What Qracian does

Qracian (クラシアン) is a privately held Japanese home maintenance company founded in 1991 and headquartered in Yokohama, operating the largest dedicated water plumbing and emergency repair service in Japan across all 47 prefectures. The company dispatches 900+ regular employees from 100+ branch locations nationwide, claiming No. 1 market position in water plumbing service requests based on a Tokyo Shoko Research survey for January-December 2025 with 740,482+ annual service requests (approximately one request every 43 seconds). Its core offering is 24/7/365 emergency response for water leaks, drain clogs, toilet malfunctions, water heater failures, and faucet repairs, with a target response time of 30 minutes. The company is also a designated water supply and drainage facility construction contractor in hundreds of municipalities across all 23 Tokyo wards and multiple regional prefectures, a regulatory requirement for performing work on private water connections.

Qracian's product portfolio spans emergency repair services, planned replacement and renovation (toilet, kitchen, bathroom, washroom remodeling), and adjacent categories including electrical work, well pump replacement, and proprietary original branded water filters and purification cartridges. Service delivery relies on licensed technicians holding water-related qualifications — 565+ certified personnel across disciplines such as drainage equipment engineering, water supply chief engineering, and pipe construction management — trained through 7 company-operated training centers and a proprietary Meister (master craftsman) certification system. The company serves two primary segments: residential consumers (primary) reached through direct-to-consumer channels including a 24/7 call center (0120-511-511), web forms, and chat; and corporate/business customers (secondary) served through a dedicated division (qracian.biz) supporting 500+ corporate clients with service agreements and multi-location coverage.

Qracian's revenue model is primarily unit-pricing based on professional services (emergency plumbing, drain cleaning, scheduled maintenance) combined with hardware sales (water heaters, fixtures, proprietary filters) and remodeling/installation services. Pricing follows a transparent fee structure with regional variation (15% administrative fee in Kanto, 10% elsewhere) plus parts and labor, with free estimates and no cancellation fees for residential customers. Geographic expansion is ongoing through new branch openings (Joetsu 2022) and office relocations with attached training centers (Gifu 2024), while marketing is driven by national TV campaigns with celebrity spokespersons and digital channels including LINE-based consultation support. The company has no disclosed software platform, API, or AI/ML capabilities, positioning it as a labor-intensive field services operation rather than a technology-driven business.

Name

Qracian

Legal name

株式会社クラシアン

Website

https://www.qracian.co.jp/

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Qracian is a Japanese home maintenance company founded in 1991 that provides 24/7 emergency plumbing, water supply, drainage, and home renovation services across all 47 prefectures through 100+ branches and 900+ technicians, serving both residential and corporate customers.

Ownership category

akta.pro rank

Product category

Plumbing and Water Emergency Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Water Supply (4941)

akta.pro primary industry

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)

akta.pro secondary industries

Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Point-of-Use (POU) Filtration & Fixtures Hygiene (Showers/Taps/Aerators) (BPABAJAJ)

Keywords

• Emergency plumbing services
• Water leak repair
• Drain cleaning services
• Bathroom renovation
• Water heater installation

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Emergency Plumbing Services: On-demand emergency water plumbing repair services including toilet, kitchen, bathroom, drainage. Charged per job with base fee plus materials and administrative fees. Service fees vary by service type and location (Kanto vs non-Kanto regions have different administrative fee rates).
2. Water Equipment Replacement and Renovation: Installation and replacement of water heaters, pumps, faucets, toilets, and bathroom fixtures. Product sales combined with installation services.
3. Plumbing System Maintenance: Drainage pipe cleaning, inspection, and preventive maintenance services. Scheduled recurring services.
4. Corporate/Business Services: Dedicated services for corporate clients and property management companies with volume or contract arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Qracian is a Japanese home maintenance company providing 24/7 emergency water plumbing, drainage, and electrical services for residential and commercial customers across all 47 prefectures. Core services include toilet/kitchen/bathroom clogging and leak repairs, drain pipe cleaning, water heater and pump replacement, and full remodeling of water-related fixtures (toilet, kitchen, bathroom, washroom). The company also sells its own original water filters and replacement cartridges, and operates a dedicated corporate business division serving 500+ enterprise clients.

Product overview

Qracian (クラシアン) is a nationwide water damage emergency response and plumbing service company offering a comprehensive portfolio of water-related repair, replacement, and remodeling services. The core offering is 24/7 emergency plumbing services (水まわり緊急トラブル) covering toilets, kitchens, bathrooms, drains, faucets, water heaters, and pumps with response times as fast as 30 minutes. The reform/remodeling services (トイレ・キッチン・浴室・洗面台リフォーム) complement emergency repairs by offering full replacement and renovation of water fixtures. Original products include proprietary water filters (オリジナル水栓・浄水器) and filter cartridges. The company operates exclusively through service branches and does not appear to offer a software platform, API, or AI-powered tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Emergency Services (水まわり緊急トラブル)

Quantifiable outcome

• 30-minute or faster emergency response time target
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 500+ Corporate Client CompaniesmajorOthersOver 500 corporate entities use Qracian's business division services for ongoing plumbing maintenance and emergency response across their properties and locations.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• イースマイル (E-Smile): E-Smile is one of Japan's largest 24/7 water and plumbing emergency service operators, with nationwide dispatch, celebrity-led TV marketing, and a similar toilet/kitchen/bathroom/water-heater service menu. It is the closest direct competitor to Qracian's core emergency and replacement business in the Japanese market.
• 生活救急車 (Seikatsu Kyukyusha): Seikatsu Kyukyusha is a major Japanese home emergency services company covering plumbing, keys, glass, and electrical issues with a 24/7 nationwide call center. It directly competes with Qracian in the residential water emergency category and shares a similar TV-led, dispatch-based operating model.
• ハウスラボ (Houselabo): Houselabo is LIXIL's directly operated plumbing repair and replacement service brand, offering toilet, kitchen, bathroom and water-heater services nationwide. As a manufacturer-backed competitor with similar 24/7 dispatch and replacement offerings, it is one of the most direct peers to Qracian's business.
• 水道修理.com (Suidou-Shuri.com): Suidou-Shuri.com is a Japanese water-leak and drain repair specialist with nationwide coverage and direct-to-consumer emergency dispatch. It competes directly with Qracian on plumbing emergency response and pricing transparency.
• クリーンライフ (Clean Life): Clean Life is a Japanese plumbing/water emergency repair company with a multi-prefecture branch network and 24/7 call center. It directly competes with Qracian in residential emergency plumbing and replacement services across overlapping prefectures.

Broad incumbents

• TOTO: TOTO is Japan's leading manufacturer of toilets, washlets, bathroom units and faucets — many of which Qracian installs and replaces. As a vertically adjacent incumbent, TOTO shapes product specs and channel economics that affect Qracian's replacement/remodeling revenue.
• LIXIL: LIXIL is a major Japanese building materials manufacturer (toilets, kitchens, bathrooms, water heaters) and the parent of Houselabo. It is both a key supplier of fixtures Qracian installs and an in-house services competitor through Houselabo, making it a broad incumbent peer.
• Rinnai: Rinnai is Japan's leading gas water heater and heating appliance manufacturer, one of the major brands Qracian installs in its water-heater replacement business. As a key product supplier, Rinnai's pricing and product roadmap directly affect Qracian's replacement revenue mix and margins.
• Roto-Rooter: Roto-Rooter is the largest US plumbing and drain services franchise network with 24/7 emergency dispatch and water-damage restoration. It is a broad-incumbent international benchmark for Qracian's emergency plumbing operating model, scaled dispatch, and brand-led marketing.
• Mr. Rooter: Mr. Rooter is a US-based franchised plumbing services brand with residential and commercial emergency repair, drain cleaning, and water-heater offerings. It is a broad-incumbent international peer that operates a comparable residential plumbing service menu to Qracian.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/QRACIAN_PRESS
• YouTubeyoutube.com/user/qracianpress
• Facebookfacebook.com/qracian
• Instagraminstagram.com/qracian_press

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qracian