Puregreen24

What Puregreen24 does

Puregreen24 is a private, US-only specialty consumer-products brand operated by Pure Green, LLC, founded in 2007 and headquartered in Jericho, New York. The company manufactures and sells a single core product line: an EPA-registered broad-spectrum antimicrobial disinfectant and deodorizer whose active ingredient is SDC (Silver Di-hydrogen Citrate), a combination of silver ions and citric acid in purified water. The product holds EPA Registration No. 72977-3-84364, is listed on EPA's List Q for Emerging Viral Pathogens including an explicit SARS-CoV-2 kill claim in 30 seconds, and carries the EPA IV toxicity rating (the lowest assigned), positioning it as a non-toxic, odorless, non-flammable, pet-friendly alternative to bleach and ammonium chloride disinfectants.

The commercial model is a hybrid direct-to-consumer and retail operation. Revenue is generated primarily through one-time product sales via the company's own e-commerce storefront (puregreen24.com), supplemented by shelf placement at Whole Foods and additional distributor/retailer wholesale partnerships marketed through the brand's "Becoming a Distributor or Retailer" program. Target customer segments are split horizontally across households and individual consumers, businesses and institutions (including healthcare-adjacent facilities), and pet owners, with no disclosed enterprise contracts or named institutional accounts.

The business is bootstrapped: there are no disclosed funding rounds, M&A activity, leadership changes, or external investors in the source material, and headcount is reported at 1-10 employees. Distribution is confined to the USA and US territories. Marketing is limited to the company's website, a Facebook page, video content on the technology page, and a 2009 New York Times Business Section feature; no app, API, or AI/ML capability is associated with the product.

Name

Puregreen24

Legal name

Pure Green, LLC

Website

https://puregreen24.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Puregreen24 (Pure Green, LLC) is a private US specialty CPG brand that manufactures and sells a single EPA-registered broad-spectrum antimicrobial disinfectant based on silver ions and citric acid, distributed via its own e-commerce site, Whole Foods, and wholesale partners to households, pet owners, and businesses.

Ownership category

akta.pro rank

Product category

Household & Institutional Disinfectants

NAICS

Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Natural/Plant-Based Surface Disinfectants (CRAJANAI)

Keywords

• EPA registered disinfectant
• Antimicrobial deodorizer spray
• Non-toxic surface sanitizer
• Silver citric acid disinfectant
• Pet friendly disinfectant

Headquarters

HQ city

Oyster Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: PureGreen24 generates revenue through direct-to-consumer e-commerce sales via its website puregreen24.com, selling disinfectant products directly to end consumers.
2. Retail/Distribution Sales: Products sold through retail partners including Whole Foods and through distributor relationships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PureGreen24 manufactures and sells an EPA-registered, broad-spectrum antimicrobial disinfectant and deodorizer built on its proprietary SDC (Silver Di-hydrogen Citrate) active ingredient of silver ions and citric acid. The product is positioned as a hospital-grade yet consumer-safe, non-toxic, pet-friendly alternative to bleach, alcohol, and ammonium chloride, effective against SARS-CoV-2, MRSA, Norovirus, Influenza A, RSV, Hantavirus, and other pathogens, and is sold directly via its website, at Whole Foods, and through distributor partners.

Product overview

Puregreen24 is a single-product consumer disinfectant brand. The core offering is the PureGreen24 antimicrobial disinfectant spray, which uses a proprietary SDC (Silver ions and citric acid) formulation registered with the EPA (Reg. No 72977-3-84364). The product is positioned as a safe, non-toxic alternative to bleach and traditional disinfectants, with applications for homes, healthcare settings, and pet care. Pure Green, LLC operates as the distributing company, established in 2007 and headquartered in Jericho, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• PureGreen24 Disinfectant EPA-registered broad-spectrum antimicrobial disinfectant and deodorizer with proprietary SDC (silver ions + citric acid) active ingredient. Kills SARS-CoV-2 in 30 seconds, MRSA and Staph in 2 minutes, and is effective against Norovirus, RSV, Influenza A, Hantavirus, E. coli, Salmonella, Polio, HIV, and fungi on hard non-porous surfaces. Non-toxic (EPA IV toxicity rating, the lowest), non-flammable, non-corrosive, odorless, pet-friendly, and EPA-registered for use on children's toys. Targeted at households, families with kids and pets, and commercial/institutional buyers.

Quantifiable outcome

• Kills SARS-CoV-2 (Covid-19) virus in only 30 seconds
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Whole FoodsminorChannel Partner/ Reseller/ DistributorPureGreen24 products are available for purchase at Whole Foods retail locations, representing a retail distribution partnership for consumer sales.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Vital Oxide: Vital Oxide is an EPA-registered chlorine-dioxide-based disinfectant sold for residential, commercial, and healthcare use. Like PureGreen24, it emphasizes a non-toxic, broad-spectrum efficacy profile with hospital-grade claims, making it one of the closest single-product/SKU competitors.
• CleanWell: CleanWell makes thyme-oil-based disinfectants and personal care sanitization products with EPA-registered claims. It is a direct peer based on natural antimicrobial chemistry, surface disinfectant positioning, and consumer + commercial go-to-market overlap with PureGreen24.
• Bioesque Solutions: Bioesque markets a botanical-based, EPA-registered surface disinfectant targeting similar household, commercial, and restoration use cases. Direct comparability to PureGreen24 lies in the clean/natural framing and the broad-spectrum antimicrobial claims used to differentiate from conventional cleaners.
• Benefect: Benefect is a direct peer — an EPA-registered botanical/plant-based disinfectant brand selling a single-product (or narrow line) natural disinfectant to consumers, healthcare facilities, and restoration professionals. It competes head-to-head with PureGreen24 in the natural/clean positioning segment of surface disinfectants.

Broad incumbents

• Clorox: The Clorox Company is the broad incumbent leader in surface disinfectants (Clorox, CloroxPro) — overlapping category but operating a multi-brand, multi-channel platform with vastly greater resources; PureGreen24 positions against its conventional chemistries on a non-toxic/clean basis.
• Ecolab: Ecolab is the broad incumbent in commercial/institutional hygiene and disinfection services — relevant as a B2B overlay to PureGreen24's institutional/hospital-grade use cases, though it operates at vastly larger scale across food service, healthcare, and hospitality.
• Reckitt (Lysol): Reckitt Benckiser's Lysol line is the broad incumbent leader in consumer disinfectants — directly overlapping the spray/cleaner category with PureGreen24 but with global distribution, brand spend, and a much broader SKU portfolio.
• Seventh Generation: Seventh Generation (Unilever) is a broad incumbent in eco-friendly cleaning products sold through mass and natural retail — overlap is in plant-based/natural surface cleaners and household cleaning positioning, but it is a multi-SKU CPG platform with much larger scale than PureGreen24.

Emerging players

• Force of Nature: Force of Nature is an at-home electrolyzed-water-based cleaning and disinfectant system sold via DTC subscription. It overlaps with PureGreen24 in non-toxic, no-residue surface disinfectant positioning for households with pets/kids, though it is a device-plus-consumable model rather than a spray SKU.
• Thymox Technology: Thymox Technology produces a thyme-oil-based fungicide/bactericide used in agriculture and surface disinfection. It is an emerging player with similar botanical/non-toxic IP-based positioning to PureGreen24, with partial overlap in agricultural and animal-health adjacencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/puregreen24

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puregreen24