What Aurora Group does

Aurora Group (震旦集團) is a publicly listed Taiwanese conglomerate founded in 1965 in Taipei, operating through a portfolio of wholly-owned subsidiaries across two primary geographies (Taiwan and China). The group serves both B2B enterprise clients and B2C consumers through horizontal segmentation, with core offerings spanning office automation equipment (under brands 震旦辦公設備, 互盛, 金儀, 康鈦/KMDS as Konica Minolta distributor), office furniture (震旦家具 with a Furniture-as-a-Service circular economy model), space planning (大震設計/AID), cloud-based human resources software (震旦雲/Aurora Cloud, ISO 27001 certified), industrial and medical 3D printing (通業技研 as Stratasys platinum distributor and Creaform authorized partner, plus 長陽生醫 for medical applications), and consumer electronics/telecommunications retail (震旦通訊 and 夏普震旦, operating 55 physical stores across Taiwan).

The group's technology stack combines proprietary products (Aurora Cloud HR platform with AI integration, 3D scanning and printing services, SHARP Poketomo AI companion robot distribution, SHARP ePoster electronic paper signage, FAYLAN ergonomic multi-functional chair) with deep distribution partnerships (SHARP for consumer electronics and AIoT, Stratasys and Creaform for 3D scanning/printing, Konica Minolta for industrial printing). The company also operates the Aurora Museum (震旦博物館) in Shanghai, which houses Chinese artifacts (jade, ceramics, Buddhist art) and partners with Fudan University for the Chen Yong-tai Museum opened in 2026, reflecting cultural heritage positioning alongside commercial operations.

Aurora Group generates revenue through a mix of hardware sales (office equipment, furniture, consumer electronics), subscription/recurring services (Aurora Cloud HR), distribution margins (3D printing equipment, telecommunications products), and adjacent revenue streams (museum operations, CSR programs like the Good Deed Award/傳善獎). The company has 5,001–10,000 employees and went public on the Taiwan Stock Exchange (ticker TPE:2373), remaining family-controlled under founder Chen Yong-tai (陳永泰) and Chairperson Yuan Hui-hua (袁蕙華). Reported financials indicate a declining revenue trend over the past five years (from approximately NT$489B in 2021 to NT$341B in 2025 if figures are interpreted in TWD), with EBITDA and operating income showing recovery in 2024–2025 despite continued top-line pressure, suggesting ongoing business mix repositioning.

Name

Aurora Group

Legal name

震旦集團

Website

https://aurora.com.tw

Company type

Public

Founded year

1965

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Aurora Group is a Taiwanese conglomerate founded in 1965 providing office equipment, office furniture, cloud HR software, 3D printing solutions, and telecommunications retail through wholly-owned subsidiaries serving B2B enterprise clients and B2C consumers across Taiwan and China.

Ownership category

akta.pro rank

Product category

Office Equipment and Workplace Solutions

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (including Fixtures) Manufacturing (33721), Management of Companies and Enterprises (551)

SIC

Computer & Office Equipment (3570), Office Furniture (2520)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• Office equipment solutions
• Office furniture
• Cloud HR software
• 3D printing services
• Telecommunications retail

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Office Equipment Sales and Service: Sales, rental, and service of office automation equipment including printers, copiers, and multifunction devices through brands like 震旦辦公設備, 互盛, 金儀, and 康鈦
2. Office Furniture: Design, manufacturing, and sale of office furniture including ergonomic chairs, workstations, and space planning solutions
3. 3D Printing Solutions: 3D printing equipment sales, Stratasys代理, and manufacturing services through 通業技研 and 長陽生醫
4. Telecommunications Retail: Retail sale of mobile phones, tablets, and SHARP electronics through 震旦通訊 chain stores and e-commerce platform
5. Cloud HR Services: Cloud-based human resources management system (震旦雲) with ISO27001 certification for enterprise AI transformation
6. Museum and Cultural Services: Museum operations, art exhibitions, and cultural publications through 震旦博物館

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Aurora Group (震旦集團) is a Taiwanese conglomerate that sells office automation equipment and furniture, manufactures/desks ergonomic office furniture, provides space-planning services, operates an ISO27001-certified cloud HR software platform, distributes Stratasys 3D printers and Creaform 3D scanners, and runs a 55-store SHARP-branded consumer electronics retail chain across Taiwan. The group also operates the Aurora Museum (Shanghai) and the 傳善獎 (Good Deed Award) social welfare program.

Product overview

Aurora Group is a diversified Taiwanese enterprise group operating across office equipment (震旦辦公設備, 互盛, 金儀, 康鈦), office furniture (震旦家具), space planning (大震設計), cloud HR solutions (震旦雲), 3D printing (通業技研, 長陽生醫), and telecommunications retail (夏普震旦/震旦通訊). The portfolio includes both B2B office solutions and B2C retail. Core products include office equipment and furniture under the Aurora brand, Konica Minolta printing solutions via 康鈦, Stratasys 3D printing via 通業技研, cloud-based HR management via 震旦雲, and SHARP consumer electronics via retail stores. Recent AI product launches include SHARP Poketomo AI companion robot and SHARP ePoster digital signage. The group also operates the Aurora Museum cultural institution and sponsors the 傳善獎 social welfare program.

Differentiator

Problem solved

Functional benefit

Brands

• 震旦辦公設備 (Aurora Office Equipment): Office automation equipment sales and service
• 互盛 (Huxen)
• 金儀 (Aurora OA)
• 康鈦 (KMDS)
• 震旦家具 (Aurora Office Furniture)
• 大震設計 (AID)
• 震旦雲 (Aurora Cloud)
• 通業技研 (GIT)
• 長陽生醫 (Ever Young BioDimension)
• 震旦通訊 (Aurora Telecom)
• 夏普震旦 (Sharp Aurora)
• 震旦博物館 (Aurora Museum)
• 傳善獎 (Aurora Trust / Chuan Shan Award)
• 震旦月刊 (Aurora Monthly)

Products and services

• Aurora Office Equipment (震旦辦公設備) — Office Automation Solutions Sales, rental, and service of copiers, printers, and multifunction devices for enterprise and corporate clients across Taiwan.
• Aurora Office Furniture (震旦家具) — Ergonomic Office Furniture with FaaS Circular Economy Model Design, manufacturing, and sale of ergonomic office furniture including chairs, workstations, and sustainable furniture made from recycled materials, sold to corporate clients under a circular-economy FaaS model.
• Aurora Integrated Design / AID (大震設計) — Space Planning and Interior Design Services Space planning and interior design services for corporate office environments, delivered under the NEXt-WORK health-oriented office concept.
• Aurora Cloud (震旦雲) — ISO27001-Certified Cloud HR Management System Cloud-based HR management system with AI capabilities and ISO27001 information security certification, sold by subscription to enterprises for HR digitalization, payroll, and workforce optimization.
• General Integration Technology / GIT (通業技研) — 3D Printing Solutions and 3D Innovation Center Sale of Stratasys 3D printers (FDM, SAF, P3, SLA, PolyJet) and Creaform 3D scanners, plus 3D scanning calibration, batch production 3D printing, and 3D portrait photography services for industrial and manufacturing customers.
• Ever Young BioDimension (長陽生醫) — 3D Medical Printing Services 3D printing services and solutions tailored for medical and biotechnology applications, sold to healthcare and life-sciences customers.
• Aurora Telecom / Sharp Aurora (夏普震旦 / 震旦通訊) — SHARP Consumer Electronics Retail Chain Retail sale of SHARP-branded smartphones, tablets, AI companion robots, smart home appliances, and consumer electronics through 55 physical stores and an online e-commerce platform in Taiwan.
• KM Developing Solutions (康鈣) — Konica Minolta Printing Solutions Sales and service of Konica Minolta printing systems including the AccurioJet 30000 UV inkjet press, sold to enterprise and industrial printing customers.
• SHARP Poketomo (口袋同萌) — AI Companion Robot Consumer AI companion robot with natural-language voice interaction, providing life reminders, entertainment, elderly companionship, and children's learning support, sold through retail and e-commerce channels in Taiwan.
• SHARP COCORO+ — AIoT Smart Home Service Platform Smart home service platform integrating SHARP AIoT appliances with voice control, sold to consumers through Sharp Aurora retail stores for connected home device management.
• SHARP ePoster — Electronic Paper Signage Electronic paper signage display product using e-ink technology with zero power consumption, sold to retail and commercial customers for in-store information display.

Quantifiable outcome

• Design iteration improvement: 5-10x for 3D printing customers
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered major, minor and core.

• 復旦大學 (Fudan University)majorStrategic or Co-development Partner · 29 April 2026Aurora Group donated to establish the Chen Yongtai Museum at Fudan University, with chairman Yuan Huihua participating in the unveiling ceremony. The partnership includes cultural preservation and academic collaboration.
• 浦東圖書館 (Pudong Library)minorStrategic or Co-development Partner · 1 June 2023Launched Pudong Art Reading Room at Shanghai Aurora Museum, providing approximately 1,000 books covering art design, architecture photography, and literature
• SHARP (夏普)coreTechnology or IntegrationStrategic technology partnership for AI companion robots (Poketomo), smart home appliances, COCORO+ services, and telecommunications devices
• 遠傳電信 (Far EasTone Telecommunications)minorChannel Partner/ Reseller/ DistributorJoint venture for Far EasTone Xinyi World Trade Store, combining SHARP smart home and Aurora Telecom services
• StratasyscoreTechnology or IntegrationPlatinum-level distributor of Stratasys 3D printing equipment including FDM, SAF, P3, SLA, and PolyJet technologies
• Creaform (加拿大)coreTechnology or IntegrationAuthorized distributor of Creaform 3D laser scanners with certified local calibration services (VDI/VDE 2634 and ISO17025)

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCS97AVso7cEPqm8YPQvjcEA
• Facebookfacebook.com/aurora.monthly1971

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Group