The Everyone Project
The Everyone Project is an Australia-based SaaS platform that measures and benchmarks workforce diversity through a short mobile survey, generating de-identified reports for organisations. It is led by the Screen Diversity and Inclusion Network and primarily serves the Australian film and television industry.
- Company typePrivate
- Founded2019
- HeadquartersAdelaide, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What The Everyone Project does
The Everyone Project is a private, Australia-based SaaS company that operates a cloud-based diversity measurement and benchmarking platform. Its product connects three user types: Subscribers (organisations seeking diversity benchmarks), Production companies (which register projects and upload contributor contact details), and Survey contributors (who complete a roughly two-minute mobile-optimised demographic survey covering age, ethnicity, faith, sexual orientation, gender identity, socio-economic background, disability, and geographic origin). The platform generates de-identified, aggregated reports for subscribers, applying privacy-by-design principles and being bound by the Australian Privacy Principles under the Privacy Act (Cth).
The platform is hosted on Microsoft Azure with the highest level of Australian Signals Directorate certification, employs end-to-end encryption, and is WCAG 2.1 Level AA conformant. It was created by Sii (Screen Innovation) and is led in the Australian film and television industry by the Screen Diversity and Inclusion Network (SDIN), a coalition of major Australian broadcasters, screen funding agencies, and trade organisations. The company maintains a small team (1-10 employees) and is pursuing B-Corp certification to formalise its purpose-driven positioning.
The business model is subscription-based with annual billing and undisclosed, consultative pricing accessed via demo requests. The company's website markets the platform beyond its anchor vertical — to businesses, the public sector, education, community groups, and other industry associations — although the only confirmed customer base is concentrated in the Australian film and TV industry, including every state-level screen funding agency, major public and commercial broadcasters, and the principal screen trade associations.
The Everyone Project firmographics
Firmographics- Name
- The Everyone Project
- Legal name
- The Everyone Project
- Website
- https://www.theeveryoneproject.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Everyone Project is an Australia-based SaaS platform that measures and benchmarks workforce diversity through a short mobile survey, generating de-identified reports for organisations. It is led by the Screen Diversity and Inclusion Network and primarily serves the Australian film and television industry.
- Ownership category
- akta.pro rank
The Everyone Project industry classification
Industry- Product category
- Workforce Diversity and Inclusion Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
- akta.pro secondary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where The Everyone Project is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Everyone Project business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based Platform Access: Organizations subscribe to the platform to receive diversity measurement surveys and de-identified benchmark reports. Subscribers include production companies, industry associations, broadcasters, and screen funding agencies in the Australian film and TV industry. The platform is expanding to serve all organizations and industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on organizational needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Everyone Project product offering
Product offeringCore offering
The Everyone Project is a cloud-based SaaS platform that enables organizations to measure and benchmark workforce diversity through a quick mobile demographic survey and a de-identified aggregated reporting engine. Production companies register projects and upload contributor information; contributors receive personalized invitations to complete the survey; subscribers receive anonymized benchmark reports. The platform includes a specialized module for the Australian film and television industry led by SDIN.
Product overview
The Everyone Project is a single unified platform for diversity measurement and benchmarking. The core platform consists of a survey tool and de-identified reporting system, with a specialised Film and TV Industry module developed for Australian broadcasters, screen funding agencies, and trade organisations led by SDIN. The platform operates across three user types: Subscribers who access aggregated diversity reports, Production companies that register projects and manage contributor invitations, and Survey contributors who complete demographic surveys.
Differentiator
Problem solved
Functional benefit
Products and services
- The Everyone Project Platform
Quantifiable outcome
- Survey takes approximately 2 minutes to complete on mobile devices
- +1 more outcomes
Companies that use The Everyone Project
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles2 records
The Everyone Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Everyone Project partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, supporting and aspirational.
- Screen Diversity and Inclusion Network (SDIN)coreSDIN is a group of major Australian broadcasters, screen funding agencies and trade organisations that leads The Everyone Project initiative in the Australian film and television industry. SDIN drives adoption and endorsement of the platform across the industry.
- Sii (Screen Innovation)coreThe Everyone Project was created by Sii (screeninnovation.com.au). Sii appears to be the technology developer and creator of the platform, likely providing ongoing technical development and support services.
- Microsoft AzurecoreThe platform is hosted on Microsoft Azure cloud service with the highest level of certification provided by the Australian Signals Directorate. Azure provides the infrastructure for data storage, encryption, and platform operations.
- Australian Film, Television and Radio School (AFTRS)supportingContributed expertise and input during the development of The Everyone Project, providing guidance on survey design and implementation.
- Salinger PrivacysupportingAnna Johnston and Melanie Casley from Salinger Privacy provided privacy expertise and consultation during the platform's development.
- CQR Cyber SecuritysupportingPhil Kernick, Matthew Prisk and Jakob Pennington from CQR Cyber Security contributed expertise in cybersecurity to the platform's development.
- B CorporationaspirationalThe Everyone Project is committed to the social and environmental principals of a benefit corporation and is working to achieve B-Corp certification to reflect their commitment to purpose beyond profit.
- ZendesksupportingZendesk provides customer support functionality through an embedded online widget, though this widget is noted as not being WCAG-compliant.
- Office 365 and OneDrivesupportingMicrosoft Office 365 and OneDrive are used as third-party service providers for business operations.
- MailchimpsupportingMailchimp is used as a third-party service provider for email communications and marketing.
- XerosupportingXero is used as a third-party service provider for accounting and financial operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Everyone Project competitors and assessment
Company assessmentDirect peers
- Culture Amp: Australian-founded employee feedback and people analytics platform that runs demographic surveys and provides diversity, equity, and inclusion benchmarking. Direct functional overlap with The Everyone Project, but at much broader scale across all industries globally.
- Visier: People analytics platform focused on workforce data, including diversity metrics and benchmarking. Provides aggregated, de-identified reporting for HR leaders, similar to The Everyone Project's value proposition for subscribers.
- SurveyMonkey: General-purpose survey platform with enterprise capabilities used by HR teams for demographic data collection. While not D&I-specific, it represents the underlying technology category that The Everyone Project could be displaced by if customers prioritize cost over specialization.
Broad incumbents
- Qualtrics: Enterprise experience management platform with strong survey and analytics capabilities, including DEI and employee experience modules. A much larger incumbent whose technology could be configured to replicate The Everyone Project's core functionality within a broader suite.
- Workday: Major HCM platform with embedded Diversity and Inclusion Peakon Employee Voice tools. Bundles D&I measurement into broader HR suite, potentially commoditizing standalone platforms like The Everyone Project at large enterprises.
Emerging players
- Inclusion: DEI-focused employee resource group and analytics platform that helps organizations measure and improve diversity outcomes. Direct competitor in the D&I measurement category with similar employee survey and reporting capabilities.
- Textio: Augmented writing platform that focuses on inclusive language and bias reduction in hiring and employer communications. Operates in the adjacent DEI measurement and improvement space, sharing the same customer base of D&I-focused HR leaders.
- Diversifying.io: Talent matching platform focused on reducing bias in hiring and increasing diversity outcomes. Adjacent to The Everyone Project's measurement focus, operating in the same customer segment of D&I-focused organizations.
- Pymetrics: Behavioral assessment and audited AI platform used for fair hiring and diversity measurement. Overlaps with The Everyone Project in providing diversity data and analytics, though focused on talent acquisition rather than employee tracking.
Others
- Trakstar: Performance management and HR analytics platform with D&I features. Serves a similar middle-market customer segment as The Everyone Project and offers comparable survey and reporting capabilities for people data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Everyone Project social profiles
Digital presenceThe Everyone Project compliance and trust
Trust signalCompliance2 records
The Everyone Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Everyone Project leadership team
Management profileNumber of profiles
Profiles1 record
The Everyone Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Everyone Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Everyone Project
What does The Everyone Project do?
The Everyone Project is a cloud-based SaaS platform that enables organizations to measure and benchmark workforce diversity through a quick mobile demographic survey and a de-identified aggregated reporting engine. Production companies register projects and upload contributor information; contributors receive personalized invitations to complete the survey; subscribers receive anonymized benchmark reports. The platform includes a specialized module for the Australian film and television industry led by SDIN.
Is The Everyone Project a public or private company?
The Everyone Project is a private company. It is classified as unknown and is currently operating.
When was The Everyone Project founded?
The Everyone Project was founded in 2019. It employs 1 to 10 people.
Where is The Everyone Project based?
The Everyone Project is headquartered in Adelaide, Australia, in the Oceania region.
How does The Everyone Project make money?
One revenue line is on record: subscription-based Platform Access.
Who are The Everyone Project's main competitors?
Direct peers on record are Culture Amp, Visier and SurveyMonkey. Broad incumbents are Qualtrics and Workday. Emerging players are Inclusion, Textio, Diversifying.io and Pymetrics. Trakstar is listed as an others.
Does The Everyone Project have an API?
No public API is recorded for The Everyone Project.
What industry is The Everyone Project in?
The Everyone Project's product category is Workforce Diversity and Inclusion Analytics. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services, with a secondary code of BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 51821 and its SIC code is 7372.