What Alarko Carrier does

Alarko Carrier Sanayi ve Ticaret A.Ş. is a Turkish HVAC&R manufacturer and distributor, headquartered in Gebze Organized Industrial Zone, operating as a joint venture between Alarko Holding A.Ş. and Carrier Corporation since 1954 and publicly listed on Borsa İstanbul (ALCAR) since 1992. The company designs, manufactures, and distributes heating, cooling, ventilation, and water pressurization equipment — including condensing combination boilers, split and multi-split air conditioners, VRF systems, centrifugal and screw chillers, air handling units (39HQ series), heat pumps, and a full range of submersible, centrifugal, hydrophore, and circulation pumps — under the Alarko, Carrier, Toshiba, Wolf, and Totaline brands. Its core technology stack combines Alarko-owned product engineering (e.g., Super Fit, Seradens, Smart Fit boiler series; Diamond pump series) with licensed Carrier and Toshiba compressor and control technology, plus a building management system for centralized HVAC control of commercial installations.

The company operates a hybrid go-to-market model: direct-to-consumer e-commerce and video/on-site consultation through alarko-carrier.com.tr, combined with an extensive offline network of 550+ authorized dealers and 300+ authorized service centers covering all 81 provinces of Turkey and export channels reaching 14+ countries (UK, Germany, France, Italy, Spain, Greece, Netherlands, Russia, Romania, Azerbaijan, UAE, Australia, Belgium, Kazakhstan). Revenue is generated primarily through hardware sales of HVAC and water pressurization equipment, with additional streams from after-sales services, spare parts, corporate maintenance contracts, and engineering / building management services. Customers are predominantly residential homeowners and commercial / industrial establishments (offices, hotels, hospitals, industrial facilities), with domestic market shares of 4.4% in heating, 9.3% in cooling, and 9.0% in water pressurization, and 12% of revenue derived from exports.

Name

Alarko Carrier

Legal name

Alarko Carrier Sanayi ve Ticaret A.Ş.

Website

https://alarko-carrier.com.tr

Company type

Public

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alarko Carrier is a Turkish HVAC&R manufacturer and distributor, jointly owned by Alarko Holding and Carrier Corporation, serving residential and commercial customers across Turkey and 14+ export markets via 550+ dealers and 300+ service centers.

Ownership category

akta.pro rank

Product category

HVAC Equipment and Systems

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Pump and Compressor Manufacturing (33391), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580), Pumps & Pumping Equipment (3561), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

akta.pro secondary industries

Air Handling Units (AHUs) & Rooftop Units (RTUs) (IMADANAA), Compressors, Refrigeration Components & Condensing Units (IMADANAG), HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)

Keywords

• HVAC equipment
• Heating systems
• Air conditioning
• Condensing boilers
• Water pressurization pumps

Headquarters

HQ city

Gebze

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Product Sales: Alarko Carrier generates primary revenue through the sale of heating, cooling, and air conditioning equipment including split air conditioners, multi-split systems, commercial HVAC, condensing boilers, heat pumps, VRF systems, and water pressure equipment. Products are sold through authorized dealers, the company website, and e-commerce platform.
2. After-Sales Services and Spare Parts: Revenue from technical support, maintenance services, and spare parts through the company's network of 300+ authorized service centers across Turkey. The company offers corporate maintenance services and extended warranty programs.
3. Engineering Services: The company provides building management system services and engineering consultation for commercial and industrial installations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Alarko Carrier manufactures, distributes, and services a comprehensive portfolio of HVAC&R (Heating, Ventilation, Air Conditioning, and Refrigeration) equipment and water pressurization systems in Turkey under the Alarko, Carrier, Toshiba, Wolf, and Totaline brands. The company sells split and multi-split air conditioners, condensing combination boilers (combi), heat pumps, VRF systems, chillers, air handling units, and a full range of pumps through its own e-commerce site and a network of 550+ dealers and 300+ service centers across Turkey.

Product overview

Alarko Carrier is a heating, cooling, and water pressurization company offering a comprehensive portfolio of HVAC (heating, ventilation, air conditioning) and water systems products primarily for the Turkish market. The product range includes split and multi-split air conditioners under Alarko, Toshiba, and Carrier brands; combination boilers (kombi) under the Alarko brand including Smart Fit, Super Fit, and Seradens series; central air conditioning systems including air handling units (39HQ series), rooftop package units, VRF systems, fancoils, and chillers; heat pumps for residential heating/cooling and hot water; and a complete water pressurization portfolio including submersible pumps, centrifugal pumps, hydrophore systems, and circulation pumps. The company also provides building management system services and corporate maintenance services. Products are distributed through authorized dealers and services across Turkey with over 300 authorized service points. The company operates as a joint venture between Alarko Holding and Carrier Corporation.

Differentiator

Problem solved

Functional benefit

Brands

• Alarko: Own HVAC brand covering split air conditioners, multi-split systems, combi boilers, heat pumps, and water pressurization products.
• Carrier
• Toshiba
• Wolf

Products and services

• Alarko Klima (Split Air Conditioners) Residential and commercial split-type air conditioning units under the Alarko brand, available in various BTU capacities from 9,000 BTU/h and above, sold to homeowners and small businesses.
• Toshiba Klima (Toshiba Air Conditioners) Split and multi-split air conditioning systems distributed under the Toshiba brand in Turkey, including Shorai Edge, Haori, and Estia series, marketed under the 'Hava Tasarımcısı' (Air Designer) concept.
• Carrier Klima (Carrier Air Conditioners) Carrier branded air conditioning products including the Premium series and Cool Easy models, distributed and serviced in Turkey.
• Alarko Flair Multi Split Klima Multi-split air conditioning units under the Alarko Flair brand, including Flair 2M Multi Split models connecting multiple indoor units to a single outdoor unit.
• Alarko Kombi (Condensing Combination Boilers) Full condensing combination boilers under the Alarko brand, including Smart Fit, Super Fit (SUF), and Seradens Super (SRS/SSP) series with various power capacities for residential heating and hot water.
• Kazan (Heating Boilers) Cast-iron sectional and steel-bodied heating boilers for residential and commercial heating applications, available for natural gas, liquid fuel, and solid fuel systems.
• Isı Pompası (Heat Pump Systems) Heat pump systems providing both heating and cooling for residential use, as well as hot water generation. Includes Alarko and Toshiba Estia R32 models.
• Klima Santrali (Air Handling Units) Central air handling units including the 39HQ series with advanced filtration, UV-C features, and hygiene capabilities for commercial and industrial applications.
• VRF Sistemleri (VRF Systems) Variable Refrigerant Flow (VRF) central air conditioning systems for commercial buildings, distributed under Alarko and Toshiba brands with zoning capabilities.
• Çatı Tipi Klima (Rooftop Package AC) Rooftop packaged air conditioning units for commercial applications, distributed under the Carrier brand.
• Soğutma Grubu (Chillers and Cooling Units) Centrifugal and scroll-type water cooling units for large-scale commercial and industrial cooling applications, distributed under the Carrier brand.
• Fancoil (Fan Coil Units) Fan coil units for commercial central air conditioning systems, providing heating and cooling through water-based heat exchange.
• Ameliyathane Cihazları (Operating Room Climate Equipment) Specialized air conditioning and climate control equipment designed for operating rooms and medical facilities.
• Dalgıç Pompa (Submersible Pumps) Submersible pumps including the Diamond EC-TDS1000 Multi Inox series and 4\" DMD-P2 series, designed for borehole, well, and cistern applications.
• Santrifüj Pompa (Centrifugal Pumps) Vertical multi-stage centrifugal pumps including the Alarko Diamond PL/PLD series with stainless steel construction for various water pressurization applications.
• Hidrofor (Hydrophore Systems) Domestic packaged hydrophore systems including the Alarko Diamond PZ series with silenced cabinet design for residential water pressurization.
• Sirkülasyon Pompası (Circulation Pumps) Variable speed circulation pumps including the Alarko Optima series for heating system circulation and water transfer applications.
• Bina Yönetim Sistemi (Building Management System Services) Building automation and management system services for integrated control of HVAC equipment and building systems, serving commercial and industrial customers.
• Kurumsal Bakım Hizmetleri (Corporate Maintenance Services) Corporate maintenance services for preventive maintenance, repair, and extended warranty programs for Alarko Carrier products across commercial and industrial customers.

Quantifiable outcome

• Domestic market shares: 4.4% in heating, 9.3% in cooling, 9.0% in water pressurization
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Carrier CorporationflagshipStrategic or Co-development Partner · 1 January 1954Carrier Corporation is the global parent company and joint venture partner of Alarko Carrier. The partnership combines Carrier's global HVAC technology with Alarko's local market expertise and distribution network in Turkey. Alarko Carrier operates as the exclusive distributor and manufacturer partner for Carrier products in Turkey, benefiting from Carrier's research and development capabilities and global brand reputation.
• Alarko Holding A.Ş.flagshipStrategic or Co-development PartnerAlarko Holding is the majority shareholder and local partner in the Alarko Carrier joint venture. The company provides local market knowledge, established distribution networks, and operational infrastructure in Turkey. Alarko Carrier is one of the flagship companies within the Alarko Companies Group, which operates across multiple sectors including construction, tourism, and energy.
• Toshiba (HVAC Products)coreChannel Partner/ Reseller/ DistributorAlarko Carrier serves as the authorized distributor for Toshiba air conditioning products in Turkey. This includes split air conditioners, multi-split systems, VRF systems, and heat pumps. The partnership allows Alarko Carrier to offer Toshiba's Japanese technology and brand to Turkish consumers alongside its own Alarko and Carrier brands.
• Wolf (Brand Distribution)minorChannel Partner/ Reseller/ DistributorAlarko Carrier distributes Wolf brand products in Turkey as part of its portfolio of heating and climate control brands.
• TotalineminorChannel Partner/ Reseller/ DistributorAlarko Carrier distributes Totaline products, which is part of the Carrier group, in the Turkish market.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Demirdöküm: Major Turkish manufacturer and distributor of heating boilers, combi systems, and air conditioners, owned by Vaillant Group. Direct competitor in residential boilers and HVAC across the same Turkish dealer channels as Alarko Carrier.
• Baymak: Leading Turkish HVAC and boiler brand, subsidiary of BDR Thermea Group. Competes head-to-head with Alarko Carrier in residential combi boilers, split AC, and heat pumps through an overlapping nationwide dealer network.
• Daikin Turkey: Japanese HVAC major with strong Turkish presence in VRF, split AC, and commercial cooling. Competes with Alarko Carrier in the premium commercial HVAC segment and VRF where Alarko won Toshiba EMEA recognition.
• Mitsubishi Electric Turkey: Japanese HVAC manufacturer with Turkish subsidiary offering VRF, split AC, and commercial cooling systems. Direct competitor to Alarko Carrier's Toshiba-distributed VRF and commercial product lines.
• Vaillant (Turkey): German heating specialist with direct Turkish operations selling condensing boilers and heat pumps. Direct competitor to Alarko's combi and heat pump portfolio in the Turkish residential replacement market.
• Bosch Thermotechnology (Turkey): Bosch's heating and hot water division operating in Turkey with combi boilers, heat pumps, and air conditioning. Directly competes with Alarko Carrier in residential heating and cooling product categories.
• LG Air Conditioning (Turkey): Global HVAC player selling split AC, multi-split, and commercial VRF in Turkey. Competes with Alarko Carrier in both residential AC and light commercial categories, particularly through retail and project channels.
• Viessmann (Turkey): German premium heating systems manufacturer with Turkish operations focused on condensing boilers, heat pumps, and commercial heating — directly competes with Alarko's Seradens and heat pump lines.

Broad incumbents

• Carrier Corporation: Global HVAC parent of Alarko Carrier and a worldwide leader in chillers, rooftop units, and commercial HVAC. Comparable in product portfolio (commercial chillers, AHUs, VRF) but operates at far greater scale and geography; Alarko Carrier functions as Carrier's Turkey JV partner.
• BDR Thermea Group: European heating major (parent of Baymak, Baxi, De Dietrich) with broad portfolio of boilers, heat pumps, and hybrid systems. Comparable to Alarko Carrier's parent JV structure as a multi-brand heating group, but operating across wider European geographies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/alarko_carrier
• YouTubeyoutube.com/user/alarkocarriersanayi
• Facebookfacebook.com/alarkocarrier
• LinkedInlinkedin.com/company/alarko-carrier
• Instagraminstagram.com/alarkocarrier

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alarko Carrier