Racks Labs

What Racks Labs does

Racks Labs (legal entity RACKS LABS, S.L., NRT L-717403-B) is a privately held Andorra-domiciled group of eight operating companies with dual headquarters in Escaldes-Engordany, Andorra and Madrid, Spain. The group originated as a 2021 community of entrepreneurs and investors, formalized in 2022 with the launch of Racks Consulting, and has subsequently added an AI bootcamp (Racks Academy, 2023), two annual economic forums (Andorra EF 2023, Madrid EF 2024), a physical coworking space in Madrid's Salamanca district (Racks House, 2024), a technical streetwear brand (Racks Mafia, 2025), and an accredited university with a Florida license offering 4-year degrees in AI, MBA Tech, and Engineering (Racks University, 2026). The group also operates BuilderBot, an open-source SaaS framework for creating conversational chatbots on WhatsApp, Telegram, and voice channels, offered with a freemium model and a managed dashboard tier.

The portfolio functions as an integrated ecosystem: Academy trains AI talent that feeds Consulting engagements (40 projects currently in production), Consulting can recommend Academy and University programs, House physically anchors the builder community, the Economic Forums convene investors and policymakers, and Mafia merchandise reinforces the brand identity. Core technology assets are the BuilderBot conversational framework (with templates, plugins, and an operational dashboard) and the applied-AI curriculum. The group monetizes through professional services (Racks Consulting sprint contracts), education (Academy cohort tuition and University tuition, both undisclosed), freemium SaaS (BuilderBot), event tickets (Madrid and Andorra Economic Forums), coworking subscriptions (Racks House), and direct e-commerce (Racks Mafia, with hoodies priced at €180+ and tees at €60+).

Customer segments span individuals seeking AI education (Academy alumni, University students), enterprise technology buyers (Consulting clients in AI, platform, and data), founders and operators (Racks House tenants, forum attendees), and developers/SMBs (BuilderBot users). The group is privately held with no disclosed external funding rounds or institutional investors, suggesting founder-controlled organic growth. Reported scale signals include 3,000+ Academy alumni, 92 NPS and 89% employability for Academy graduates, 40 Consulting projects in production, and Madrid Economic Forum attendance of 3,000+ from 20 countries.

Name

Racks Labs

Legal name

RACKS LABS, S.L.

Website

https://rackslabs.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Racks Labs is an Andorra-domiciled private group of eight companies spanning AI education (Racks Academy bootcamps, Racks University degrees), AI/tech consulting, an open-source chatbot SaaS (BuilderBot), coworking, technical streetwear, and two annual economic forums serving builders, investors, and enterprises across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Andorra La Vella

HQ country

Andorra

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services — Racks Consulting: Senior technical teams contracted per sprint delivering AI, platform, and data projects. Revenue is deliverable-based and recurring through ongoing client engagements. Operating across Andorra and Madrid.
2. Education — Racks Academy: 12-week intensive AI bootcamps in cohort format with tuition fees. Racks Academy reports NPS 92 and 89% empleabilidad (employability) rate. Also offers scholarships for technical profiles.
3. Higher Education — Racks University: Official university with programs in AI (4-year degree), MBA Tech (4 years), and Engineering (4 years). Licensed in Florida, USA, with Madrid campus. Programs are long-form and tuition-based.
4. E-commerce — Racks Mafia: Technical streetwear brand targeting builders (founders, engineers, operators). Short-edition drops, premium pricing (hoodies €180+, tees €60+). Direct e-commerce through racksmafia.com.
5. Coworking — Racks House: Dedicated desks, soundproofed rooms, and studio spaces in Madrid's Salamanca district. Revenue from monthly desk and room rentals. Targets founders, funds, and operators in the ecosystem.
6. SaaS — BuilderBot: Open-source conversational bot platform with a managed cloud offering. Free tier for open source; operational dashboard and scale features drive SaaS revenue.
7. Events — Madrid & Andorra Economic Forums: Annual multi-day economic forums featuring investors, founders, and political figures. Revenue from ticket sales. Madrid EF: October (3 days, 1 stage); Andorra EF: March (invitation-closed, family offices and European funds).

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels6 records

Core offering

Racks Labs operates an umbrella group of eight integrated companies spanning technology consulting, applied AI education, an open-source chatbot SaaS platform, coworking space, technical streetwear, and two annual economic forums. Core revenue activities are Racks Consulting (AI, platform, and data sprint-based consulting with 40 projects in production across Andorra and Madrid) and Racks Academy (12-week applied AI bootcamps that have trained 3,000+ alumni with an NPS of 92 and 89% employability rate).

Product overview

Racks Labs is an umbrella group of eight companies founded in 2022 with headquarters in Andorra and Madrid. The portfolio includes: Racks University (accredited 4-year programs in AI, MBA Tech, Engineering), Racks Academy (12-week intensive AI bootcamps), BuilderBot (open-source SaaS chatbot platform for WhatsApp/Telegram/voice), Racks Consulting (AI/platform/data technology consulting with 40+ projects in production), Racks House (coworking workspace in Madrid), Racks Mafia (technical streetwear), and two annual economic forums (Madrid and Andorra Economic Forums). The group positions itself as builders rather than slide-deck creators, with education and technology consulting forming the core offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Racks Consulting Technology consulting firm delivering AI, platform, and data solutions to companies that need senior engineering capacity; senior sprint teams contracted per sprint with deliverable-based outcomes across Andorra and Madrid, with 40 projects reported in production.
• Racks Academy 12-week intensive applied AI bootcamps delivered in cohorts with live curriculum, instructors who ship to production weekly, portfolio projects, demo day, and scholarships for technical profiles; NPS 92 and 89% employability rate reported.
• Racks University Official university accredited in Florida, USA, with Madrid campus programs in AI (4-year Grado IA), MBA Tech (4 years), and Engineering (4 years); long-format degrees with active faculty and official accreditation for university students and career changers.
• BuilderBot Open-source conversational chatbot SaaS for WhatsApp, Telegram, and voice, providing templates, plugins, and an operational dashboard for creating and scaling conversational bots without low-level API plumbing.
• Racks House Coworking space in Madrid's Salamanca district offering dedicated desks, soundproof rooms for 6 people, and a studio for production-focused teams of founders, funds, and operators, with closed events and no photo-wall culture.
• Racks Mafia Technical streetwear brand targeted at founders, engineers, and operators, with short-edition drops, heavy materials, and premium unit pricing; e-commerce sold direct from racksmafia.com.
• Madrid Economic Forum Annual 3-day economic forum in Madrid (October) bringing together investors, founders, and political figures to discuss the Spanish and European economy; tickets sold directly via madrid.economicforum.es.
• Andorra Economic Forum Invitation-closed annual 3-day economic forum in Andorra (March) convening family offices, European funds, and operators for closed-door sessions and high-density networking; access by invitation via andorra.economicforum.es.

Quantifiable outcome

• 3,000+ alumni trained in applied AI
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature1 record

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Ironhack: Ironhack is a global tech bootcamp operator offering AI, web development, and data programs with strong European presence and employer-aligned curricula. Directly comparable to Racks Academy for technical career-switcher cohorts and employability outcomes.
• Le Wagon: Le Wagon runs intensive coding and data bootcamps worldwide, including AI tracks, with a focus on career outcomes. Comparable to Racks Academy in cohort-based applied AI training and employability positioning.
• ManyChat: ManyChat is a leading chatbot creation platform focused on WhatsApp, Instagram, and Messenger marketing automation with a strong SMB self-serve motion. Directly comparable to BuilderBot as a conversational bot SaaS targeting similar channels and customers.
• Slalom: Slalom is a tech consulting and engineering firm delivering AI, data, and platform projects for mid-market and enterprise clients with localized delivery teams. Closely comparable to Racks Consulting in business model (senior teams, project-based delivery) and customer orientation.

Broad incumbents

• WeWork: WeWork is a global coworking and flexible-workspace operator serving founders and corporate teams. Comparable to Racks House in providing dedicated desks and meeting rooms, though at very different scale and brand positioning.
• Globant: Globant is a large global IT and digital transformation consultancy with deep AI, platform, and data practices. It is comparable to Racks Consulting as a senior engineering services partner serving enterprise clients, but at vastly greater scale and geographic reach.
• Web Summit: Web Summit is one of the world's largest tech conferences attracting investors, founders, and policymakers globally. Comparable to the Madrid and Andorra Economic Forums as a flagship annual event that convenes the technology and capital ecosystem.
• Accenture: Accenture is a global professional services firm with large AI and platform engineering practices. It competes with Racks Consulting for enterprise AI/data transformation mandates but operates across many industries at a much larger scale.
• Twilio: Twilio provides communication APIs and tooling (including WhatsApp) used to build conversational experiences at scale. It overlaps with BuilderBot at the platform/infrastructure layer and competes for the same enterprise developer audience.

Regional players

• IE University / IE Business School: IE University is a Spain-headquartered accredited institution offering tech and MBA programs in Madrid with strong international student intake. Comparable to Racks University as a Madrid-based, technology-oriented higher-education competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/racks-labs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racks Labs