Red Lion Hotels
Red Lion Hotels is a US mid-market hospitality brand operating as a sub-brand within Sonesta International Hotels Corporation's portfolio of 1,100+ hotels, serving business and leisure travelers with affordable accommodations, franchise and management operations, and access to the Sonesta Travel Pass loyalty program.
- Company typePrivate
- Founded1937
- HeadquartersSpokane, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Red Lion Hotels does
Red Lion Hotels is a US hospitality brand founded in 1937 and headquartered in Spokane, Washington, currently operating as a sub-brand within Sonesta International Hotels Corporation's portfolio of 13+ hospitality brands spanning over 1,100 hotels. Historically an independent public company (NYSE: RLH) engaged in franchising, ownership, and operation of hotels, Red Lion executed inorganic growth through the acquisitions of Vantage Hospitality Group in 2016 ($27.8M) and Knights Inn in 2018 ($27M). Following integration into Sonesta, the brand is positioned as a mid-market offering within the parent's broader portfolio that includes Sonesta Select, Sonesta ES Suites, Sonesta Simply Suites, and Americas Best Value Inn.
The company's business model is asset-light, generating revenue through franchise fees, management contracts, and owned/operated properties. Distribution occurs via Sonesta's centralized booking infrastructure at sonesta.com, third-party online travel agencies, and corporate/group bookings through Sonesta's Meetings & Events division. Customer engagement is anchored on the Sonesta Travel Pass loyalty program, which offers members up to 20% savings, points accumulation, and exclusive perks across the portfolio, including partnerships with Viator and TFL for tours and events. The brand serves three primary segments: business travelers seeking reliable mid-market accommodations for work-related trips, leisure travelers seeking affordable lodging for vacations and road trips, and extended-stay guests requiring longer-term accommodations.
Red Lion's value proposition centers on providing comfortable, affordable accommodations without premium pricing, with free breakfast at select properties, pet-friendly options at many locations, and access to Sonesta's standardized brand experience. Leadership comprises Gary Kohn (CFO), Bernard T. Moyle (COO), and Roger Bloss (EVP and President of Global Development). The brand's standalone equity has been diluted by integration into the larger Sonesta portfolio, and competitive positioning relies primarily on portfolio-level scale advantages rather than differentiated brand-level technology or service innovation. No AI/ML capabilities, proprietary technology stack, or differentiated product technology are documented in the input.
Red Lion Hotels firmographics
Firmographics- Name
- Red Lion Hotels
- Legal name
- Red Lion Hotels
- Website
- https://redlion.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Red Lion Hotels is a US mid-market hospitality brand operating as a sub-brand within Sonesta International Hotels Corporation's portfolio of 1,100+ hotels, serving business and leisure travelers with affordable accommodations, franchise and management operations, and access to the Sonesta Travel Pass loyalty program.
- Ownership category
- akta.pro rank
Red Lion Hotels industry classification
Industry- Product category
- Hotel Accommodations
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- akta.pro primary industry
- Budget Hotel Chains & Franchises (THAGABAM)
Keywords
Where Red Lion Hotels is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Markets served
Red Lion Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Distribution channels3 records
Marketing channels4 records
Red Lion Hotels product offering
Product offeringCore offering
Red Lion Hotels is a mid-market hotel brand operating as part of Sonesta International Hotels Corporation's portfolio of 13+ brands and over 1,100 hotels. The brand provides hotel accommodations for business and leisure travelers across the United States, including standard rooms and extended stay options, with access to Sonesta's centralized booking platform and Sonesta Travel Pass loyalty program offering up to 20% member savings, free breakfast at select properties, and pet-friendly options.
Product overview
Red Lion Hotels operates as a sub-brand within the Sonesta International Hotels portfolio, which encompasses 13 industry-leading brands with access to over 1,100 hotels. The Red Lion Hotels brand is positioned as part of Sonesta's comprehensive hospitality offerings that include properties across the U.S. and international destinations, serving both business and leisure travelers through the Sonesta Travel Pass loyalty program.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Lion Hotels (Hotel Accommodations) Mid-market hotel accommodations offered under the Red Lion Hotels brand across the United States, providing rooms for business travelers, leisure travelers, and extended stay guests. Properties feature amenities such as free breakfast at select locations and pet-friendly options, accessible via Sonesta's centralized booking platform.
- Sonesta Travel Pass Loyalty Program
Companies that use Red Lion Hotels
Customer profileSegments3 records
Ideal customer profiles4 records
Red Lion Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Lion Hotels partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Red Lion Hotels competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Red Lion Hotels social profiles
Digital presenceRed Lion Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Lion Hotels leadership team
Management profileNumber of profiles
Profiles3 records
Red Lion Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Lion Hotels M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Lion Hotels
What does Red Lion Hotels do?
Red Lion Hotels is a mid-market hotel brand operating as part of Sonesta International Hotels Corporation's portfolio of 13+ brands and over 1,100 hotels. The brand provides hotel accommodations for business and leisure travelers across the United States, including standard rooms and extended stay options, with access to Sonesta's centralized booking platform and Sonesta Travel Pass loyalty program offering up to 20% member savings, free breakfast at select properties, and pet-friendly options.
Is Red Lion Hotels a public or private company?
Red Lion Hotels is a private company. It is classified as corporate owned and is currently operating.
When was Red Lion Hotels founded?
Red Lion Hotels was founded in 1937. It employs 1,001 to 5,000 people.
Where is Red Lion Hotels based?
Red Lion Hotels is headquartered in Spokane, United States, in the North America region.
Does Red Lion Hotels have an API?
No public API is recorded for Red Lion Hotels.
What industry is Red Lion Hotels in?
Red Lion Hotels's product category is Hotel Accommodations. Its primary akta.pro industry code is THAGABAM, Budget Hotel Chains & Franchises. Its NAICS code is 72111.