What Taste Gourmet Group does

Taste Gourmet Group Limited (HKEX GEM: 8371.HK) is a Hong Kong-based, publicly listed holding company that owns and operates a multi-brand portfolio of full-service restaurants. Founded in 2007 with the opening of its first restaurant and listed on the GEM board of the Hong Kong Stock Exchange on 17 January 2018, the group runs 60+ restaurants under 26 distinct brands—23 self-owned concepts and 3 licensed brands—spanning Vietnamese, Japanese, Chinese, Western, and Thai cuisines. Restaurants are concentrated in first-tier and premium shopping malls across Hong Kong Island, Kowloon, and New Territories, with newer expansion into Shanghai (via a 2020 joint venture with Shuanghui Food & Beverage) and Shenzhen.

The group's core operating platform is a multi-brand restaurant management model with standardized procedures that enable economies of scale across concepts, supported by shared back-office functions, menu design, accounting, internal control, HR, and staff training overseen by the co-founder CEO. Sub-brand examples include Nabe Urawa (Japanese shabu-shabu), Yakiniku Guu (Japanese yakiniku), San-Kinn Taiwanese Hot Pot, Moments Together (Hunan), Canton House and Golden Dragon (Chinese), Kru Thai and Khao San (Thai), La'taste Vietnamese Cuisine, and licensed brands Parkview, Takano Ramen, and Tsukanto. Distribution is exclusively direct-to-consumer through owned physical restaurant locations, with the group reaching diners via premium mall foot traffic rather than digital channels, and operating a restaurant website at betterworld.hk.

The revenue model is straightforward food-and-beverage sales from dine-in service across the 60+ restaurants, with individual brand pricing not publicly disclosed. Mid-to-high-end retail diners in Hong Kong are the primary customer segment, supplemented by a smaller mainland China base. Historical financials indicate a profitable operator: HK$30m net profit on HK$121m shareholders' equity (approximately 25% ROE) on the TTM to March 2020, 45% five-year net income growth, and a roughly 43% dividend payout ratio. The group is led by co-founders Wong Ngai Shan (Chairman and Executive Director) and Chan Wai Chun (Executive Director and CEO), and in 2024 announced a proposed transfer of listing from GEM to the Main Board of the Hong Kong Stock Exchange.

Name

Taste Gourmet Group

Legal name

Taste • Gourmet Group Limited

Website

https://tastegourmet.com.hk

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Taste Gourmet Group is a Hong Kong-listed multi-brand restaurant operator running 60+ full-service restaurants across 26 brands (Vietnamese, Japanese, Chinese, Thai, Western), located primarily in premium Hong Kong shopping malls and expanding into Shanghai and Shenzhen. It serves mid-to-high-end retail diners through direct dine-in operations.

Ownership category

akta.pro rank

Product category

Multi-brand restaurant operations

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Multi-brand restaurants
• Full-service dining
• Asian cuisine restaurants
• Restaurant group operations
• Licensed restaurant brands

Headquarters

HQ city

Sheung Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Operations: Full-service restaurant operations generating revenue from food and beverage sales across 60 restaurants in Hong Kong and China. Operates a multi-brand business model with 23 self-owned brands and 3 licensed brands serving Vietnamese, Japanese, Chinese, and Western cuisines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Taste Gourmet Group operates a multi-brand portfolio of 60+ full-service restaurants across 26 brands spanning Vietnamese, Japanese, Chinese, and Western cuisines. The company operates 23 self-owned brands and 3 licensed brands, generating revenue from in-store food and beverage sales primarily in premium shopping malls across Hong Kong Island, Kowloon, and New Territories. The standardized operating model and prime retail locations target mid-to-high-end diners seeking diverse cuisine experiences.

Product overview

Taste Gourmet Group Limited is a Hong Kong-based restaurant group that operates a multi-brand portfolio of 26 restaurant brands serving diverse cuisines including Vietnamese, Japanese, Chinese, Western, and Thai. The company owns and operates 60+ full-service restaurants through 23 self-owned brands and 3 licensed brands. Self-owned brands include Nabe Urawa (Japanese shabu-shabu), Yakiniku Guu (Japanese yakiniku), San-Kinn Taiwanese Hot Pot, Dab-Pa, Moments Together (Hunan), Azure 80, Canton House, Golden Dragon (Chinese/Sizzler), Rakuraku Ramen, Urawa Japanese Restaurant, Izakaya Hirokoji, QUE (European), 366 San Roku Roku Pan (bakery), Match2 Taiwanese Kitchen, Taipei Canteen, Taipei Rendezvous, Kumo Soba, Kru Thai, Dzo Dzo, Khao San, La'taste Vietnamese Cuisine, and Social. Licensed brands include Parkview, Takano Ramen, and Tsukanto豚勝. The group also operates a restaurant website platform at betterworld.hk. Restaurants are strategically located in prime areas and premium shopping malls across Hong Kong Island, Kowloon, and New Territories.

Differentiator

Problem solved

Functional benefit

Brands

• Nabe Urawa (牛気日本涮涮鍋): Japanese shabu-shabu restaurant brand
• Yakiniku Guu (佐賀燒肉谷)
• San-Kinn Taiwanese Hot Pot (山見台式火鍋)
• Dab-Pa (稻成)
• Moments Together (十里湘薈)
• Azure 80 (八十里)
• Golden Dragon (金龍)
• Rakuraku Ramen (樂拉麵)
• Izakaya Hirokoji (広小路)
• QUE
• 366 San Roku Roku Pan
• Match2 Taiwanese Kitchen (麻吉台式廚房)
• Taipei Canteen (台北食堂)
• Taipei Rendezvous (偶遇台北)
• Kumo Soba
• Kru Thai (谷泰)
• Dzo Dzo (嗦嗦)
• Khao San (八十里)
• La'taste Vietnamese Cuisine (品越越式料理)
• Social
• Parkview
• Takano Ramen (多賀野)
• Tsukanto豚勝
• Canton House (悅見)
• Khao San (米泰)

Products and services

• Nabe Urawa (牛気日本涮涮鍋) Self-owned brand: Japanese shabu-shabu restaurant offering premium meat and vegetable selections for individual diners and small groups in Hong Kong.
• Yakiniku Guu (佐賀燒肉谷) Self-owned brand: Japanese yakiniku (grilled meat) restaurant offering premium beef and pork cuts.
• San-Kinn Taiwanese Hot Pot (山見台式火鍋) Self-owned brand: Taiwanese-style hot pot restaurant with regional soup bases and dipping sauces.
• Moments Together (十里湘薈) Self-owned brand: Hunan cuisine restaurant offering authentic Hunanese dishes.
• Azure 80 (八十里) Self-owned brand: Chinese cuisine restaurant.
• Canton House (悅見) Self-owned brand: Chinese cuisine restaurant operating as a full-service dining establishment.
• Golden Dragon Sizzler (金龍) Self-owned brand: Chinese cuisine brand offering sizzler and other Chinese dishes.
• Rakuraku Ramen (樂拉麵) Self-owned brand: Japanese ramen restaurant offering various ramen styles and toppings.
• Izakaya Hirokoji (廣小路) Self-owned brand: Japanese izakaya-style restaurant serving Japanese pub food and drinks.
• QUE Self-owned brand: European cuisine restaurant.
• 366 San Roku Roku Pan Self-owned brand: Japanese bakery specializing in Japanese-style bread and pastries.
• Truffle Donut Shop Donut shop offering truffle-based donut products.
• Match2 Taiwanese Kitchen (麻吉台式廚房) Self-owned brand: Taiwanese cuisine restaurant offering authentic Taiwanese dishes.
• Taipei Canteen (台北食堂) Self-owned brand: Taiwanese casual dining restaurant.
• Taipei Rendezvous (偶遇台北) Self-owned brand: Taiwanese cuisine restaurant.
• Kumo Soba Self-owned brand: Japanese soba noodle restaurant.
• Kru Thai (谷泰) Self-owned brand: Thai cuisine restaurant offering authentic Thai dishes.
• Dzo Dzo (嗤嗤) Self-owned brand: Thai cuisine restaurant.
• Khao San (米泰) Self-owned brand: Thai cuisine restaurant.
• La'taste Vietnamese Cuisine (品越越式料理) Self-owned brand: Vietnamese cuisine restaurant.
• Social Self-owned brand: Western cuisine restaurant.
• Parkview Licensed brand: restaurant operated under franchise agreement.
• Takano Ramen (多賀野) Licensed brand: Japanese ramen restaurant operated under franchise agreement.
• Tsukanto (豬勝) Licensed brand: Japanese restaurant operated under franchise agreement.
• Dab-Pa (稲成) Self-owned brand: Japanese restaurant serving Japanese cuisine.
• Urawa Japanese Restaurant (浦和日本料理) Self-owned brand: Japanese restaurant offering authentic Japanese cuisine.

Quantifiable outcome

• 25% Return on Equity as of March 2020
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shuanghui Food & Beverage (雙匯餐飲)coreStrategic or Co-development PartnerTaste Gourmet Group established a joint venture company with Shuanghui Food & Beverage in Shanghai, China. This partnership represents the company's expansion into mainland China market through strategic collaboration.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tam Jai International: Hong Kong-listed operator of TamJai Yunnan Mixian and TamJai SamGor noodle restaurant chains. Comparable publicly listed HK restaurant group with multi-brand, multi-region expansion strategy.
• Ajisen Ramen Holdings: Hong Kong-listed Japanese ramen restaurant chain operator. Comparable in operating Japanese specialty restaurant brands in HK malls and across Asia.
• Fairwood Fast Food: Hong Kong quick-service restaurant chain. Comparable Hong Kong-listed multi-brand F&B operator (own and licensed concepts) targeting high-volume urban consumers.
• Tao Heung Group: Hong Kong-listed full-service Chinese restaurant group operating multiple dining brands. Directly comparable multi-brand Chinese restaurant operator with HK and mainland China presence.
• Café de Coral Holdings: Largest Hong Kong fast-food/QSR chain operator with a multi-brand portfolio (Café de Coral, Mix, The Spaghetti House). Comparable multi-brand mass-market restaurant platform serving Hong Kong consumers at scale.
• Hop Hing Group Holdings: Hong Kong-listed restaurant group operating Asian and Western restaurant brands including Chinese cuisine chains. Comparable multi-brand HK restaurant operator.
• Maxim's Caterers Limited: Hong Kong's largest multi-brand restaurant and bakery operator (Maxim's, Starbucks HK, Genki Sushi). Directly comparable as a HK-headquartered multi-cuisine restaurant conglomerate operating owned and licensed brands across malls.

Regional players

• Genki Forest (Yiqingyuan): China-listed multi-brand restaurant operator (Genki Forest sushi, Yakiniku) with a multi-brand Asian dining platform. Comparable Japanese-themed multi-brand restaurant operator in the Greater China region.

Broad incumbents

• Haidilao International Holding: Hong Kong-listed hot pot and casual dining giant. Comparable as a large Asian restaurant operator with hot pot concepts (overlapping with Taste's Taiwanese hot pot and Japanese shabu brands).
• Yum China Holdings: Largest restaurant operator in China (KFC, Pizza Hut, Taco Bell). Comparable as a multi-brand, multi-cuisine restaurant operator, though substantially larger and primarily mainland-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste Gourmet Group