China Sports Industry Group

What China Sports Industry Group does

China Sports Industry Group (中体产业集团, A-share ticker 600158 on the Shanghai Stock Exchange) is a state-controlled sports conglomerate founded in March 1998 and overseen by the General Administration of Sport of China (国家体育总局). The company operates a "6+3+1" business architecture covering six professional segments — sports events, sports communication, sports lottery, standard certification, sports-education integration, and sports culture/tourism — three platform segments — sports space, international exchange, and digital sports — and one real estate segment.

Core products span flagship event IP (Beijing Marathon with World Athletics Gold Label status, Guangzhou Marathon, China Youth Tennis City Challenge, America's Cup Sailing, Olympic Day operations since 1987), end-to-end sports lottery infrastructure (164 patents, 188 software copyrights, 16万 terminals deployed, systems covering 28 provincial lottery management centers), national sports certification and GB/T standards authorship, 280万+ sqm of managed sports space across 17 provinces, AI-assisted training platforms, and the recently launched Happy Playground 3.0 digital youth program.

Revenue is generated through government and institutional contracts (national and provincial sports bureaus, lottery management centers, municipal governments), corporate event sponsorship (Bank of China, GAC Toyota, Li-Ning), lottery retail operations through 800+ experience centers and 3000+ convenience stores, and ancillary services including aviation travel and real estate development. Pricing is not publicly disclosed, reflecting the B2G nature of most engagements.

Name

China Sports Industry Group

Legal name

中体产业集团股份有限公司

Website

https://csig158.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

China Sports Industry Group (中体产业集团, A-share ticker 600158) is a General Administration of Sport-controlled sports conglomerate operating professional events, sports lottery technology, certification, venue management, and digital sports services for government and institutional clients across China.

Ownership category

akta.pro rank

Product category

Sports Industry Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112), Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM), Sports Team, Tournament & Training Travel (THAKAGAI)

Keywords

• Sports event management
• Sports lottery technology
• Sports venue operations
• Digital sports platforms
• Sports certification services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sports Events Operations: Operates professional IP sports events including marathons (Beijing, Guangzhou, Yangzhou), tennis tournaments, sailing competitions, and provides comprehensive services for large-scale games (Olympics, Asian Games). Revenue from event management fees, sponsorship, ticket sales, and特许经营.
2. Sports Lottery Technology & Sales: Full-stack lottery business including system integration (164 patents, 188 software copyrights), terminal manufacturing (16万台 terminals), printing services, and retail operations through 800+ experience centers and 3000+ convenience stores across 30 provinces.
3. Sports Space Operations: Cross-regional operation and management of large sports venues and facilities including sports complexes, ice/snow venues, sports towns, and sports parks. Revenue from venue management fees, event hosting, and ancillary services. Over 280万㎡ under management across 17 provinces.
4. Standard Certification Services: Product certification, service certification, and national mandatory certification for sports industry. Issues 6400+ certificates, covers 52 sports product categories and 10 service certification categories across 31 provinces.
5. Digital Sports Technology: Digital services for national and provincial sports bureaus including platform development, operation, and sports bureau '十四五' planning. Digital transformation consulting and implementation services.
6. Sports Tourism & Aviation Services: Integrated travel solutions for government agencies and enterprises with 30 years experience serving 200+ countries/regions and 1000+ clients. Sports culture marketing and city sports promotion services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

China Sports Industry Group is a state-controlled sports industry conglomerate that delivers a comprehensive suite of sports services across the entire industry value chain. Its core offerings include professional sports event management (Beijing Marathon, Guangzhou Marathon, Olympics-related activities), sports lottery technology systems and terminal manufacturing, digital sports platforms and national fitness information systems, sports venue operations and management, sports standard certification and testing, sports marketing and athlete brokerage, sports-education integration, and international sports exchange programs for government clients.

Product overview

China Sports Industry Group (中体产业集团) is a state-controlled A-share listed company (stock code: 600158) operating under the General Administration of Sport of China. The company operates a comprehensive sports industry ecosystem organized as 11 major business segments: 体育赛事 (Sports Events - professional IP competitions including Beijing Marathon, Guangzhou Marathon, and comprehensive games operations), 体育传播 (Sports Communication - full-chain marketing and athlete brokerage), 体育彩票 (Sports Lottery - system integration, sales channels, printing, and terminal manufacturing), 标准认证 (Standard Certification - testing and certification services), 赛教融合 (Sports-Education Integration - training and assessment), 体旅文化 (Sports Culture/Tourism - aviation travel and marketing), 体育空间 (Sports Space - venue operations across 17 provinces covering 280万+ sqm), 国际交流 (International Exchange - foreign aid programs), 数字体育 (Digital Sports - digitization platforms and virtual sports competitions), and 地产板块 (Real Estate - sports-integrated development). Key subsidiaries include 中体彩科技 (lottery technology), 中体数科 (digital sports technology), and 中体空间 (venue operations). The group follows a "6+3+1" business architecture with six professional segments, three platform segments, and one real estate segment.

Differentiator

Problem solved

Functional benefit

Brands

• 中奥路跑: Long-distance running event operation brand managing Beijing Marathon, Guangzhou Marathon and other major marathons.
• 中体彩科技
• 中体数科
• 中体空间
• 中体联赛

Products and services

• Sports Events Operations (体育赛事) Professional sports event management including Beijing Marathon (World Athletics Gold Label, 25+ year history), Guangzhou Marathon, Yangzhou Half Marathon, Americas Cup Sailing Race, China Youth Tennis City Challenge, and large-scale comprehensive games operations including Olympics, Asian Games, and Winter Olympics support. Serves government sports bureaus, corporate sponsors, and runners/athletes.
• Sports Communication (体育传播) Full industry chain sports marketing services including athlete brokerage, intangible asset development, media communication, marketing consulting, and sports broadcasting/media production services. Serves national team athletes, corporate brands, and sports associations.
• Sports Lottery Technology (体育彩票) Full-stack sports lottery business including system integration (164 patents, 188 software copyrights), terminal manufacturing and deployment (16万台 cumulative sales), instant ticket and thermal ticket printing services with CNAS certified laboratory, and retail operations through 800+ experience centers and 3000+ convenience store partners across 30 provinces. Provides WLA-SCS, ISO27001, and CMMI4 certified technology to provincial lottery management centers.
• Standard Certification (标准认证) Sports standardization and certification services including product certification, service certification, inspection and testing for sports venues and products. Covers 52 sports product categories and 10 service certification categories, with over 6400 certification certificates issued to 165+ enterprises across 31 provinces. Includes GB/T national standards development (GB/T 22517.1-2024 Sports Venue Wood Floor, GB/T 22517.5-2024 Football Venue, GB/T 29458-2024 LED Display).
• Sports-Education Integration (赛教融合) Sports education integration services including vocational training, sports ability assessment and competitions, sports vocational education partnerships with universities, and youth sports certification courses. Serves educational institutions, youth sports programs, and schools.
• Sports Culture and Tourism (体旅文化) Integrated sports culture and tourism services combining aviation travel services with sports marketing, city sports marketing, sports culture promotion, and public relations services. Provides travel solutions for government agencies and enterprises with 30 years experience serving 200+ countries/regions and 1000+ clients.
• Sports Space Operations (体育空间) Cross-regional sports venue and facility operations including sports complexes (中体城), ice/snow centers (冰雪城), sports towns, and sports parks. Provides venue operations, sports complex management, venue planning and consulting services. Covers 280万+ sqm across 17 provinces and autonomous regions.
• International Exchange (国际交流) International sports exchange and foreign aid programs covering 54 countries, training 3800+ athletes from multiple countries, dispatching 500+ coaches abroad. Provides sports aid coordination and international sports collaboration services for foreign governments and sports organizations.
• Digital Sports (数字体育) Digital sports services including national and provincial sports bureau digitalization, national fitness information service platform development and operation, technology-assisted training platforms integrating AI intelligent analysis, national virtual sports competitions covering 100+ traditional sports items, and sports bureau '十四五' planning digital transformation consulting. Serves General Administration of Sport and provincial sports administrations.
• Real Estate Integration (地产板块) Sports + real estate integration services including brand cooperation for sports health communities, investment development, and project management services. Combines sports culture with real estate development for sports-themed community construction.
• 快乐操场3.0 公益项目 (Happy Playground 3.0 Charity Program) Version 3.0 upgrade of the Happy Playground charity program operated by 中体数科, featuring multi-dimensional physical health testing, curriculum intervention courses, and champion athlete campus activities. Targets schools and youth sports programs to provide physical fitness assessment and sports curriculum support.

Quantifiable outcome

• 280万+ sqm of sports space managed across 17 provinces
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered major and core.

• GAC Toyota (广汽丰田)majorGTM or Marketing Partner · 21 December 2025Title sponsor for 2025 Guangzhou Marathon, demonstrating automotive industry's sports marketing engagement.
• Bank of China (天津银行)majorGTM or Marketing Partner · 26 October 2025Title sponsor for 2025 Tianjin Marathon, providing financial support and brand association with professional sports events.
• Shanghai Songjiang District GovernmentcoreStrategic or Co-development Partner · 9 June 2025Strategic cooperation for sports space development, sports-themed community construction, professional event introduction, community sports activities, smart sports and venue operations. Aims to create national sports industry demonstration zone.
• Chinese Football League (中足联)coreStrategic or Co-development Partner · 17 April 2025Cooperation in professional football league market development, club youth league operations, standards development and promotion, and league informatization construction. Jointly advancing Chinese football professional league high-quality development.
• Li-Ning (李宁)majorGTM or Marketing Partner · 1 January 2024National title sponsor for China Youth Tennis City Challenge, providing sports equipment and marketing support for youth tennis development.
• Chinese Olympic CommitteecoreStrategic or Co-development PartnerExclusive operator for Olympic Day activities in China since 1987, managing national Olympic promotion and sports participation initiatives.
• World AthleticscoreStrategic or Co-development PartnerOrganizes World Athletics certified marathon events including Beijing Marathon (Platinum Label) and Yangzhou Half Marathon (Gold Label).
• General Administration of Sport of ChinacoreStrategic or Co-development PartnerControlled by the General Administration of Sport of China, providing digital services and platform development for national sports administration.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Infront Sports & Media: Global sports marketing company managing media rights, sponsorship sales, and event operations. Comparable to CSIG's sports communication and event promotion segments, particularly in handling sponsorship deals and large-scale sports event delivery.
• IMG (Endeavor): Global leader in sports events, media rights, licensing, and talent representation. Comparable to CSIG in managing major sporting events, athlete media services, and providing comprehensive sports marketing solutions across multiple verticals.
• Octagon: Global sports marketing agency specializing in athlete management, event management, and sponsorship consulting. Comparable to CSIG's sports communication business in providing full-chain sports marketing and athlete media services.
• Lagardère Sports: Global sports marketing agency handling sponsorship sales, athlete representation, and event operations. Comparable to CSIG in sports communication services, sponsorship valuation, and athlete media promotion capabilities.
• IGT (International Game Technology): Leading global lottery and gaming technology company providing systems, terminals, and services to lottery operators worldwide. Comparable to CSIG's lottery technology subsidiary as an established full-stack lottery solutions provider.

Direct peers

• Scientific Games: Global lottery and sports betting technology provider offering systems, terminals, and instant ticket printing. Directly comparable to CSIG's 中体彩科技 subsidiary in lottery system integration, terminal manufacturing, and instant ticket printing services.
• Wanda Sports Group: Major Chinese sports events and marketing group operating endurance events (e.g., Rock 'n' Roll Marathon Series), media rights, and sports IP. Directly comparable to CSIG in operating large-scale sporting events and providing integrated sports marketing services in China.
• Fosun Sports (复星体育): Chinese conglomerate's sports arm with investments in international sports IP and event operations. Comparable to CSIG as a Chinese diversified sports group pursuing both domestic sports industry development and international sports assets.

Regional players

• Lotto Sport China / Lottery Operators: China Sports Lottery (中国体育彩票) is the official national lottery brand operated under General Administration of Sport of China. While CSIG supplies technology infrastructure to lottery operators, China Sports Lottery represents the customer/ecosystem relationship rather than a direct competitor.

Emerging players

• Alibaba Sports (Alisports): Chinese digital sports platform backed by Alibaba, focused on sports media, event ticketing, and digital fan engagement. Comparable to CSIG's digital sports subsidiary and a key competitor in modernizing China's sports consumption experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Sports Industry Group