SPHAIR Cosmetics

What SPHAIR Cosmetics does

SPHAIR Cosmetics is a Brazilian direct-to-consumer e-commerce company specializing in hair care and cosmetic products, headquartered in Franca, São Paulo. Founded in 2010, the company operates as an Eireli Ltda (individual limited liability company) and employs 51–100 people. Its core product portfolio spans hair care, formaldehyde-free hair straightening treatments, beard care, and skincare, sold under the SPHAIR master brand and a portfolio of sub-brands including Sheik Barber, Olinta Franchinni, BlondHair, and Bela Luz (the latter developed in partnership with influencer Andressa Miranda).

The company sells through multiple channels: its flagship online storefront at loja.sphaircosmetics.com, a WhatsApp-based direct sales channel, and a partner/reseller program offering 100% margins to third-party sellers. Product prices range from R$65 to R$360, with installment payment options up to 6x and a 5% PIX payment discount. Bundle offerings provide savings of R$40–R$72. The company has also established an export/international sales channel and runs a YouTube content channel for brand marketing.

SPHAIR's business model combines consumer e-commerce, conversational commerce via WhatsApp, and a distributed reseller network, with revenue mechanics driven by transactional product sales across both B2C and micro-B2B channels. The sub-brand portfolio indicates a strategy of segmenting the market by use case (men's grooming, blonde hair care, skincare, professional salon) rather than relying on a single brand across categories.

Name

SPHAIR Cosmetics

Legal name

SPHAIR Cosmetics Eireli Ltda.

Website

https://loja.sphaircosmetics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

SPHAIR Cosmetics is a Brazilian DTC e-commerce company, founded in 2010 and based in Franca, São Paulo, that sells haircare, formaldehyde-free straightening treatments, beard care, and skincare products directly to consumers and via a reseller network across multiple sub-brands.

Ownership category

akta.pro rank

Product category

Professional Hair Care Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

Keywords

• Professional hair care
• Hair straightening treatments
• Cosmetic e-commerce
• Men's grooming products
• Facial skincare serums

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online retail sales through the company's official e-commerce store with prices ranging from R$65 to R$360 for individual products and bundled kits offering savings.
2. Partner/Reseller Program: Regional partner program where partners sell SPHAIR products in their areas with 100% profit margins on products.
3. WhatsApp Direct Sales: Sales via WhatsApp with dedicated representatives handling domestic and export orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SPHAIR Cosmetics formulates, distributes, and sells a portfolio of professional-grade Brazilian hair care and cosmetic products directly to consumers through its own e-commerce store and WhatsApp sales channels. The portfolio spans formaldehyde-free organic hair straightening treatments (escova progressiva sem formol), professional hydration masks, vegan shampoos, Ojon oil nutritive treatments, leave-in BB Cream 10-in-1, finishing sprays, men's grooming products under the Sheik Barber sub-brand, and facial skincare serums under the Olinta Franchinni sub-brand. Products are priced between R$65 and R$360 with installment payment options (up to 6x interest-free) and 5% PIX discounts.

Product overview

SPHAIR Cosmetics is a Brazilian hair care and beauty e-commerce company offering a comprehensive portfolio of professional cosmetics and hair treatment products. The product line includes hair straightening treatments (escova progressiva), hydration masks, shampoos, leave-in conditioners, hair oils, finishing sprays, beard care products (Sheik Barber sub-brand), and facial skincare (Olinta Franchinni sub-brand). The company operates primarily as an e-commerce platform selling to consumers in Brazil with products for all hair types including damaged, curly, oily, and chemically treated hair.

Differentiator

Problem solved

Functional benefit

Brands

• Sheik Barber: Barber and men's grooming brand offering hair pomades, sprays, beard care products
• Olinta Franchinni
• BlondHair
• Bela Luz

Products and services

• Leave-in BB Cream Capilar 10 em 1 Professional leave-in cream offering 10-in-1 benefits including hydration, shine, frizz reduction, thermal protection, sun filter, nutrition, detangling improvement, anti-frizz action, strengthening, and hair discipline for all hair types.
• Óleo de Ojon Ultra Nutritivo
• Shine Spray - Perfume para Cabelo
• Silky Shine - Tratamento Profissional de Brilho e Alinhamento
• Shampoo Detox Vegan
• Shampoo Hidratante Desembaraçante Co-wash
• Máscara de Hidratação Profissional Alto Impacto
• Sérum Light - Bela Luz, By Andressa Miranda
• Vitamina C Facial 30ml (Olinta Franchinni)
• Sheik Barber Line
• Olinta Franchinni Skincare Line
• Realinhamento Capilar (Formaldehyde-Free Hair Straightening Treatments)
• Clareamento (Hair Bleaching Products)
• Perfume Sheik Shay 50ml

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• YouTube (@SPHAIRCosmetics)minorGTM or Marketing PartnerSPHAIR Cosmetics maintains an official YouTube channel for video content including product tutorials, transformations, and usage guides. The channel features influencer collaborations such as Andressa Miranda for the Sérum Light Bela Luz product line.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Inoar Cosméticos: Inoar is a Brazilian professional hair care brand known for formaldehyde-free keratin treatments and progressive hair smoothing. Direct competitor to SPHAIR's 'Sem Formol' product line.
• Salon Line: Salon Line is one of Brazil's leading professional hair care brands targeting curly and textured hair with a direct-to-consumer e-commerce model. Highly comparable to SPHAIR given overlapping product categories (treatments, masks, styling) and Brazilian DTC focus.
• Haskell Cosmeticos: Haskell is a Brazilian professional hair care manufacturer with broad treatment lines sold via salons and e-commerce. Overlaps directly with SPHAIR's professional hair treatment portfolio and salon channel ambitions.
• Cadiveu Professional: Cadiveu is a Brazilian professional hair care brand specializing in hair straightening and treatment lines sold through salons and DTC. Direct competitor to SPHAIR's 'Realinhamento Capilar' product family.
• Truss Professional: Truss is a Brazilian luxury professional hair care brand with treatment and finishing lines sold via salons and e-commerce. Comparable to SPHAIR's mid- and high-tier professional treatments and hair mask portfolio.
• Embelleze (Maelys, Hair Fly): Embelleze is a Brazilian hair care manufacturer selling via direct sales and e-commerce with popular smoothing and treatment lines (Maelys, Hair Fly). Direct competitor to SPHAIR in the Brazilian hair straightening and treatment market.

Broad incumbents

• Eudora (Grupo Boticário): Eudora is a Brazilian mass-market beauty brand owned by Grupo Boticário with a strong e-commerce presence across hair, skincare, and fragrance. Comparable to SPHAIR in DTC beauty positioning but operates at much larger scale and broader category coverage.
• L'Oréal Brasil: L'Oréal Brasil is the local operation of L'Oréal Paris covering haircare, skincare, and cosmetics through mass retail, salons, and DTC. Comparable as a hair care competitor but operates at vastly larger scale with broader portfolio.
• Natura &Co Brasil: Natura is one of Brazil's largest beauty conglomerates with broad hair, skincare, and fragrance lines plus a strong digital channel. Comparable in DTC e-commerce and Brazilian market focus, but at significantly larger scale and broader category coverage.
• Wella Brasil: Wella is a global professional hair care brand with operations in Brazil targeting salons and stylists. Overlaps with SPHAIR's professional treatment positioning but operates as part of a much broader portfolio including color and styling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SPHAIRCosmetics
• Xx.com/sphair_oficial
• LinkedInlinkedin.com/company/sphair-cosmetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPHAIR Cosmetics