Admen Group

What Admen Group does

Admen Group is a privately held Turkish conglomerate headquartered in Istanbul, established in 2015 by founders with more than 30 years of prior experience in machinery manufacturing. The group operates as a horizontal holding structure with wholly owned subsidiaries spanning solar energy (Admen Energy), pilgrimage and cultural tourism (Ebrar Tourism, Mealtur), engineering services (Admen Proje & Mühendislik), e-commerce (Herbilet.com), healthcare (Bilimplant), defense industry, and agriculture/food (Karakamlılar). Its core operating assets are Admen Energy, which runs a $3 million photovoltaic panel factory in Dilovası, Kocaeli with an initial 65MWp annual capacity (targeted to double to 130MWp) producing domestic polycrystalline and monocrystalline panels, and Ebrar Tourism, which organizes Hajj, Umrah, and cultural tours through six branches plus an Istanbul headquarters.

The group's business model combines hardware manufacturing and EPC services with distributed consumer services. Admen Energy generates revenue from solar panel sales via a hybrid direct-sales and dealer network (Istanbul, Ankara, Black Sea, Mediterranean) and from end-to-end solar power plant services — project planning, installation, commissioning, and maintenance — at a benchmark cost of approximately $1 million per 1MW with an ~8-year payback period. A reference 1MW plant in Eskişehir sells output to the Turkish state grid (TEDAŞ). Ebrar Tourism monetizes religious and cultural tour packages across six Turkish cities, employing 18 staff with the stated goal of reaching a top-3 sector position within five years. Other subsidiaries (Herbilet.com ticketing, Bilimplant health, Admen Proje & Mühendislik, Mealtur catering, Karakamlılar agriculture/food, and defense industry investments) contribute incremental, less-quantified revenue streams. Distribution is omnichannel within Turkey: corporate website, press releases, direct field sales, dealers, and physical tourism branches. No external investors, public listing, or capital structure data are disclosed; ownership is concentrated among the Akar family and operating leadership.

Name

Admen Group

Legal name

Admen Grup

Website

https://admengrup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Admen Group is a privately held Turkish conglomerate operating Admen Energy, a domestic photovoltaic panel manufacturer and solar EPC contractor in Dilovası, and Ebrar Tourism, a Hajj, Umrah, and cultural tour operator with six branches across Turkey, alongside subsidiaries in health, e-commerce, engineering, defense, and food.

Ownership category

akta.pro rank

Product category

Solar Photovoltaic Manufacturing

NAICS

Solar Electric Power Generation (221114), Electrical Equipment Manufacturing (33531)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar PV Module Manufacturing (Cells, Modules, Thin-Film) (EUAMABAD)

akta.pro secondary industries

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)

Keywords

• Solar panel manufacturing
• Photovoltaic equipment production
• Solar power plant installation
• Renewable energy services
• Pilgrimage tourism services

Headquarters

HQ city

Istanbul

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Solar panel sales: Admen Energy sells photovoltaic, polycrystalline, and monocrystalline solar panels through its own direct sales team and a dealer network across Turkey (Istanbul, Ankara, Black Sea and Mediterranean regions).
2. Solar power plant installation services: Admen Energy provides project planning, process management, installation, commissioning, and maintenance services for solar power plants. The company installed a 1 megawatt solar power plant in Eskişehir and sells electricity to the state grid.
3. Hajj, Umrah and cultural tourism services: Ebrar Tourism organizes Hajj, Umrah, and cultural tours through 6 branches across Turkey. The company targets the top three positions in the tourism sector and plans to expand its branch network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Admen Group, through its Admen Energy subsidiary, manufactures polycrystalline and monocrystalline photovoltaic (PV) solar panels on an automatic production line with a capacity of 65 MWp (planned to expand to 130 MWp) and provides solar power plant engineering, turnkey installation, commissioning, operation, and maintenance services. Through its other subsidiaries (Ebrar Tourism, Mealtur, Herbilet, Bilimplant, Karakamlar, Admen Project & Engineering), it also sells Hajj/Umrah pilgrimage tours, cultural tours, meal/catering services, and operates e-commerce and project engineering offerings.

Product overview

Admen Group is a multi-sector conglomerate with a portfolio of subsidiary companies. The group operates across Energy (Admen Energy - photovoltaic panel manufacturing and solar power plant installation), Tourism (Ebrar Tourism - Hajj/Umrah and cultural tours; Mealtur - meal services), E-commerce (Herbilet.com), Defense Industry, Health, and Engineering sectors. The group entered the solar energy sector in 2015, having previously operated in machine production for over 30 years. The subsidiaries operate independently under the Admen Group umbrella, with products ranging from industrial solar panel production to travel services and e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Polycrystalline and monocrystalline solar PV panels Domestically produced polycrystalline and monocrystalline photovoltaic solar panels manufactured by Admen Energy on an automatic production line for use in solar power plants and solar projects across Turkey.
• Solar power plant engineering, installation, commissioning, and maintenance services Turnkey solar power plant services — engineering, installation, commissioning, operation, and maintenance — delivered by Admen Energy to enterprises, utilities, and government energy projects.
• Hajj and Umrah pilgrimage tours Organized Hajj and Umrah pilgrimage tour packages sold by Ebrar Tourism to individual consumers and families in Turkey, leveraging a branch network under the Akar family business.
• Cultural tours Cultural tourism packages offered by Ebrar Tourism to individual consumers seeking guided cultural travel experiences.
• Meal and catering services Meal and catering services provided by Mealtur, a subsidiary of Admen Group, within the conglomerate's broader services portfolio.

Quantifiable outcome

• 130MWp annual solar panel production capacity targeted in 2019
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Smart Solar Enerji: Turkey-based PV panel producer serving domestic and export markets with automated module lines, a direct competitor in domestic solar module manufacturing.
• Anel Enerji: Turkish renewable energy EPC and IPP focused on utility-scale solar and hybrid projects, comparable to Admen Energy's EPC plus power plant ownership model.
• Kalyon Enerji: Turkish integrated PV manufacturer and EPC contractor operating a large-scale domestic PV module line and utility-scale solar projects, directly comparable to Admen Energy's domestic module production plus solar EPC business.
• CW Enerji Mühendislik Ticaret ve Sanayi: Turkish manufacturer of polycrystalline and monocrystalline PV modules with EPC and turnkey solar plant capabilities, closely matching Admen Energy's product mix and integrated service model.
• Solitek (Güneş Panel Üreticisi): Turkish PV module manufacturer serving both domestic and European export markets, directly comparable on product, geography, and target customers.

Broad incumbents

• Çalık Enerji: Large Turkish energy EPC contractor with active solar and renewable utility-scale projects; overlaps with Admen Energy on utility-scale EPC but operates at much greater scale and across multiple geographies.
• JinkoSolar: World-leading PV module manufacturer; sets the global benchmark on price, efficiency, and bankability that smaller domestic producers like Admen Energy must compete against.
• LONGi Green Energy: Global tier-1 PV module and wafer manufacturer and a defining competitor in the domestic-content markets where Admen Energy is positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admen Group