Press Manager

What Press Manager does

Press Manager, legally operated as Yellow Data – Soluções Inteligentes em TI Ltda, is a Brazilian SaaS platform founded in 2012 that provides integrated press relations and media communication management software. The platform combines four product modules—Press Mailing de Imprensa (a database of 40,000+ verified journalists, 15,000+ media vehicles, and 350+ editorial segments), Press Releases (an AI-assisted distribution system with template management and opt-out handling), Press Monitore Notícias (real-time monitoring across online, print, and 60,000+ social media profiles with automatic advertising-equivalence calculation), and Press Gestão Online (activity tracking, clipping, interview management, and automated reporting)—delivered as a single integrated workflow accessible via the main app portal (app.pressmanager.com.br) and a dedicated journalist self-registration portal (imprensa.pressmanager.com.br).

The underlying technology is a web-based SaaS platform with AI features layered onto existing text and structured-data workflows (journalist profiles, contact records, media vehicles, release content). AI capabilities, added progressively and most recently expanded in 2025, generate release titles, editorial recommendations, and email subject lines, and power automated monitoring and message open-rate optimization. The platform is LGPD-compliant with a designated substitute Data Protection Officer and integrates opt-out management into the distribution workflow, addressing Brazil's data protection requirements for journalist personal data.

Press Manager operates a sales-led, subscription SaaS model with quote-based pricing sold through direct sales for enterprise accounts and self-serve portals for SMBs, journalists, and freelancers, complemented by WhatsApp, LinkedIn, Instagram, blog content, and podcast appearances for demand generation. The company serves five primary segments—private companies with communication departments, public agencies, press agencies, communication agencies, and freelancers—with a customer base of 700+ agencies and corporate communication departments concentrated in Brazil. The company is privately held, bootstrapped (no disclosed external funding), and led by founder Eduardo Rocha and Director of New Business Leandro Sobral.

Name

Press Manager

Legal name

Yellow Data – Soluções Inteligentes em TI Ltda

Website

https://www.pressmanager.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Press Manager is a Brazilian SaaS platform, founded in 2012 and operated by Yellow Data, that provides integrated press release distribution, journalist database access, media monitoring, and communication management tools to 700+ communication agencies, press agencies, corporate communication departments, and freelancers across Brazil.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Software

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFADAF

Media Relations & Press Office Services

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAMALAO

PR, Reputation Management & Earned Media Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFAAAL

PR, Corporate Communications & Crisis Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Press relations software
• Media monitoring platform
• Press release distribution
• Journalist contact database
• Communication management

Headquarters

HQ city

Pinheiros

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform SaaS Subscription: Annual or monthly subscription access to the Press Manager platform for press agencies, communication agencies, and corporate communication departments. Includes mailing database access, release distribution, news monitoring, and online management tools.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Press Manager is an integrated SaaS platform for press relations and communication management serving Brazilian PR professionals, agencies, and corporate communication departments. The platform combines a curated journalist and media vehicle database of 40,000+ contacts and 15,000+ vehicles with press release distribution, real-time multi-channel media monitoring, and online communication workflow management. It enables users to identify journalist targets, send AI-assisted releases, monitor coverage across online, print, and social media, and generate comprehensive reports.

Product overview

Press Manager is a complete integrated platform for press relations and communication management in Brazil, consisting of four core product modules: Press Mailing de Imprensa (press mailing and journalist database), Press Releases (release distribution), Press Monitore notícias (news monitoring), and Press Gestão online (online communication management). The platform serves PR and communication agencies, press advisors, journalists, public bodies, and companies, providing tools for contact management, release distribution, media monitoring, clipping, activity tracking, and comprehensive reporting. The system operates as a unified platform with integrated modules rather than standalone products, enabling communication professionals to manage their entire workflow from a single interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Press Mailing de Imprensa A comprehensive press mailing service providing access to a database of over 40,000 verified journalists and 15,000 media vehicles across Brazil, with real-time updates and advanced segmentation by editorial section, region, and media type. It is intended for PR professionals, press agencies, and corporate communication departments that need qualified journalist contacts for targeted outreach.
• Press Releases (Distribuidor de Releases) An efficient press release distribution platform offering superior delivery rates, real-time reporting, personalized templates, and integrated opt-out management. It features AI-powered content creation assistance for titles, editorials, and email subjects, designed for press advisors, PR agencies, and corporate communicators distributing releases to Brazilian media.
• Press Monitore notícias Real-time news monitoring service covering online media, print publications, and social networks. Includes automatic advertising equivalency calculation, audience discovery for online vehicles, keyword monitoring, and AI-powered automatic monitoring of sent releases, designed for PR and communication professionals who need continuous media coverage visibility.
• Press Gestão online Online communication management platform providing tools for activity management, contact organization, news clipping, interview tracking, follow-up automation, press kit distribution, and comprehensive reporting with one-click generation. It serves press agencies and corporate communication teams managing day-to-day PR operations and client deliverables.

Quantifiable outcome

• 40,000+ journalists and 15,000+ media vehicles in database
• +3 more outcomes

Named customers34 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators9 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Cision: Cision is a global incumbent offering PR distribution, media monitoring, and journalist databases. It is comparable as a broad, multi-product PR-tech platform that competes with Press Manager's integrated offering, especially for enterprise and multi-market clients.
• Meltwater: Meltwater provides media intelligence, social listening, and PR analytics globally. It overlaps with Press Manager's news monitoring, social profile coverage, and earned-media analytics capabilities at much larger scale.
• Business Wire: Business Wire is a global press release distribution and regulatory disclosure service. It competes with Press Manager's release distribution module, particularly for enterprise and public-company communications.

Direct peers

• Prowly: Prowly is a PR SaaS platform offering journalist databases, press release distribution, and online newsrooms. It directly competes with Press Manager on the same core use cases for PR agencies and in-house teams.
• Muck Rack: Muck Rack provides a journalist database, PR CRM, and media monitoring aimed at PR professionals. It is a direct competitor to Press Manager in serving agencies and corporate communications teams.
• Notified: Notified (formerly PR Newswire and GlobeNewswire) offers press release distribution, media monitoring, and IR communications software. It directly overlaps with Press Manager's release distribution and monitoring modules.
• Agility PR Solutions: Agility PR Solutions (formerly Agility Media Monitoring) offers journalist outreach, media monitoring, and PR reporting. It is comparable as a SaaS platform serving PR agencies and in-house teams with similar tooling to Press Manager.
• Prezly: Prezly provides PR CRM, online newsrooms, and journalist outreach tools for PR professionals. It is a direct competitor in the SaaS category Press Manager targets, particularly among agencies and SMBs.
• Critical Mention: Critical Mention offers real-time media monitoring across broadcast, online, and social channels. It directly overlaps with Press Manager's Press Monitore notícias module for news tracking and clipping.

Emerging players

• Mention: Mention provides social media and web monitoring for brand and PR use cases. While more social-listening oriented than Press Manager, it competes in the media-monitoring and alerting portion of the Press Manager platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pressmanager
• LinkedInlinkedin.com/company/pressmanager
• Instagraminstagram.com/pressmanagerbr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Press Manager