Sunshine 106.8
Sunshine 106.8 is a privately held Dublin commercial radio station (operated by Star Broadcasting Ltd) broadcasting easy listening music on FM, DAB+, mobile apps, and smart speakers across Ireland, monetised through radio advertising airtime sold to Dublin-area businesses.
- Company typePrivate
- Founded2001
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sunshine 106.8 does
Sunshine 106.8 is a Dublin-based commercial radio station operating under Star Broadcasting Ltd, a privately held Irish company founded in 2001. It broadcasts an easy listening / adult contemporary format on FM 106.8 with the brand positioning "Dublin's Easy Place to Relax," and extends distribution via DAB+ digital radio across Cork, Limerick, Galway, Waterford, Kilkenny and nationally, as well as through iOS and Android mobile apps, Amazon Alexa and Google Home (via TuneIn), and the station's website streaming. The station holds a broadcasting licence from Coimisiún na Meán, the Irish media regulator, and is a member of Guaranteed Irish. JNLR ratings position it as Dublin's #1 music station for all adults and #1 at the weekend.
The company operates a portfolio of wholly-owned sub-brand stations — Sunshine Soul (soul and Motown, on DAB+ across Leinster and the Irish Radio Player) and Sunshine Country (Nashville/country) — and produces original podcast content including The Sunday Show with Ed Finn, Travel Talk with Ed Finn, and Sunshine Meets interviews, distributed via Apple Podcasts and RSS. The technology stack is built on the Aiir radio website CMS for digital presence and streaming, with standard broadcast infrastructure for FM/DAB+ transmission. There are no AI/ML capabilities, proprietary models, or API products referenced in the available data.
Sunshine 106.8 monetises exclusively through the sale of radio advertising airtime to businesses targeting Dublin-area audiences, with JNLR listenership data published on its website to demonstrate audience reach to potential advertisers. The station targets adult listeners seeking relaxed music and lifestyle programming (travel, culture, wellness). Pricing is not publicly disclosed; advertisers are directed to contact the station. The company appears to be founder/management-controlled with no identified external private equity, venture capital, or parent-company backing, and a board comprising S. Ashmore (Managing Director/Secretary) and four non-executive directors.
Sunshine 106.8 firmographics
Firmographics- Name
- Sunshine 106.8
- Legal name
- Star Broadcasting Ltd
- Website
- https://sunshineradio.ie
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunshine 106.8 is a privately held Dublin commercial radio station (operated by Star Broadcasting Ltd) broadcasting easy listening music on FM, DAB+, mobile apps, and smart speakers across Ireland, monetised through radio advertising airtime sold to Dublin-area businesses.
- Ownership category
- akta.pro rank
Sunshine 106.8 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)
- akta.pro secondary industry
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Sunshine 106.8 is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Sunshine 106.8 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Radio Advertising: The station generates revenue primarily through the sale of radio advertising airtime to businesses targeting Dublin audiences. The business section of the website features dedicated advertising information and JNLR ratings to attract potential advertisers.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Sunshine 106.8 product offering
Product offeringCore offering
Sunshine 106.8 is a Dublin-licensed easy listening FM/DAB+ radio station broadcasting adult contemporary music and lifestyle programming across multiple platforms including FM 106.8, DAB+, mobile apps, smart speakers, and website streaming. It operates under the 'Dublin's Easy Place to Relax' brand, with sister stations Sunshine Soul and Sunshine Country and original podcasts (The Sunday Show, Travel Talk with Ed Finn, Sunshine Meets), and monetises its audience through the sale of advertising airtime.
Product overview
Sunshine 106.8 is Dublin's Easy Place to Relax, an adult contemporary radio station operated by Star Broadcasting Ltd. The station broadcasts on FM frequency 106.8 and DAB+ digital radio across Cork, Limerick, Galway, Waterford, Kilkenny and Ireland. The core offering is Sunshine 106.8 radio with its suite of programming including morning breakfast shows (Robbie Fogarty), midday shows (Enda Murphy), afternoon drive (Carol Dooley), and late-night programming (Joe Harrington). The company also operates sister stations Sunshine Soul (soul and Motown) and Sunshine Country (Nashville music), all available via the Sunshine 106.8 mobile app for iOS and Android. Additionally, the company produces multiple podcasts including The Sunday Show (lifestyle, travel, culture and wellness), Travel Talk with Ed Finn, and Sunshine Meets interviews. Programming is accessible through FM radio, DAB+ digital radio, the mobile app, voice assistants (Google Assistant/Alexa via TuneIn), and podcast platforms (Apple Podcasts, RSS).
Differentiator
Problem solved
Functional benefit
Brands
- Sunshine Soul: Sister station playing the best of Soul & Motown, live on DAB+ across Leinster and on the Irish Radio Player
- Sunshine Country
Products and services
- Sunshine 106.8 Dublin's Easy Place to Relax — an adult contemporary easy listening radio station broadcasting on FM 106.8 and DAB+ across Cork, Limerick, Galway, Waterford, Kilkenny and across Ireland, licensed by Coimisiún na Meán and monetised through advertising airtime.
- Sunshine Soul Sister radio station under Star Broadcasting Ltd playing soul and Motown music, available on DAB+ across Leinster and via the Irish Radio Player.
- Sunshine Country Sister radio station under Star Broadcasting Ltd playing country and Nashville music.
- The Sunday Show with Ed Finn Weekly original podcast featuring lifestyle, travel, culture, and wellness content including interviews with Grammy winners, bestselling authors, top doctors, and global experts; airs every Sunday at 7pm and distributed via Apple Podcasts and RSS.
- Travel Talk with Ed Finn Original travel podcast featuring destinations, travel tips, and interviews with travel experts, distributed via Apple Podcasts and RSS feeds.
- Sunshine Meets... Original interview podcast featuring celebrity guests and conversations with notable personalities, distributed via Apple Podcasts and RSS feeds.
- Sunshine 106.8 Mobile App Free mobile application for iOS and Android devices available on the App Store and Google Play, enabling on-the-go listening to Sunshine 106.8.
Quantifiable outcome
- Dublin's #1 music station for all adults and #1 at the weekend
Companies that use Sunshine 106.8
Customer profileSegments1 record
Ideal customer profiles2 records
Sunshine 106.8 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Sunshine 106.8 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Guaranteed IrishcoreSunshine 106.8 is a proud member of Guaranteed Irish, an organization that supports and promotes Irish businesses. This membership indicates the station's commitment to Irish business values and community engagement.
- Coimisiún na MeáncoreThe station is officially licensed by Coimisiún na Meán (the Irish media regulator) as a broadcasting service for Dublin. This regulatory licensing is essential for legal broadcast operations.
- JNLR (Joint National Listenership Research)coreThe station participates in JNLR ratings research which provides official listenership data. The JNLR ratings section on the website publishes these official figures demonstrating audience reach to advertisers.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Sunshine 106.8 competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunshine 106.8 social profiles
Digital presenceSunshine 106.8 compliance and trust
Trust signalCompliance2 records
Sunshine 106.8 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunshine 106.8 leadership team
Management profileNumber of profiles
Profiles5 records
Sunshine 106.8 subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sunshine 106.8 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunshine 106.8 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunshine 106.8
What does Sunshine 106.8 do?
Sunshine 106.8 is a Dublin-licensed easy listening FM/DAB+ radio station broadcasting adult contemporary music and lifestyle programming across multiple platforms including FM 106.8, DAB+, mobile apps, smart speakers, and website streaming. It operates under the 'Dublin's Easy Place to Relax' brand, with sister stations Sunshine Soul and Sunshine Country and original podcasts (The Sunday Show, Travel Talk with Ed Finn, Sunshine Meets), and monetises its audience through the sale of advertising airtime.
Is Sunshine 106.8 a public or private company?
Sunshine 106.8 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunshine 106.8 founded?
Sunshine 106.8 was founded in 2001. It employs 11 to 50 people.
Where is Sunshine 106.8 based?
Sunshine 106.8 is headquartered in Dublin, Ireland, in the Europe region.
How does Sunshine 106.8 make money?
One revenue line is on record: radio Advertising.
Does Sunshine 106.8 have an API?
No public API is recorded for Sunshine 106.8.
What industry is Sunshine 106.8 in?
Sunshine 106.8's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAD, Digital Radio Broadcasting (DAB/DAB+, HD Radio), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.