What 24 Indoor does

24 Indoor is a Netherlands-based, privately held indoor leisure platform founded in 2017 and headquartered in Alkmaar. The company manages and invests in indoor playground and entertainment centres across the European market through a portfolio of five sub-brands: Monkey Town (a 60+ location franchise and direct-operation network, the largest indoor playground brand in the Netherlands and a leading European franchise), Candy Castle (an indoor play paradise in Amsterdam), Bungelland (an indoor playground in Rotterdam near the Alexandrium shopping centre, featuring laser tag and bowling), TobeBox (an indoor playground in Oberhausen, Germany), and Rascals Party & Play Centre (an indoor soft play centre in Preston, UK, acquired in July 2025). Across all brands, the offering combines multi-level soft play structures, trampolines, sports courts, toddler zones, birthday party packages with themed VIP rooms, and integrated food and beverage operations, targeting families with children aged approximately 1-12.

The company operates a hybrid go-to-market model. In the Netherlands, Monkey Town venues are run partly as company-owned locations and partly through a franchise network, generating franchise and licensing fees. In the DACH region (Germany, Switzerland), venues are predominantly Group-owned and directly operated. Real estate is secured via long-term leases with shopping centres and property owners, who benefit from 8-10% additional foot traffic and a 100% venue success rate over 20+ years. As of 2025, the company manages 75+ locations across the Netherlands, Germany, Switzerland, Spain, and the UK, employs 1000+ people, and served 5M+ visitors in 2022. International expansion into Spain and the UK is being executed through selective M&A, beginning with the July 2025 acquisition of Rascals Party & Play Centre in Preston.

Revenue is generated from three primary streams: (1) direct venue operations (admissions, F&B, birthday parties, events) at Group-owned locations, (2) franchise fees and licensing from Monkey Town franchisees in the Netherlands, and (3) long-term lease and operating partnerships with shopping centres and real estate owners. Pricing is transaction-based and not publicly disclosed. Customer segments are consumer families (the primary segment) and B2B counterparties (property owners and franchisees).

Name

24 Indoor

Legal name

24 Indoor

Website

https://24indoor.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

24 Indoor is a Netherlands-based private indoor leisure company that manages and invests in 75+ indoor playground and entertainment venues across five European countries through five sub-brands (Monkey Town, Candy Castle, Bungelland, TobeBox, Rascals), serving families with children aged 1-12.

Ownership category

akta.pro rank

Product category

Indoor Leisure & Family Entertainment

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor playground centers
• Family entertainment venues
• Children's play facilities
• Leisure franchise operations
• Indoor recreation management

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Venue Operations (Group-owned): Direct ownership and operation of indoor leisure centres generating revenue from admissions, food and beverage sales, birthday party packages, and event bookings
2. Franchise Fees and Licensing: Franchise model in the Netherlands where franchisees pay fees to operate under the Monkey Town brand, including access to brand systems, operational support, and purchasing power
3. Real Estate Partnerships: Long-term lease arrangements with property owners and shopping centres, providing guaranteed occupancy and traffic generation (8-10% additional traffic boost) for landlords

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

24 Indoor is a Netherlands-based company that manages and invests in indoor leisure centres across Europe. It operates a portfolio of children's indoor playground brands — Monkey Town, Candy Castle, Bungelland, TobeBox, and Rascals — delivering multi-play experiences, birthday party packages, and integrated food and beverage offerings to families with children aged 1-12.

Product overview

24 Indoor operates as a multi-brand indoor leisure platform offering children's indoor playgrounds across Europe. The portfolio comprises five distinct sub-brands: Monkey Town (the flagship franchise brand with 60+ locations across Netherlands, Germany, and Switzerland), Candy Castle (Amsterdam-based indoor play paradise), Bungelland (Rotterdam-based venue with laser tag and bowling), TobeBox (Oberhausen, Germany), and Rascals (UK expansion brand featuring soft play, trampolines, sports courts, and go-karts). These brands share a unified focus on family entertainment, children's parties, and food & beverage offerings, targeting children aged 1-12 years across 75+ managed locations.

Differentiator

Problem solved

Functional benefit

Brands

• Monkey Town: Largest franchise for indoor playgrounds in the Netherlands and one of the leading and fastest growing franchises in Europe, with a network of more than 60 locations. Offers local and affordable entertainment to families through an engaging multi-play experience with food and beverages. Target audience includes children from 1-10 years old.
• Candy Castle
• Bungelland
• TobeBox
• Rascals Party & Play Centre

Products and services

• Monkey Town Indoor Playground
• Candy Castle Indoor Play Paradise Indoor playground consisting of a variety of attractions spread over various play zones with good supervisory visibility. Designed for day outings, children's parties, family outings, and school trips.
• Bungelland Indoor Play Paradise Indoor playground in Rotterdam near the Alexandrium shopping center. Features climbing, clambering, jumping, sliding areas, laser tag, bowling, and a dedicated Toddler Zone. Serves family outings, school trips, company parties, and children's parties.
• TobeBox Indoor Play Paradise Indoor playground in Oberhausen, Germany. Children can climb, clamber, jump, slide, and more. Suitable for family outings, school trips, company parties, and children's parties.
• Rascals Party & Play Centre Leading indoor soft play centre in Preston, Lancashire, UK. Features multi-level soft play structure, trampolines, elevated sports court for football and basketball, and two-seater go-karts with a dedicated toddler kart track. Offers parties, family outings, and everyday adventures.

Quantifiable outcome

• 5,000,000+ visitors served in 2022 across all venues
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• MD LawminorImplementation/ SI/ Consulting Partner · 30 July 2025Sheffield-based legal firm MD Law provided legal support for 24 Indoor's acquisition of Rascals Party & Play Centre in Preston, marking the company's first UK venue and entry into the UK market.
• Shopping centres and retail property ownerscoreStrategic or Co-development PartnerOver 70 property owners, individual real estate investors, portfolio managers, and shopping centres have established partnerships with 24 Indoor. The company operates as a reliable long-term tenant with 100% success rate, providing 8-10% additional foot traffic boost for hosting venues. Properties require 70+ parking spots, leisure permits, and 400+ area capacity.
• Monkey Town FranchiseescoreChannel Partner/ Reseller/ DistributorFranchise partners operate Monkey Town indoor playground locations under licensing agreement, benefiting from brand power, operational systems, purchasing power, and established customer base. The franchise model is exclusive to the Netherlands market.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gravity Trampoline Parks: Gravity operates a chain of trampoline parks and family entertainment centres across the UK. It overlaps with 24 Indoor in indoor active-play attractions, birthday-party packages, and family-entertainment positioning.
• AirHop: AirHop is a UK-based trampoline and indoor adventure park operator. It targets the same family birthday-party and active-play use cases as 24 Indoor's Bungelland and Rascals brands, making it a relevant direct competitor in the UK indoor-leisure segment.
• Flip Out: Flip Out is one of Europe's largest trampoline and indoor active-entertainment park chains, with multi-site presence across the UK, Europe, and beyond. It competes for the same family and children's active-play spend that 24 Indoor targets, particularly through its UK venues.
• Ballorig: Ballorig is the largest Dutch competitor in indoor playgrounds with a chain of family-oriented play centres across the Netherlands and Belgium. It directly overlaps with 24 Indoor's Monkey Town brand in target customer (families with young children), pricing model, and venue format, making it the closest head-to-head rival in the home Dutch market.
• KidZania: KidZania operates indoor edutainment centres for children globally, combining role-play activities with family entertainment. It addresses the same demographic (children aged 1-12 with parents) and the same 'experience + F&B' occasion that 24 Indoor's venues target.

Broad incumbents

• Center Parcs Europe: Center Parcs operates village-style short-break resorts across the UK and Northern Europe featuring indoor subtropical water parks, play areas, and family activities. It is a broader incumbent in European family leisure, overlapping with 24 Indoor on indoor play and family F&B occasions.
• LEGOLAND Discovery Centre: Operated by Merlin Entertainments, LEGOLAND Discovery Centres are indoor family-entertainment venues with rides, play zones, and birthday-party offerings. They compete for the same family day-out occasion and budget as 24 Indoor's venues, though at a higher price point and IP-driven proposition.
• Merlin Entertainments: Merlin is one of the world's largest location-based entertainment operators, owning LEGOLAND, Madame Tussauds, and SEA LIFE. While not a direct indoor-play competitor, it represents the kind of scaled incumbent with the capital and operating leverage that could acquire or outcompete 24 Indoor in selected European markets.

Emerging players

• Namco Funscape: Namco Funscape operates UK-based family entertainment centres featuring arcades, bowling, and party packages. It overlaps with 24 Indoor's multi-attraction indoor venues (laser tag, bowling, party rooms) for family day-out and birthday-party use cases.

Regional players

• Sundown Adventureland / Rand Farm Park: Regional UK family-attraction parks targeting the same young-children demographic as 24 Indoor's Rascals brand. Comparable in customer base and party-package offering, though primarily outdoor-focused and geographically concentrated in the UK Midlands/North.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/24indoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24 Indoor