Referans

What Referans does

Referans operates as the showroom and distribution arm of Bürotime, the office furniture brand of Tosunoğulları Mobilya Sanayi ve Ticaret A.Ş., a Turkish furniture manufacturer founded in 1994 with the Bürotime brand launched in 2000. The parent company manufactures office furniture including desks, task and executive chairs, sofas, storage units, waiting-area seating, and accessories at a 140,000 m² production facility in the Konya Organized Industrial Zone, and was the first Turkish manufacturer to obtain GREENGUARD Gold certification for low chemical emissions (2014). Bürotime products have received German Design Award, Red Dot, iF Design, and Design Turkey awards, and the group exports to roughly 50 countries through approximately 150 sales points, including a Beirut franchise opened in 2018.

Referans Ofis itself functions as a sales/showroom operation with 11–50 employees, serving enterprise and corporate customers in Turkey and the region. The group's commercial model combines direct enterprise project sales — with named customers including Unilever, DHL, DB Schenker, Turkcell, Ziraat Bankası, Ernst & Young, Amadeus, ABB, Mastercard, and Uber — alongside a franchised dealer network and presence at international trade fairs such as Orgatec. The company is privately held and founder/family-owned, with Hüseyin Tosunoğlu as Chairman and Şaban İren as General Manager.

Name

Referans

Legal name

Tosunoğulları Mobilya Sanayi ve Ticaret A.Ş.

Website

https://referansofis.burotime.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Referans is the showroom and distribution arm of Bürotime, a Turkish manufacturer of office furniture (desks, chairs, storage, seating) serving enterprise customers in roughly 50 countries through approximately 150 sales points and a franchised dealer network.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (33721)

SIC

Office Furniture (2520)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

Keywords

• Office furniture
• Ergonomic seating
• Executive desks
• Modular workstations
• Waiting area furniture

Headquarters

HQ city

Kagithane

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Office Furniture Sales: Bürotime generates revenue through the sale of office furniture products including executive desks, meeting tables, operational workstations, ergonomic seating, lounge and sofa groups, waiting area furniture, and complementary accessories. The company sells through its own concept showrooms, dealer/franchise network, and online shop.
2. Franchise & Dealership Network: Revenue is also generated through franchise agreements and dealership network expansion, converting concept showrooms into branded retail points domestically and internationally.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bürotime manufactures and sells office furniture including executive desks, meeting tables, operational workstations, ergonomic chairs, lounge and sofa groups, waiting area furniture, storage units, and complementary accessories such as integrated power solutions. Products are sold through company-owned concept showrooms, a franchise and dealer network, and an e-commerce platform, serving corporate offices, education, healthcare, and government sectors across 50 countries.

Product overview

Referans Ofis (Bürotime) is an office furniture manufacturer offering a comprehensive portfolio of office furniture products organized into six main categories: Masalar (Tables including executive, operational, meeting, education, and home office variants), Çalışma Koltukları (Work Chairs), Koltuklar-Kanepeler (Sofas and Lounge Seating), Bekleme Grubu (Waiting Area/Lounge Furniture), Depolama Üniteleri (Storage Units), and Tamamlayıcılar (Complementary Accessories including electrical solutions like Blue power outlets). Key product families include Stripe (operational and meeting tables), Foldit (ergonomic chairs), Theo (executive desks), Pick (modular waiting units), Puzzle (workstations), Beluga, Fab, Fin, Surf, Days, and specialty lines like Home Office (Pi, Era, Runner) for remote work environments. The company operates from 140,000 m² production facilities in Konya and exports to 50 countries through 150 sales points.

Differentiator

Problem solved

Functional benefit

Products and services

• Stripe Toplantı (Stripe Meeting Table) Modern and elegant meeting table designed to give offices a contemporary look while maximizing productivity during solution-oriented meetings.
• Stripe Operasyonel (Stripe Operational Workstation) Office workstation table offering unlimited configuration options regardless of employee count or workspace shape, blending engineering and aesthetics.
• Theo Yönetici Masası (Theo Executive Desk) Executive desk collection with cabinets, etageres, and display cases, featuring integrated electronic card lock system and glass-topped display areas designed for collectors.
• Foldit Operasyonel (Foldit Operational Chair) Ergonomic office chair designed according to user needs, supporting the body with its ergonomic structure and guiding users to the correct sitting position.
• Leo Çalışma Koltuğu (Leo Work Chair) Chair inspired by ballerinas' elegant movements, featuring breathable and durable mesh structure with monoblock body supporting natural spine curve.
• Puzzle Operasyonel (Puzzle Operational Workstation) Durable and comfortable office workstation emphasizing team spirit with meticulously calculated design details that highlight dynamism and harmony in the office.
• Pick Bekleme Grubu (Pick Waiting Area) Modular waiting unit with customizable material and color options, designed as a modern office and lobby complement.
• Beluga Bekleme Grubu (Beluga Waiting Area) Modern waiting area furniture with innovative style featuring fluid structure formed by multiple records, creating correct seating angle with curved arc form.
• Days Bekleme Grubu (Days Waiting Area) Waiting area seating with clean lines and balanced proportions, featuring modular product range with triangular-shaped segments available as single or back-to-back linear units.
• Fab Kanepe (Fab Sofa) Sofa collection with strong and inviting posture, featuring wide and soft transitional armrests and strong back structure with thinner elevated deep seating area.
• Fin Kanepe (Fin Sofa) Timeless aesthetic combining natural comfort feeling in a single form with single, double and triple sofa options for reception areas, executive rooms, and social spaces.
• Surf Sandalye (Surf Chair) Minimalist designed chair family with contemporary lines balancing simplicity and versatility, featuring vertical lines on back section.
• Marin Puf (Marin Pouf) Modern seating ottoman inspired by bollards used to tie ships to docks, designed with simple but powerful form offering aesthetic touch to office environments.
• Loria Tabure (Loria Bar Stool) Multi-purpose chair family with smooth curved lines and single-piece fluid form, featuring color options in warm tones with ergonomic seating and metal footrest support.
• Armada Yönetici Özel Serisi (Armada Executive Series) Executive special series with functional details and various hardware units, featuring pull-out pad, digital lock system etagere and hidden compartments.
• Blue Elektrik Çözümleri (Blue Electrical Solutions) Product family named after technology-integrated blue color, providing safe and comfortable electrical solutions including desktop power sockets, USB connections, and portable stands.
• Bistrodern Toplantı Masası (Bistrodern Meeting Table) Meeting table with distinctive formal power, featuring carefully considered details and static posture confidence.
• Bliss Masa (Bliss Table) Clean and timeless designed table family with meeting and bistro versions offering elegant and functional solutions, featuring metal legs in eight different color options.
• Home Office Product Group (Pi, Era, Runner) Home office furniture line launched at Orgatec 2018 targeting changing work culture and remote work needs, including Pi Home, Era Home, and Runner Home families designed with natural materials and functional details.

Quantifiable outcome

• Bürotime exports to 50 countries with 150 sales points
• +1 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sleep ComfortcoreChannel Partner/ Reseller/ Distributor · 6 November 2018Bürotime entered a franchise agreement with Lebanese partner Sleep Comfort, opening a 646 m² concept showroom in Beirut, Lebanon on November 6, 2018. This partnership is part of Bürotime's strategy to expand its international store network in the Middle East, building on 18 years of collaboration with Sleep Comfort.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Kimball International: US-based manufacturer of commercial furniture and hospitality furnishings under brands including Kimball, National, and D'Style. Direct overlap with Bürotime in office desks, seating, and tables for corporate, government, and healthcare customers, with similar emphasis on design awards and contract specification.
• Teknion: Canadian office furniture manufacturer specializing in workstations, seating, architectural walls, and storage systems with strong international distribution. Comparable to Bürotime in mid-market contract furniture positioning and modular product systems targeting enterprise and corporate customers.
• Nowy Styl Group: Polish-headquartered office and contract furniture manufacturer with similar product breadth (seating, desks, acoustic solutions, partitions) and a comparable European + Middle East export footprint. The most direct regional peer to Bürotime in scale, manufacturing model, and geographic export strategy.
• Sedus Stoll AG: German office furniture manufacturer offering ergonomic chairs, desks, and workstations for corporate, public-sector, and home office segments. Closely comparable to Bürotime in European manufacturing base, ergonomic design emphasis, GREENGUARD-adjacent sustainability credentials, and export-driven distribution model.

Broad incumbents

• Haworth: Privately held global office furniture manufacturer producing workstations, seating, storage, and architectural interiors. Closely matches Bürotime in private, family-controlled ownership structure while competing head-to-head in enterprise contract furniture across Europe, Middle East, and Asia.
• Vitra: Swiss furniture manufacturer with deep design heritage producing office seating, desks, and storage systems, primarily across Europe. Comparable to Bürotime in design-led positioning and contract furniture focus, though typically positioned more premium and design-forward.
• MillerKnoll (Herman Miller): Designer and manufacturer of office furniture (Herman Miller, Knoll, Geiger, Colebrook Bosson Saunders) serving the same corporate, healthcare, and education segments as Bürotime. Direct overlap in ergonomic seating, workstations, and contract-grade office furniture, with substantially broader international footprint and premium brand positioning.
• Steelcase: Global leader in office furniture and workplace solutions, offering desks, seating, and architectural products for corporate, education, and healthcare environments. Comparable to Bürotime across virtually all product categories, but at significantly larger scale and with deeper global dealer and specification coverage.

Regional players

• Kokuyo Co., Ltd. Japanese office furniture and stationery manufacturer offering desks, chairs, and storage products with strong Asia-Pacific distribution. Comparable to Bürotime in product categories and enterprise-customer focus, but geographically focused on Japan and broader APAC.
• Okamura Corporation: Japanese office furniture manufacturer producing ergonomic seating, desks, partitions, and storage for corporate and education markets across Asia. Comparable to Bürotime in product range and manufacturing scale, but primarily serving APAC rather than EMEA and Middle East geographies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights2 records

Customer concentration

• Xx.com/referansofis
• Facebookfacebook.com/referansofis
• LinkedInlinkedin.com/company/referansofis

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Referans