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Sunshine 106.8

Full company profile

uuid003fqax

Namestring
Sunshine 106.8
Legal namestring
Star Broadcasting Ltd
Company typeenum
Private
Founded yearint
2001
Descriptiontext

Sunshine 106.8 is a Dublin-based commercial radio station operating under Star Broadcasting Ltd, a privately held Irish company founded in 2001. It broadcasts an easy listening / adult contemporary format on FM 106.8 with the brand positioning "Dublin's Easy Place to Relax," and extends distribution via DAB+ digital radio across Cork, Limerick, Galway, Waterford, Kilkenny and nationally, as well as through iOS and Android mobile apps, Amazon Alexa and Google Home (via TuneIn), and the station's website streaming. The station holds a broadcasting licence from Coimisiún na Meán, the Irish media regulator, and is a member of Guaranteed Irish. JNLR ratings position it as Dublin's #1 music station for all adults and #1 at the weekend.

The company operates a portfolio of wholly-owned sub-brand stations — Sunshine Soul (soul and Motown, on DAB+ across Leinster and the Irish Radio Player) and Sunshine Country (Nashville/country) — and produces original podcast content including The Sunday Show with Ed Finn, Travel Talk with Ed Finn, and Sunshine Meets interviews, distributed via Apple Podcasts and RSS. The technology stack is built on the Aiir radio website CMS for digital presence and streaming, with standard broadcast infrastructure for FM/DAB+ transmission. There are no AI/ML capabilities, proprietary models, or API products referenced in the available data.

Sunshine 106.8 monetises exclusively through the sale of radio advertising airtime to businesses targeting Dublin-area audiences, with JNLR listenership data published on its website to demonstrate audience reach to potential advertisers. The station targets adult listeners seeking relaxed music and lifestyle programming (travel, culture, wellness). Pricing is not publicly disclosed; advertisers are directed to contact the station. The company appears to be founder/management-controlled with no identified external private equity, venture capital, or parent-company backing, and a board comprising S. Ashmore (Managing Director/Secretary) and four non-executive directors.

Short descriptiontext

Sunshine 106.8 is a privately held Dublin commercial radio station (operated by Star Broadcasting Ltd) broadcasting easy listening music on FM, DAB+, mobile apps, and smart speakers across Ireland, monetised through radio advertising airtime sold to Dublin-area businesses.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersDublin, Ireland
HQ citystring
Dublin
HQ countrystring
Ireland
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
easy listening radio, radio broadcasting, radio advertising, digital radio DAB+, podcast production
Industry2 codes
1Digital Radio Broadcasting (DAB/DAB+, HD Radio)
CodeMPAIAEADPrimaryYes
2Radio Streaming & Catch-Up Audio Platforms
CodeMPAIADAJPrimaryNo
NAICS code1 code
  • Radio Broadcasting Stations51611
SIC code1 code
  • Radio Broadcasting Stations4832
Product category
Radio Broadcasting
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Radio Advertising
TypeAdvertising
Description

The station generates revenue primarily through the sale of radio advertising airtime to businesses targeting Dublin audiences. The business section of the website features dedicated advertising information and JNLR ratings to attract potential advertisers.

sunshineradio.ie
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 2 records shown
1Sunshine Soul
Description

Sister station playing the best of Soul & Motown, live on DAB+ across Leinster and on the Irish Radio Player

sunshineradio.ie
+1 more record
Core offering1 text field

Sunshine 106.8 is a Dublin-licensed easy listening FM/DAB+ radio station broadcasting adult contemporary music and lifestyle programming across multiple platforms including FM 106.8, DAB+, mobile apps, smart speakers, and website streaming. It operates under the 'Dublin's Easy Place to Relax' brand, with sister stations Sunshine Soul and Sunshine Country and original podcasts (The Sunday Show, Travel Talk with Ed Finn, Sunshine Meets), and monetises its audience through the sale of advertising airtime.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Dublin's #1 music station for all adults and #1 at the weekend
Product overview1 text field

Sunshine 106.8 is Dublin's Easy Place to Relax, an adult contemporary radio station operated by Star Broadcasting Ltd. The station broadcasts on FM frequency 106.8 and DAB+ digital radio across Cork, Limerick, Galway, Waterford, Kilkenny and Ireland. The core offering is Sunshine 106.8 radio with its suite of programming including morning breakfast shows (Robbie Fogarty), midday shows (Enda Murphy), afternoon drive (Carol Dooley), and late-night programming (Joe Harrington). The company also operates sister stations Sunshine Soul (soul and Motown) and Sunshine Country (Nashville music), all available via the Sunshine 106.8 mobile app for iOS and Android. Additionally, the company produces multiple podcasts including The Sunday Show (lifestyle, travel, culture and wellness), Travel Talk with Ed Finn, and Sunshine Meets interviews. Programming is accessible through FM radio, DAB+ digital radio, the mobile app, voice assistants (Google Assistant/Alexa via TuneIn), and podcast platforms (Apple Podcasts, RSS).

Product and service7 records
1Sunshine 106.8
Categorycore radio station
Description

Dublin's Easy Place to Relax — an adult contemporary easy listening radio station broadcasting on FM 106.8 and DAB+ across Cork, Limerick, Galway, Waterford, Kilkenny and across Ireland, licensed by Coimisiún na Meán and monetised through advertising airtime.

2Sunshine Soul
Categorysister radio station
Description

Sister radio station under Star Broadcasting Ltd playing soul and Motown music, available on DAB+ across Leinster and via the Irish Radio Player.

3Sunshine Country
Categorysister radio station
Description

Sister radio station under Star Broadcasting Ltd playing country and Nashville music.

4The Sunday Show with Ed Finn
Categorypodcast
Description

Weekly original podcast featuring lifestyle, travel, culture, and wellness content including interviews with Grammy winners, bestselling authors, top doctors, and global experts; airs every Sunday at 7pm and distributed via Apple Podcasts and RSS.

5Travel Talk with Ed Finn
Categorypodcast
Description

Original travel podcast featuring destinations, travel tips, and interviews with travel experts, distributed via Apple Podcasts and RSS feeds.

6Sunshine Meets...
Categorypodcast
Description

Original interview podcast featuring celebrity guests and conversations with notable personalities, distributed via Apple Podcasts and RSS feeds.

7Sunshine 106.8 Mobile App
Categorymobile application
Description

Free mobile application for iOS and Android devices available on the App Store and Google Play, enabling on-the-go listening to Sunshine 106.8.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierCoreTypeOthers
Description

Sunshine 106.8 is a proud member of Guaranteed Irish, an organization that supports and promotes Irish businesses. This membership indicates the station's commitment to Irish business values and community engagement.

Strategic tierCoreTypeOthers
Description

The station is officially licensed by Coimisiún na Meán (the Irish media regulator) as a broadcasting service for Dublin. This regulatory licensing is essential for legal broadcast operations.

3JNLR (Joint National Listenership Research)
Strategic tierCoreTypeOthers
Description

The station participates in JNLR ratings research which provides official listenership data. The JNLR ratings section on the website publishes these official figures demonstrating audience reach to advertisers.

sunshineradio.ie
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sunshine 106.8

Radio Broadcastingsunshineradio.ie

Sunshine 106.8 is a privately held Dublin commercial radio station (operated by Star Broadcasting Ltd) broadcasting easy listening music on FM, DAB+, mobile apps, and smart speakers across Ireland, monetised through radio advertising airtime sold to Dublin-area businesses.

What Sunshine 106.8 does

Sunshine 106.8 is a Dublin-based commercial radio station operating under Star Broadcasting Ltd, a privately held Irish company founded in 2001. It broadcasts an easy listening / adult contemporary format on FM 106.8 with the brand positioning "Dublin's Easy Place to Relax," and extends distribution via DAB+ digital radio across Cork, Limerick, Galway, Waterford, Kilkenny and nationally, as well as through iOS and Android mobile apps, Amazon Alexa and Google Home (via TuneIn), and the station's website streaming. The station holds a broadcasting licence from Coimisiún na Meán, the Irish media regulator, and is a member of Guaranteed Irish. JNLR ratings position it as Dublin's #1 music station for all adults and #1 at the weekend.

The company operates a portfolio of wholly-owned sub-brand stations — Sunshine Soul (soul and Motown, on DAB+ across Leinster and the Irish Radio Player) and Sunshine Country (Nashville/country) — and produces original podcast content including The Sunday Show with Ed Finn, Travel Talk with Ed Finn, and Sunshine Meets interviews, distributed via Apple Podcasts and RSS. The technology stack is built on the Aiir radio website CMS for digital presence and streaming, with standard broadcast infrastructure for FM/DAB+ transmission. There are no AI/ML capabilities, proprietary models, or API products referenced in the available data.

Sunshine 106.8 monetises exclusively through the sale of radio advertising airtime to businesses targeting Dublin-area audiences, with JNLR listenership data published on its website to demonstrate audience reach to potential advertisers. The station targets adult listeners seeking relaxed music and lifestyle programming (travel, culture, wellness). Pricing is not publicly disclosed; advertisers are directed to contact the station. The company appears to be founder/management-controlled with no identified external private equity, venture capital, or parent-company backing, and a board comprising S. Ashmore (Managing Director/Secretary) and four non-executive directors.

Sunshine 106.8 firmographics

Firmographics
Name
Sunshine 106.8
Legal name
Star Broadcasting Ltd
Website
https://sunshineradio.ie
Company type
Private
Founded year
2001
Operating status
Operating
Headcount range
11–50 employees
Short description
Sunshine 106.8 is a privately held Dublin commercial radio station (operated by Star Broadcasting Ltd) broadcasting easy listening music on FM, DAB+, mobile apps, and smart speakers across Ireland, monetised through radio advertising airtime sold to Dublin-area businesses.
Ownership category
akta.pro rank

Sunshine 106.8 industry classification

Industry
Product category
Radio Broadcasting
NAICS
Radio Broadcasting Stations (51611)
SIC
Radio Broadcasting Stations (4832)
akta.pro primary industry
Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)
akta.pro secondary industry
Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

  • Easy listening radio
  • Radio broadcasting
  • Radio advertising
  • Digital radio DAB+
  • Podcast production

Where Sunshine 106.8 is headquartered

Location

Headquarters

HQ city
Dublin
HQ country
Ireland
HQ region
Europe

Offices2 records

Markets served

Sunshine 106.8 business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

  1. Radio Advertising: The station generates revenue primarily through the sale of radio advertising airtime to businesses targeting Dublin audiences. The business section of the website features dedicated advertising information and JNLR ratings to attract potential advertisers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Sunshine 106.8 product offering

Product offering

Core offering

Sunshine 106.8 is a Dublin-licensed easy listening FM/DAB+ radio station broadcasting adult contemporary music and lifestyle programming across multiple platforms including FM 106.8, DAB+, mobile apps, smart speakers, and website streaming. It operates under the 'Dublin's Easy Place to Relax' brand, with sister stations Sunshine Soul and Sunshine Country and original podcasts (The Sunday Show, Travel Talk with Ed Finn, Sunshine Meets), and monetises its audience through the sale of advertising airtime.

Product overview

Sunshine 106.8 is Dublin's Easy Place to Relax, an adult contemporary radio station operated by Star Broadcasting Ltd. The station broadcasts on FM frequency 106.8 and DAB+ digital radio across Cork, Limerick, Galway, Waterford, Kilkenny and Ireland. The core offering is Sunshine 106.8 radio with its suite of programming including morning breakfast shows (Robbie Fogarty), midday shows (Enda Murphy), afternoon drive (Carol Dooley), and late-night programming (Joe Harrington). The company also operates sister stations Sunshine Soul (soul and Motown) and Sunshine Country (Nashville music), all available via the Sunshine 106.8 mobile app for iOS and Android. Additionally, the company produces multiple podcasts including The Sunday Show (lifestyle, travel, culture and wellness), Travel Talk with Ed Finn, and Sunshine Meets interviews. Programming is accessible through FM radio, DAB+ digital radio, the mobile app, voice assistants (Google Assistant/Alexa via TuneIn), and podcast platforms (Apple Podcasts, RSS).

Differentiator

Problem solved

Functional benefit

Brands

  • Sunshine Soul: Sister station playing the best of Soul & Motown, live on DAB+ across Leinster and on the Irish Radio Player
  • Sunshine Country

Products and services

  • Sunshine 106.8 Dublin's Easy Place to Relax — an adult contemporary easy listening radio station broadcasting on FM 106.8 and DAB+ across Cork, Limerick, Galway, Waterford, Kilkenny and across Ireland, licensed by Coimisiún na Meán and monetised through advertising airtime.
  • Sunshine Soul Sister radio station under Star Broadcasting Ltd playing soul and Motown music, available on DAB+ across Leinster and via the Irish Radio Player.
  • Sunshine Country Sister radio station under Star Broadcasting Ltd playing country and Nashville music.
  • The Sunday Show with Ed Finn Weekly original podcast featuring lifestyle, travel, culture, and wellness content including interviews with Grammy winners, bestselling authors, top doctors, and global experts; airs every Sunday at 7pm and distributed via Apple Podcasts and RSS.
  • Travel Talk with Ed Finn Original travel podcast featuring destinations, travel tips, and interviews with travel experts, distributed via Apple Podcasts and RSS feeds.
  • Sunshine Meets... Original interview podcast featuring celebrity guests and conversations with notable personalities, distributed via Apple Podcasts and RSS feeds.
  • Sunshine 106.8 Mobile App Free mobile application for iOS and Android devices available on the App Store and Google Play, enabling on-the-go listening to Sunshine 106.8.

Quantifiable outcome

  • Dublin's #1 music station for all adults and #1 at the weekend

Companies that use Sunshine 106.8

Customer profile

Segments1 record

Ideal customer profiles2 records

Sunshine 106.8 technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Sunshine 106.8 partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • Guaranteed IrishcoreOthersSunshine 106.8 is a proud member of Guaranteed Irish, an organization that supports and promotes Irish businesses. This membership indicates the station's commitment to Irish business values and community engagement.
  • Coimisiún na MeáncoreOthersThe station is officially licensed by Coimisiún na Meán (the Irish media regulator) as a broadcasting service for Dublin. This regulatory licensing is essential for legal broadcast operations.
  • JNLR (Joint National Listenership Research)coreOthersThe station participates in JNLR ratings research which provides official listenership data. The JNLR ratings section on the website publishes these official figures demonstrating audience reach to advertisers.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Sunshine 106.8 competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Sunshine 106.8 social profiles

Digital presence

Sunshine 106.8 compliance and trust

Trust signal

Compliance2 records

Sunshine 106.8 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sunshine 106.8 leadership team

Management profile

Number of profiles

Profiles5 records

Sunshine 106.8 subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Sunshine 106.8 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sunshine 106.8 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine 106.8

What does Sunshine 106.8 do?

Sunshine 106.8 is a Dublin-licensed easy listening FM/DAB+ radio station broadcasting adult contemporary music and lifestyle programming across multiple platforms including FM 106.8, DAB+, mobile apps, smart speakers, and website streaming. It operates under the 'Dublin's Easy Place to Relax' brand, with sister stations Sunshine Soul and Sunshine Country and original podcasts (The Sunday Show, Travel Talk with Ed Finn, Sunshine Meets), and monetises its audience through the sale of advertising airtime.

Is Sunshine 106.8 a public or private company?

Sunshine 106.8 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Sunshine 106.8 founded?

Sunshine 106.8 was founded in 2001. It employs 11 to 50 people.

Where is Sunshine 106.8 based?

Sunshine 106.8 is headquartered in Dublin, Ireland, in the Europe region.

How does Sunshine 106.8 make money?

One revenue line is on record: radio Advertising.

Does Sunshine 106.8 have an API?

No public API is recorded for Sunshine 106.8.

What industry is Sunshine 106.8 in?

Sunshine 106.8's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAD, Digital Radio Broadcasting (DAB/DAB+, HD Radio), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.

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