The Everyone Project

What The Everyone Project does

The Everyone Project is a private, Australia-based SaaS company that operates a cloud-based diversity measurement and benchmarking platform. Its product connects three user types: Subscribers (organisations seeking diversity benchmarks), Production companies (which register projects and upload contributor contact details), and Survey contributors (who complete a roughly two-minute mobile-optimised demographic survey covering age, ethnicity, faith, sexual orientation, gender identity, socio-economic background, disability, and geographic origin). The platform generates de-identified, aggregated reports for subscribers, applying privacy-by-design principles and being bound by the Australian Privacy Principles under the Privacy Act (Cth).

The platform is hosted on Microsoft Azure with the highest level of Australian Signals Directorate certification, employs end-to-end encryption, and is WCAG 2.1 Level AA conformant. It was created by Sii (Screen Innovation) and is led in the Australian film and television industry by the Screen Diversity and Inclusion Network (SDIN), a coalition of major Australian broadcasters, screen funding agencies, and trade organisations. The company maintains a small team (1-10 employees) and is pursuing B-Corp certification to formalise its purpose-driven positioning.

The business model is subscription-based with annual billing and undisclosed, consultative pricing accessed via demo requests. The company's website markets the platform beyond its anchor vertical — to businesses, the public sector, education, community groups, and other industry associations — although the only confirmed customer base is concentrated in the Australian film and TV industry, including every state-level screen funding agency, major public and commercial broadcasters, and the principal screen trade associations.

Name

The Everyone Project

Legal name

The Everyone Project

Website

https://www.theeveryoneproject.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Everyone Project is an Australia-based SaaS platform that measures and benchmarks workforce diversity through a short mobile survey, generating de-identified reports for organisations. It is led by the Screen Diversity and Inclusion Network and primarily serves the Australian film and television industry.

Ownership category

akta.pro rank

Product category

Workforce Diversity and Inclusion Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

Keywords

• Diversity measurement software
• Workforce demographics analytics
• DEI benchmarking platform
• Inclusion survey SaaS
• De-identified diversity reporting

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based Platform Access: Organizations subscribe to the platform to receive diversity measurement surveys and de-identified benchmark reports. Subscribers include production companies, industry associations, broadcasters, and screen funding agencies in the Australian film and TV industry. The platform is expanding to serve all organizations and industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Everyone Project is a cloud-based SaaS platform that enables organizations to measure and benchmark workforce diversity through a quick mobile demographic survey and a de-identified aggregated reporting engine. Production companies register projects and upload contributor information; contributors receive personalized invitations to complete the survey; subscribers receive anonymized benchmark reports. The platform includes a specialized module for the Australian film and television industry led by SDIN.

Product overview

The Everyone Project is a single unified platform for diversity measurement and benchmarking. The core platform consists of a survey tool and de-identified reporting system, with a specialised Film and TV Industry module developed for Australian broadcasters, screen funding agencies, and trade organisations led by SDIN. The platform operates across three user types: Subscribers who access aggregated diversity reports, Production companies that register projects and manage contributor invitations, and Survey contributors who complete demographic surveys.

Differentiator

Problem solved

Functional benefit

Products and services

• The Everyone Project Platform

Quantifiable outcome

• Survey takes approximately 2 minutes to complete on mobile devices
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and aspirational.

• Screen Diversity and Inclusion Network (SDIN)coreStrategic or Co-development PartnerSDIN is a group of major Australian broadcasters, screen funding agencies and trade organisations that leads The Everyone Project initiative in the Australian film and television industry. SDIN drives adoption and endorsement of the platform across the industry.
• Sii (Screen Innovation)coreTechnology or IntegrationThe Everyone Project was created by Sii (screeninnovation.com.au). Sii appears to be the technology developer and creator of the platform, likely providing ongoing technical development and support services.
• Microsoft AzurecoreTechnology or IntegrationThe platform is hosted on Microsoft Azure cloud service with the highest level of certification provided by the Australian Signals Directorate. Azure provides the infrastructure for data storage, encryption, and platform operations.
• Australian Film, Television and Radio School (AFTRS)supportingStrategic or Co-development PartnerContributed expertise and input during the development of The Everyone Project, providing guidance on survey design and implementation.
• Salinger PrivacysupportingStrategic or Co-development PartnerAnna Johnston and Melanie Casley from Salinger Privacy provided privacy expertise and consultation during the platform's development.
• CQR Cyber SecuritysupportingTechnology or IntegrationPhil Kernick, Matthew Prisk and Jakob Pennington from CQR Cyber Security contributed expertise in cybersecurity to the platform's development.
• B CorporationaspirationalOthersThe Everyone Project is committed to the social and environmental principals of a benefit corporation and is working to achieve B-Corp certification to reflect their commitment to purpose beyond profit.
• ZendesksupportingTechnology or IntegrationZendesk provides customer support functionality through an embedded online widget, though this widget is noted as not being WCAG-compliant.
• Office 365 and OneDrivesupportingTechnology or IntegrationMicrosoft Office 365 and OneDrive are used as third-party service providers for business operations.
• MailchimpsupportingTechnology or IntegrationMailchimp is used as a third-party service provider for email communications and marketing.
• XerosupportingTechnology or IntegrationXero is used as a third-party service provider for accounting and financial operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Culture Amp: Australian-founded employee feedback and people analytics platform that runs demographic surveys and provides diversity, equity, and inclusion benchmarking. Direct functional overlap with The Everyone Project, but at much broader scale across all industries globally.
• Visier: People analytics platform focused on workforce data, including diversity metrics and benchmarking. Provides aggregated, de-identified reporting for HR leaders, similar to The Everyone Project's value proposition for subscribers.
• SurveyMonkey: General-purpose survey platform with enterprise capabilities used by HR teams for demographic data collection. While not D&I-specific, it represents the underlying technology category that The Everyone Project could be displaced by if customers prioritize cost over specialization.

Broad incumbents

• Qualtrics: Enterprise experience management platform with strong survey and analytics capabilities, including DEI and employee experience modules. A much larger incumbent whose technology could be configured to replicate The Everyone Project's core functionality within a broader suite.
• Workday: Major HCM platform with embedded Diversity and Inclusion Peakon Employee Voice tools. Bundles D&I measurement into broader HR suite, potentially commoditizing standalone platforms like The Everyone Project at large enterprises.

Emerging players

• Inclusion: DEI-focused employee resource group and analytics platform that helps organizations measure and improve diversity outcomes. Direct competitor in the D&I measurement category with similar employee survey and reporting capabilities.
• Textio: Augmented writing platform that focuses on inclusive language and bias reduction in hiring and employer communications. Operates in the adjacent DEI measurement and improvement space, sharing the same customer base of D&I-focused HR leaders.
• Diversifying.io: Talent matching platform focused on reducing bias in hiring and increasing diversity outcomes. Adjacent to The Everyone Project's measurement focus, operating in the same customer segment of D&I-focused organizations.
• Pymetrics: Behavioral assessment and audited AI platform used for fair hiring and diversity measurement. Overlaps with The Everyone Project in providing diversity data and analytics, though focused on talent acquisition rather than employee tracking.

Others

• Trakstar: Performance management and HR analytics platform with D&I features. Serves a similar middle-market customer segment as The Everyone Project and offers comparable survey and reporting capabilities for people data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/every1project
• Facebookfacebook.com/theevery1project
• LinkedInlinkedin.com/company/theeveryoneproject

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Everyone Project