), though the website serves a global digital customer base subject to U.S.-only Terms of Use.

Name

Mentor Coach Insights

Legal name

Way of Life Coaching, LLC

Website

https://mentorcoachinsights.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Mentor Coach Insights is a Raleigh-based coaching education business founded by Cheryl Scanlan that provides mentor coaching, ICF-approved CCEs, and business-building courses to credentialed and aspiring professional coaches through its Coach's Edge membership community.

Ownership category

akta.pro rank

Product category

Professional Coaching Education

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coaching Leadership & Mentoring Skills (EDABAAAG)

akta.pro secondary industries

Coaching, Feedback & Mentoring Skills (EDABAMAM), High-Potential & Succession Coaching (EDABANAC)

Keywords

• Professional coach training
• Mentor coaching services
• ICF credential renewal
• Coaching business development
• Executive coaching education

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coach's Edge Membership Subscriptions: Monthly and annual subscription revenue from two membership tiers: Pathfinder ($39/month) provides on-demand library access only, while Adventurer ($119/month or $1,071/year) includes full access to live events, on-demand recordings, private Facebook group, and community features. Member Connect calls with Cheryl & Brittany.
2. Six Critical Questions Course: One-time fee course ($90) providing access to 6 modules covering identity, niche, marketing, process, value proposition, and review of engagement. Pre-recorded content accessible at own pace, completed in under 3 hours.
3. Mentor Coaching Practicum: Group mentor coaching program priced at $1,000 for 7 hours of observed coaching practice with Master Certified Coach debriefs. Includes access to over 40 hours of prior practicum recordings for self-study. Coach's Edge Annual Members receive $250 discount.
4. Stop Selling Yourself! Mini Course: Free six-step process course designed to help coaches increase client conversion rate. Functions as a free lead generation tool to attract potential customers into the ecosystem.
5. One-on-One Coaching Sessions: Individual coaching sessions available for student coaches, new coaches, experienced coaches, and mentor coaches. Offered via appointment to boost confidence and effectiveness.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mentor Coach Insights delivers mentor coaching education and credential support to professional coaches through the Coach's Edge membership community, the Mentor Coaching Practicum, the Six Critical Questions course, a free Stop Selling Yourself lead-magnet mini-course, and individual coaching sessions. Offerings focus on building coach confidence, developing ICF core competencies, earning CCEs for credential renewal, and growing coaching practices, with a faith-centered lens aimed particularly at Christian coaches.

Product overview

Mentor Coach Insights offers a coaching education and professional development platform centered around its Coach's Edge membership community. The core offering includes two membership tiers (Pathfinder at $39/month and Adventurer at $119/month or $1,071/year) providing access to live monthly events, an On-Demand Library with 210+ hours of content, and ICF approved CCEs for credential renewal. Additional products include a paid Mentor Coaching Practicum ($1,000), the Six Critical Questions Course ($90 one-time), and a free Stop Selling Yourself mini course. The company is led by Cheryl Scanlan, MCC, BCC, CMCC, and specializes in helping Christian coaches build confidence and grow their coaching practices.

Differentiator

Problem solved

Functional benefit

Brands

• Coach's Edge: A live, interactive applied learning community membership program providing framework for professional development and business growth for coaches. Offers ICF approved CCEs annually, with Pathfinder ($39/month) and Adventurer ($119/month or $1,071/year) membership tiers.
• Six Critical Questions
• Stop Selling Yourself!
• Mentor Coaching Practicum

Products and services

• Coach's Edge Membership

Quantifiable outcome

• 100% of survey respondents reported being more confident as coaches after participating in Coach's Edge
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfpraHYbB-keMCyBVr61BdQ
• Facebookfacebook.com/MentorCoachInsights
• LinkedInlinkedin.com/company/mentorcoachinsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentor Coach Insights