The G Story

What The G Story does

The G Story is a Mumbai-based creative styling atelier founded by Creative Director Gayatri Jhaveri Patel and Chief of Operations Sanit Patel, providing end-to-end visual content services for luxury and premium brands in India. The firm offers professional product photography across three verticals (skincare/cosmetics, lifestyle, and food & beverage), product videography, 3D/CGI product visualization, AI-generated imagery and video, creative conceptualization, and creative direction. The in-house production team covers the full pipeline from moodboard generation and set production through post-production including video editing, color grading, and VFX.

The company's go-to-market is direct B2B engagement with brand managers and marketing teams at enterprise clients, supported by a content marketing presence across Instagram, YouTube, LinkedIn, and a blog featuring industry insights and case studies. Pricing is quote-based and project-driven, with no publicly disclosed rate cards. Customers include global beauty conglomerates (Estée Lauder Companies portfolio brands including Clinique, MAC, Jo Malone London, Bobbi Brown; L'Oreal; Beiersdorf/Nivea; Schwarzkopf), Indian fashion and accessories brands (Anita Dongre, Fastrack, Caratlane, Love Child by Masaba), beauty retail (Nykaa), and select luxury F&B startups (NOTO Icecream, Le 15 Patisserie, Royce Chocolate).

The firm positions itself as a creative partner rather than a pure execution vendor, leveraging creative conceptualization and strategic direction as differentiators. Operating from a single Mumbai headquarters with 11-50 employees, the company is privately held and bootstrapped with no disclosed external investment. Technology capability centers on CGI/3D visualization and AI-assisted content generation integrated with traditional photography and videography workflows, with no evidence of proprietary AI models or research output.

Name

The G Story

Legal name

The G Story

Website

https://thegstory.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The G Story is a Mumbai-based creative styling atelier providing end-to-end product photography, videography, CGI, and AI-generated visual content for luxury and premium brands in India, serving global beauty conglomerates and Indian fashion and F&B companies.

Ownership category

akta.pro rank

Product category

Commercial Photography & Creative Content Services

NAICS

Graphic Design Services (541430), Other Motion Picture and Video Industries (512199)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Product photography services
• Commercial videography
• CGI product visualization
• Creative content agency
• Brand visual content

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Content Services: Project-based professional services including product photography, videography, CGI, and creative conceptualization for brands. Revenue generated through per-project engagements for luxury and premium brands seeking visual content for e-commerce, social media, and marketing campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The G Story is a Mumbai-based creative styling atelier that produces premium visual content for luxury and premium brands. Its core services encompass product photography (spanning skincare/cosmetics, lifestyle, and food & beverage verticals), commercial videography, 3D/CGI product visualization, AI-generated imagery and video, creative conceptualization, and creative direction. Service delivery is fully in-house, from creative strategy and moodboard generation through styling, shooting, post-production, and final delivery for use across e-commerce, social media, and marketing campaigns.

Product overview

The G Story is a creative styling atelier providing a comprehensive suite of visual content services for luxury brands. The offering consists of core production services (Photography, Videography, and 3D & AI/CGI) supplemented by strategic services (Creative Conceptualization and Creative Direction), supported by Content Production and Post-Production capabilities. Photography spans three main verticals: Skincare and Cosmetics, Lifestyle, and Food and Beverages. The company operates as a full-service content creation agency with an in-house production team that handles everything from ideation to final delivery, serving luxury brands across beauty, fashion, and food & beverage sectors in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Professional product photography service encompassing skincare and cosmetics, lifestyle, and food and beverages categories. The G Story specializes in high-end product photography that captures products in ways that appeal directly to target audiences, emphasizing every detail to ensure products stand out across ecommerce platforms, social media, and marketing campaigns.
• Videography Product videography service that conveys brand stories through capturing every detail of products. The in-house team creates product styling for videos and provides high-end video content for luxury brands in India.
• 3D & AI (CGI) 3D product visualization and AI-generated imagery service that transforms brand visual identity. Includes computer-generated imagery for hyper-realistic product visuals and AI video content for luxury brands.
• Creative Conceptualization Creative strategy service that helps brands identify creative direction aligned with their product, brand, or campaign. Involves in-depth analysis of brand values and goals to tailor output for unique needs.
• Creative Direction Strategic creative direction service that shapes brand visual identity and storytelling. Aligns brand values, image, and objectives to craft cohesive narratives from luxury product photography to CGI and high-end video production.
• Content Production Comprehensive content production service including photoshoots, CGIs, animations, engaging video content, and stunning visuals tailored for brands seeking to amplify their online presence.
• Post Production Post-production services including video editing, sound design, visual effects, and color grading to refine and enhance content to perfection.
• Product Styling Product styling service for images and videos, including talent shoots, moodboard generation, set production and sourcing, and booth styling for pop-ups and exhibits.
• End-to-End Launch Campaigns Comprehensive campaign management service from conceptualization through execution, including offline editing for videos, colour correction, and BTS videography.

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elephant Design: Award-winning Indian design and branding agency offering visual identity, packaging, and creative direction for premium Indian and global brands — comparable by virtue of similar boutique scale and design-led premium positioning.
• Schbang: Mumbai-based integrated creative and content agency offering brand, design, photography, and video production for enterprise consumer brands — directly comparable to The G Story's full-service creative model targeting premium Indian and global clients.
• Pinstripe: India-based creative and digital agency offering brand, content, and design services to consumer brands — comparable in scale, Indian market focus, and creative-services positioning to The G Story.
• WATConsult: Mumbai-headquartered digital and creative agency providing content production, design, and campaign services for consumer brands — overlaps with The G Story's photography/content offering for premium Indian clients.

Broad incumbents

• Ogilvy India: WPP-owned global advertising network with deep India operations, offering creative production, content, and brand services across categories — competes for the same enterprise brand budgets but at significantly larger scale and broader scope.
• The Brand Union: WPP-affiliated global brand agency with India presence offering brand strategy, design, and creative services — comparable by virtue of premium brand focus and integrated creative offering at larger scale.
• Landor & Fitch: Global brand consulting and design firm with luxury and beauty category expertise — comparable by virtue of premium brand focus and creative/branding depth, though at much larger scale.
• TBWA\India: Part of the global TBWA creative network, offering advertising, content, and design services in India — competes for premium brand creative briefs as a larger, full-network incumbent.
• Pentagram: Global independent design firm with strong luxury and beauty portfolio — adjacent peer given the premium-brand creative overlap and design-led positioning, though primarily brand identity rather than product photography.
• Leo Burnett India: Publicis-owned global creative agency with India operations providing brand creative and content production services — overlaps with The G Story's enterprise brand work as a network incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC882bSHM3IChpqv3H5O7DbQ
• LinkedInlinkedin.com/company/the-g-story
• Instagraminstagram.com/the.gstory
• Facebookfacebook.com/thegstorybygayatri

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The G Story