Sereia

What Sereia does

Sereia is a privately held boutique recruitment and advisory firm headquartered at 86-90 Paul Street in London (EC2A 4UX), United Kingdom. Founded in 2006, the firm offers four service modules: Consulting (Strategy, Best Practice), Internal Recruitment, Contingent Recruitment, and Search & Selection. Its client base consists of corporate organizations seeking to fill positions ranging from individual contributor to executive level, with engagements adapted in scope and approach based on each client's specifications and the time/cost tradeoffs of the assignment. The firm emphasizes a consultative, long-term partnership model over transactional vendor relationships, and explicitly positions itself around zero conflicts of interest, integrity, and nearly two decades of operating experience as core differentiators.

The firm operates on a professional services revenue model, with pricing not publicly disclosed and engagements structured on a quote-based, per-assignment basis. Its go-to-market motion is enterprise field sales driven through direct client engagement, supported by a website (sereia.co.uk) serving primarily as a top-of-funnel information channel. Distribution is domestic UK, with no multi-country footprint indicated. The firm does not disclose headcount, customer logos, revenue figures, or proprietary technology; the offering is human-delivered advisory work rather than a technology platform, and there are no APIs, integrations, AI capabilities, patents, certifications, or partnerships documented in the input.

There is no indication of external funding, M&A activity, leadership changes, or strategic restructuring since founding. The company appears actively operating based on its published website and contact details ([email protected], 0203 286 0045). As a boutique firm with no disclosed expansion signals, hiring activity, or product launches, the available evidence supports a small, stable operating profile rather than a growth-stage trajectory.

Name

Sereia

Legal name

Sereia

Website

https://sereia.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Sereia is a London-based boutique recruitment and advisory firm, founded in 2006, offering consulting, internal recruitment, contingent recruitment, and search & selection services to corporate clients on a consultative, per-assignment basis.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Recruitment Services: Sereia provides recruitment services including Consulting (Strategy, Best Practice), Internal Recruitment, Contingent Recruitment, and Search & Selection. The firm adapts its approach based on what is most appropriate in terms of being time and cost effective for each assignment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sereia is a boutique recruitment and advisory firm that sources and places candidates for corporate clients across individual contributor to executive-level roles. The firm offers four service lines — Consulting (Strategy, Best Practice), Internal Recruitment, Contingent Recruitment, and Search & Selection — adapting each engagement to the client's specification to balance time and cost effectiveness.

Product overview

Sereia is a boutique recruitment and advisory firm offering four distinct service modules: Consulting (Strategy, Best Practice), Internal Recruitment, Contingent Recruitment, and Search & Selection. The firm operates on a collaborative partnership model, adapting its approach to each client's unique requirements while maintaining a consultative, long-term methodology focused on delivering high-quality placements and reducing time and cost.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting (Strategy, Best Practice) Strategic consulting service providing best practice advice to corporate clients on recruitment processes and workforce solutions. Targeted at organisations seeking to improve hiring strategy and practice.
• Internal Recruitment Service supporting organisations in building or running their internal recruitment capability to find and hire suitable candidates for internal staffing needs. Aimed at corporate clients seeking to augment or operate in-house hiring functions.
• Contingent Recruitment Contingent recruitment service where Sereia is paid a fee upon successful placement of a candidate. Targeted at corporate clients hiring for roles where success-based engagement is preferred.
• Search & Selection Executive search and selection service for senior-level or specialised positions requiring targeted candidate identification and selection. Aimed at corporate clients hiring for executive or niche roles.

Quantifiable outcome

• Reduced financial costs and time for clients through optimized recruitment processes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Direct peers

• Cobalt Recruitment: London-based specialist recruitment firm focusing on real estate, construction, and related sectors. Comparable boutique positioning, London base, and consultative model targeting professional and senior placements.
• Morgan McKinley: Specialist professional recruitment and talent advisory firm with strong London presence, serving finance, technology, and professional services sectors. Comparable to Sereia in both permanent placement and consulting offerings.
• Heidrick & Struggles: Global executive search and leadership advisory firm. Directly comparable to Sereia's Search & Selection and Consulting service lines for senior-level mandates.
• Odgers Berndtson: International executive search firm headquartered in London, focused on senior leadership placements across sectors. Direct comparable for Sereia's Search & Selection service line, with similar boutique partner-led model.
• Robert Walters: UK-headquartered professional recruitment firm specializing in mid-to-senior level placements across multiple disciplines. Closely comparable boutique-to-mid-tier positioning with similar London base and consultative model.

Broad incumbents

• Hays plc: Large UK-listed recruitment firm offering permanent, temporary, and contract placement across multiple sectors. Comparable to Sereia in core recruitment services but operates at vastly greater scale and breadth.
• Robert Half: Global staffing and recruitment firm specializing in finance, accounting, and professional placements. Overlaps with Sereia's contingent recruitment and search & selection offerings for professional roles.
• PageGroup (Michael Page): Global recruitment firm operating Michael Page and Page Personnel brands, providing permanent and contract placement. Directly comparable in service mix and London presence.
• Korn Ferry: Global organizational consulting firm combining executive search, talent advisory, and recruitment process outsourcing. Comparable to Sereia's consulting and search & selection offerings at a much larger scale.
• Reed Specialist Recruitment: One of the UK's largest recruitment firms offering permanent, temporary, and executive search services. Comparable service portfolio but vastly larger scale and brand recognition than Sereia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sereia-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sereia