KetoPet

What KetoPet does

KetoPet is a non-profit foundation founded in 2014 in Los Angeles, USA, that develops and disseminates a ketogenic diet protocol for dogs. The organization originated as the KetoPet Sanctuary, which rescued shelter dogs with terminal cancer, placed them on a high-fat, adequate-protein, very-low-carbohydrate diet, and used PET (positron emission tomography) imaging to validate the nutritional approach — a methodology the organization describes as first-of-its-kind in canine care. KetoPet serves pet parents of dogs diagnosed with cancer and other serious conditions (hemangiosarcoma, mast cell tumors, seizure disorders) as well as health-conscious pet parents pursuing preventative nutrition.

KetoPet's core product is the Keto Protocol, a three-part program combining ketogenic feeding, blood glucose and ketone monitoring for nutritional ketosis, and a personalized metabolic conditioning (exercise) plan. The protocol is supported by proprietary case-study evidence from the sanctuary, including the claim that 55% of dogs who graduated from the program survive beyond their original prognosis, with some living cancer-free. Customer-facing tools include the free Keto Diet Calculator for personalized diet planning and a free educational eBook, "A Pet Parent's Guide to the Ketogenic Diet." The organization is led by Paul Raybould (President & CEO) and operates at 11-50 employees.

KetoPet operates a direct-to-consumer model through its website (ketopet.org), distributing free educational resources as lead-generation and brand-building tools. Specific product pricing is not publicly disclosed, but the site includes a Shopify-enabled e-commerce storefront accepting Visa, Mastercard, PayPal, Apple Pay, Google Pay, American Express, Discover, Diners Club, and Shop Pay. Revenue mechanics are not disclosed; as a non-profit, the organization likely relies on donations, e-commerce sales, and partner income. Marketing is conducted through organic digital channels — website content, Facebook (including a KetoPetSupport community group), Instagram, YouTube, and email — serving a primarily USA-based audience with global distribution capability via the website.

Name

KetoPet

Legal name

KetoPet

Website

https://www.ketopetsanctuary.com/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

KetoPet is a non-profit foundation that develops and disseminates a ketogenic diet protocol for dogs, serving pet parents of dogs with cancer and other serious conditions, with a primary focus on PET imaging-validated nutritional outcomes for canine health.

Ownership category

akta.pro rank

Product category

Pet Health & Nutrition

NAICS

Veterinary Services (541940), Other Animal Food Manufacturing (311119)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Companion Animal Therapeutic Diets (Prescription Diets) (HLAMAHAA)

Keywords

• Canine ketogenic nutrition
• Pet health protocol
• Canine cancer care
• Pet diet planning
• Dog rescue sanctuary

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. eBook Distribution: Free downloadable eBook 'A Pet Parent's Guide to the Ketogenic Diet' used as a lead magnet to acquire and educate pet parents.
2. Online Diet Calculator: Free online tool providing ketogenic diet calculations for dogs, driving customer engagement and brand trust.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KetoPet develops and promotes a ketogenic-based dietary and metabolic protocol for dogs, packaged as the Keto Protocol (combining diet, blood monitoring, and metabolic conditioning). It also operates KetoPet Sanctuary, a rescue/rehabilitation facility for dogs with cancer, and offers free consumer education tools such as a Keto Diet Calculator and eBook to help pet parents apply the protocol at home.

Product overview

KetoPet is a nutrition-focused company offering a ketogenic diet program for dogs with or without cancer. The core product is the Keto Protocol, a three-part system combining ketogenic diet feeding, blood glucose and ketone monitoring, and personalized metabolic conditioning. This is supported by the free Keto Diet Calculator tool for creating personalized dog diet plans and an educational eBook. The company originated from the KetoPet Sanctuary (founded 2014), which rescues shelter dogs with terminal cancer and places them on ketogenic diets, using PET imaging to validate outcomes. Case studies demonstrate the diet's effectiveness for conditions including hemangiosarcoma, mast cell tumors, and seizures.

Differentiator

Problem solved

Functional benefit

Products and services

• Keto Protocol A structured ketogenic-based nutrition program for dogs that combines a specialized diet, blood glucose monitoring, and metabolic conditioning to support canine health, longevity, and cancer management. Designed for dog owners seeking a research-informed nutritional protocol for their pets.
• KetoPet Sanctuary A rescue and rehabilitation facility for dogs with cancer, located in Los Angeles, that serves as a living research environment to inform the KetoPet protocol. Dogs are cared for and used to generate data that underpins the foundation's nutritional guidance.
• Keto Diet Calculator A free web-based calculator that helps dog owners determine appropriate ketogenic dietary inputs for their dogs, supporting at-home implementation of the Keto Protocol.
• KetoPet eBook A free downloadable eBook that educates pet parents on the ketogenic diet approach for dogs and how to apply it to extend their pet's health and lifespan.

Quantifiable outcome

• 55% of dogs who graduated from the KetoPet program are still alive, experiencing quality of life beyond their original prognosis.
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KetoNatural Pet Foods: KetoNatural Pet Foods produces low-carb, high-protein raw and fresh dog foods explicitly positioned around ketogenic principles. It is the most directly comparable peer to KetoPet, addressing the same canine keto nutritional thesis through a CPG route rather than a non-profit sanctuary.
• JustFoodForDogs: JustFoodForDogs offers fresh, human-grade pet food with a strong line of veterinary-directed therapeutic and disease-support diets. It overlaps with KetoPet on the nutrition-as-therapy positioning for dogs with serious health conditions.
• The Farmer's Dog: The Farmer's Dog delivers personalized, fresh, human-grade dog food via direct-to-consumer subscription with vet-formulated recipes. It competes for the same health-conscious pet parent willing to pay a premium for better-than-kibble nutrition.
• Stella & Chewy's: Stella & Chewy's offers raw, freeze-dried, and frozen raw pet foods positioned on high-protein, low-carb, biologically appropriate nutrition. Its raw/low-carb formulations align closely with the macronutrient profile of a ketogenic canine diet.
• Nom Nom (now part of Mars Petcare): Nom Nom offers personalized fresh pet food with vet-formulated recipes and a strong D2C subscription model. It competes for the same premium health-conscious pet parent that KetoPet's calculator and educational tools attract.

Broad incumbents

• Hill's Pet Nutrition: Hill's, owned by Colgate-Palmolive, is the dominant player in veterinary prescription/therapeutic pet diets with a broad clinical sales force. It is the largest incumbent KetoPet would need to displace in the therapeutic canine nutrition category.
• Royal Canin: Royal Canin (Mars Petcare) sells an extensive range of veterinary-exclusive therapeutic diets and is deeply embedded in vet clinic distribution. It is a structural incumbent that controls the channel KetoPet's approach would need to influence.
• Purina Pro Plan Veterinary Diets: Purina Pro Plan Veterinary Diets is a major incumbent line of prescription and therapeutic canine foods sold through veterinary clinics. It is a direct competitor to any therapeutic-diet positioning KetoPet pursues.

Emerging players

• Darwin's Pet Food: Darwin's Pet offers raw, custom-portioned dog food subscriptions with a focus on biologically appropriate, low-carb nutrition. It overlaps with KetoPet on the raw/low-carb nutritional philosophy for dogs with health concerns.
• Dr. Harvey's: Dr. Harvey's sells holistic, whole-food, low-carb pet foods and supplements with a wellness/preventative health positioning. It is an emerging player targeting the same health-conscious pet parent segment as KetoPet.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9guv2ZcHfcLBN7-2d-EFVQ
• Facebookfacebook.com/KetoPet
• Instagraminstagram.com/ketopet
• LinkedInlinkedin.com/company/ketopet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KetoPet