EF Tours for Girls

What EF Tours for Girls does

EF Tours for Girls is a specialized educational group travel brand operated under the EF Education First organization (legally Signum International AG, a Swiss-domiciled private holding). Founded in 1965 and headquartered in Cambridge, Massachusetts, the company sells organized multi-day tours (4 to 13 days) for girls traveling in groups, with destinations spanning Europe, Latin America, Asia, Africa, the South Pacific, and North America. Its core customer base consists of three primary segments — Girl Scout troops, girls' soccer teams, and girls' dance teams — supported by a secondary segment of general youth organizations focused on female leadership development.

The product portfolio is organized into three sub-collections (Tours for Girl Scouts, Soccer Tours for Girls, Dance Tours for Girls) that build on a shared service platform. Each tour package bundles transportation, hotels, select meals, scheduled activities, guided sightseeing, and 24/7 on-the-ground Tour Director support. Differentiated content includes exclusive access to the World Association of Girl Guides and Girl Scouts (WAGGGS) World Centres — Our Chalet in Adelboden, Switzerland, and Pax Lodge in London — plus heritage Girl Scout sites such as Juliette Gordon Low's Birthplace in Savannah, Georgia. The supporting technology layer is a digital travel planning platform with a personalized dashboard for group leaders (deadlines, payments, packing lists, documentation), easy-to-share traveler fundraising pages with embedded financial literacy tools, and a Traveler Support Team offering Spanish-language customer service.

EF Tours for Girls operates as a sales-led organization with community-led growth, monetizing through quote-based one-time tour package sales. Distribution is exclusively direct, handled by dedicated EF Travel Teams who work with group leaders (typically teachers, troop leaders, and coaches) as the principal decision-makers. Sales incentives include the Global Rewards program (free group leader travel once six or more girls enroll) and demand-side financial support through the Global Citizen Scholarship and per-traveler fundraising pages. Pricing is not publicly disclosed; payment plans are offered. The brand is a sub-brand within EF's broader portfolio (alongside EF Educational Tours, EF Explore America, EF Language Abroad, EF Adventures, EF Ultimate Break, EF Go Ahead Tours, and EF Gap Year) and relies on the parent's global tour infrastructure for sourcing, logistics, safety operations, and geographic reach.

Name

EF Tours for Girls

Legal name

Signum International AG

Website

https://girltrips.eftours.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

EF Tours for Girls is an EF Education First sub-brand selling multi-day educational group tours (4–13 days) to Girl Scout troops, girls' soccer teams, and girls' dance teams, with bundled transportation, lodging, guided sightseeing, and 24/7 Tour Director support across global destinations including exclusive WAGGGS World Centres.

Ownership category

akta.pro rank

Product category

Educational Group Travel

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Student & Youth Educational Tours (THAKAGAA)

akta.pro secondary industries

Educational & Student Multi-Day Tour Operators (THAKADAJ), Group & Small-Group Custom Itinerary Planning (THAKAOAF), School Group & Curriculum-Led Trips (THAKAGAB)

Keywords

• Educational group travel
• Student travel tours
• International youth tours
• Girl scout travel
• Educational tourism

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Educational Group Tours: One-time tour package revenue from educational group travel. Tours range from 4 to 13 days to destinations including Europe, Asia, Latin America, and other global locations. Package pricing includes transportation, hotels, select meals, activities, guided tours, and 24/7 Tour Director support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

EF Tours for Girls organizes and sells fully escorted international group travel packages for girls, ranging from 4 to 13 days, to destinations across Europe, Asia, Latin America, Africa, the South Pacific, and North America. Each package bundles round-trip transportation, hotels, select meals, activities, guided sightseeing, and 24/7 Tour Director support, and is sold through dedicated EF Travel Teams that customize itineraries for group leaders. The brand serves Girl Scout troops, girls' soccer teams, girls' dance teams, and other youth organizations, with exclusive access to WAGGGS World Centres (Our Chalet in Switzerland and Pax Lodge in England).

Product overview

EF Tours for Girls is a specialized educational travel brand under EF Education First that offers organized group tours for young women, including Girl Scouts, dance teams, and soccer teams. The product portfolio consists of three main sub-brand collections: Tours for Girl Scouts (featuring WAGGGS World Centre visits to Our Chalet and Pax Lodge), Soccer Tours for Girls, and Dance Tours for Girls. Individual tours range from 4 to 13 days and span destinations across Europe, Asia, Latin America, Africa, and the US. The core offering includes transportation, hotels, select meals, activities, guided tours, and a dedicated local Tour Director. Supporting services include the Global Rewards program for group leaders (free travel with 6+ sign-ups), the Peace of Mind Program for travel protection, and the Global Citizen Scholarship for financial assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Tours for Girl Scouts

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• World Association of Girl Guides and Girl Scouts (WAGGGS)coreStrategic or Co-development PartnerEF Tours for Girls has exclusive access to WAGGGS World Centres including Our Chalet in Switzerland and Pax Lodge in England. These partnerships enable unique Girl Scout-focused tours that include visits to iconic Girl Scout heritage sites and international Girl Guide/Scout centers. The Pax Lodge in London and Our Chalet in Adelboden are featured as exclusive destinations in multiple tour itineraries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• EF Educational Tours: Sister brand under EF Education First offering student educational tours to broader (co-ed) audiences. Same operating platform, Tour Director model, and digital tooling; the closest functional peer and the most direct competitive substitute outside the girls-only niche.
• Explorica: Student and educator travel brand offering multi-day international tours with teacher-led group structure. Direct peer on product, customer segment, and distribution through school and group leader channels.
• ACIS (American Council for International Studies): Long-established educational tour operator focused on teacher-led student trips to Europe and beyond. Comparable business model, target buyer (group leaders and teachers), and tour length (typically 7-14 days).
• Smithsonian Student Travel: Educational travel brand leveraging Smithsonian content authority for student and youth group tours. Comparable on customer (school and youth groups), educational framing, and international destinations.
• Global Leadership Adventures: Youth travel provider focused on leadership development and service-learning trips for high school students. Comparable on youth demographic, leadership-development framing, and multi-day international tour format.
• WorldStrides: One of the largest U.S. student educational travel operators, serving K-12 and university groups with international itineraries. Directly comparable in customer type (school and youth group leaders), product (multi-day educational tours), and sales-led GTM via teacher relationships.
• Putney Student Travel: Operator of student educational and pre-college summer programs abroad. Comparable on target demographic (high school students), group-based international travel, and educational-tour positioning.

Emerging players

• Rustic Pathways: Community-driven student travel provider focused on service, cultural immersion, and leadership for high schoolers. Partial overlap in youth audience and leadership framing; differentiated by service-learning emphasis and smaller scale.

Others

• Girl Scouts of the USA (travel programs): National membership organization whose troops form EF Tours for Girls' largest customer segment. Not a direct competitor but the distribution backbone and content partner (WAGGGS heritage sites) for the Girl Scout tour collection.

Broad incumbents

• EF Adventures: EF Education First sub-brand offering small-group adventure travel for adults and older youth. Same parent platform and tour director infrastructure; broader audience and softer educational framing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/efgirltrips
• YouTubeyoutube.com/efeducationaltours
• Facebookfacebook.com/efgirltrips
• Instagraminstagram.com/eftours/?hl=en
• TikToktiktok.com/@eftours
• Pinterestpinterest.com/eftours
• LinkedInlinkedin.com/company/ef-tours-for-girls

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EF Tours for Girls