Flying Dutch Flowers
- Company typePrivate
- Founded2014
- HeadquartersAalsmeer, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Flying Dutch Flowers firmographics
Firmographics- Name
- Flying Dutch Flowers
- Legal name
- Flying Dutch Flowers B.V.
- Website
- https://flyingdutchflowers.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Flying Dutch Flowers industry classification
Industry- Product category
- Wholesale Floriculture Distribution
- NAICS
- Florists (459310)
- akta.pro primary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
- akta.pro secondary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Flying Dutch Flowers is headquartered
LocationHeadquarters
- HQ city
- Aalsmeer
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Flying Dutch Flowers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Flower and Plant Sales: The company generates revenue through the wholesale sale of fresh flowers, pot plants, and sundries to professional florists and floral designers. Sales are conducted through a webshop and direct sales team, with global delivery capabilities. The business operates on a B2B model targeting international clients in the event, hospitality, cruise, and luxury sectors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Flying Dutch Flowers product offering
Product offeringCore offering
Flying Dutch Flowers is a B2B wholesaler that supplies fresh flowers, pot plants, and florist sundries to professional florists and floral designers worldwide. The company sources products globally from growers, handles all logistics and transport, and delivers to any destination via air freight or trucking, including direct delivery to cruise ports. It operates a webshop and mobile app for ordering and serves specialized vertical segments including cruise lines, hotels, events, and luxury yachts.
Product overview
Flying Dutch Flowers is a B2B supplier specializing in quality fresh flowers, pot plants, and sundries sourced globally. The company operates primarily through its Webshop platform at shop.flyingdutchflowers.com, offering both an online ordering system and mobile app. Product portfolio consists of three core product categories (Fresh Flowers, Pot Plants, Sundries) supported by three specialized service modules: Flowers for Hotels (tailored concepts for hotel chains), Flowers for Cruises (delivery to cruise doors or ports), and Flowers for Events (custom orders for weddings and events). The company leverages FleuraMetz's infrastructure and global grower network to provide worldwide delivery via air or truck transport.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Flowers Quality fresh flowers sourced from growers worldwide, supplied to professional florists and floral designers for use in events, weddings, hotels, cruise ships, and yachts.
- Pot Plants Potted plants sourced globally and supplied alongside fresh flowers to professional florists and event designers for decorative purposes in hotels, cruises, and events.
- Sundries Florist sundries including supplies and accessories needed for floral arrangements, available through the webshop for professional florists.
- Flowers for Hotels A unique and tailor-made floral concept for high-end hotel chains worldwide, providing in-house florists or freelance florists with exceptional floral arrangements and global delivery to multiple hotel properties.
- Flowers for Cruises
Companies that use Flying Dutch Flowers
Customer profileSegments5 records
Ideal customer profiles4 records
Flying Dutch Flowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flying Dutch Flowers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FleuraMetzcoreFlying Dutch Flowers benefits from FleuraMetz's leading position in the floriculture industry. Based in the Netherlands, Flying Dutch Flowers leverages FleuraMetz's global infrastructure and supplier relationships to access a worldwide selection of flowers, pot plants, and sundries. The company uses the FleuraMetz webshop platform for customer ordering. FleuraMetz provides the underlying supply chain strength and market position that enables Flying Dutch Flowers to offer its global product selection and delivery services.
Scale indicators2 records
Recent moves5 records
Flying Dutch Flowers competitors and assessment
Company assessmentDirect peers
- Black Tulip Group: International flower wholesale and distribution group serving florists and retail chains across multiple geographies. Comparable as a multi-region B2B flower wholesaler with similar product breadth.
- Holex Flower: Dutch-based global flower wholesaler offering fresh flowers, plants, and sundries to florists worldwide. Most directly comparable to Flying Dutch Flowers in terms of product range, B2B customer base, and international delivery model.
- Van der Plas: Dutch flower and plant wholesaler serving florists and retail customers across Europe. Highly comparable in geography, scale, and product offering to Flying Dutch Flowers.
- Sunshine Bouquet Company: Global importer and wholesaler of fresh cut flowers serving mass-market retailers and florists. Comparable as a worldwide B2B cut flower wholesaler with growing international logistics capabilities.
Broad incumbents
- Dümmen Orange: Global leader in floricultural breeding and propagation. Comparable as part of the broader Dutch floriculture value chain, though Dümmen Orange operates upstream in breeding rather than wholesale distribution.
- FleuraMetz: Dutch-based global floriculture wholesaler and the strategic partner of Flying Dutch Flowers. Both operate in the same B2B wholesale flower and plant space, but FleuraMetz is far larger and provides the underlying supply chain and webshop infrastructure that Flying Dutch Flowers leverages.
- Ball Horticultural Company: Major international horticulture supplier of seed, plants, and floriculture inputs. Comparable as part of the broader floriculture value chain serving B2B customers globally, though focused on inputs rather than cut flower wholesale.
- Marginpar: Specialized Dutch breeder and supplier of summer flowers and chrysanthemums. Comparable as a Netherlands-based floriculture supplier operating in the same global flower trade ecosystem.
- Esmeralda Farms: One of the largest rose growers in the world, with operations in Ecuador and Colombia. Comparable as part of the global cut flower supply chain that Flying Dutch Flowers draws from, though positioned upstream as a grower.
- Royal FloraHolland: The world's largest flower auction cooperative based in Aalsmeer, Netherlands. Both Flying Dutch Flowers and Royal FloraHolland operate from the same Dutch floriculture cluster and serve the same B2B flower market, though Royal FloraHolland is the dominant auction-style incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flying Dutch Flowers social profiles
Digital presenceFlying Dutch Flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flying Dutch Flowers leadership team
Management profileNumber of profiles
Flying Dutch Flowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flying Dutch Flowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flying Dutch Flowers
What does Flying Dutch Flowers do?
Flying Dutch Flowers is a B2B wholesaler that supplies fresh flowers, pot plants, and florist sundries to professional florists and floral designers worldwide. The company sources products globally from growers, handles all logistics and transport, and delivers to any destination via air freight or trucking, including direct delivery to cruise ports. It operates a webshop and mobile app for ordering and serves specialized vertical segments including cruise lines, hotels, events, and luxury yachts.
Is Flying Dutch Flowers a public or private company?
Flying Dutch Flowers is a private company. It is classified as corporate owned and is currently operating.
When was Flying Dutch Flowers founded?
Flying Dutch Flowers was founded in 2014. It employs 11 to 50 people.
Where is Flying Dutch Flowers based?
Flying Dutch Flowers is headquartered in Aalsmeer, Netherlands, in the Europe region.
How does Flying Dutch Flowers make money?
One revenue line is on record: wholesale Flower and Plant Sales.
Who are Flying Dutch Flowers's main competitors?
Direct peers on record are Black Tulip Group, Holex Flower, Van der Plas and Sunshine Bouquet Company. Broad incumbents are Dümmen Orange, FleuraMetz, Ball Horticultural Company, Marginpar, Esmeralda Farms and Royal FloraHolland.
Does Flying Dutch Flowers have an API?
No public API is recorded for Flying Dutch Flowers.
What industry is Flying Dutch Flowers in?
Flying Dutch Flowers's product category is Wholesale Floriculture Distribution. Its primary akta.pro industry code is HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages), with a secondary code of AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 459310.