Bansomdejchaopraya Rajabhat University

What Bansomdejchaopraya Rajabhat University does

Bansomdejchaopraya Rajabhat University (BSRU) is a public Thai university established in 1995 under the Rajabhat University Act, B.E. 2547 (2004), and is one of 38 Rajabhat Universities governed by the Ministry of Higher Education, Science, Research and Innovation (MHESI). The university is headquartered at 1061 Soi Itsaraphap 15, Khet Thon Buri, Bangkok, and serves approximately 501-1000 employees plus a domestic student body spanning undergraduate and graduate programs across seven faculties — Science & Technology, Management, Education, Humanities & Social Sciences, Engineering & Industrial Technology, Music, and the Graduate School — plus a K-12 Demonstration School (สาธิตบ้านสมเด็จฯ) used for teacher training.

The university operates an integrated digital infrastructure stack: a proprietary BSRU Mobile Application (iOS/Android) serving as the primary student-facing access point; an MIS (Management Information System) for grades and academic records; a Moodle-based e-Learning platform; a digital transcript management system; an online admission system; Suriya Net for campus internet access; and integrations with Google for Education ([email protected]) and Microsoft Office 365 ([email protected]). Supporting systems include online interview, document submission, student status checking, and online room search platforms.

Revenue derives from three primary streams: (1) annual government budget allocation from MHESI, (2) tuition and education maintenance fees paid by undergraduate and graduate students across regular (ภาคปกติ) and special/extended (ภาคพิเศษ) program tiers plus an International MBA and doctoral programs, and (3) academic service fees from paid training programs operated by specialized centers such as the PLI Center (ศูนย์ส่งเสริมการเรียนรู้และถ่ายทอดนวัตกรรม). BSRU also administers the National Education Loan program (กยศ.) and distributes government and private scholarships. Go-to-market is direct-to-consumer via a dedicated Direct Admission Center (ศูนย์รับสมัครตรง), supplemented by social media (Facebook, TikTok, Instagram under @kanakornforbsru), national university fairs, and an international recruitment channel through MOUs with Chinese universities.

Name

Bansomdejchaopraya Rajabhat University

Legal name

Bansomdejchaopraya Rajabhat University

Website

https://bsru.ac.th

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bansomdejchaopraya Rajabhat University (BSRU) is a public Thai Rajabhat University in Thonburi, Bangkok, offering undergraduate and graduate degree programs across seven faculties plus a K-12 Demonstration School, funded by government budget and tuition and serving Thai and international students.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)

akta.pro secondary industries

Graduate Schools of Education (M.Ed., Ed.D., Ph.D.) (EDAHAFAB), Business & Management Research Universities (EDAHABAE)

Keywords

• Higher education services
• Public university education
• Teacher training programs
• Academic research services
• Graduate degree programs

Headquarters

HQ city

Thon Buri

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Educational Service Fees: As a public university, BSRU generates revenue primarily from tuition fees paid by undergraduate and graduate students. The university publishes tuition schedules for regular and special programs (ภาคปกติ and ภาคพิเศษ) and charges education maintenance fees per semester.
2. Government Budget Allocation: As a Rajabhat University under the Ministry of Higher Education, Science, Research and Innovation (MHESI), BSRU receives annual government budget allocations for operations, research, and development.
3. Academic Service Fees (บริการวิชาการ): The university generates revenue from paid training programs and academic services offered by various faculties and specialized centers (such as the ศูนย์ส่งเสริมการเรียนรู้และถ่ายทอดนวัตกรรม - PLI Center) which conduct both paid and free training programs.
4. Student Loan and Scholarship Administration: The university administers the กยศ. (National Education Loan) program for students and distributes various scholarships funded by government and private sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bansomdejchaopraya Rajabhat University is a public Thai university providing undergraduate and graduate degree programs across seven faculties (Science & Technology, Management, Education, Humanities & Social Sciences, Engineering & Industrial Technology, Music, and the Graduate School), supported by a proprietary digital service ecosystem. The university also operates a Demonstration K-12 School for teacher training and provides paid academic training services through specialized centers such as the PLI Center.

Product overview

Bansomdejchaopraya Rajabhat University (BSRU) operates as a comprehensive public university with a digital service portfolio centered around its BSRU Application and multiple online systems. The core offerings include the MIS System for academic records, an e-Learning platform (Moodle-based) for distance education, and an Online Admission System for student recruitment. These systems work together through the BSRU Application which serves as the primary mobile access point for students and staff. Supporting systems include the Digital Transcript Management System, Student Status Checking System, Suriya Net for campus internet, Online Room Search System, Document Submission System, and Online Interview System. The university's digital infrastructure also integrates Google for Education and Microsoft Office 365 for communication and productivity services.

Differentiator

Problem solved

Functional benefit

Brands

• BSRU APP: Mobile application for students and personnel providing convenient access to university services

Products and services

• Undergraduate Degree Programs Accredited undergraduate degree programs across seven faculties (Science & Technology, Management, Education, Humanities & Social Sciences, Engineering & Industrial Technology, Music, and the Graduate School) delivered through both regular (ภาคปกติ) and special/extended (ภาคพิเศษ) program tracks for Thai and international prospective students.
• Graduate Degree Programs (Master's and Doctoral) Master's and Doctoral degree programs across education, business administration (including the International MBA), technology management, Thai traditional medicine, and other disciplines offered by the Graduate School for Thai and international students.
• Satit BSRU Demonstration School (K-12 Education) K-12 primary and secondary education operated by Bansomdejchaopraya Rajabhat University as a demonstration school for teacher-training observation and practice, while serving enrolled K-12 students.
• BSRU Mobile Application Proprietary mobile application developed by Bansomdejchaopraya Rajabhat University for students and university personnel to access university services, information, and administrative functions from iOS and Android devices.
• e-Learning Platform Moodle-based online learning management system used by BSRU for course delivery, online classes, and student engagement across faculties, accessible to enrolled students and instructors.
• Digital Transcript Service Digital service operated by BSRU that lets students and graduates request, download, and manage official digital academic transcripts online.
• Online Admission Service Online admission portal operated by BSRU that prospective students use to apply, track application status, schedule interviews, and confirm enrollment for undergraduate and special-track programs.
• Digital Skills Development Center (DLDC) Center offering digital-skills training resources and training programs at BSRU, aligned with the broader ศูนย์ส่งเสริมการเรียนรู้และถ่ายทอดเทคโนโลยีชุมชน (PLI Center) which conducts both paid and free training courses for community development.

Quantifiable outcome

• Ranked 601-800 in THE World University Rankings 2023
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Shaanxi Fashion Engineering University (陕西服装工程学院)coreStrategic or Co-development Partner · 1 July 2569BSRU President Dr. Kanakorn Sawangcharoen led a university delegation to sign an academic cooperation agreement with Shaanxi Fashion Engineering University in the People's Republic of China. The agreement covers academic exchange, joint research, and graduate faculty development. This is part of BSRU's internationalization strategy to align its educational management with global standards.
• Haojing College of Shaanxi University of Science & Technology (陕西科技大学镐京学院)coreStrategic or Co-development Partner · 1 July 2569Alongside the MOU with Shaanxi Fashion Engineering University, BSRU also signed a cooperation agreement with Haojing College of Shaanxi University of Science & Technology. The partnership aims to foster academic exchange, joint research activities, and faculty development programs.
• Shenzhen University (深圳大学)coreStrategic or Co-development Partner · 22 June 2569BSRU President Dr. Kanakorn Sawangcharoen participated in a Thailand-China AI in Education conference at Shenzhen University. The university also visited humanoid robot development companies in Shenzhen to provide students with exposure to cutting-edge robotics technology. The collaboration focuses on AI in education and technology exchange.
• Variety Dance Co., Ltd. (บริษัท วาไรตี้แดนซ์ จำกัด)minorStrategic or Co-development Partner · 15 February 2562The Department of Performing Arts (นาฏยศิลป์) under the Faculty of Humanities and Social Sciences signed a career cooperation agreement with Variety Dance Co., Ltd., a dance company with national and international productions including the ICONSIAM opening ceremony and EXPO performances. The agreement aims to strengthen career networks for performing arts graduates.
• Variety Dance Co., Ltd. (บริษัท วาไรตี้แดนซ์ จำกัด)minorStrategic or Co-development PartnerCareer partnership for performing arts students with the dance company.
• มหาวิทยาลัยราชวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ (Ratchamongkhon University)coreStrategic or Co-development PartnerBSRU serves as Vice President of the Rajabhat University Presidents' Council and chairs the Ratthanakosin Regional group of Rajabhat Universities. Regular meetings are hosted by member universities including Ratchamongkhon University for strategic coordination of the Rajabhat system.
• มหาวิทยาลัยราชภัฏทั้ง 38 แห่ง (All 38 Rajabhat Universities)coreStrategic or Co-development PartnerBSRU is part of the national Rajabhat University system of 38 universities. BSRU's President serves as Vice President of the Rajabhat University Presidents' Council and chairs the Ratthanakosin Regional group, facilitating inter-university collaboration, research networks, and shared academic standards across the system.
• หน่วยบริหารและจัดการทุนด้านการพัฒนาระดับพื้นที่ (บพท.)coreStrategic or Co-development PartnerBSRU collaborates with the บพท (Area-Based Fund Management Unit) under MHESI on community development projects including the Kudechee Community tourism project and cultural heritage preservation initiatives.
• มหาวิทยาลัยเทคโนโลยีราชมงคล 9 แห่ง (9 Rajamangala Universities)minorStrategic or Co-development PartnerBSRU participates in the Appropriate Technology Matching Day network with Rajamangala universities for technology transfer to community-level development projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thammasat University: Major Thai public research university with comprehensive programs across multiple campuses. Overlaps with BSRU in business, humanities, and social sciences, but operates at a significantly larger and more prestigious scale.
• Kasetsart University: Large Thai public university with strong applied sciences and engineering programs. Broad incumbent in the Thai public-university space, with departmental overlap in agriculture, engineering, and science.
• Chulalongkorn University: Thailand's premier public research university and the dominant incumbent in Thai higher education. Operates in the same Bangkok market but at a substantially higher tier, competing for top-tier faculty, research grants, and the highest-achieving students.

Direct peers

• Rajamangala University of Technology Thanyaburi: Alternative public university system in Thailand focused on applied sciences and technology. Shares the same public-university governance and government funding model, with overlapping focus on engineering and applied technology programs.
• Srinakharinwirot University: Public Thai university with strong teacher-education heritage and comprehensive programs across multiple faculties. Comparable in mission (teacher training), scale, and public-institution governance structure.
• Phranakhon Rajabhat University: Another Rajabhat University in the Bangkok metropolitan area, with similar public-university governance, faculty mix, and student demographics. Directly comparable in scale, mission, and regulatory framework as a fellow Rajabhat institution.
• Suan Sunandha Rajabhat University: One of the largest Rajabhat Universities in Bangkok, sharing the same public university charter, teacher-education heritage, and government funding model. Comparable in program diversity and target student demographic.
• Chandrakasem Rajabhat University: Bangkok-based Rajabhat University with comparable enrollment scale and faculty structure. Directly competes with BSRU for the same pool of prospective students and shares the same regulatory and funding framework under MHESI.

Regional players

• University of the Philippines Diliman: Premier public university in the Philippines with comprehensive programs across multiple disciplines. Comparable in its public-university charter, mandate for community service, and regional ASEAN positioning.
• Universiti Malaya: Malaysia's premier public research university, comparable in its comprehensive multi-faculty structure and public-university mission. An aspirational regional benchmark for BSRU's internationalization strategy, particularly in ASEAN research standing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bsrunews
• Instagraminstagram.com/kanakornforbsru
• TikToktiktok.com/@kanakornforbsru

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bansomdejchaopraya Rajabhat University