Scooter
Scooter is a Turkish footwear manufacturer founded in 1993 that designs and produces waterproof shoes, boots, and apparel for men, women, and children, selling through 600+ domestic retail points and its own e-commerce platform in Turkey.
- Company typePrivate
- Founded1993
- HeadquartersEsenyurt
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Scooter does
Scooter is a privately held Turkish footwear manufacturer founded in 1993 and headquartered in Esenyurt, Istanbul. The company designs, manufactures, and distributes branded footwear and apparel using its proprietary Watertight waterproof technology, which is positioned to keep feet dry while allowing breathability. Scooter operates a 16,000 m² in-house manufacturing facility in Istanbul producing approximately 1 million pairs annually, and sells across men's, women's, and children's daily, sports, outdoor, tactical, and boot categories alongside a men's apparel line (t-shirts, sweatshirts, tracksuits, polar jackets, outdoor pants) and orthopedic insoles. The brand includes two sub-brands—the premium Scooter PRO line and the Tactical Series—indicating deliberate tiering across mass-market and specialized use cases.
The company operates a direct-to-consumer omnichannel model in Turkey. As of 2021, Scooter ran 600+ physical retail sales points nationwide and sold through its own e-commerce storefront at scooter.com.tr, supplemented by a Google Play mobile app and member registration. Products are priced in Turkish Lira inclusive of VAT, spanning roughly ₺111 entry-level insoles to ₺5,143+ premium tactical and leather outdoor boots, with promotional mechanics including free shipping over ₺1,000 and ₺350 off orders above ₺3,000. Marketing relies on the company's website, blog content focused on foot health, email/newsletter campaigns, and organic social presence on Instagram, Facebook, and YouTube.
Scooter employs 51–100 people and operates as a bootstrapped, owner-controlled entity with no disclosed venture capital, private equity, or strategic investor involvement. No revenue figure, M&A activity, or external funding has been disclosed in the available sources. The company's competitive position rests on vertically integrated manufacturing, proprietary waterproof technology, and a broad domestic retail footprint rather than on technology differentiation or scale-driven cost leadership versus global footwear majors.
Scooter firmographics
Firmographics- Name
- Scooter
- Legal name
- Scooter
- Website
- https://scooter.com.tr
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Scooter is a Turkish footwear manufacturer founded in 1993 that designs and produces waterproof shoes, boots, and apparel for men, women, and children, selling through 600+ domestic retail points and its own e-commerce platform in Turkey.
- Ownership category
- akta.pro rank
Scooter industry classification
Industry- Product category
- Footwear Manufacturing
- NAICS
- Footwear Manufacturing (3162), Footwear Manufacturing (31621), Footwear Manufacturing (316210), Shoe Retailers (45821)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Outdoor & Performance Footwear Manufacturing (Hiking/Trekking/Trail) (IMAOAIAE)
- akta.pro secondary industries
- Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD), Sandals, Flip-Flops & Open-Toe Footwear Manufacturing (IMAOAIAG)
Keywords
Where Scooter is headquartered
LocationHeadquarters
- HQ city
- Esenyurt
Offices1 record
Markets served
Scooter business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Footwear Retail: Scooter generates revenue through the direct sale of branded footwear and apparel products, including men's, women's, and children's shoes, boots, outdoor footwear, tactical boots, sports shoes, daily wear, and clothing accessories such as t-shirts, sweatshirts, tracksuits, and insoles. Sales are conducted through physical retail locations (600+ points in Turkey as of 2021) and the company's official e-commerce website (scooter.com.tr).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Footwear price range: ~₺999 to ~₺5,143 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Scooter product offering
Product offeringCore offering
Scooter manufactures and sells waterproof footwear including boots, daily wear shoes, sports shoes, outdoor shoes, slippers, and tactical footwear, plus complementary clothing (t-shirts, sweatshirts, track pants, polar jackets, outdoor pants) and insoles/accessories. Production is based at a 16,000 m² factory in Istanbul-Esenyurt, with output of approximately 1 million pairs per year, distributed through 600+ retail sales points and own-brand e-commerce.
Product overview
Scooter is a Turkish footwear brand operating as a single unified e-commerce and retail platform. The product portfolio centers on leather and textile shoes featuring the proprietary Watertight technology for water resistance and breathability. Core products include boots, outdoor shoes, tactical shoes, daily shoes, and sports shoes for men, women, and youth segments. The brand also offers a clothing line (t-shirts, sweatshirts, track pants, jackets) and accessories (insoles). Product sub-brands include the premium Scooter Pro line and Tactical Series. Products are manufactured at the company's 16,000 m² Istanbul facility with annual production of approximately 1 million pairs, distributed through 600 Turkish retail points and the official online store.
Differentiator
Problem solved
Functional benefit
Brands
- Scooter PRO: Professional line of footwear products marketed under the Scooter PRO sub-brand.
Products and services
- Men's Footwear Collection
Companies that use Scooter
Customer profileSegments4 records
Ideal customer profiles1 record
Scooter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Scooter partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
Scooter competitors and assessment
Company assessmentBroad incumbents
- Skechers: Global footwear powerhouse with strong casual, walking, and sports offerings — a broad incumbent competing with Scooter for the same Turkish mass-market casual and sports-shoe consumers.
- Clarks: Heritage global footwear brand with significant daily-shoe and boot categories — a broader incumbent whose everyday comfort footwear competes with Scooter's daily shoe line-up.
- ECCO: Global vertically integrated footwear manufacturer with strong comfort and waterproof positioning — relevant broad incumbent comparable to Scooter's Watertight-driven comfort/durability pitch.
- Timberland: Iconic outdoor and waterproof footwear brand — a broad incumbent whose waterproof-boot positioning directly overlaps Scooter's Tactical and outdoor sub-brand messaging in the Turkish market.
- Deichmann: Europe's largest footwear retailer with significant Turkey presence, offering broad multi-brand assortments at value price points — a broader incumbent competing with Scooter in the same mass-market Turkish footwear segment.
Direct peers
- Hotiç: Established Turkish footwear brand with own-brand stores and a mix of casual and formal shoes — directly comparable to Scooter as a domestic mid-market footwear competitor with physical retail.
- FLO: Largest Turkish footwear retailer and manufacturer, operating hundreds of stores across Turkey and regional markets with a broad multi-brand portfolio — directly comparable to Scooter's vertically integrated, multi-segment Turkey-centric model.
- İnci Deri: Turkish leather footwear manufacturer and retailer with nationwide distribution and an emphasis on quality leather shoes — closely comparable to Scooter's leather-dominant product mix and domestic retail strategy.
- Lescon: Turkish footwear manufacturer producing leather and casual shoes for the domestic market with its own retail presence — a direct peer in scale, geography, and product mix to Scooter.
Emerging players
- Koton: Turkish apparel and footwear brand expanding its shoe category alongside clothing — an adjacent emerging player that, like Scooter, blends footwear with apparel accessories in the domestic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Scooter social profiles
Digital presenceScooter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scooter leadership team
Management profileNumber of profiles
Scooter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scooter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scooter
What does Scooter do?
Scooter manufactures and sells waterproof footwear including boots, daily wear shoes, sports shoes, outdoor shoes, slippers, and tactical footwear, plus complementary clothing (t-shirts, sweatshirts, track pants, polar jackets, outdoor pants) and insoles/accessories. Production is based at a 16,000 m² factory in Istanbul-Esenyurt, with output of approximately 1 million pairs per year, distributed through 600+ retail sales points and own-brand e-commerce.
Is Scooter a public or private company?
Scooter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scooter founded?
Scooter was founded in 1993. It employs 51 to 100 people.
Where is Scooter based?
Scooter is headquartered in Esenyurt.
How does Scooter make money?
One revenue line is on record: footwear Retail.
Who are Scooter's main competitors?
Broad incumbents on record are Skechers, Clarks, ECCO, Timberland and Deichmann. Direct peers are Hotiç, FLO, İnci Deri and Lescon. Koton is listed as an emerging player.
Does Scooter have an API?
No public API is recorded for Scooter.
What industry is Scooter in?
Scooter's product category is Footwear Manufacturing. Its primary akta.pro industry code is IMAOAIAE, Outdoor & Performance Footwear Manufacturing (Hiking/Trekking/Trail), with a secondary code of IMAOAIAD, Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant). Its NAICS code is 3162 and its SIC code is 3140.